Film Dokumenter UMKM - Menopang Sebagian Keluarga Nusantara

Summary

Amelia and Muhammad, a couple-preneur duo, share their entrepreneurial journey starting in 2017. With backgrounds in education and law, they ventured into the creative business world, initially producing cassava chips and later expanding into a variety of services. Their business, which includes creative production, education, and event management, grew through passion, hard work, and collaboration. Overcoming initial challenges, they now aim to help small businesses thrive by providing affordable creative services. Their success is rooted in family support, personal growth, and a clear vision of making a social impact, proving that true success is measured by the positive changes you bring to others.

Takeaways

• 😀 Amelia and her husband, Muhammad, started their business in 2017 after resigning from their jobs to pursue entrepreneurship.
• 😀 Amelia's initial career path was in education and law, but after marriage, she and Muhammad decided to venture into business together.
• 😀 Their first business was creating cassava chips with chocolate toppings, branded 'Rema Remah,' which they sold at bazaars in Malang.
• 😀 Initially, Muhammad was shy about sales and reluctant to engage with customers, but over time, they learned to overcome these challenges.
• 😀 Their business expanded into creative services, such as product photography and videography, helping local UMKMs (small and medium businesses).
• 😀 The couple’s business grew from serving just Malang to clients nationwide across Indonesia, under the name 'fotoukm.id'.
• 😀 They now operate five different businesses: creative production, education (Binar Learning Center), wedding services, event organizing, and fashion (Derbardin Malangan).
• 😀 Their primary focus is to help UMKMs level up by providing services that support business growth, not just profit-making.
• 😀 The couple highlights that family support is the most crucial factor in their success, as it helps them stay grounded and motivated in their entrepreneurial journey.
• 😀 For Amelia and Muhammad, success is defined by the positive social impact their business creates, rather than material wealth or assets.
• 😀 They emphasize that the key to success in business is having a clear vision, strong intentions, and perseverance through challenges. With these, opportunities will naturally present themselves.

Q & A

What motivated Amelia and Muhammad S to start their own business?

Amelia and Muhammad S were driven by a desire to be entrepreneurs and create a business that could offer value to others. Amelia, in particular, had a passion for business even before they got married and saw entrepreneurship as a way to achieve financial freedom and personal fulfillment.

How did Amelia and Muhammad S’s first business venture come about?

Their first business venture began with a small food production business where they sold cassava chips with a unique twist—chocolate toppings. Amelia’s grandmother had made cassava chips at home, and they decided to scale this idea and add something different to make it stand out in the market.

What was the turning point that shifted Amelia and Muhammad S's focus to creative services?

While attending a local bazaar, Amelia and Muhammad were asked to photograph products for other small businesses. They had never done this before but took the opportunity, and their photos were well-received. This event led them to start their creative service business, fotoukm.id, focusing on product photography for UMKM.

How did Amelia and Muhammad S manage the challenges of starting a business?

Starting their business wasn’t without challenges. They faced difficulties in customer interactions, especially since both were not accustomed to selling or engaging in direct marketing. However, they overcame this by learning on the job, staying committed to their vision, and leaning on each other for support.

What role did family support play in the success of their business?

Family support was crucial to Amelia and Muhammad S’s success. Despite initial skepticism from their families, their eventual support provided a solid foundation for the couple, giving them the confidence to pursue their entrepreneurial dreams without fear of judgment or failure.

What types of businesses have Amelia and Muhammad S created over the years?

They started with a food business but later expanded into five different ventures: creative production (fotoukm.id), education through Binar Learning Center, wedding services through Binar Wedding Shari Organizer, event planning with Binar Event Organizer, and a brief venture into fashion with their brand Derbardin Malangan.

How does Amelia and Muhammad S define success in business?

For them, success is not about accumulating wealth but about creating a positive impact on others. They measure their success by how their business helps clients, improves their communities, and provides value rather than simply focusing on profits.

What advice do Amelia and Muhammad S have for aspiring entrepreneurs?

Amelia and Muhammad S encourage aspiring entrepreneurs to start with a strong vision and confidence in their abilities. They emphasize that the journey will reveal itself, and with clear goals and determination, the right path will unfold over time.

What is the couple's philosophy about business challenges?

They believe that business challenges are inevitable but manageable. The key is to find solutions to problems as they arise and to keep adapting. They stress that success in business is a process and that persistence is key to overcoming obstacles.

What is the most important aspect of a business for Amelia and Muhammad S?

The most important aspect of their business is the ability to help others. They focus on providing services that solve problems for their clients, particularly small and medium-sized businesses (UMKM). They want their work to have a meaningful impact beyond profit generation.