IMG 2431

Summary

The speaker shares their two-year journey working at a startup, highlighting the diverse roles they've played, from marketing to social media management. They emphasize the dynamic nature of startup work, the opportunity to learn, and how the company's evolution from a competition platform to a more holistic service offering—including mentorship and skill development—has shaped their experience. The speaker also reflects on work-life balance, advice for students, and the importance of enjoying college life while preparing for the future.

Takeaways

• 💼 The speaker has been working at the company for two years, starting as a marketing associate and now focusing on brand communication.
• 🚀 Working in a startup allowed the speaker to experience various roles, from social media management to corporate competition handling.
• 📧 The current role focuses on managing communication, emails, and push notifications for users, ensuring the brand's presence across different channels.
• 📊 The speaker is responsible for overseeing a small team, analyzing trends, and adjusting strategies based on performance analytics.
• 🏆 The company, originally known as 'Unstop', rebranded from its earlier name but retained a strong connection with its community through competitions and mentorship.
• 💡 Unstop aims to help students not just through case competitions but by offering mentorship, skills development, and a comprehensive profile-building platform.
• 📝 There is an emphasis on skill mapping and creating well-rounded student profiles to help recruiters evaluate candidates more holistically.
• 🎯 A recent focus is on pushing specific products like mentorships, practice programs, and skill assessments, to help students prepare for the workforce.
• ❤️ The speaker emphasized the community’s deep attachment to the brand, particularly after their appearance on Shark Tank, reflecting strong user engagement.
• 🔮 The company's next steps involve more product integration, focusing on offering mentorship and skill-building opportunities alongside case competitions.

Q & A

How long has the speaker been working at the company?

The speaker has been with the company for two years, having just completed two years a week ago.

What roles has the speaker performed during their time at the company?

The speaker started as a marketing associate, handling various tasks such as communication, social media management, and event organization. Recently, they have been focusing on the brand aspect, managing communication and push notifications.

What does the speaker find beneficial about working in a startup?

The speaker believes that working in a startup offers the advantage of learning a lot by juggling different tasks and gaining diverse experiences.

What does the speaker's current day-to-day work involve?

The speaker’s typical day starts around 9 a.m., where they plan the day’s tasks, which often change due to the dynamic work environment. They work with a team of two members, manage social media trends, and monitor analytics, including email campaigns and push notifications.

How did the speaker react to the company's name change?

Initially, the speaker was surprised by the name change from 'Dare2Compete' to 'Unstop,' but after joining the company, they understood the rationale behind it. The change reflected the company’s broader focus beyond just competitions.

What has been the company's growth in the past two years, according to the speaker?

The speaker notes significant growth, including community support, especially after appearing on Shark Tank, and increased student engagement through mentorship sessions and skill development opportunities.

What does the speaker highlight as important for students on Unstop?

The speaker emphasizes the importance of completing a full profile on Unstop, which helps recruiters evaluate students not just based on academics but also their skills and participation in competitions.

What are some of the new features or initiatives the company is focusing on?

The company is focusing on skill mapping and enhancing mentorship, practice sessions, and Unstop Pro to help students level up and explore different interests like coding or software development.

How is Unstop trying to shift the perception of being solely a competition platform?

Unstop is working on positioning its product offerings to emphasize other features like mentorship and skill development, alongside competitions. The company aims to provide a more holistic approach by integrating these features with competitions.

How does the speaker view Unstop's performance compared to competitors?

The speaker believes Unstop is performing well, emphasizing the strong community support and the love it receives from its users. They view this community engagement as a key differentiator from competitors.