How To Promote Your Podcast On Social Media

Summary

In this informative video, Craig Hewitt from Castos shares strategies for effectively promoting a podcast on social media. He emphasizes the importance of providing value to the audience and engaging in two-way dialogue through platforms like Zoom meetings or Facebook groups. Hewitt suggests identifying a primary social media channel for optimization and then using secondary channels to expand reach. He provides posting frequency recommendations for major platforms, such as Instagram, LinkedIn, Facebook, Twitter, and TikTok, and highlights the utility of tools like Buffer or HootSuite for content scheduling. The video also covers the significance of using hashtags, mentioning guests, and leveraging their audience for mutual growth. Hewitt strongly advocates for the creation of short-form video content, such as YouTube Shorts or Instagram clips, to increase engagement and build a stronger connection with the audience. He concludes with a call to action, encouraging viewers to like and subscribe for more valuable content.

Takeaways

• 🎯 **Value First**: Always consider what's in it for your audience (WIIFM) when creating content to ensure you're providing value.
• 🤝 **Engage Your Audience**: Use social media for two-way communication; ask for feedback and involve your audience in content creation.
• 📈 **Primary Platform Focus**: Identify one primary social media channel to optimize and use others as secondary platforms for broader reach.
• 📅 **Posting Frequency**: Post more frequently than you think; use a schedule to maintain consistency across different social media platforms.
• 🛠️ **Use Tools for Efficiency**: Employ social media management tools like Buffer or Hootsuite to streamline and automate your posting process.
• 📣 **Promote New Episodes**: Tease upcoming episodes to build anticipation and keep your audience engaged.
• 📝 **Leverage Hashtags**: Utilize appropriate hashtags for your content to increase discoverability on social media platforms.
• 👥 **Mention Guests**: Tag and mention your podcast guests to encourage their involvement and promotion of the shared content.
• 📚 **Media Kit for Guests**: Provide guests with a media kit to simplify sharing your podcast episode with their audience.
• 📹 **Short Form Video Content**: Embrace short form video content like YouTube Shorts, TikTok, or Instagram Reels for higher engagement and audience growth.
• 👍 **Encourage Interaction**: Ask your audience for topic suggestions and feedback to foster a sense of community and involvement.

Q & A

What is the primary consideration when promoting a podcast on social media?

The primary consideration is to always answer the 'what's in it for me' question for your audience, ensuring that you are providing value with every post and piece of content you share.

Why is it important to engage in a two-way dialogue with your audience?

Engaging in a two-way dialogue is crucial for getting feedback and understanding what your audience likes and dislikes. This helps in tailoring future content to provide more value and encourage audience growth.

How can social media platforms facilitate audience feedback?

Social media platforms allow for a two-way street where you post content and receive immediate feedback from your audience through likes, comments, and shares, helping you understand their preferences.

What is the recommended posting frequency for different social media channels?

The recommended posting frequency varies by platform: Instagram (3-4 times a day), LinkedIn (once a day), Facebook (once a day), Twitter (2-3 times a day), and TikTok (4-5 times a day).

Why is it suggested to have a primary social media channel and post on others as well?

Having a primary channel allows you to focus your optimization efforts, while posting on other channels ensures your content reaches a wider audience. It's about finding a balance between specialization and broad reach.

What is the significance of using hashtags and at-mentions when posting on social media?

Hashtags and at-mentions increase the visibility of your posts by connecting them to trending topics and directly involving the people you're mentioning, which can lead to more engagement and shares.

How can leveraging your guest's audience help grow your podcast?

Leveraging your guest's audience involves encouraging them to share the episode with their followers. This cross-pollinates your ideas with new audiences, increasing the chances of gaining new listeners.

What is the benefit of providing a Media Kit to your podcast guests?

A Media Kit simplifies the process for guests to share the episode by providing all necessary assets like cover images, audiograms, and links. It makes it easy for them to promote the episode to their audience.

Why is short-form video content important for social media promotion in 2023?

Short-form video content is highly engaging and popular across social media platforms. It allows for higher fidelity interactions and can significantly boost audience growth and engagement.

What are audiograms and how can they be used to promote podcast content?

Audiograms are visual representations of podcast audio, often including captions or key quotes. They can be used to create short-form video content that can be shared on social media platforms to attract attention and promote the podcast.

How can teasers for future podcast episodes benefit your social media strategy?

Teasers create anticipation and engagement among your audience. By posting a teaser a couple of days before the episode goes live, you can increase the likelihood of listeners tuning in when the episode is released.