SOLUSI KALO CUSTOMER BILANG, ONGKIR NYA MAHAL SIH

Summary

This video discusses strategies to address the high shipping costs that customers often complain about, especially when shipping to remote areas in Indonesia. The presenter shares personal experiences and suggests practical solutions, such as targeting specific regions with ads, offering shipping discounts, or using follow-up tactics to persuade customers. By adjusting advertising strategies and offering incentives like free shipping or discounts, businesses can turn high shipping costs into a profitable opportunity. The video aims to provide actionable insights for improving sales despite shipping challenges.

Takeaways

• 😀 Focus ads on specific regions (e.g., Jabodetabek, Java) to avoid high shipping costs for distant areas.
• 😀 Consider offering shipping discounts or free shipping to address customer complaints about high shipping fees.
• 😀 Avoid running nationwide ads, especially if targeting areas where shipping costs are too high to justify the purchase.
• 😀 Shipping costs can sometimes exceed the price of the product, especially when delivering to remote areas like Papua or Kalimantan.
• 😀 Use follow-up strategies, such as sharing testimonials or additional offers like free shipping, to persuade customers who are hesitant due to shipping costs.
• 😀 When dealing with high shipping fees, it's important to calculate profit margins and ensure they remain positive even after offering discounts.
• 😀 Targeted regional ads can help optimize marketing spend and increase conversion rates by focusing on areas with more cost-effective shipping options.
• 😀 Use WhatsApp for customer communication and follow-ups to keep potential buyers engaged and more likely to purchase despite shipping concerns.
• 😀 To reduce customer complaints about shipping costs, experiment with offering partial shipping discounts, such as cutting shipping fees by 40% or 50%.
• 😀 Provide an initial product offer and follow up after a few days with a special discount or offer to seal the deal with customers who are still undecided.

Q & A

What is the main challenge businesses face according to the video?

The main challenge businesses face is the high shipping cost, especially for remote areas in Indonesia like Papua, Maluku, and Kalimantan. This can deter customers from making purchases.

How can businesses address the issue of high shipping costs?

Businesses can address high shipping costs by offering discounts or free shipping, targeting specific regions with advertising, and following up with customers to provide incentives to complete their purchase.

Why do customers complain about high shipping fees in the video?

Customers complain about high shipping fees because the shipping cost can sometimes be as much as or more than the price of the product itself, particularly when shipping to distant regions.

What is one way businesses can reduce advertising costs related to shipping?

One way to reduce advertising costs is by targeting ads specifically to regions that are closer to the business's location, such as Jabodetabek, rather than advertising across the entire country.

What solution is suggested for businesses to encourage purchases despite high shipping costs?

The suggested solution is to offer free or discounted shipping to offset the high cost and make the product more appealing to potential customers, especially in remote areas.

How can businesses improve conversion rates despite concerns over shipping costs?

Businesses can improve conversion rates by following up with customers who have expressed concerns about shipping fees. This follow-up can include offering discounts or showcasing customer testimonials.

What type of customers are more likely to complain about high shipping costs?

Customers who live in remote or far-off areas, like Papua, Maluku, and Kalimantan, are more likely to complain about high shipping costs due to the distance and expense of delivery.

How can targeted advertising help reduce complaints about shipping fees?

Targeted advertising helps by focusing on specific regions that are closer to the business's shipping areas, preventing customers from far regions, where shipping fees are high, from even seeing the ads.

Why is it important to follow up with customers who express concerns over shipping fees?

Following up with customers is important because it provides an opportunity to offer solutions, such as discounts or free shipping, which can encourage them to complete their purchase and not abandon their cart due to shipping concerns.

What does the speaker suggest businesses should do to remain profitable despite offering discounts?

The speaker suggests businesses should carefully calculate the profit margins to ensure that even after offering discounts or free shipping, the business can still make a profit from each sale.