prestasi analisis diskripsi produk dan analisis data digital (DIVA NUR SYAHARA/12/XI PEMASARAN 2)

Summary

In this presentation for the 11th-grade marketing class, a detailed descriptive analysis of a snack product is provided. The product, a 40-gram snack with original and spicy flavors, targets primarily urban teenagers, especially females aged 13-30, with a price suitable for lower-middle-income consumers. The marketing mix highlights the product's unique taste and packaging, while promotion strategies include social media platforms like Instagram and TikTok. The analysis reveals a competitive landscape dominated by external brands and indicates growing consumer interest in snacks, particularly in urban regions like Jakarta, East Java, and Banten.

Takeaways

• 😀 The presentation covers a descriptive analysis of a snack product.
• 🍟 The product is a 40-gram snack with original and spicy flavors.
• 👦 The target demographic includes children and teenagers, especially girls aged 3 to 30.
• 🏙️ Geographically, the product is aimed at urban areas where there are many young people.
• 💰 The product is positioned as an affordable snack, appealing to lower and middle-income consumers.
• 📈 The marketing mix includes social media promotions on platforms like WhatsApp, Instagram, TikTok, Shopee, and Lazada.
• 🔍 The competitor analysis indicates limited local competition, primarily dominated by products from outside the city.
• 🎉 Unique selling points include the snack's taste, packaging, and form, which are designed to attract the target audience.
• 📊 Keywords related to snacks and macaroni are the most searched online, indicating market interest.
• 🌍 The highest interest in the product is seen in areas like South Kalimantan, East Java, and West Java.

Q & A

What is the main focus of the presentation?

The main focus of the presentation is a descriptive analysis of a snack product, including its specifications, market segmentation, and marketing strategy.

What are the specifications of the snack product discussed?

The snack product is a 40-gram item available in original and spicy flavors.

Who is the target demographic for this snack product?

The target demographic includes primarily teenagers, especially young women, aged 13 to 30 years.

What unique features does the snack product offer?

The snack product is characterized by its delicious and savory taste, as well as its unique shapes.

What is the geographical segmentation for the product?

Geographically, the product is aimed at areas with a high concentration of children and teenagers.

What marketing strategies are proposed for the snack?

Proposed marketing strategies include using social media platforms such as WhatsApp, Instagram, TikTok, Shopee, and Lazada.

What competitive landscape does the product face?

The competitive landscape indicates that there are few local competitors in Cilacap, with most competition coming from outside the region, like Tasikmalaya.

What pricing strategy is suggested for the snack?

The product is priced at 3000 IDR, making it affordable for the target market.

Which regions show the highest search interest for this snack?

The regions with the highest search interest include South Kalimantan, East Java, and West Java.

How does the presenter conclude the analysis?

The presenter concludes by summarizing the key points of the market analysis and expressing gratitude with a formal closing.