How Much Money Shylily Really Makes?

Summary

The video script explores the various income streams of a top Twitch streamer (referred to as 'Lily'). These include donations, ads, subscriptions, sponsorships, and merchandise. Subscriptions, especially Twitch Prime, generate the most revenue, while sponsorships and merchandise also contribute significantly. The video estimates Lily's total monthly earnings to be around $70,000, though this can vary depending on activity levels. Additionally, the script highlights the fluctuating nature of income in self-employment, especially for content creators like Twitch streamers.

Takeaways

• 💸 Streamers make money from five main sources: donations, ads, subscriptions, sponsorships, and merchandise.
• 💰 From donations and bits, streamers like Lily typically receive 80%, while the platform takes a 20% cut. Lily likely earns around $7,000 per month from this source.
• 📺 Ads on Twitch and YouTube bring in around $7,500 per month for Lily, though she doesn't abuse ad settings.
• 💳 Subscriptions are the most lucrative income source for Lily, bringing in over $25,000 per month. She keeps 70% of subscription revenue as a top-tier partner.
• 👑 Twitch Prime subscriptions add an additional $3,500 per month, offering streamers the same payout as regular subs.
• 📈 Sponsorship deals vary widely depending on the game or product being promoted, with streamers earning between $500 to $5,000 per hour. Lily likely earns around $20,000 per month from sponsorships.
• 🎮 Sponsored YouTube videos can bring in about $3,000 per video, and appearances at events or social media posts are often part of sponsorship deals.
• 🛍️ Merchandise is another significant income stream, with Lily's merch sales generating approximately $15,000 per month.
• 📊 The total monthly earnings for Lily, a successful streamer with over 1 million followers, is around $70,000, though this varies depending on activity and specific events.
• 📅 Earnings fluctuate greatly depending on the time of year, with February 2024 being especially lucrative due to new content releases and merchandise drops.

Q & A

What are the main ways a Twitch streamer can make money according to the script?

The main ways are donations, ads, subscriptions, sponsorships, and merchandise sales.

What percentage of donations does a streamer typically receive?

Streamers typically receive 80% of donations, while 20% goes to the platform (Twitch).

How much does the script estimate Lily makes from donations and bits?

Lily is estimated to make around $7,000 per month from donations and bits.

How are ads monetized on platforms like Twitch and YouTube for streamers?

Streamers make money from ads shown when viewers open their streams or videos. The script estimates Lily makes around $7,500 per month from ads.

How do subscriptions work for streamers on Twitch?

Viewers can subscribe for $5, $10, or $25 per month, receiving benefits like sub badges and access to sub-only chat. Twitch takes 50% of the revenue, though top-tier partners like Lily keep 70%.

How much does Lily make from subscriptions, according to the script?

Lily earns over $22,500 per month from subscriptions, with around 5,000 tier 1 subs, 200 tier 2 subs, and 300 tier 3 subs.

What are the factors that affect how much streamers get paid for sponsorships?

Factors include the popularity of the game, the company's budget, and the average number of viewers during the sponsored stream. Hourly rates range from $0.10 to $1 per viewer.

How much does Lily make from sponsorships on average?

Lily makes around $20,000 per month from sponsorships, including sponsored streams, YouTube videos, event appearances, tweets, and Instagram posts.

What is the estimated revenue from merchandise sales for Lily?

The script estimates that Lily makes around $15,000 per month from merchandise sales.

What is the total estimated monthly income for Lily from all revenue streams?

Lily’s total estimated monthly income is around $70,000, though this can vary based on activity and special events like merchandise drops or new model releases.

Outlines

00:00

💸 How Streamers Make Money on Twitch and YouTube

This paragraph discusses how streamers, such as 'Lily,' generate income through donations, ads, subscriptions, sponsorships, and merchandise sales. The focus is on donations and bits, which allow viewers to support streamers directly. However, Lily does not push for donations and offers no additional benefits, resulting in her receiving about $7,000 per month from this source. Ads on Twitch and YouTube contribute approximately $7,500 monthly. The importance of these revenue streams is highlighted, though they are not the largest contributors to her overall income.

05:01

💰 Subscriptions: The Biggest Source of Income

This section emphasizes how subscriptions are the most lucrative income stream for streamers like Lily. Viewers can pay $5, $10, or $25 a month for subscription benefits like badges and emotes. Although Twitch takes a percentage (30-50%), Lily has 5,000 tier-one subscribers, 200 tier-two, and 300 tier-three, bringing in approximately $25,900 monthly. Twitch Prime subscribers also add an extra $3,500. Subscriptions collectively bring in more than $225,000 each month, dwarfing donations and ads combined. Unlike other streamers, Lily doesn't use platforms like Patreon or OnlyFans.

🎮 Sponsorships: A Complicated but Profitable Endeavor

Sponsorship deals, a crucial but opaque income source, are discussed here. Streamers are paid to promote products or games, with rates ranging from $0.10 to $1 per viewer, meaning Lily could earn between $500 and $5,000 per sponsored hour. Variables like the game's popularity and the company's budget influence the pay. Lily has promoted mobile games like 'Goddess of Victory: Nikke' and 'MOBA NOi,' likely earning more from bigger game developers. Sponsored YouTube videos, live appearances, and social media posts also add to her income, which totals around $20,000 a month.

👕 Merchandise Sales: A Steady Source of Income

Merchandise sales are another significant revenue stream for Lily, who sells through various platforms like Gamersupps and Makeship. Her success on Gamersupps even led to her becoming a partial owner of the company. Although it's challenging to estimate the exact earnings from merchandise, it's speculated that Lily makes about $15,000 a month from this avenue. The paragraph also touches on how certain months, such as February 2024, were especially profitable due to new model releases and merchandise drops.

📊 Conclusion: Total Earnings and Variability

The concluding paragraph summarizes Lily's monthly income, which averages around $70,000. The amount fluctuates based on her activity and external factors, such as merchandise drops or new model releases. The author acknowledges that some of the figures are estimates, but the overall point remains that top Twitch streamers with large followings can expect to make substantial income. The script ends by inviting viewers to engage in the comments or join the author's Discord server for further discussion.

Keywords

💡Donations

Donations are direct financial contributions viewers can make to streamers through platforms like Twitch, usually via credit card or online wallets. In the script, it is noted that the streamer 'Lily' earns around $7,000 per month from donations and bits, a virtual currency on Twitch. This revenue stream depends on the generosity of viewers, and Lily does not actively encourage donations.

💡Bits

Bits are a virtual good on Twitch that viewers purchase to support streamers. When viewers use bits during a stream, the streamer receives 80% of the money spent, while Twitch retains 20%. In the case of Lily, bits are included as part of her donation income. This form of support allows fans to engage while financially contributing to the streamer.

💡Ads

Ads refer to advertisements shown to viewers on platforms like Twitch and YouTube. Streamers earn revenue based on how many ads are viewed during their streams or videos. In the script, Lily is said to make about $7,500 per month from ads, with some control over the number and length of ads shown to viewers. However, the script notes that Lily likely doesn't overuse ads to avoid alienating her audience.

💡Subscriptions

Subscriptions are paid memberships viewers can purchase to support streamers and gain special benefits such as badges and emotes. On Twitch, subscription tiers range from $5 to $25 per month. Lily earns a significant portion of her income through subscriptions, with an estimated $22,500 per month coming from around 5,000 subscribers. Subscriptions provide a more consistent revenue stream compared to donations and ads.

💡Twitch Prime

Twitch Prime is a feature offered to Amazon Prime members, allowing them to subscribe to one Twitch channel for free each month. Despite being a free service for viewers, streamers like Lily still earn revenue from Twitch Prime subscribers, which contributes an additional $3,500 per month to her income. It’s a major driver of subscriptions for streamers with larger followings.

💡Sponsorships

Sponsorships involve companies paying streamers to promote their products or games, either through dedicated streams, YouTube videos, or social media posts. Lily receives around $20,000 per month from sponsorship deals, which vary depending on the size and scope of the promotion. The script emphasizes the complexity of this income source, as rates can range from hundreds to thousands of dollars per hour, based on factors like the game being played and the streamer’s audience size.

💡Merchandise

Merchandise refers to physical products such as clothing or accessories that streamers sell to their fans. Lily earns around $15,000 per month from merchandise sales through platforms like Gamersupps and Makeship. Merchandise provides an additional source of income that is less dependent on streaming activity, making it a stable part of a content creator’s business model.

💡Twitch Partner

Twitch Partner status is a level of partnership with Twitch that allows streamers to monetize their streams through ads, subscriptions, and bits. Partners often get better revenue shares from Twitch. For example, while standard streamers receive 50% of subscription fees, top-tier partners like Lily keep 70%. This status reflects a streamer’s high engagement and large audience on the platform.

💡Viewer Engagement

Viewer engagement refers to how actively streamers interact with their audience, encouraging participation through chat, donations, or subscriptions. The script notes that some streamers offer exclusive benefits like private communication or additional content to increase engagement and donations. In contrast, Lily’s approach seems more passive, relying on her content and natural interaction without heavy prompts for donations.

💡Self-employment

Self-employment in the context of streaming means that a content creator like Lily manages her own income, work hours, and business decisions. The script highlights the fluctuating nature of this income, which can vary significantly based on the streamer’s activity, content releases, and sponsorship deals. February 2024, for example, saw higher earnings for Lily due to special events like a new model release and merchandise drop.

Highlights

Twitch streamers can make money through five main sources: donations, ads, subscriptions, sponsorships, and merchandise.

Streamers receive 80% of donations made through Twitch Bits, while Twitch takes a 20% cut.

On average, the streamer in this example makes approximately $7,000 per month from donations and Bits.

Ads on Twitch and YouTube bring in about $7,500 monthly for the streamer.

Subscriptions are the main source of income for Twitch streamers, with the streamer earning over $25,000 per month from various tiers of subscribers.

Twitch takes 50% of subscription revenue, but top-tier partners, like the streamer in this example, keep 70%, leaving Twitch with a 30% share.

Amazon Prime users can subscribe for free with Twitch Prime, contributing an additional $3,500 monthly in this case.

Sponsorship deals, which include sponsored streams, YouTube videos, and event appearances, generate around $20,000 per month for the streamer.

Hourly rates for sponsored streams range from $500 to $5,000, depending on viewer count and the game or company's budget.

The streamer earns approximately $3,000 for sponsored YouTube videos and event appearances.

Sponsorships often include social media posts on platforms like Twitter and Instagram, although these are not the primary income source.

Merchandise sales contribute significantly to income, with an estimate of $15,000 per month.

The streamer became a partial owner of Gamersups due to high merchandise sales.

Overall, the streamer earns around $70,000 per month from combined revenue streams, though this can fluctuate based on activity and special events.

In February 2024, the streamer made more money than in previous months, thanks to a new model release and a merchandise drop.

Transcripts

so you want to know how much money fber

sh really makes to satisfy your

curiosity I will calculate all the money

in the Deep Pockets of sh to the penny

to begin with tuers on Twi show about

five different ways to make money they

are donations ads subscriptions

sponsorships and merchandise so let's

start with the simple ones first

donations viewers can directly donate

money to the fber using credit card or

online wallet and streamer would get the

majority of that donation the platform

usually takes a small cut previously you

could see some donations on L streams

but now everyone uses beats they are a

viral good you can buy on Twitch that

give you a power to encourage and show

support for of tuber from bits you get

80% of your money as a tuber So 20% go

to Twitch I don't think that brings a

lot of money to L anyway so my guess is

she get something like $7,000 per month

from donations and bits this is not a

lot for average number of viewers as she

didn't ask to donate and doesn't provide

any benefits from it other tubers do and

they get more donations because of it it

is really up to theber how to stimulate

viewers for donations some tubers even

provide additional content or private

communication with them I know that you

all are tired from the ads which twitch

and YouTube provide because every time

you open up a twitch stream or a YouTube

video you get serve the net when that

happens the content creator in our case

sh makes a little bit of money in

addition to the initial ad you get from

opening up a twitch stream I found out

that every partner tuber also has access

to a special settings and button which

can regulate the amount and length of

ads but I'm almost sure that none of

tubers including sh Abus this feature so

I believe that Lily makes on average

about

7,500 bucks a month from ads on Twitch

and YouTube combined subscriptions is

where real money appears in the Deep

Pockets of tubers viewers can pay 5 10

or 25 bucks a month to be subscribed to

a channel and in exchange get some

benefits such as special sub badge

access to sub otes which you can use

anywhere on Twitch streamers can also

set their chat to sub mod only which

means only people who are paying at

least 5 bucks a month kept talking shot

but I have never seen Lily use this

function the important thing is that

streamers do not keep all this money

which will take 50% of it if you're a

top tier partner like Lily you get to

keep 70% so 30% go to Twitch to be

specific L on average has 5,000 tier1

Subs which brings your

$17,500 two hungry tier two subs which

brings your1 1,400 and 300 tier 3 Subs

which brings her 5,000 I would like to

know that not every subscriber is paying

for a subscription twitch has twitch

prime it is what you get when you link

your Amazon Prime account to your Twitch

account and when you do this you get a

free sub to any channel every month on

average more than 1,000 people decide to

give their free sub to Lily which brings

her

$3,500 as streamers still get the same

amount of money from a twitch Prime sub

as they would from a regular one in

total from subscriptions Lily gets more

than

$225,000 a month this is two times more

than from donations and ads combined you

may think or may not that there are

other platforms where you can be

subscribed Tober but the thing is that

Lily doesn't have a patreon or only fans

in addition to your Twitch subscription

you can only subscribe to your YouTube

the fourth category is is the big one it

is sponsorship this one is really

complicated because almost no one shares

information about the money which

companies are paying them and one more

detail is that sponsorship offers have a

huge range in how much they pay your

hour and how much time they want you to

advertise their product the fact is that

twitch tubers can get sponsored to do a

lot of things like a sponsored stream

YouTube video appearance at the event

tweet or a sponsored Instagram post a

sponsored stream is when a streamer is

paid to play a certain game for example

Lily recently played on stream into

goddess of Victory Nik also she several

times advertised MAOI I'm almost true

that the developers of Niki paid her way

more than the developers of mobin noi as

it is a mobile game with unique gameplay

but Lily likes this type of games so it

is a huge win for her and it is a reason

why she advertises this game so often

the hourly rate for this paid gameplay

usually ranges between 10 cents to $1

per viewer which means someone like Lily

who on average has 5,000 viewers can get

paid between 500 to 5,000 bucks per hour

to play certain game that's a pretty

wide range the reason for this is a

combination of several factors the main

two are how fun the game is and how much

money does the company have you know a

mobile gacha game probably has deeper

Pockets than an indie project on Steam

sponsored YouTube videos are around

3,000 bucks per video for a 13c ad live

appearance at the events also are

something like 3,000 tweets and

Instagram posts are usually packaged

into the deals because it is not a main

platform forber so in total from

sponsorships Lily gets about $20,000 per

month one also great source of income is

merchandise especially when you're a

fber lily currently sells her merch

through mosab

box Gamers

subs. makes

ship.com and the

kimak your sales on Gamers shops went so

good that now she's a partial owner this

all in total brings her a ton of money

and there is almost no way to calculate

it but let's say 15,000 bucks per month

I'm almost sure that there are other

ways Lily is gaining money so I tried to

mention the main ones which in total

brings here around 70,000 bucks per

month on average this number extremely

depends on month and Lily's activity for

example in the February of 2024 Lily

already earned more than in September

October and November of 2023 combined

because of the sabon new model release

and merchandise drop and that is the

aspect of self-employment work about

which you shouldn't forget the

calculations in this video are not

accurate even some of them I just took

from my head but 70,000 bucks is what

you can expect to earn if you will be an

English-speaking Twi tuber with over 1

Mill of

followers I really hope this video gives

you guys a better idea on how much money

a top to tuber can make so please tell

me what you think in the comment section

or in my Discord server the link is in

the

description