Affiliate Bukan Cuma Sebar Link Tapi Bikin Customer Journey
Summary
TLDRThe video script discusses the misconceptions about affiliate marketing, often seen as merely sharing links for commissions. It emphasizes the importance of understanding the customer journey and target market for successful affiliate marketing. The speaker advocates for a strategic approach, rather than a 'hit and run' mentality, by building a business that offers value to customers. They suggest creating a customer journey that aligns with the target market's needs, such as helping 'Rich Creators' to sell digital products through courses, ebooks, and advertising skills. The script highlights the need for continuous content creation and advertising to drive sales and build a scalable affiliate business model.
Takeaways
- 🔗 Affiliate marketing is often misunderstood as merely sharing links and earning a commission from any sales that result from clicks.
- 📈 Beginners in affiliate marketing typically use social media to drive traffic to vendor websites and earn commissions from sales.
- 🎯 For more professional approaches, affiliates may use paid ads to drive traffic and sales, but they must consider the costs of these ads when calculating profits.
- 🤔 The 'Hit and Run' mindset of affiliates who constantly seek the next winning product can lead to a lack of focus and smaller profit margins due to ad costs.
- 🛠 Building a sustainable affiliate business involves understanding and targeting a specific market, rather than randomly promoting products.
- 🎯 Targeting a specific market, such as 'Rich Creators', allows affiliates to tailor their offerings to meet the needs and desires of that audience.
- 📚 The speaker uses the example of a 'Rich Creator' who needs to learn how to create digital products and sell them, which can be facilitated through courses or ebooks.
- 🚀 A customer journey for an affiliate involves creating a path that helps the customer achieve their goals, such as becoming proficient in digital marketing.
- 💰 The true affiliate marketing approach focuses on providing value and building a business that offers products and services that help customers on their journey, leading to pure profit without ongoing ad costs.
- 📈 The speaker emphasizes the importance of designing a customer journey with the end goal in mind, which can include various products and services that are not necessarily their own but are part of a larger strategy.
- 👍 The video aims to clarify the concept of affiliate marketing and encourages viewers to learn more about creating a sustainable affiliate business model.
Q & A
What is the common misconception about affiliate marketing according to the transcript?
-The common misconception is that affiliate marketing is just about sharing links and earning commissions when someone clicks and makes a transaction.
What is the 'Hit and Run' mindset in affiliate marketing as mentioned in the script?
-The 'Hit and Run' mindset refers to the approach of beginners in affiliate marketing who constantly look for winning products, switch products frequently, and focus on immediate sales without building a sustainable business.
Why is it important to understand the target market in affiliate marketing?
-Understanding the target market is crucial because it allows affiliates to create a customer journey tailored to the needs and interests of their audience, leading to more effective marketing and higher conversion rates.
What is the main problem with focusing solely on social media for affiliate marketing?
-The main problem is the need for viral content and a large audience to generate traffic. Without these, there will be less visibility and fewer clicks, leading to lower sales.
How does using ads in affiliate marketing differ from social media?
-Using ads involves a cost for advertising, which must be factored into the profit margin. The goal is to create engaging content and direct it to the marketplace to generate sales, but the profit must cover the cost of ads.
What is the difference between the 'Hit and Run' approach and a more scalable approach in affiliate marketing?
-The scalable approach involves building a business with a focus on a specific target market and creating a customer journey that includes various products and services that cater to the needs of that market, rather than just looking for quick wins.
What is a 'customer journey' in the context of affiliate marketing?
-A customer journey refers to the path a customer takes from becoming aware of a product or service to making a purchase. In affiliate marketing, it involves guiding potential customers through a series of steps that lead to a sale.
Why is it beneficial to have a clear target market when engaging in affiliate marketing?
-Having a clear target market allows affiliates to create more targeted and effective marketing campaigns. It helps in understanding the needs and preferences of the audience, which can lead to better product recommendations and higher sales.
What is an example of a target market mentioned in the transcript?
-An example of a target market mentioned is 'Rich Creators', which refers to individuals who want to become creators capable of selling digital products.
How can affiliates ensure they are not just making 'Hit and Run' sales but building a sustainable business?
-Affiliates can ensure sustainability by focusing on a specific target market, creating a customer journey that includes various relevant products and services, and continuously providing value to their audience beyond just making a sale.
What is the importance of creating a customer journey in affiliate marketing?
-Creating a customer journey is important because it helps in building trust and rapport with the audience. It allows affiliates to guide potential customers through a series of steps that are designed to help them achieve their goals, leading to higher engagement and sales.
Outlines
😀 Understanding the Basics of Affiliate Marketing
This paragraph discusses the common misconceptions about affiliate marketing, which is often seen as merely sharing links and earning commissions from clicks and transactions. It explains that having a product is not a barrier to becoming a successful affiliate marketer. The speaker emphasizes the importance of understanding the customer journey in affiliate marketing, especially for beginners who might rely on social media to drive traffic to vendor websites. The paragraph also touches on the challenges of creating viral content and the costs associated with ads, which can reduce profit margins. The speaker advocates for a more strategic approach to affiliate marketing, rather than a hit-and-run mentality.
😉 Targeting the Right Market in Affiliate Marketing
The second paragraph delves into the importance of identifying the target market for successful affiliate marketing. It uses the example of a 'Rich Creator' as a target market, which represents individuals interested in creating and selling digital products. The speaker outlines the needs of this target market, such as creating products like e-courses, e-books, or templates. The paragraph also discusses the process of selling these products through advertising and the importance of designing a customer journey that leads to sales. The speaker provides examples of products that can be offered to the target market, such as classes on creating e-books or advertising, and emphasizes the importance of pure profit after covering advertising costs.
🎯 Designing a Customer Journey for Long-term Affiliate Success
The final paragraph focuses on the concept of designing a customer journey that helps individuals achieve their goals, using the example of helping someone become a 'Rich Creator'. It discusses the idea of offering a series of products or services that align with the customer's journey, such as classes on public speaking or sales, and the use of binaural audio for improving public speaking skills. The paragraph emphasizes the importance of understanding the customer's needs and offering relevant products to assist them in their journey. It concludes by encouraging affiliates to think beyond immediate sales and commissions, and to consider the long-term value they can provide to their customers.
Mindmap
Keywords
💡Affiliate
💡Commission
💡Customer Journey
💡Target Market
💡Social Media
💡Ads
💡Profit Margin
💡Content Creation
💡Product Funnel
💡Digital Marketing
💡Rich Creator
Highlights
Affiliate marketing is often misunderstood as simply sharing links and earning commissions from clicks and transactions.
A beginner's mindset in affiliate marketing is described as 'Hit and Run' due to a lack of understanding of the customer journey.
Social media is commonly used by beginners to create stories or content with affiliate links to drive traffic to vendors' websites.
Professionals may use ads to drive traffic, requiring creative content and understanding of market dynamics to succeed.
The challenge for affiliates is balancing the cost of ads with the commissions earned from sales.
Affiliates are encouraged to constantly look for winning products to maintain and grow their profit margins.
The importance of understanding the target market is emphasized for successful affiliate marketing.
An example target market is 'Rich Creators', who are interested in selling digital products and require specific needs.
The concept of creating a customer journey for affiliates is introduced, focusing on helping customers achieve their goals.
A step-by-step approach is suggested, starting with offering a course to help customers create their digital products.
After the initial sale, the focus shifts to pure profit as there are no further ad costs involved.
The idea of stacking skills and products to create a comprehensive customer journey is presented.
The importance of continuous content creation to drive sales and maintain a customer base is highlighted.
A scalable and proper approach to affiliate marketing is proposed, moving away from the 'Hit and Run' mentality.
The transcript discusses the potential of affiliate marketing to help customers achieve their dreams step by step.
The need for affiliates to design a customer journey that aligns with their target market's aspirations is emphasized.
An example is given where the target market is insurance agents, and a step-by-step journey is designed for them.
The transcript concludes by encouraging affiliates to think big and not limit themselves to small-scale operations.
Transcripts
dan Kebanyakan orang berpikir bahwa
affiliate itu kebanyakan adalah Sekedar
share link bagi-bagi link kemudian kalau
ada yang ngeklik kemudian ada transaksi
terjadi komisi dapat komisi cuman itu
aja
mikirnya enggak punya produk bukanlah
halangan jadilah Super affiliate dan
hasilkan income online dengan affiliate
marketing blackbook hai oke so kita hari
ini akan membahas tentang affiliate nah
banyak sekali sekarang kan ngomongin
tentang affiliate ya di mana-mana
ngomongin tentang affiliate dan
Kebanyakan orang berpikir bahwa
affiliate itu kebanyakan adalah Sekedar
share link bagi-bagi link kemudian kalau
ada yang ngeklik kemudian ada transaksi
terjadi komisi dapat komisi cuman itu
aja mikirnya Nah itu adalah
pemikiran-pemikiran ya buat saya itu
affiliate-afiliate yang pemula yang yang
mindsetnya adalah Hit and Run karena apa
sekarang pikirkan begini pikirkan di
awal bahwa Customer journe dari sebuah
at at se funel affiliate nah biasanya
para pemula itu akan menggunakan sosial
media let's say kita menggunakan sosial
media Kemudian dari sosial media mereka
bikin Story atau cerita atau konten atau
apapun itu di mana ada linknya ketika
kalau di link diklik maka akan masuk ke
website Si vendor entah itu mau di
marketplace atau di apapun itu
marketplace ya G ya kemudian terjadi
transaksi ini basic banget nah cara
kedua mungkin menggunakan iklan karena
kalau memang sudah mau profesional
banget ya kalau anda tidak viral-viral
sekali dan followers anda bukan yang
besar sekali maka Anda membutuhkan Ads
nah ketika Ads sama Ads kemudian ada
kontennya kreatifnya Ya kurang lebih
sama kemudian diarahkan ke marketpl
kemudian terjadi sales Nah problem dari
sini adalah kalau dari atas dari social
media saja anda butuh viral anda butuh
ramai konten Anda makanya affiliate pada
berlomba-lomba untuk bikin konten yang
seru-seru banget sehingga banyak yang
lihat banyak yang ngeklik ini kalau dari
sosial media karena ya memang butuh
traffic tapi kalau dari sini berarti di
sini adalah ada cost di sini ada cost
ada bayar bayar biaya iklan nah artinya
sebenarnya meskipun Anda berhasil jualan
di sini anda dapat
komisi komisi di sini Nah di komisi ini
tetap saja Anda harus dikurangin cost
kan dikurangin cost ads
Oke so Anda berhasil mendatangkan satu
orang dengan membayar let's say r.000
rp.000 r.000 biaya iklan
kemudian terjadi transaksi profit Anda
Rp50.000 kalau misalkan profit Anda
Rp50.000 dan terjadi e biaya iklan tadi
adalah Rp2.000 maka profit anda
sebenarnya adalah 30.000 nah ini akan
terjadi terus-menerus ya ini ini
basicnya seperti ini nah saya enggak mau
Hanya seperti ini karena buat saya ini
adalah Hit and Run ini head and run
Makanya affiliate selalu mikirnya apa
selalu mikirnya Oh saya mencari Winning
produk kalau enggak Winning saya ganti
lagi produknya ganti lagi Winning
produknya mencari produk-produk terus
dan setiap kali terjadi sebuah penjualan
di produk tadi problemnya adalah profit
margin Anda yang sudahudah kecil
dikurangi lagi dengan cost nah kemudian
jeleknya lagi Sebenarnya dengan cara
yang di atas versus yang di bawah ya
Anda harus terus ngonten untuk bisa
jualan Kalau enggak ngonten ya enggak
ada traffic kalau enggak ada traffic ya
enggak jualan Sehingga anda tidak bisa
memiliki produk yang banyak variasinya
dan berjalan bersama-sama Ini kendalanya
sementara kalau anda bisa ngiklan kalau
pakai yang ini maka anda bisa
menjalankan banyak jualan banyak ada
iklan sat iklan du iklan 3 jualan
paralel barang anda jadi banyak cuma
problemnya tadi adalah Anda harus
dikurangin oleh komisi anda akan
dikurangin oleh ini Nah sekarang cara
yang benar gimana bukan benar sih
sebenarnya buat saya yang lebih skelable
Yang lebih ya lebih proper menurut saya
enggak sekedar Hit and Run jadi kita
bangun beneran bangun bisnis sebagai
seorang affiliate itu gimana nah kita
balik lagi ke atas nih customer joury
affiliate Oke affiliate adalah proses
menjualkan produk orang lain dan anda
mendapatkan komisi selesai definisinya
cuma itu sehingga Dari sini anda harus
tahu siapa yang menjadi target market
anda ini dulu kalau yang target market
ya di sini ini penting sekali ya kalau
yang kemarin yang tadi saya katakan
adalah anda mencari produk-produk yang
ya pokoknya kita hajar aja kalau enggak
enggak cocok ya kita ganti terus ganti
Dit terus- Gan terus itu kan jadi
akhirnya random dan anda sendiri tidak
terlalu mengenal target market anda
siapa Nah The Reason Kenapa saya bisa
ngelakuin semuanya ini affiliate jualan
juga sekalisekali webinar gitu bisa
ratusan juta gitu karena saya tahu
target market saya oke nah target market
saya contoh Begini saya enggak akan
jualan tiba-tiba jualan kelas A atau
jualan buku A atau apapun itu random
seperti itu enggak seperti itu caranya
tetapi saya menentukan dulu siapa target
market saya nah simpel banget target
market Saya adalah seorang Rich Creator
Rich Creator Oke Nah maka dari sini kita
cek nih kebutuhannya apa saja yang jadi
kebutuhan mereka oke so seorang Rich
Creator pengin jadi Creator yang bisa
menjual produk digital misalnya Berarti
ada kebutuhan untuk bikin produk di sini
kan ini ada kebutuhan nih bikin produk
nah bikin produk Berarti ada dua nih
antara
e-course atau
ebook masih banyak sebenarnya bisa bikin
audio dan seterusnya bikin template
bikin Apun intinya adalah Ya kurang
lebih bikin produk dulu Nah setelah
bikin produk apalagi ini kebutuhan
mereka nih kebutuhan mereka adalah bisa
jualan nah jualannya pakai apa kalau
dari asumsi yang di atas adalah kita
belajar ngiklan supaya bisa jualan terus
berarti di sini adalah iklan belajar
ngiklan Nah dariilah maka saya akan
membuat sebuah customer Journey
perjalanan jadi trafficnya dari mana
misalkan ini dari sosial media atau dari
Ads sama saja Nah dari sini maka saya
akan menjual barang pertama Nih
ceritanya nih ya barang pertama adalah
kita nanya dulu mau jadi R Creator yes
oke belum bisa bikin produk Oke so
produk pertama adalah kelas
ebook itu caranya kelas ibook buat Anda
yang memang tertarik belum tahu caranya
klik link di komen aja saya sertakan
link untuk kelas ebook saya oke nah
habis dari kelas ebook Apalagi nih gak
bisa jualannya Den kalau gak bisa
jualannya kita kasih lagi
misalkan kelas
iklan di saya ada P traffic bootcam jadi
langsung aja klik link di komen kalau
anda juga pengin belajar kelas dari
ngiklan jadi ada perjalanannya Kalau
yang di atas yang di atas ini sekali
transaksi terjadi sebuah penjualan akan
ada komisi akan ada Ads setiap kali
menjual karena anda harus ngiklan terus
nah kalau di sini pakai cara ini ketika
ini
laku maka ada cost Ads oke Ada cost yang
harus dibayar untuk ngiklannya tetapi
ketika orang-orang ini membeli kelas
berikutnya step dua ini kan satu step
dua maka di sini pure profit karena
enggak ada biaya untuk Ads lagi Nah di
sini tinggal Habis kelas iklan apaagi
Nih misalnya kelas copyriting Misalnya
ini contoh aja kelas copywriting atau
baca buku copywriting saya Misalnya ini
ada kelas ada buku saya ni copywriting
nah baca buku copywriting saya misalnya
kayak begitu Oke jadi bisa istilahnya
bisa diack bisa dibuat sebuah perjalanan
ya kelas copyriting atau
buku copywriting nah gitu apalagi nih
sementara bayar iklannya hanya di depan
saja di sini udah udah enggak perlu di
sini enggak perlu di sini engak perlu di
sini enggak perlu karena orangnya anda
sudah dapat kan nah yang penting adalah
sekarang anda jadi tahu bahwa ini semua
didesain ini semua didesain dengan goal
membantu orang menjadi Rich
Creator misalnya di sini mau apaagi ni
let's say mau webinar tapi saya gak
berani ngomong ni depan publik nih Nah
di trav City itu juga ada produk-produk
namanya punya saya ada binaural audio
misalkan binaural
audio untuk public speaking Jadi kalau
didengarin aja dalam waktu semingguan
jadi lebih pde untuk public speaking
binaural audio PD public speaking Nah
ini bisa dijualin lagi di sini Jadi
sebenarnya Anda mesti menentukan dulu
jadi bukan palugada itu gak engak seru
banget sih palugada itu karena kalau
anda main palugada funelnya gak akan
pernah jadi anda akan jualan terus
jualan terus ggak akan terjadi seperti
ini Nah kalau misalkan Ris Creator
seperti ini kan tinggal jualan apa aja
itu disusun diack jadi sebuah jadi
sebuah customer jurn jadi sebuah funel
Jadi sekarang moleai pikirin Kalau anda
mau jadi seorang affiliate Oke so target
marketnya siapa nih banyak sekali kok
sebenarnya macam-macamnya kalau misalkan
target marketnya adalah agen insurance
misalkan Oke so kita Ajarin apa aja nih
agen insurance nih mereka perlu Ngerti
tentang jualan mereka Ngerti tentang
list building ada kelasnya list building
ada bukunya list building juga nah bulan
depan juga Mulai bisa diaffiliate kan
kan tinggal anda menentukan dulu aja
jadi Tugas anda ad mendesain sebuah
customer Journey dari orang ini menjadi
begini dari agen asuransi yang pemula
menjadi agen asuransi yang ngerti
Digital marketing Oke so stepnya apa aja
so Anda bisa nawarin dari awal adalah
Oke list building habis itu belajar
bikin konten pakai content Creator e
blackbook misalnya belajar sales
misalkan saya ada ebook sales tatap muka
sales kemudian belajar public
speaking-nya Jadi semua bisa distack
sehingga argumen Anda simpel banget anda
kan pengin jadi agen asuransi yang bisa
jualan lewat online dan ini loh skillnya
harusnya seperti ini mereka akan melihat
mereka akan mengerti dan mereka akan
membeli apapun yang Anda tawarkan
sehingga income anda jadi lebih besar
jadi ingat ya Sekali lagi ya affiliate
pikin customer Journey ujungnya mau ke
mana anda membantu mereka melakukan
perjalanan dari nol menuju ke impiannya
dan step by stepnya itu ada
produk-produk yang Anda jual dan enggak
harus produk Anda tapi Anda bisa
menggunakan produk affiliate so
mindsetnya kurang lebih seperti ini
daripada cuman ya Pokoknya saya pengin
sharing satu dua kali habis itu terjadi
produk eh terjadi penjualan dan
mendapatkan komisi ini Hit and Run
sebentar doang capek banget Kalau anda
ngelakui dalam skill yang besar dan ggak
bisa besar biasanya kayak begini oke so
Hopefully video ini Clear buat Anda
mencerahkan klik link di bawah aja kalau
anda pengin belajar itu semua Kemudian
pengin jadi affiliate dari Trap verity
juga silakan langsung klik link di komen
thank you so much for watching and see
you in the next video
[Musik]
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