Digital Marketing Helps Anjali Shukla Earn Lakhs | Digital Azadi | #sucessstory #digitalmarketing

Summary

Anjali Shukla, a 23-year-old fashion designer and stylist from Jalna, Aurangabad, shares her inspiring journey of becoming a digital entrepreneur. Starting with a science background, she pursued her passion for fashion, overcoming health challenges and industry pressures. Through hard work and digital marketing, Anjali earned 3 lakh rupees and built her brand designing sarees. She highlights the importance of consistency, digital marketing, and family support, especially from her father. Despite the challenges, she continues to grow, aiming for further success as a digital entrepreneur.

Takeaways

• 💼 Anjali Shukla is a 23-year-old fashion designer and stylist from Jalna, Aurangabad.
• 📈 She has successfully earned 3 lakh rupees through digital marketing, with a focus on designing and selling sarees.
• 🌟 Despite starting her education in science, Anjali pivoted to fashion designing, following her lifelong passion for the field.
• 🎥 Anjali has worked as a costume designer in the film industry but found the work hectic, leading her to pursue independent projects.
• 💪 She overcame a near-death experience due to a health issue that required intensive medical care, showing great resilience.
• 👨‍👩‍👧 Anjali’s father has been a constant source of support, encouraging her to follow her passion and succeed in digital marketing.
• 🛍️ She launched her own brand and successfully attracted orders through her website, primarily focusing on Indian wear like sarees.
• 🌐 Anjali emphasizes the importance of learning digital marketing for any profession, especially for building a brand and online presence.
• 🤝 She appreciates the mentorship and guidance she received through the ‘Digital Azadi’ platform, which helped her scale her business.
• 🚀 Anjali has also started earning additional income through affiliate marketing, showcasing her multifaceted approach to digital entrepreneurship.

Q & A

Who is Anjali Shukla and where is she from?

Anjali Shukla is a fashion designer and stylist from Jala, Aurangabad.

What inspired Anjali to pursue fashion design instead of a science career?

Although Anjali studied science in school, she had a strong interest in fashion from childhood. She used to give styling tips to her mother and realized she wanted to pursue a career in fashion design.

How did Anjali start her journey as a fashion designer?

Anjali took admission in fashion design and styling after completing her studies in science. She completed a three-year degree in fashion design despite facing several challenges, such as traveling long hours for her studies and having difficulty making friends.

What challenges did Anjali face while working in the film industry as a costume designer?

Anjali found the job in the film industry very hectic, with long and unpredictable hours. It affected her health, and eventually, her father suggested she leave the job and work independently.

How did Anjali utilize her passion for sarees in her independent work?

After leaving the film industry, Anjali worked on online saree designing projects. Given her childhood love for sarees, she decided to start her own saree brand.

How did Anjali learn about digital marketing, and how did it help her business?

Anjali's father, a fan of Narendra Modi, suggested she attend a webinar related to digital marketing. After joining Digital Azadi in September 2022, her followers and orders began to grow. Digital marketing helped her increase her online presence and sales.

How much money has Anjali earned through digital marketing and saree sales?

Anjali has earned 3 lakh rupees by designing and selling sarees with the help of digital marketing.

What health challenge did Anjali face, and how did she overcome it?

Anjali experienced severe headaches in 2023, which eventually led to her collapsing and being hospitalized. Doctors were unsure if she would survive, but after being treated in ICU, she made a full recovery without the need for surgery.

How has Anjali diversified her income streams beyond saree sales?

Apart from saree sales, Anjali has started earning from affiliate marketing, which brought her an additional income of 2000 to 3000 rupees in one month.

What advice does Anjali give to young entrepreneurs regarding digital marketing?

Anjali emphasizes that digital marketing is crucial for young entrepreneurs, as it helps them explore new opportunities, grow their brand, and reach customers online. She believes it's important for the current generation to learn and use digital mediums.