Unusual Email Copy Method That Makes BIG Money [LIVE Email Workshop]

Summary

This script outlines an email marketing strategy using the 'story-lesson-offer' framework to engage subscribers. It emphasizes starting emails with action to pique curiosity, using personal anecdotes to build rapport, and seamlessly integrating lessons with product pitches. The approach aims to foster ongoing relationships, maintain high deliverability scores, and consistently drive sales without relying on complex copywriting techniques.

Takeaways

• 📝 Start emails with action to capture attention, similar to how a thrilling movie scene starts.
• 🔍 Use compound curiosity in the opening line to pique interest and encourage email opens.
• 🏋️‍♂️ Share personal stories to build rapport and show the human side behind the email.
• 🤕 Use humor and self-deprecation to connect with the audience on a personal level.
• 📈 Turn personal anecdotes into lessons that provide value and resonate with the reader's needs.
• 💡 Tailor the email's call-to-action to different segments of subscribers based on their motivations.
• 📊 Maintain a consistent 2:1 value-to-offer ratio in emails to keep readers engaged without being salesy.
• 📅 Regularly send emails to maintain high deliverability scores and foster ongoing relationships.
• 💌 The purpose of regular emails is to deepen relationships and gently encourage sales, not just to promote offers.
• 🚀 Daily emails can be a creative outlet and a way to provide continuous value to subscribers.

Q & A

What is the significance of starting an email with 'I knew it was a disaster'?

Starting an email with 'I knew it was a disaster' immediately captures the reader's curiosity, which is a strategic move in copywriting known as starting in the action. It creates momentum and is more engaging than a mundane opening.

What is meant by 'compound curiosity' in the context of the script?

Compound curiosity refers to a situation where there are multiple layers of curiosity evoked by a single statement, such as 'I knew it was a disaster.' It prompts the reader to wonder what the disaster was, who it happened to, and what is going on, thus increasing engagement.

Why is it beneficial to start an email with a high level of curiosity?

Starting an email with high curiosity can increase the chances of it being opened. It's likened to getting a car moving; once it's in motion, it's easier to keep it going. Similarly, a curious opening drives the open rate and subsequent engagement.

How does the script writer use personal anecdotes to connect with the audience?

The script writer uses personal anecdotes, such as the story about Rob's injury from trying a sport, to create a relatable narrative. This approach helps in establishing a connection with the audience by showing the human side of the business.

What is the purpose of the 'lesson mode' segment in the script?

The 'lesson mode' segment is where the script transitions from storytelling to imparting a valuable lesson. In this case, it's about understanding context and how it can change perceptions, which is then related back to email marketing strategies.

How does the script differentiate between subscribers looking to escape pain and those looking to improve their life?

The script differentiates by using the metaphor of 'pain' and 'luxury' to represent the two different mindsets of subscribers. It suggests tailoring the email content to address these distinct motivations effectively.

What is the 'story lesson offer' framework mentioned in the script?

The 'story lesson offer' framework is a structure for crafting emails that begins with a relatable story, followed by a lesson or insight, and concludes with a pitch or offer. It's a method to engage the reader while also promoting a product or service.

Why is it important to maintain a regular email schedule according to the script?

Maintaining a regular email schedule is crucial for deepening relationships with subscribers, maintaining high deliverability scores with email providers, and making consistent sales. It ensures that the sender is not only present during promotions but also provides value to the subscribers.

How does the script writer justify the use of a personal story in an email campaign?

The script writer justifies the use of a personal story by demonstrating how it can be turned into a lesson and then linked to an offer. This approach not only engages the reader but also naturally integrates the promotional aspect of the email.

What is the 'bottomless email strategy' referred to in the script?

The 'bottomless email strategy' is a concept where the email content can be endlessly reworked and reused by changing the story and the lesson derived from it. This strategy ensures a constant flow of fresh content that still adheres to the 'story lesson offer' framework.

Why does the script emphasize that the described email writing style does not require advanced copywriting skills?

The script emphasizes that the email writing style does not require advanced copywriting skills to be effective. This is to show that anyone can write engaging emails by following the 'story lesson offer' framework, which focuses more on relatability and value than on complex copywriting techniques.