Simple Strategy That’s Making New Sellers Thousands! (Step-By-Step Tutorial)

Summary

The video script details the success story of a candle shop on Etsy, which made $16,000 in profit in just six months by selling personalized candles. It emphasizes the importance of identifying in-demand products and creating unique, personalized designs to stand out. The script provides a step-by-step guide on how to find best-selling items, add value through personalization, and test different designs. It also discusses two methods for fulfilling personalized orders: manually or using a service like hello custom to automate the process. The tutorial encourages viewers to explore personalized print-on-demand products as a way to boost sales and stand out in the market.

Takeaways

• 📈 A candle shop sold over 5,000 items on Etsy in 6 months, generating roughly $120,000 in revenue and a profit of $7,100 after Etsy fees but before taxes.
• 🎨 Personalization is key: The most successful product was a personalized candle, highlighting the appeal of customizable gifts for special occasions.
• 🔍 Research is crucial: Identify in-demand products on Etsy by searching broad terms and sorting for best sellers to understand what customers are interested in purchasing.
• 🌟 Stand out with unique designs: Create unique and personalized designs for items that are already popular to capture the attention of potential buyers.
• 📊 Use tools like the Everb Chrome extension for product analytics to find successful items quickly and understand their sales and revenue.
• 📅 Be aware of niche calendars: Keep track of holidays, appreciation days, and seasons to design for high-demand niches at the right time.
• 👕 Choose the right garment color: The color of the item you're selling can add value and help your product stand out in a crowded market.
• ✨ Add value with personalization: Offering options like custom dates, names, or sayings can differentiate your product from others and increase its appeal.
• 🔄 Test different designs: The Pareto principle suggests that a small proportion of your listings will generate most of your sales, so it's important to test and iterate.
• 🛍️ Fulfillment options: For personalized items, you can either fulfill orders manually or use a service like Hello Custom to automate the process.
• ⚙️ Automating with Hello Custom: This service can streamline the personalization process, saving time and effort, especially when dealing with a high volume of custom orders.

Q & A

How many items has the candle shop sold on Etsy in their first 6 months of operation?

The candle shop has sold over 5,000 items on Etsy in their first 6 months.

What is the average item price including shipping for the candle shop's products on Etsy?

The average item price including shipping is $24.

How much profit would the candle shop make per candle using Printify, after Etsy fees?

The candle shop would make $3.38 profit per candle after Etsy fees using Printify.

What is the total revenue and profit the store made in the first 6 months, after Etsy fees and before taxes?

The store made roughly $120,000 in revenue and $7,100 in profit in their first 6 months, after Etsy fees and before taxes.

Which listing from the candle shop generated over half of the 5,000 sales?

A personalized candle listing generated over half of the 5,000 sales.

Why do personalized items sell more on Etsy according to the video?

Personalized items sell more on Etsy because people love to give personalized gifts, allowing them to put inside jokes, special dates, or names on the actual item, which helps stand out in search results.

How can you find in-demand products to create personalized designs for on Etsy?

You can find in-demand products by searching broad terms on Etsy, sorting the search results to look at the best selling items, and using tools like the Everb Chrome extension to analyze listings and find high-selling niches.

What is the Pareto principle in the context of print on demand businesses?

The Pareto principle in print on demand refers to the idea that 80% of sales are likely to come from only 20% of the listings.

What are the three most important things to do to create best selling listings on Etsy?

The three most important things are: 1) Make sure there is demand for the product, 2) Add value to the designs, such as personalization, and 3) Test different designs and listings to find the best sellers.

How can the color of the garment itself add value to a product listing on Etsy?

The color of the garment can add value by aligning with trends, seasonal colors, or awareness causes, such as using the color blue for Autism Awareness Month.

What are the two ways to list personalized items for sale on Etsy as mentioned in the video?

The two ways are: 1) Manually fulfilling orders by creating a new design for each order and uploading it to Printify, and 2) Using a service like Hello Custom to automate the personalization process.

What is the benefit of using a service like Hello Custom for personalized listings?

Hello Custom automates the personalization of names, dates, and addresses, saving time and effort, especially when dealing with a high volume of custom orders.