RAPAT BISNIS (STRATEGI PEMASARAN UNTUK PELUNCURAN PRODUK BARU PT. GLOW SKIN)

Summary

The video transcript captures a morning business meeting discussing the marketing strategy for a new product at TTIK Glow Skin. The agenda includes team introductions and a detailed plan focusing on social media campaigns targeting millennials and Gen Z on Instagram and TikTok. The team explores collaboration with influencers, budget allocation, and customer feedback. Each department head outlines their responsibilities and necessary resources, such as HR planning for additional hires and IT upgrading analytics systems to track campaign performance. The meeting concludes with actionable steps to ensure successful product launch coordination.

Takeaways

• 📈 The main agenda of the meeting is to discuss the marketing strategy for a new product launch.
• 🙋‍♂️ Team members introduce themselves, including the director, marketing, finance, product development, HR, and IT teams.
• 🎯 The marketing team plans to launch a social media campaign targeting millennials and Gen Z on platforms like Instagram and TikTok.
• 🤝 Influencer collaborations are part of the strategy to expand the campaign's reach.
• 💰 The estimated budget for the campaign is IDR 100 million for the first three months.
• 📊 The finance team needs to review if the budget can be allocated to the marketing campaign.
• 🛍 Customer feedback on the new product is positive, especially regarding ease of use and modern design features.
• 👩‍💼 The HR department is assessing whether to recruit additional staff to handle the expected increase in workload for both marketing and customer support.
• 💻 The IT team will need to enhance data analytics systems to monitor campaign effectiveness and potentially upgrade servers.
• ✅ Final tasks are assigned to different teams to prepare for the product launch, including marketing plan details, budget reviews, customer feedback monitoring, and ensuring enough human and IT resources.

Q & A

What is the primary focus of the business meeting?

The primary focus of the meeting is to discuss the marketing strategy for a new product.

Who is leading the meeting and what is their role?

The meeting is led by Nanda, who is the director of TTIK Glow Skin.

What is the main marketing strategy proposed for the new product?

The marketing strategy focuses on launching an ad campaign on social media platforms like Instagram and TikTok, targeting Millennials and Gen Z.

How much is the estimated budget for the marketing campaign, and for how long?

The estimated budget for the marketing campaign is around 200 million IDR for the first three months.

What feedback has the company received from customers about the new product?

The company has received positive feedback, especially regarding the product's ease of use and modern design.

What concerns does the HR department raise in the meeting?

The HR department raises concerns about whether there are enough human resources in the marketing and customer support teams to handle the increased workload from the campaign.

Is there a plan to add new staff to support the product launch?

Yes, there is a plan to recruit new team members to assist with the product launch.

What support does the IT department need for the campaign?

The IT department needs support for data analytics to track the effectiveness of the campaign, which may require an upgrade to the current analytics system.

What actions are assigned to each team at the end of the meeting?

Nesa is asked to prepare a detailed marketing plan and budget, Mai is tasked with monitoring customer feedback, Alvina will ensure that teams are ready to handle increased workloads, and Endah is responsible for ensuring that human resources and IT are prepared for the launch.

What is the next step after this meeting?

The next step is for the marketing team to prepare the detailed campaign plan and budget for further review, while other departments continue preparations for the product launch.