Cara Baru ! TikTok Shop Sepi Orderan ? Coba Cara Ini Biar Banjir Resi Orderan !

Rio Gandhi

26 Aug 202407:59

Summary

TLDRThis video discusses strategies for boosting sales on TikTok Shop, particularly for content creators, sellers, and affiliates. The speaker emphasizes the importance of understanding TikTok's various categories, such as video, live, and shop tab, and how each can impact sales. The video advises creating two types of content: one aimed at conversions (GMV) and another for engagement (FYP). Additionally, the speaker highlights the significance of TikTok campaigns, mixing organic content with paid ads, and staying creative to maximize exposure and sales performance. Tips for maximizing TikTok algorithms and engaging audiences are shared.

Takeaways

💡 Many content creators and sellers on TikTok face declining views and sales, which this video aims to address.
📈 To succeed on TikTok, it's essential to be creative and understand TikTok's unique strategies for promoting products.
🔍 Different categories of products have their own optimal promotion methods, such as using the shop tab, videos, or live streams.
🎯 TikTok videos can be optimized for either conversions (GMV) or engagement (FYP), and these goals require different video types.
💬 Videos that focus on conversions may not need high view counts but can still drive significant sales, compared to videos optimized for FYP.
📊 In a personal example, one of the speaker’s videos generated 32 sales and 3.7 million IDR in revenue from 243,000 views.
💡 Combining organic traffic with TikTok ads is key, as the speaker’s video received 68% traffic from ads and 32% organically.
📢 Sellers should actively participate in TikTok's campaigns (e.g., free shipping, cashback) to gain more exposure and boost sales.
📊 A screenshot showed the speaker generating 1 billion IDR in GMV in 2024 from campaigns alone, emphasizing their importance.
💪 Success on TikTok requires creativity, continuous experimentation, and understanding of both social media and e-commerce algorithms.

Q & A

What is the main problem addressed in the video?
-The main problem addressed is low video views and stagnant sales on TikTok Shop, which affects both content creators and sellers.
What are the recommended strategies for improving sales on TikTok Shop?
-The recommended strategies include creating two types of videos: one focused on conversions (GMV) and another targeting FYP (For You Page) for engagement. Additionally, using TikTok Ads and participating in TikTok campaigns can increase exposure and sales.
Why is it important to create both conversion-focused and engagement-focused videos?
-Conversion-focused videos help drive sales even if they have low views, while engagement-focused videos increase visibility and reach but may not directly generate sales. Using both strategies ensures a balanced approach to building brand presence and driving revenue.
What is the significance of TikTok campaigns for sellers?
-TikTok campaigns can provide additional exposure and help boost sales. Participating in campaigns like free shipping, cashback offers, or promotional events can significantly increase visibility and drive more traffic to a seller's store.
What are some key metrics shared in the video for analyzing TikTok sales performance?
-The video mentions that the presenter’s store gets 36.4% of its sales from video content, 53.68% from product cards, and only 9.92% from live streams. These metrics highlight the effectiveness of each sales channel.
Why should sellers on TikTok pay attention to their store’s category performance?
-Different categories perform better in different formats (e.g., Shop Tab, Live, or Video). By analyzing their store’s category data, sellers can tailor their content strategy to focus on the channels that yield the best results for their specific category.
What are some examples of TikTok campaign types mentioned in the video?
-Examples include free shipping for new customers, cashback offers, and general free shipping campaigns. These types of campaigns help attract new customers and encourage repeat purchases.
What should sellers focus on if they want to improve sales consistently over time?
-Sellers should focus on creativity and understanding TikTok’s algorithm, regularly testing different video formats, participating in campaigns, and using a mix of organic and paid ads to maximize exposure.
How does the presenter suggest handling low-performing sales on TikTok?
-The presenter suggests analyzing video performance data, identifying which type of content works best, and leveraging TikTok Ads and campaigns. Sellers should also experiment with different video strategies to find what resonates with their target audience.
What is the presenter's overall sales performance on TikTok Shop for the year 2024?
-The presenter shared that their store achieved 1 billion IDR (approximately $67,000 USD) in Gross Merchandise Value (GMV) from January to July 2024, showcasing the effectiveness of their strategies.

Outlines

00:00

📈 Boosting Sales on TikTok: Strategies for Creators and Sellers

This paragraph addresses the challenges of low video views and sales on TikTok and provides potential solutions for creators, sellers, and affiliates. It emphasizes the importance of creativity and understanding TikTok's algorithm. The speaker promises insights into improving sales, encouraging viewers to engage with the content by liking the video. They also hint that different categories on TikTok perform better in specific formats—videos, live streams, or the shop tab—and suggest using data to choose the right strategy.

05:01

🔍 TikTok Data Insights: Maximizing Sales with Video Mix and Ads

The speaker presents data from their own TikTok shop, highlighting how most sales came from videos (36.4%), while live streams contributed less (9.92%). They explain two key types of videos—those for conversion (GMV) and those for reaching TikTok's For You Page (FYP). They caution that high engagement on FYP doesn’t always translate to sales, offering an example of one of their videos generating 32 product sales and 3.7 million IDR in revenue despite modest views. The speaker advises combining organic content with TikTok ads to maximize reach.

🎯 The Power of TikTok Campaigns: Unlocking Extra Exposure

This section emphasizes the importance of participating in TikTok campaigns like free shipping and cashback offers. The speaker shares a personal success story of achieving a GMV of 1 billion IDR in 2024 by leveraging campaigns, urging viewers not to underestimate their potential. They recommend that sellers monitor product and video performance to choose the best campaigns for maximum exposure and conversion.

🔄 Creative Consistency and Algorithm Mastery on TikTok

The speaker encourages sellers who are experiencing stagnation to reevaluate their TikTok strategies. They stress that success on TikTok requires creativity and constant adaptation to the platform's dual algorithms: social media engagement and marketplace performance. Regular content creation, campaign participation, and experimenting with both video and product marketing are recommended. The speaker concludes by motivating viewers to stay engaged and dedicated to improving their TikTok presence.

💡 Final Tips: Content Creation for Sales and Engagement

In this closing paragraph, the speaker reinforces the importance of balancing content focused on sales (GMV) with content aimed at engagement (FYP). Both objectives are beneficial, but they serve different purposes. They remind viewers that TikTok requires a mix of creativity, marketing knowledge, and constant testing of strategies to succeed. The speaker also promotes their digital course and consulting services, offering personal assistance for viewers seeking more direct guidance.

Mindmap

Keywords

💡TikTok Shop

TikTok Shop refers to the e-commerce feature within the TikTok platform that allows users to directly sell products. In the video, the speaker emphasizes that content creators and sellers can use this feature to increase sales by creating engaging content. It’s central to the message because it highlights the importance of optimizing sales strategies for this platform.

💡GMV (Gross Merchandise Value)

GMV stands for Gross Merchandise Value, which represents the total sales value of products sold through a platform. In the video, the speaker mentions GMV to highlight sales performance, explaining that focusing on videos that drive GMV can help increase profits for sellers on TikTok Shop. It is presented as a key metric for evaluating sales success.

💡FYP (For You Page)

FYP refers to TikTok’s ‘For You Page,’ which showcases popular or trending videos to a wide audience. The speaker differentiates between videos designed for GMV and those aiming to reach the FYP, explaining that FYP videos often drive engagement rather than direct sales. This concept is crucial to understanding how different content types serve different goals.

💡Engagement

Engagement in the context of TikTok refers to the interaction between users and content, including likes, comments, shares, and views. The speaker explains that high engagement doesn’t always correlate with high sales, but is essential for increasing visibility and reaching a broader audience, particularly through FYP videos.

💡Content Creator

A content creator is someone who produces videos or other media on platforms like TikTok. In the video, the speaker addresses content creators who sell on TikTok, advising them to blend content creation with sales strategies to boost their performance in TikTok Shop. Content creators are seen as key players in driving both engagement and sales.

💡Conversion

Conversion refers to the process of turning viewers into buyers. The speaker discusses how some videos with low view counts may result in higher conversions (sales), highlighting the importance of focusing on the right audience rather than just maximizing views. Conversion is framed as a more important goal for sellers than sheer visibility.

💡Campaign

Campaigns on TikTok are promotional events or strategies, often organized by the platform, to boost exposure and sales. The speaker emphasizes the importance of participating in TikTok campaigns, such as free shipping or cashback offers, to gain more visibility and increase sales. These campaigns are depicted as critical opportunities for sellers.

💡Ads

Ads on TikTok refer to paid promotions that sellers can use to drive traffic to their products. The speaker recommends using a mix of organic and paid ads to increase sales. Ads are described as effective tools for reaching a larger audience and improving conversion rates, especially when combined with well-crafted videos.

💡Algorithm

The TikTok algorithm determines what content is shown to users based on their activity and preferences. The speaker stresses the need for sellers to understand and work with TikTok's algorithm to increase both social engagement and sales. Mastering the algorithm is described as key to maximizing exposure and growth on the platform.

💡Affiliate

Affiliates on TikTok are individuals who promote products on behalf of sellers and earn a commission on sales. The speaker includes affiliates as part of the audience for the video, offering them strategies to increase their earnings by improving content and leveraging TikTok Shop. Affiliates are positioned as crucial partners in driving product visibility and sales.

Highlights

Video views on TikTok are low, and sales in TikTok Shop are stagnant, presenting a problem for content creators and sellers.

TikTok requires creativity and understanding of its platform to drive sales and views.

There are different ways to boost sales on TikTok Shop, including focusing on video, live, or shop tab strategies.

The speaker emphasizes the importance of understanding which content category (video, live, shop tab) works best for sales.

Each category has different data, with some generating more sales from videos, others from live sessions, and some from shop tabs.

For one of the speaker's stores, the majority of sales came from videos (36.4%), while live sessions only contributed 9.92%.

Two types of video strategies are recommended: one aimed at driving sales (GMV) and one aimed at increasing engagement through FYP.

High views don't always translate into sales. A video with only 1,000 to 3,000 views can still generate more conversions than a viral one.

The speaker shares an example of a video with 243,000 views, resulting in 32 product sales and generating 3.7 million IDR in revenue.

The speaker recommends creating multiple videos to maximize sales, ideally aiming for each to generate at least 25 product sales.

The combination of organic content and paid ads (Pet Ads) can significantly boost traffic, with 68% of traffic coming from ads and 32% from organic sources.

TikTok campaigns, like free shipping or cashback promotions, are an essential part of boosting exposure and driving sales.

Participating in TikTok campaigns can help sellers gain additional exposure and attract more customers.

The speaker's store achieved 1 billion IDR in GMV from January to July 2024, with help from TikTok campaigns.

The speaker encourages sellers to analyze their sales data and adjust their strategies accordingly, highlighting the importance of creativity and adaptation.