How This European Kid Got Rich Pretending To Be Rich

Summary

The video follows AIS, a European entrepreneur and influencer who rose to fame through viral skits portraying a spoiled rich kid. Now based in New York, he’s using his social media presence to build a startup. The video showcases his entrepreneurial journey, his minimalist yet innovative lifestyle, and his transition from influencer to business owner. Along the way, AIS offers insights into the challenges of balancing content creation with running a business, while interacting with other industry figures and reflecting on personal growth and relationships.

Takeaways

• 😀 The influencer, known as 'European Kid,' gained fame by posting skits portraying a spoiled, wealthy persona, which resonated with millions and led to viral success.
• 😀 European Kid's viral success came unexpectedly; one of his most popular videos, about a spoiled rich kid, was filmed in under two minutes and garnered over 124 million views across platforms.
• 😀 Despite his fame as an influencer, European Kid prioritizes his entrepreneurial ventures, spending only 5% of his time on his online persona, focusing instead on building a startup.
• 😀 European Kid’s startup, Story Time, is an influencer marketing platform designed to make it easier for influencers to collaborate with brands, streamlining the process of posting sponsored content.
• 😀 He built Story Time from his own experiences as an influencer, recognizing the need for more flexible and authentic brand collaborations that go beyond just large influencers.
• 😀 The success of his startup hinges on a micro-influencer strategy, focusing on local influencers who have smaller, but highly engaged audiences that better suit small businesses.
• 😀 Despite his success in influencer marketing, European Kid is selective about the brands he works with, only taking deals that align with his values and long-term business goals.
• 😀 He maintains a strong commitment to authenticity in his content creation, avoiding the pressure to constantly produce content or take on sponsored deals just for money.
• 😀 European Kid’s upbringing in Belgium, where he had a difficult time with dyslexia, shaped his determination to succeed and find his path in business and content creation.
• 😀 The influencer's success has also led to public recognition, where people often approach him in real life, but he emphasizes the importance of having a stable support system and maintaining authenticity.

Q & A

What made AIS's 'European Kid' skit so successful?

AIS's 'European Kid' skit became successful due to its relatable humor, authenticity, and quick turnaround. The viral video was created spontaneously, reflecting AIS's ability to connect with audiences through impromptu, genuine content that didn’t feel overly rehearsed.

How did AIS transition from content creation to entrepreneurship?

AIS transitioned to entrepreneurship by leveraging his viral fame to build *Storytime*, a platform connecting influencers with local businesses. His goal was to use his platform to help others create authentic brand collaborations while expanding his own entrepreneurial footprint.

What is *Storytime*, and how does it help influencers and businesses?

*Storytime* is a business venture created by AIS that connects influencers with local businesses. It provides a platform where influencers can collaborate with brands in a way that feels natural and genuine, thus benefiting both the influencers’ audiences and the businesses.

What are AIS's daily habits that contribute to his success?

AIS incorporates several disciplined daily habits such as cold plunges, intermittent fasting, and prioritizing clarity and productivity. These routines help him maintain mental and physical well-being, which he believes is key to achieving success.

How does AIS balance his public persona with his private life?

AIS balances his public persona with his private life by staying grounded and maintaining strong personal relationships. He credits his close family support, especially his twin brother, as a vital part of his ability to stay focused and avoid the distractions of fame.

What advice does AIS give to aspiring entrepreneurs and content creators?

AIS advises aspiring entrepreneurs and content creators to focus on authenticity and create content that feels true to themselves. He emphasizes that success comes from addressing real-world problems and being willing to pivot when necessary.

Why did AIS decide to leave the food industry and return to it later?

AIS initially left the food industry to explore other ventures like real estate and payment tech. However, he returned because he realized that his passion for food and the business of running restaurants and bakeries was something he couldn’t shake. He describes it as an addictive passion.

What makes AIS's approach to entrepreneurship unique?

AIS's approach to entrepreneurship is unique because he blends his personal brand and creative talents with business ventures. His ability to pivot across industries, from content creation to food, and leverage viral fame for business success sets him apart from many other entrepreneurs.

How has AIS’s content evolved over time?

AIS’s content has evolved from simple skits to more entrepreneurial-focused material, including sharing his business journey, mindset, and personal habits. This evolution reflects his growth as a creator and entrepreneur, and his audience now engages with him not only for entertainment but also for insights into business and personal development.

How does AIS view the relationship between content creation and business success?

AIS views content creation as a tool that can open doors to larger business opportunities. He believes that creating authentic, engaging content builds trust with an audience, and from that trust, business ventures can grow. For him, content creation and business are intertwined, with each supporting the other.