Get Guaranteed Responses to your Cold DMs

Summary

This video discusses three effective hooks for cold email campaigns to boost response rates. The first hook, 'We Saw You There,' uses personalized information from where the lead was found. The second, 'You're Spending Too Much,' highlights costly mistakes the prospect might be making by using inferior products. The third, 'I Noticed You Didn't Have,' identifies gaps in the prospect's marketing or online presence. By making the first one or two sentences of the email hyper-personalized, the open rate can increase by 3-5 times, leading to greater engagement and conversions.

Takeaways

• 📧 Most people don't read past the first line of cold emails, so focus on crafting a compelling first hook.
• 🔎 The 'We saw you there' hook works well by referencing where the lead was found, making the message feel personal.
• 🏆 Examples of the 'We saw you there' hook include mentioning seeing the lead on Zillow or Google, creating a personalized touch.
• 💰 The 'You're spending too much' hook is effective if you know the lead is using a competitor's product or service, offering a cheaper, better alternative.
• 👀 Personalizing emails by showing knowledge of their current costs or inefficiencies leads to a higher response rate.
• 🚪 The 'I noticed you didn't have' hook requires more work but has the highest response rate by pointing out missing elements in the lead's setup.
• 🌐 A strong example of the third hook is pointing out that the lead lacks a sales funnel, potentially leading to lost revenue.
• 💡 Combining two hooks, such as identifying where the lead was found and what they lack, can increase the effectiveness of the cold email.
• 📊 Hyper-personalization in the first 1-2 lines can increase open rates by 3 to 5 times.
• 🚫 No one wants to read cold emails, so hooking them with a personalized, engaging start is critical for success.

Q & A

What is the most important lesson learned from successful cold email campaigns?

The most important lesson is that 99% of people don't read past the first line of text, so the majority of effort should be spent on crafting an engaging first line.

What is the 'We Saw You There' hook, and how does it work?

The 'We Saw You There' hook involves referencing the platform where the lead's information was found. This makes the email feel personalized, leading the recipient to believe that the message was crafted specifically for them.

Can you provide examples of the 'We Saw You There' hook?

Examples include saying, 'I saw you on Zillow that you were the top real estate agent in Atlanta,' or 'I saw you on the first page of Google for plumbers in Atlanta.' These examples give the impression of personalization, increasing response rates.

What is the 'You're Spending Too Much' hook?

The 'You're Spending Too Much' hook is used when you know that a lead is using a competitor's product or service. You point out the high costs or limitations of their current solution and present your offering as a better, cheaper, and faster alternative.

How can the 'You're Spending Too Much' hook be used in practice?

For instance, a real estate agent using Zillow could be sent an email stating they are paying $3,500 a month in a long-term contract with Zillow and not getting results, followed by a pitch for a better solution.

What is the 'I Noticed You Didn’t Have' hook?

The 'I Noticed You Didn’t Have' hook involves identifying something the lead is lacking, such as a missing feature or service on their website. The goal is to offer a solution that fills this gap, showing the value of your product or service.

Why does the 'I Noticed You Didn’t Have' hook require more upfront work?

This hook requires more research and personalization, as it involves identifying a specific issue the lead is facing, such as missing a sales funnel on their website, and providing a tailored solution.

Can you combine multiple hooks in one email?

Yes, for example, you can combine the 'We Saw You There' hook with the 'I Noticed You Didn’t Have' hook by first mentioning where you found the lead, then pointing out a problem, such as a lack of a sales funnel, and offering a solution.

Why is it critical to personalize the first one or two lines of a cold email?

Personalizing the first one or two lines is essential because it grabs the recipient’s attention, making them more likely to read the rest of the email. A hyper-personalized intro can increase open rates by 3 to 5 times.

What are the key benefits of using these hooks in cold email campaigns?

These hooks—'We Saw You There,' 'You're Spending Too Much,' and 'I Noticed You Didn’t Have'—increase response rates by making emails feel personalized and relevant to the recipient, which leads to more engagement and better campaign outcomes.