How to Take Better Business Portraits (for satisfied customers and maximum profitability)
Summary
TLDRIn diesem Video gibt der Fotograf Karl Taylor wertvolle Tipps für professionelle Businessporträts. Er erklärt wichtige Aspekte wie die Wahl des Objektivs, den Hintergrund, die Beleuchtung und Kameraeinstellungen. Ein zentrales Thema ist das Verständnis der Anforderungen des Unternehmens, für das das Bild erstellt wird, sowie das Erschaffen eines selbstbewussten und zugänglichen Looks für die Person. Taylor geht auch auf Posen, Lichtmodifikatoren und Retusche ein, um das bestmögliche Ergebnis zu erzielen. Schließlich betont er die Bedeutung der Effizienz und Professionalität während des gesamten Prozesses.
Takeaways
- 📸 Businessporträts repräsentieren das Unternehmen, nicht nur die Einzelperson. Es ist wichtig, die Anforderungen des Unternehmens zu verstehen.
- 😬 Viele Menschen mögen es nicht, fotografiert zu werden. Es ist jedoch entscheidend, dass das Foto den Erwartungen des Unternehmens entspricht.
- 🧍♂️ Eine aufrechte Haltung lässt das Modell selbstbewusster und schlanker erscheinen und glättet die Kleidung.
- 💡 Die Beleuchtung spielt eine wesentliche Rolle. Ein weiches Licht von oben sorgt für schmeichelhafte Porträts, insbesondere bei älteren Menschen.
- 📷 Die Wahl der richtigen Brennweite ist entscheidend, um Verzerrungen zu vermeiden. 50mm bis 100mm im Vollformat sind ideal.
- 🏙 Der Hintergrund sollte neutral oder wenig ablenkend sein. Für Studioporträts eignet sich oft ein neutraler grauer Hintergrund.
- 📅 Klären Sie die Erwartungen des Unternehmens im Voraus. Je nach Auftrag können strenge Vorgaben oder kreative Freiheit gefordert sein.
- 💻 Retusche ist ein wichtiger Schritt, um kleine Unvollkommenheiten wie Hautunreinheiten oder Falten in der Kleidung zu korrigieren.
- ⚙️ Typische Kameraeinstellungen sind eine schnelle Blitzsynchronisationszeit und Blendenwerte um f/8, um eine scharfe Darstellung des Gesichts zu gewährleisten.
- 🎨 Liefern Sie die Bilder in der passenden Auflösung und achten Sie auf die Anforderungen des Kunden, z. B. für Druck oder Web.
Q & A
Welche Hauptfaktoren sollten vor dem Fotografieren von Businessporträts berücksichtigt werden?
-Zu den wichtigsten Faktoren gehören die Wahl des Objektivs, der Hintergrund, die Beleuchtung, die Kameraeinstellungen und die Interaktion mit dem Motiv.
Warum ist es wichtig, die Anforderungen des Unternehmens bei Businessporträts zu verstehen?
-Businessporträts repräsentieren das Unternehmen und nicht nur das Individuum. Daher ist es entscheidend, die Erwartungen des Unternehmens zu erfüllen, um erfolgreiche Ergebnisse zu erzielen.
Welche Tipps gibt der Fotograf, um das Selbstbewusstsein des Motivs zu steigern?
-Man sollte das Motiv aufrechter stehen lassen, um es selbstbewusster erscheinen zu lassen. Außerdem hilft es, das Motiv durch Kommunikation und klare Anweisungen zu beruhigen.
Wie sollte ein Fotograf auf Anfragen des Motivs reagieren, wenn sie den Vorgaben des Unternehmens widersprechen?
-Der Fotograf sollte höflich, aber bestimmt bleiben und sicherstellen, dass die Vorgaben des Unternehmens Vorrang vor den Wünschen des Individuums haben.
Welche Objektivbrennweite empfiehlt der Fotograf für Businessporträts?
-Für Businessporträts wird eine Brennweite zwischen 50 mm und 100 mm im Vollformat empfohlen. Das bevorzugte Objektiv des Fotografen ist ein 100-mm-Objektiv.
Welche Hintergrundempfehlungen gibt der Fotograf für Businessporträts?
-Der Hintergrund sollte neutral und nicht ablenkend sein. Bei unruhigen Hintergründen kann eine Reduzierung der Tiefenschärfe helfen, oder man sollte den Hintergrund aufräumen.
Welche Beleuchtungssetups empfiehlt der Fotograf für Businessporträts?
-Ein großes Softbox-Setup oder Diffusion ist ideal für eine sanfte, schmeichelhafte Beleuchtung. Für dramatischere Effekte können silberne Schirme oder parabolische Reflektoren verwendet werden.
Welche Kameraeinstellungen werden für Businessporträts empfohlen?
-Der Fotograf empfiehlt eine Belichtungszeit von 1/250 Sekunde, um Umgebungslicht zu reduzieren, und eine Blende von f11 (auf Mittelformat), was f8 auf einer 35-mm-Kamera entspricht.
Wie sollte die Retusche bei Businessporträts gehandhabt werden?
-Die Retusche sollte minimal sein und nur vorübergehende Unvollkommenheiten wie Hautunreinheiten oder zerknitterte Kleidung korrigieren. Permanente Merkmale wie Muttermale sollten nicht entfernt werden, es sei denn, das Motiv wünscht es.
Welche Dateiformate empfiehlt der Fotograf zur Auslieferung der finalen Bilder?
-Der Fotograf liefert in der Regel TIFF-Dateien mit 4000 Pixeln und JPEG-Dateien mit 2500 Pixeln, um den Anforderungen für Druck und Web gerecht zu werden.
Outlines
📸 Tipps für Businessporträts
Dieser Abschnitt gibt einen Überblick über die wichtigsten Tipps für Businessporträts. Themen wie Objektivwahl, Hintergründe, Beleuchtung und Kameraeinstellungen werden behandelt. Es wird betont, dass Businessporträts das Unternehmen und nicht die Einzelperson repräsentieren. Der Fotograf muss auf die Bedürfnisse des Unternehmens eingehen und darf sich nicht nur an den Wünschen des Einzelnen orientieren.
📷 Die richtige Objektivwahl
Hier wird die Bedeutung der Objektivwahl bei Businessporträts erläutert. Unterschiedliche Brennweiten und deren Auswirkungen auf die Bildwirkung werden besprochen. Ein 100-mm-Objektiv auf einer Mittelformatkamera wird empfohlen, was einem 85-mm-Objektiv auf einer Vollformatkamera entspricht. Es wird erklärt, wie falsche Brennweiten zu Verzerrungen oder einem distanzierten Eindruck führen können.
🌆 Der Hintergrund im Fokus
In diesem Abschnitt wird auf die Bedeutung des Hintergrunds für Businessporträts eingegangen. Der Hintergrund sollte neutral und nicht ablenkend sein. Tipps zur Auswahl und Lagerung von Hintergründen sowie zur Verwendung von Tiefenschärfe werden gegeben. Es wird empfohlen, auf feste Hintergründe oder Vinyl zu setzen, um Verzerrungen zu vermeiden.
💡 Die richtige Beleuchtung für Businessporträts
Hier wird die Beleuchtung für Businessporträts ausführlich besprochen. Verschiedene Lichtquellen und deren Einsatz werden erläutert, darunter große Softboxen, Silber-Schirme und der Para133-Reflektor. Weiches Licht wird für ältere Personen empfohlen, während aggressiveres Licht für eine dramatischere Wirkung sorgt.
📷 Kameraeinstellungen für Businessporträts
Dieser Abschnitt beschreibt die empfohlenen Kameraeinstellungen. Standardmäßig wird eine Verschlusszeit von 1/250 Sekunde und eine Blende von f11 (Mittelformat) bzw. f8 (Vollformat) verwendet. Es wird erläutert, wie man je nach Umgebungslicht und kreativen Anforderungen die Einstellungen anpasst, um die besten Ergebnisse zu erzielen.
🖌️ Retusche und Bildlieferung
Hier wird beschrieben, wie wichtig die Retusche für Businessporträts ist. Es wird empfohlen, kleine Fehler wie Hautunreinheiten und Falten in der Kleidung zu korrigieren, ohne die natürlichen Merkmale der Person zu verändern. Auch die Bildlieferung wird angesprochen, wobei JPEG- und TIFF-Formate in verschiedenen Größen für unterschiedliche Verwendungszwecke empfohlen werden.
Mindmap
Keywords
💡Businessporträt
💡Lichtgestaltung
💡Haltung
💡Objektivwahl
💡Hintergrund
💡Postproduktion
💡Kundenerwartungen
💡Beleuchtungsmodifikatoren
💡Kamerawinkel
💡Retuschieren von Kleidung
Highlights
Tips for taking better business portraits, covering lens choice, backgrounds, lighting, camera settings, and working with subjects.
Photographer has extensive experience, having shot thousands of business portraits for local business owners, CEOs, and bankers in various locations like Hong Kong, Switzerland, and London.
Business portraits are for the benefit of the company, not the individual. The focus is on representing the company and meeting their requirements.
Most people dislike having their photo taken; 7 out of 10 may not like their photo, but that doesn't mean it's a bad shot.
It's important to understand and fulfill the company's needs before taking the portrait. Clarity on expectations and structure is essential.
The goal is to make the subject appear confident and approachable, which is crucial for business portrait success.
Posture plays a key role in portraying confidence. Standing up straighter helps subjects look more confident and alert.
The photographer's confidence helps the subject relax, making the process smoother and more comfortable.
For male subjects, hands in pockets can create a more relaxed pose, while women can hold hands in front for a professional look.
Shooting slightly above eye level is a good angle for standing shots, while shooting from above works for desk shots.
For business portraits, a 50mm to 100mm lens on a full-frame camera is ideal for minimizing distortion and maintaining the right distance from the subject.
Neutral backgrounds are important to avoid distractions. Decluttering the background is essential if shooting on location.
Soft, flattering lighting is recommended for business portraits, with larger softboxes or diffusion being ideal.
Camera settings should typically include a fast flash sync speed to reduce ambient light pollution, with the aperture around f/8 for full-frame cameras.
Retouching is crucial but should be minimal, focusing on cleaning up stray hairs, wrinkles, or minor skin blemishes without removing permanent features.
Transcripts
In this video, I'm going to walkthrough some tips for taking better
business portraits, what to consider before you start shooting:
lens choice, backgrounds, lighting, camera settings
and how to get the best from your subject.
Over the years as a commercial photographer I've shot
thousands of business portraits from small local business owners
to CEOs in Hong Kong, bankers in Switzerland,
and i've even spent a week shooting an entire skyscraper of business people in
London. Speed and efficiency are key to ensuring
a successful shoot but there's far more to consider
than just that. In our portrait section on Karl Taylor
Education, you'll find a number of business
portrait photography classes along with a very important class on
business portrait theory but here I've outlined some of
the key elements to give you a good start to
successfully tackling a business shot. Now, at first glance it
may seem pretty obvious what a business portrait
is - they are sometimes for a company website, a brochure,
an annual report, or for a newspaper, or magazine
article and of course they feature an individual
but it's important to remember that the images represent the company
not the individual and the sooner you realize this
and concentrate on the requirements of the company
as well as the individual then the more successful you will be.
For example, nearly everyone hates having their photo taken
and 7 out of 10 people will probably dislike
seeing their own photo unless they're a supermodel.
That's normal, it doesn't mean it's a bad photo,
it's just something people dislike... like going to the dentist.
The point is, you're not generally shooting it for the benefit of the
individual, you're shooting it for the benefit of
the company and if they, or their marketing team, like it and it
meets expectations, then that's what counts. Of course you
must do all you can to satisfy the individual
but remember they will not always be the decision maker so find out
what the company needs and don't pander to requests for... I think I'll be
better if I'm here, or I prefer to stand like this. If that's
not what the person booking the job requested. Depending on the company that
booked you, they may have a very rigid structure and
image guidelines that they want you to follow
or they may have hired you for your creative input.
Be clear on the expectations and what's required before the shoot.
Before you start shooting, when taking business portraits,
it is essential to understand and remember the purpose
of the images. The most important thing to remember when taking business
portraits is that your client will want your
subject to appear confident and approachable. That's easy in theory
but not everyone feels confident having their photo taken.
Companies don't want grinning Cheshire cats and they don't want grumpy
unapproachable looking staff either because it's not good for business.
Fortunately there are a few things you can do that will help your subject
appear more confident. The first thing is adjusting their
posture. By getting your client to stand up straighter,
they automatically appear more confident. A better posture also helps people
appear more alert and slimmer and help smooth out any
wrinkles in their clothing. Now as the photographer you have to be
confident too. Your confidence will transfer to your
subject and help put them at ease. When I greet
my subjects I immediately talk them through
what's going to happen. I explain the process,
what I'm going to be doing and why I'm going to be asking them to do it.
By explaining all of this to them they feel less
awkward and realize that you're in control.
Maintain that control politely or with a sense of humor
when it comes to posing. Again, it's important to remember why you're taking
these pictures. The subject should look relaxed, yet
confident and approachable. For male subjects, I ask
them to put their hands in their pockets, this helps them adopt a more relaxed
pose and also helps the shoulders to sit better. For female subjects I generally
get them to hold their hands in front of them.
It's also usual to turn your subjects at a 45-degree angle to the camera,
this slims the body and looks less confrontational. Also
don't shoot from too low down, or from too
high up, just slightly from above eye level
is a good shooting position on a standing shot
but you can shoot from above if they're seated at a desk
as part of the shot. Lens choice. Lens choice is an important factor when
it comes to portrait photography and business portraits are no different.
This 'Lens choices for studio work' video, which forms part of our portrait course,
is a great example of the effects of different lenses and
explains how to choose the right lens for your portrait photography.
The last thing you want is a lens that will distort your subject and make them
look nothing like they do in real life. Your focal length should also place you
the right distance from your subject. If you're using a 20-millimeter lens it
goes without saying that you'll be too close and you'll have distortion. On
the other hand a 200-millimeter lens will place
you too far away and your subject will feel
disconnected from the viewer. Also, if your focal length is too long,
the perspective will appear too flat and the subject will look chunky. My
go-to lens for business portraits is my 100-millimeter lens on a medium format
camera which is the equivalent of around
85-millimeter on a 35-millimeter full-frame camera
but you can make good business portraits with anywhere from between
50-millimeter and 100-millimeter in the 35-millimeter
full-frame format or slightly wider if you're doing an environmental
portrait where you need to include more of the surroundings.
Background. Now talking of surroundings, the background is an essential element
for a business portrait but unfortunately it's often overlooked.
Backgrounds for business portraits should be fairly neutral,
they shouldn't be distracting. If it's a busy background then it should be
decluttered and depth of field reduced. For studio-style portraits, I often go
for a neutral grey background with a gradient light
unless the client specifically requests otherwise.
Paper backgrounds, although a common choice, tend to warp
over time and you'll start to see small ripples appearing.
So store paper backgrounds carefully, vertically
is better to avoid the ripples which can become very obvious in your photograph
which means you'll have additional retouching work to do. You can avoid this
by using a solid background wherever possible
or vinyl, or stretched backgrounds. If you're shooting part of the location
as the background then never be afraid to de-clutter the background
and move things as necessary. You can always put them back when you're
finished. Lighting for business portraits.
Throughout my photography courses, whether it be fashion or product
shoots, you'll often see me starting with my background light
and then working forwards one light at a time,
testing each light individually, and it's far
easier to do this if you have an assistant in fact
if you want to make a career from business portraits, having an assistant
is a real asset. They can help you carry and set up all
that kit from location to location and they pose for you as a test shot
while you perfect your lighting and save wasting your clients' time. I've used a
number of different modifiers for business portraits depending on the mood
that the client wants to convey. The most common and flattering setup is
a large softbox or diffusion. This works especially well with older
people with more wrinkles as it smooths out the skin and creates
less texture. Place them slightly above your subject
and angle them down. Light always looks more natural coming
from above and put it as close to your subject as
you can to get the softest light possible.
For a more dramatic setup I'll use a silver umbrella,
beauty dishes, or my favorite, the Para133. This parabolic reflector is a more
aggressive lighting setup and although it isn't always the most flattering
light on older people, it does create a lovely catch light in
the eyes and a slight shadow on the edge of the
face has a slimming effect. The para also creates much more three
dimensionality. If you want a softer light you could
switch this out for a 150 Octa box from above
or even a 170 white umbrella. I've got lots and lots of different
lighting setups on my platform as well as the comparisons on lots of
different modifiers. Recommended camera settings for business
portraits. Once you've set your lighting you're
ready to start photographing. For this camera settings are fairly
standard. Your shutter speed should be at its
fastest flash sync speed if you want to reduce
ambient light pollution, which for 35-millimeter format cameras, is usually
around 1/250th of a second. Remember you can also
cut out ambient light pollution by switching off their office lights if
necessary. Of course if you intend to bring natural
light or ambient light into the mix then you'll need to reduce the shutter
speed accordingly. Take a test shot with and without flash
though, so you know what's going on with both of
the ambient light and the flash at different settings.
For many business shoots, I shoot at f11 on a medium format camera
which is about f8 on a 35-millimeter camera.
That ensures the whole face is sharp but sometimes you may want to open up to
f5.6 or more for creative reasons or simply to reduce
distracting backgrounds. Again it's important to remember why
you're taking these images and understand the client's requirements
in advance. Often you can simply show a client other
business portraits to get an idea from them
the direction they'd like you to go. As always there is no
universal camera setting there is only the camera settings
that are best for the scenario you're faced with.
Retouching business portraits. Retouching is almost the final step of a business
portrait shoot and I rarely deliver business portraits
without at least minimal retouching. Subjects
might have a hair out of place, a pimple, etc. and it's better to clean
those shots up before you deliver them to the client.
I don't often remove permanent features such as moles or scars
unless the subject specifically asks for it.
Simply correct things such as stray hairs, wrinkled clothing,
or non-permanent skin blemishes is all that's needed.
They don't need to be a full beauty style retouch.
Creases or misshapen clothes is actually often the biggest problem so
take the time to get people to straighten their clothing
or stand or sit appropriately and tug the clothing into place if necessary.
If that fails I have a great course on how to remove
creases and fix clothing so that it looks
natural on Karl Taylor Education. Delivery of the images. Clients don't
often need huge files so I usually deliver 4000 pixel TIFF
images and 2500 pixel JPEGs for every
shoot. That way they have them suitable for most print
and web use I keep the higher resolution images
backed up in case they need them in the future. If you're worried about them
paying on time, you can deliver watermark JPEGs and insist on payment before you
transfer the final files. And I don't often give clients a choice,
they can choose their favorite during the shoot
if necessary but due to the retouching requirements I
would only deliver one image per subject based on that
choice, otherwise you'll spend too much time on
the post-production and the job wouldn't be profitable.
Well, I hope you found this useful. If you'd like to learn some important
aspects on business portrait lighting and business portrait theory then head
over to Karl Taylor Education. Thanks for watching get my completely
FREE photography course with no sign-up required!
You can also access our FREE 90-page eBook!
Just click the link or go to
KarlTaylorEducation.com/FREE
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