Elevator Pitch Example - How To Create A Personal Elevator Pitch

Summary

In this video, Heather Austin teaches you how to create the perfect elevator pitch to impress potential employers or clients. You’ll learn how to craft a concise, impactful introduction that sparks interest and opens the door to further conversation. With tips on identifying who you are, explaining your passion, highlighting your uniqueness, and including a call to action, Heather provides a simple yet powerful formula to help you stand out. Whether you're job hunting or building a business, mastering your elevator pitch is a key step toward success.

Takeaways

• 😀 A perfect elevator pitch is brief, engaging, and sparks a two-way conversation.
• 😀 Your elevator pitch should be concise enough to be delivered in 30 seconds or less.
• 😀 Start your pitch by clearly identifying who you are and who you help to capture attention.
• 😀 Include your 'why' in your pitch to explain your passion and purpose behind your work.
• 😀 Highlight what makes you unique, focusing on your key accomplishments and the problems you’ve solved.
• 😀 A successful elevator pitch includes a call to action, encouraging further engagement or a follow-up.
• 😀 Practice your pitch out loud, refining it over time as your goals or accomplishments change.
• 😀 Avoid rambling; keep the pitch conversational and easy to follow.
• 😀 An elevator pitch should lead to further conversation, not just a monologue.
• 😀 Use the following simple formula to structure your pitch: 'I am a [who you are], helping [who you help]. One of my greatest passions is [your passion]. I've been fortunate to [major accomplishments]. Have you ever [question to prompt action]?'

Q & A

What is the purpose of an elevator pitch?

The purpose of an elevator pitch is to quickly communicate who you are, what you do, and why you do it, in a way that sparks interest and encourages a two-sided conversation.

How long should an elevator pitch be?

An elevator pitch should be concise, ideally lasting 30 seconds or less, to maintain the listener's attention and deliver your message effectively.

What should the first step of crafting an elevator pitch be?

The first step is to identify who you are and who you help. This means starting with a clear, attention-grabbing statement about your role and target audience.

Why is it important to mention your 'why' in your elevator pitch?

Mentioning your 'why' helps to clarify your passion and commitment, making your pitch more relatable and engaging. It explains the purpose behind what you do and creates a deeper connection with the listener.

What type of information should you include when explaining your accomplishments?

You should focus on your greatest achievements, such as significant problems you've solved or major contributions you've made. This builds credibility and demonstrates your expertise.

How can you make your elevator pitch unique?

You can make your pitch unique by highlighting what sets you apart—your expertise, your accomplishments, or the specific value you provide that others do not.

What is the role of a call to action in an elevator pitch?

A call to action is crucial for encouraging the listener to take the next step, such as exchanging business cards, connecting on LinkedIn, or scheduling a follow-up meeting.

How can you ensure your elevator pitch stays concise and impactful?

To keep your pitch concise, practice saying it aloud and revise it as necessary. Focus on delivering your message in under 30 seconds while making each word count.

What formula can be used to create a powerful elevator pitch?

A simple formula for an elevator pitch is: 'I am a [role] helping [who you help]. One of my greatest passions is [your passion]. I’ve been fortunate to [your accomplishments]. Have you ever [question to prompt action]?'

Why is it important to practice and revise your elevator pitch?

Practicing and revising your pitch allows you to refine your message over time, adapting it based on new experiences or accomplishments and ensuring it always stays relevant and effective.