SEO Tips for Corpsoft

Summary

In this SEO-focused video script, HF from Geeki Tech introduces the company's expertise in organic search for tech firms. They explain the basics of SEO, emphasizing keyword research, on-page optimization, and off-page signals like backlinks and mentions. HF reviews the viewer's website SEO, noting its strengths and areas for improvement, particularly in domain authority and ranking for transactional keywords. They offer a free review and keyword research to help boost rankings and generate leads, showcasing tools like the in-house 'geeky tech technical SEO tool' and Ahrefs for analysis.

Takeaways

• 👋 HF introduces himself as an SEO strategist at Geeki Tech and mentions that Nika is part of their outreach due to potential interest.
• 🔍 HF reviews Nika's website from an on-page SEO perspective, focusing on how Google evaluates websites.
• 📈 SEO is broken down into three main areas: Keyword Research/Strategy, On-Page SEO, and Off-Page SEO (Trust, Credibility, and Authority).
• 🔑 Keyword research involves understanding customer needs and the terms they use to find products and services.
• 📝 On-Page SEO ensures that identified keywords are correctly placed on the website's relevant pages.
• 🔗 Off-Page SEO focuses on backlinks, mentions, and website traffic as signals of authority and trust to Google.
• 🛠️ HF uses an in-house tool called Geeki Tech Technical SEO Tool to analyze on-page SEO elements.
• 🌐 Ahrefs is introduced as a third-party SEO tool for competitive analysis and benchmarking.
• 📊 The script highlights the importance of ranking for non-branded, transactional keywords to drive organic leads.
• 📈 HF points out that Nika's website is currently ranking for informational keywords rather than transactional ones.
• 🔍 HF conducts keyword research and suggests more specific, niche keywords with less competition for better SEO performance.

Q & A

What is the primary role of HF mentioned in the script?

HF is an SEO strategist at Geeki Tech.

Why did James from Geeki Tech connect with Nika on LinkedIn?

James connected with Nika on LinkedIn because she was part of their outbound sales funnel due to her potential.

What is the main focus of Geeki Tech?

Geeki Tech specializes in organic search for tech-based companies.

What are the three main areas or fundamentals of SEO according to the script?

The three main areas of SEO are keyword research or strategy, on-page SEO, and off-page SEO.

What does on-page SEO involve?

On-page SEO involves ensuring that the correct keywords and phrases are present on the appropriate pages of a website.

What is off-page SEO and what are its three main components?

Off-page SEO refers to external signals that validate the claims made on a website and build trust, credibility, and authority. Its three main components are backlinks, mentions, and general website traffic.

What is the significance of a domain rating score in SEO?

A domain rating score represents the authority of a website and is related to off-page SEO factors such as backlinks, mentions, and traffic.

What tool does HF recommend for assessing on-page SEO elements?

HF recommends using a tool called the Geeki Tech Technical SEO tool, which is a free Google Chrome extension.

What does HF suggest about the current state of Nika's website in terms of SEO?

HF suggests that Nika's website has some SEO considerations but could improve its domain rating score and focus on ranking for non-branded, transactional keywords to generate leads.

What is the purpose of the free review offered by Geeki Tech?

The free review offered by Geeki Tech aims to benchmark Nika's website against competitors, analyze keyword rankings, and provide example keyword research.

What type of keywords does HF suggest focusing on for lead generation?

HF suggests focusing on non-branded, transactional keywords that users search for when they are in their research and consideration phase.