How To Get Personal Training Clients | Running Your Own Business

Summary

In this video, Jeff from Sorta Healthy shares effective strategies for personal trainers to attract clients, focusing primarily on those who run their own businesses. He emphasizes the importance of utilizing social media platforms like Facebook and Instagram, building local networks with professionals such as physical therapists, and incentivizing reviews from clients. Additionally, he highlights the necessity of creating a professional website and leveraging paid advertising to reach potential clients. The insights provided aim to help personal trainers establish a strong client base and succeed in their careers.

Takeaways

• 😀 Focus on acquiring clients as a personal trainer by splitting strategies for trainers who work for themselves versus those in gyms.
• 📱 Utilize social media, especially Facebook and Instagram, to reach potential clients, particularly targeting older demographics.
• 📝 Create a professional Facebook business page with engaging content, good pictures, and relevant information to attract clients.
• 🤝 Build a local network by connecting with physical therapists, chiropractors, and other health professionals for referrals.
• 🎁 Implement incentive programs, such as offering free sessions or gift cards, to encourage clients to leave reviews and refer others.
• 🌐 Develop a functional website that showcases your services and optimizes for local search terms to improve online visibility.
• 💰 Invest in paid advertising on Google and Facebook, focusing on in-person training clients to effectively reach your target audience.
• 📊 Track client sources, as 75% of clients may come from Google searches, emphasizing the importance of a strong online presence.
• 🗣️ Engage with local Facebook groups to share valuable content and position yourself as an expert in fitness and personal training.
• 🎥 Consider future content creation around acquiring clients in gym settings, as this was not covered in the current video.

Q & A

What are the two primary groups of personal trainers mentioned in the video?

The two primary groups are trainers who work for someone else, typically in a gym or fitness facility, and trainers who operate their own business.

Why is social media important for personal trainers?

Social media, particularly Facebook and Instagram, is crucial for personal trainers to reach a larger audience and attract potential clients.

What specific strategies should personal trainers use on Facebook?

Trainers should create a professional business page, post high-quality training photos, gather reviews, and engage with local Facebook groups by sharing valuable content.

Who is the target demographic for personal training clients?

While younger clients exist, older generations typically have more disposable income and are more likely to seek personal training services.

How can personal trainers build a local network?

Trainers can connect with local professionals such as physical therapists, chiropractors, and massage therapists to establish referral relationships.

What is a suggested way to incentivize clients to leave reviews?

Trainers can offer free personal training sessions or gift cards to clients who leave reviews on platforms like Facebook and Google.

Why is having a website important for personal trainers?

A website is essential for establishing credibility and attracting local clients, especially for trainers who operate independently.

What are some recommended website builders mentioned in the video?

Recommended website builders include Weebly, Wix, Squarespace, and WordPress.

What is the significance of local SEO for personal trainers?

Local SEO helps personal trainers rank for specific search terms related to their services in their geographical area, making it easier for potential clients to find them online.

How does Jeff recommend using paid advertising?

Jeff suggests using Google and Facebook ads to effectively reach potential clients, noting that these platforms can be very effective, especially for in-person training.