MANGO Committed | Making FASHION more SUSTAINABLE

Summary

This video emphasizes our commitment to sustainable fashion, highlighting that 79% of our garments currently feature sustainable properties, with a goal of achieving 100% by 2022. It underscores a holistic approach, focusing on responsible sourcing and eco-friendly processes. By taking these steps, we aim to make a significant material difference in the industry and contribute positively to the planet's future. Join us in this journey towards a more sustainable fashion landscape.

Takeaways

• 🌍 The brand is committed to making fashion more sustainable.
• ♻️ Currently, 79% of their garments have sustainable properties.
• 📅 The goal is to reach 100% sustainable garments by 2022.
• 🔗 The commitment encompasses sourcing and production processes.
• 💚 The initiative aims to create a material difference in the industry.
• 🔍 A step-by-step approach is being taken to enhance sustainability.
• ✨ The focus is on sustainable fibers for all garments.
• 🛠️ Processes are being improved to reduce environmental impact.
• 🤝 The brand communicates its sustainability efforts transparently.
• 👗 Consumers are encouraged to support eco-friendly fashion choices.

Q & A

What is the main commitment of the brand mentioned in the transcript?

The brand is committed to making fashion more sustainable.

What percentage of the brand's garments have sustainable properties as of now?

79% of the brand's garments currently have sustainable properties.

What is the brand's goal for sustainability by 2022?

The brand aims to have 100% of its garments be sustainable by 2022.

What does 'fiber by fiber' refer to in the context of the brand's commitment?

'Fiber by fiber' refers to the gradual and meticulous approach the brand is taking to ensure sustainability in the materials used for its garments.

What aspects of the production process does the brand focus on for sustainability?

The brand focuses on both sourcing and production processes to enhance sustainability.

How does the brand define its approach to making a difference?

The brand is committed to making a 'material difference' through sustainable practices.

Why is sustainability important for the fashion industry?

Sustainability is crucial for the fashion industry to reduce environmental impact, conserve resources, and promote ethical practices.

What steps are being taken to reach the 100% sustainability goal?

The brand is implementing sustainable practices in sourcing and processes gradually, moving toward the goal step by step.

How does the brand communicate its sustainability efforts to consumers?

The brand communicates its sustainability efforts through promotional messages that highlight its commitments and goals.

What is the significance of the phrase 'from here to you' in the transcript?

'From here to you' emphasizes the brand's direct connection with consumers and its commitment to delivering sustainable fashion choices to them.