How Huda Kattan Turned $6K into $1 Billion | Glamour

Glamour
28 Jun 202206:16

Summary

TLDRHuda Kattan, founder of Huda Beauty, recounts her journey from a $6,000 investment in 2012 to a billion-dollar valuation in 2017. She shares her initial risk-taking to buy lashes, the scrappy beginnings of her brand, and strategic moves like partnering with Sephora and eliminating distributors to boost sales by 500%. Huda emphasizes the importance of focusing on profitable ventures, applying the 80/20 rule, and encourages a scrappy创业精神 to create magic in business.

Takeaways

  • 💻 Huda Kattan started Huda Beauty with a $6,000 investment in 2012, which grew to a billion-dollar valuation by 2017.
  • 💵 The initial investment was used to buy false eyelashes, which Huda blogged about, creating a buzz around the product.
  • 💲 Huda's sisters helped her find a manufacturer, and she managed to create the first version of the lashes that are now popular.
  • 💵 Huda secured a meeting with a Sephora GM and successfully pitched her vision, leading to the launch of her lashes in Sephora.
  • 💵 The initial launch was a success, with the lashes selling out immediately, but it exposed logistical issues with restocking.
  • 💲 To address these issues, Huda's second big move was to eliminate the distributor, which increased sales by 500%.
  • 💵 By handling distribution themselves, Huda Beauty gained more control over their cash flow and increased profit margins.
  • 💲 The brand expanded into color cosmetics in 2016, starting with lip contour and lip liners, which helped the brand gain more recognition.
  • 💵 By 2017, Huda Beauty had a consistent product launch cadence every two months, establishing a professional company image.
  • 💲 The COVID-19 pandemic prompted Huda to apply the 80/20 rule to the business, focusing on the most profitable aspects and cutting inefficiencies.
  • 💵 Huda emphasizes the importance of being scrappy and leveraging free resources, suggesting that this approach can lead to significant success.

Q & A

  • How much did Huda Beauty invest initially in 2012?

    -Huda Beauty initially invested $6,000 in 2012.

  • What was the valuation of Huda Beauty in 2017?

    -In 2017, Huda Beauty's valuation was over a billion dollars.

  • What was Huda Kattan's first big money move when starting Huda Beauty?

    -Huda Kattan's first big money move was to borrow $6,000 from her sister to buy lashes.

  • How many pairs of lashes did Huda Kattan buy with the initial investment?

    -Huda Kattan bought approximately 7,000 pairs of lashes with the initial investment.

  • What was Huda Kattan's strategy to promote her lashes before launching the brand?

    -Huda Kattan started blogging about false lashes and shared her knowledge, which created demand among her readers.

  • How did Huda Beauty get its first meeting with Sephora?

    -Huda Kattan secured a meeting with one of Sephora's GMs by selling her vision of the brand and its potential.

  • What was the approximate amount of the first payment Huda Beauty received after launching their lashes?

    -The first payment Huda Beauty received was approximately $35,000.

  • Why did Huda Beauty decide to get rid of their distributor?

    -Huda Beauty decided to get rid of their distributor because they were taking too long to pay and Huda Beauty wasn't making much money from the distribution arrangement.

  • What was the impact of getting rid of the distributor on Huda Beauty's sales?

    -After getting rid of their distributor, Huda Beauty increased sales by 500%.

  • When did Huda Beauty start selling color cosmetics and what was the first product they launched?

    -Huda Beauty started selling color cosmetics in 2016 with the launch of lip contour and lip liners.

  • What was the significance of the 80/20 rule in Huda Beauty's business strategy during COVID-19?

    -The 80/20 rule, or Pareto Principle, was used to focus on the most profitable aspects of the business and eliminate inefficiencies during the COVID-19 pandemic.

  • What advice does Huda Kattan give to founders about doing things for free?

    -Huda Kattan advises founders not to underestimate what they can do for free and to embrace being scrappy.

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Ähnliche Tags
Beauty BrandEntrepreneurshipMakeup LineProduct LaunchBusiness GrowthLogisticsDistributorshipEfficiencyScrappy80/20 Rule
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