VALE A PENA APRENDER RENDERIZAÇÃO DE ARQUITETURA EM 2024? | O futuro do Archviz

Summary

The speaker discusses the evolution of rendering from a niche technology exclusive to cinema to a powerful sales tool in various industries, especially architecture. They highlight how the pandemic accelerated the demand for 3D renderings as traditional sales methods became obsolete. The speaker emphasizes the importance of quality renderings in selling properties virtually and the significant cost savings it offers over physical models. They also predict a future where rendering software will be real-time, reducing the technical barrier for 3D artists and focusing more on their artistic skills to create compelling visual content.

Takeaways

• 🌟 Rendering technology has evolved significantly from exclusive use in cinema to becoming a powerful sales tool across various industries.
• 🏗 In architecture, rendering has transitioned from simple facade images to comprehensive visualizations detailing every aspect of a building.
• 📈 The demand for renderings has skyrocketed, especially with the rise of virtual tours and detailed project visualizations in real estate.
• 🔥 The COVID-19 pandemic accelerated the adoption of 3D renderings as traditional sales methods were disrupted, leading to an explosion in 3D artist workload.
• 💡 Renderings are now considered indispensable in sales strategies, as they can significantly reduce the time and cost associated with property marketing.
• 🚀 Advances in rendering software aim to make the process real-time, similar to video game graphics, which will further enhance the role of 3D artists.
• 🎨 The role of a 3D artist is shifting from technical mastery to a stronger emphasis on artistic skills, such as understanding color theory, photography, and emotion.
• 📱 Just as smartphones simplified photography, advancements in rendering software are making it easier to produce high-quality images, but artistic input remains crucial.
• 🌐 The rendering market is expanding into all areas, creating a high demand for 3D artists and ensuring job security in the field.
• 🔮 The future of rendering looks promising, with technology advancing towards real-time rendering and an increasing need for virtual environments in various sectors.

Q & A

What was the speaker's initial perspective on the rendering industry?

The speaker was initially amazed by the rendering capabilities seen in cinema and animations, such as Pixar's Toy Story, and thought it was something only accessible with supercomputers and highly specialized knowledge.

How has the rendering industry evolved according to the speaker?

The speaker describes a significant evolution from rendering being exclusive to cinema and requiring supercomputers to becoming more accessible and prevalent in various markets, including architecture.

Why did the demand for renderings increase in the architecture industry?

The demand for renderings increased because they became a powerful sales tool, showing every detail of a project, especially as physical models and model apartments became less feasible during the pandemic.

What impact did the pandemic have on the rendering industry?

The pandemic led to an explosion in the demand for renderings as construction companies had to shift their sales strategies online, investing heavily in virtual models of their projects.

Why is rendering considered a powerful sales tool by the speaker?

Rendering is seen as a powerful sales tool because it allows potential buyers to visualize projects in detail, with the saying 'a picture speaks a thousand words' emphasizing the effectiveness of visual aids in sales.

What is the role of a 3D artist according to the speaker?

The speaker believes the role of a 3D artist is to create renderings that excite and serve as effective sales tools, not just to master the technical aspects of rendering software.

How does the speaker view the future of rendering technology?

The speaker is certain that the future of rendering technology will be real-time, with software companies investing heavily in making this possible, similar to how games render in real-time.

What skills does the speaker think will be important for 3D artists in the future?

The speaker emphasizes that while technical skills are important, the artistic sense of a 3D artist will become more crucial as software becomes easier to use and real-time rendering becomes the norm.

How does the speaker compare the evolution of photography to the future of 3D rendering?

The speaker draws a parallel between the simplification of photography with smartphones and the potential for 3D rendering software to become so intuitive that anyone can use it, but the artistry of the creator will still be what sets the work apart.

What advice does the speaker give to those considering a career in 3D art or rendering?

The speaker advises focusing on developing an artistic sense and understanding of color theory, photography, and emotion, as these will be the differentiating factors in a market where technical skills become more accessible.

What is the speaker's overall outlook on the job prospects for 3D artists?

The speaker is very optimistic about the job prospects for 3D artists, seeing a promising future due to the increasing need for renderings across all industries.