An Opportunity Most Creators Are Missing l Podcast With Friends Ep.9

Summary

Dans cet épisode animé, l'hôte reçoit trois invités passionnants originaires d'Atlanta, qui discutent de leurs parcours et de leurs aspirations. Ils abordent des sujets variés, allant de la cuisine végétarienne aux arts, en passant par les défis du monde des médias sociaux et la transition vers de nouvelles plateformes. L'hôte encourage l'authenticité et le travail acharné, soulignant l'importance de la persévérance et de la créativité pour réussir dans un monde en constante évolution.

Takeaways

• 🎨 L'importance de la persévérance est soulignée, où l'auteur considère que la seule chose qui sépare les gens qui réussissent de ceux qui ne le font pas, c'est la persévérance.
• 💭 Les échecs sont vus comme des opportunités d'apprentissage et non comme des échecs au sens traditionnel.
• 🚀 L'auteur encourage à ne pas se laisser emporter par l'opinion des autres, surtout en cas d'échec.
• 🎤 L'importance de la confiance en soi, que l'auteur attribue à son éducation et à sa nature intrinsèque.
• 🌟 La reconnaissance que le succès ne se construit pas en un jour et que la patience est essentielle.
• 💡 L'auteur partage son expérience de transition de la télévision traditionnelle vers les médias sociaux et la création de son propre contenu.
• 📚 Les défis et les opportunités que représente la diffusion de son propre livre et la création d'un restaurant.
• 🎨 L'auteur exprime son intention de lancer un label d'art, cherchant des artistes talentueux à promouvoir.
• 💼 L'importance de se concentrer sur la création de contenu de qualité pour各 les plateformes de médias sociaux et d'adapter son contenu en fonction de l'audience cible.
• 🌐 L'auteur souligne que les créateurs de contenu ont tendance à négliger certaines plateformes telles que Facebook et YouTube Shorts, ce qui représente des opportunités.
• 🎙️ L'auteur encourage les autres à prendre des risques et à saisir les opportunités, tout en citant son expérience avec Drake comme exemple.
• 🚀 L'auteur met en avant l'importance de la flexibilité et de l'adaptation face aux changements dans l'industrie de la média et de la technologie.

Q & A

Quel est le contexte dans lequel l'histoire de la peinture de Drake et de son fils a été racontée?

L'histoire a été racontée lors d'un podcast où l'animateur et trois invités discutaient de leurs expériences et de leur parcours dans la culture. L'un des invités, un artiste peintre, a partagé l'anecdote de comment il a été amené à peindre Drake et son fils pour offrir le portrait en cadeau lors de la fête de anniversaire de Drake.

Comment l'artiste a-t-il réussi à entrer dans la fête de l'anniversaire de Drake?

L'artiste est arrivé à la fête avant le début de la soirée et s'est présenté à la sécurité en prétendant qu'il devait surprendre Drake en lui offrant son tableau. Il a réussi à convaincre la sécurité et a été autorisé à entrer.

Quels étaient les sentiments de l'artiste alors qu'il se produisait devant Drake?

L'artiste était nerveux et passionné, ses joues battaient rapidement à l'idée de rencontrer Drake et de lui présenter son œuvre. Il était également très fier et espérait que son art serait apprécié.

Quelle a été la conséquence de la publication de l'histoire de l'artiste sur l'Instagram de Drake?

Après que Drake a partagé l'histoire de l'artiste sur son Instagram, la notoriété de l'artiste a augmenté considérablement. Il a commencé à facturer des montants beaucoup plus élevés pour ses œuvres d'art, et sa carrière a pris un élan considérable.

Quels sont les noms des trois invités invités dans l'épisode du podcast?

Les trois invités étaient Sada, une animatrice de télévision et chef; Greg, un designer de bijoux; et un artiste peintre nommé Atlanta.

Quelle est la spécialité culinaire de Sada?

Sada se spécialise dans les recettes à base de plantes avec une influence indienne, en raison de l'origine de ses parents.

Quels sont les éléments clés du parcours professionnel de Greg?

Greg est né et a grandi à New York City. Il est devenu designer de bijoux et a commencé sa carrière en 2007. Il vit actuellement à New York et a une boutique sur Mulberry Street.

Quelle est la ville d'origine de l'artiste Atlanta?

Atlanta est originaire d'Atlanta en Georgie et il vit maintenant à Miami, bien qu'il soit actuellement à New York en tant que visiteur.

Quelle est la profession d'origine de l'animateur du podcast?

L'animateur du podcast a travaillé à la Today Show NBC en tant qu'assistant de production après avoir été membre du programme NBC page.

Quels sont les domaines d'intérêt de Sada?

Sada est passionnée de cuisine, en particulier de la cuisine à base de plantes et de récettes indiennes. Elle est également intéressée par les questions de santé et de nutrition, et elle a une appréciation pour les aliments naturels et les produits d'épicerie de qualité supérieure.

Quel est le message sous-jacent que l'animateur du podcast souhaite transmettre à ses auditeurs?

L'animateur souhaite que ses auditeurs deviennent amis avec les invités du podcast, car ils partagent des expériences uniques et inspirantes. Il encourage également l'écoute active et la participation aux discussions pour en apprendre davantage sur les cultures et les parcours des invités.

Outlines

00:00

🎨 Artistic Encounter and Birthday Surprise

The speaker recounts a story of being encouraged by their friend to paint a portrait of Drake and his son as a birthday gift. The speaker initially faced challenges with security at the party venue but managed to convince them with a fabricated story. The painting was well-received by Drake, leading to a significant boost in the speaker's artistic career.

05:00

🌱 Plant-Based Cooking and Cultural Influence

The guest introduces herself as Sada, a TV host, chef, and cookbook author focusing on plant-based recipes with an Indian influence. She shares her journey from California to working at the Today's Show in New York, her love for cooking, and her experiences growing up in a culturally rich environment.

10:02

🏙️ Immigration, Food, and Cultural Shifts

The conversation shifts to discussions about immigration, cultural food experiences, and the evolution of certain areas like Edison, New Jersey, and Jackson Heights, Queens, into thriving Indian communities. The guests share personal anecdotes about their backgrounds, food preferences, and the impact of their heritage on their current work.

15:04

🎓 Education, Early Career, and the Hustle

The speakers delve into their educational backgrounds, early career experiences, and the importance of hard work and perseverance. They discuss the value of seizing unexpected opportunities, the challenges of starting from the bottom, and the satisfaction of achieving personal and professional growth.

20:06

💎 Jewelry Design and the Power of Social Media

One of the guests shares his journey from starting in the jewelry business with distant relatives to becoming a successful designer. He discusses the impact of social media on his career, the importance of patience and hard work, and his experiences with the changing landscape of consumer attention and marketing.

25:07

🖌️ Pursuing Passions and the Art of Painting

The speaker talks about his transition from being a high school dropout to pursuing his passion for music and later discovering his talent for painting. He shares his experience of creating a painting for Drake's birthday and how this event catapulted his art career, leading to significant financial success.

30:08

🚀 Embracing Change and the Evolution of Media

The conversation emphasizes the importance of adapting to change, especially in the face of evolving media platforms. The speakers discuss their experiences with traditional and social media, the impact of these platforms on their careers, and the need to constantly recalibrate and reinvent oneself to stay relevant.

35:09

🎭 The Art of Entrepreneurship and Self-Belief

The speakers share their perspectives on entrepreneurship, the importance of self-belief, and the ability to navigate through failures. They discuss the significance of taking calculated risks, learning from mistakes, and maintaining a growth mindset in the pursuit of success.

Keywords

💡podcast

Un podcast est une émission de sons ou de vidéos diffusées sur Internet, souvent sous forme de séries thématiques. Dans le script, il est mentionné comme un moyen de communication et de partage d'expériences entre les invités et un public large.

💡attention

L'attention dans le contexte du script fait référence à la capacité de capturer et de maintenir l'intérêt des auditeurs ou des spectateurs. Elle est un élément clé pour le succès des plateformes de médias sociaux et des entreprises.

💡créativité

La créativité est la capacité de concevoir de nouvelles idées, de créer du contenu original ou de résoudre des problèmes de manière innovante. Dans le script, les invités discutent de leur processus créatif et des obstacles qu'ils ont surmontés.

💡résilience

La résilience est la capacité à s'adapter et à surmonter les difficultés, les défis et les échecs. C'est un trait de caractère essentiel pour réussir dans n'importe quelle entreprise ou domaine.

💡évolution

L'évolution fait référence aux changements et aux développements qui ont lieu au fil du temps, particulièrement dans le contexte des technologies, des industries ou des carrières.

💡médias sociaux

Les médias sociaux sont des plateformes en ligne qui permettent aux utilisateurs de partager du contenu, de s'interagir et de construire des communautés. Elles jouent un rôle important dans la diffusion de l'information et la promotion de la marque.

💡influenceurs

Les influenceurs sont des personnes qui ont un impact considérable sur les opinions et les comportements des autres, notamment grâce à leur popularité sur les médias sociaux. Ils peuvent être des personnalités publiques, des experts ou des créateurs de contenu.

💡branding

Le branding est la création d'une image et d'une identité distinctes pour un produit, un service ou une entreprise. Cela inclut généralement un nom, un logo, des couleurs et des messages qui représentent la marque de manière cohérente.

💡jewelry designer

Un designer de bijoux est un professionnel du secteur de la mode qui conçoit et crée des articles de bijoux, tels que des bagues, des colliers et des bracelets. Leur travail nécessite une connaissance approfondie des matériaux, des techniques de fabrication et des tendances de mode.

💡TV host

Un animateur de télévision est quelqu'un qui présente et dirige un programme de télévision, interagissant avec les invités et les téléspectateurs. Ils jouent un rôle clé dans la dynamique et la réussite d'un émission.

💡plant-based

Les recettes à base de plantes sont des préparations culinaires qui utilisent principalement des ingrédients végétaux, sans produits animaux. Cela inclut des aliments tels que les fruits, les légumes, les grains, les noix et les seeds.

Highlights

The story of how a painting commission for Drake led to a significant career breakthrough for an artist, emphasizing the importance of seizing opportunities.

The impact of social media on personal branding and career development, as illustrated by the experiences of the podcast guests.

The evolution of the food blogging scene and the importance of being an early adopter, as discussed by a TV host, chef, and cookbook author.

The significance of patience and perseverance in achieving long-term success and respect in one's field, as shared by a jewelry designer.

The transition from traditional media to social media and the necessity to adapt to new platforms for continued relevance.

The importance of creating and maintaining personal authenticity in a world where everyone is trying to find their unique voice and stand out.

The role of early adoption and adaptation in the success of entrepreneurs and influencers, as discussed by the podcast host.

The significance of focusing on plant-based, Indian-influenced recipes in the culinary world and the impact of cultural heritage on food choices.

The story of a jewelry designer's humble beginnings and the evolution of their craft, highlighting the importance of hard work and dedication.

The discussion on the changing landscape of attention economy and the need to be where the consumer attention is.

The importance of not conforming to societal pressures and expectations, and instead, carving out one's own path to success.

The value of self-awareness and understanding one's unique strengths and weaknesses in personal and professional development.

The discussion on the impact of social media platforms on different demographics and the opportunities they present for content creators.

The significance of being open to change and recalibrating one's strategies in response to evolving trends and consumer behaviors.

Transcripts

I started painting and then my boy

purpose he calls me he's like yo Drake

is having his birthday party you should

paint him and his son and gift it to him

and I'm like oh [ __ ] that's a good idea

this going be a really good breakthrough

for me so I did that party was the next

day it was like Friday the party was

Saturday I pulled up before the party

starts and then I walk up the Security's

at the door I'm like [ __ ] and I had to

think of an excuse I was like yo Drake's

dad told me to surprise him and they

were like okay so they let me through

they let me through yo Drake your

security bro we need to talk about

attention is the number one asset bner

Nation how are you we are here for

another episode of podcast with friends

where I get three people that are moving

in culture together with the hope of

honestly they become friends since they

get to chop up times but most of all all

of you who are listening become friends

of them because they're all doing

amazing stuff and I've been really

loving this format it's been nice to

spend some time with the youngsters

coming up in the game uh and I also

really enjoy and I got to give a huge

shout out to uh the twitch Mafia that

Tunes in live big shout out to all of

you that are in right now actually for

all of you that are in the chat uh let

us know what part of the world you're

from so city state country right now all

of you that are on um all right let's do

what we always do here first and go

around the horn and let uh our beautiful

people introdu themselves to the vayer

nation so ladies first as always how are

you why don't you why don't you tell

everybody your name what you do and a

little bit about yourself first of all

thank you for having me you're a legend

I'm Sada I'm a TV host and Chef and

cookbook author I brought it for you

actually um and yeah I've been doing

this for a really long time I love

cooking I mostly focus on plant-based

recipes with Indian influence cuz that's

where my parents are from amazing um and

yeah I'm to be here I live in Brooklyn

New York very nice and you grew up where

I grew up in California what part Orange

County nice yeah and you've been here in

Brooklyn for how long I've been in New

York since 2016 when I started working

at the Today's Show NBC it's a very long

kind of convol story get into it um and

then I moved to Brooklyn a couple years

ago very cool well thanks for being here

thank you for having me my man uh I'm

Greg y born and raised in New York City

by the way I had um Indian food today

did you really were you in Edison New

Jersey I was not I was at Taco Mahal

okay that's we were starving and we yeah

that meic

Indian it was good but I got only I got

n and I got and I got the chicken I

apologize some have you been to Edison

New Jersey mouin Edison like that's the

[ __ ] that's where I grew up as a kid

and was there when Indian immigration

came cuz I was the only immigrant cuz I

was born in Russia in 82 83 84 85 and

then in Martin Luther King Elementary

School summer of 85 going into 86 13 new

kids 11 Indian seven with the last name

Patel but none of them actually related

you know I was just like what's going

and I loved it cuz they were Scrappers

like me hug and then over the next two

three decades it became Little India

huge Indian Community and proper food

right like I hear a lot of my Indian

friends who live in Manhattan that are

like yo we're going to Edison this

weekend to eat proper I mean that's

where you go yeah Jackson Heights also

yep Queens nice apologize uh Greg youa

born and raised in New York City Queens

and uh I'm a jewelry designer I live in

New York from the G from the no I'm not

from the Gat I started about 15 years

ago he said from the G like since you

were nine I didn't know if your

grandparents were doing it I started in

2007 with some uh distant relatives and

now I'm you know we'll get into

that what's good y'all it's your boy

arlanta and I am an artist I'm

responsible for throwing paint on all

the exotic cars that you guys see yep

and I'm from Atlanta Georgia live in

Miami now I'm in New York you but

visiting New York say now okay you mean

now like actually right but you live in

Miami yeah I live in Miami yeah and and

how when when did that go down when

everybody else moved in the last three

four years yeah two years ago actually

like after Co La was Miami is just like

winning yeah right everybody wants to go

there the best city in America it used

to be when you were like wrapped up in

60 you'd go 70 80 now the youngsters

won't be there wow yeah it's true all

right let's go back around the horn why

don't we start with like double clicking

now that we got a general sense

everyone's listening let's go a little

bit deeper three four minute bio like

like break it down Orange County and

then like you go and work as a junior

producer at the Today's Show or is it

what I'll break it down bottom of the

totem pole actually um okay so again um

you know I went to Berkeley I always had

well I me that's nice I loved school I

really Didu Berkeley Berkeley real [ __ ]

respect Boyd I'm not impressed that you

went to be you Boyd you still don't you

still don't look to me like a kid who

got good grades I'm still always

confused you went to [ __ ] Boston

University like yeah yeah bu you could

mean a lot of things true it's true go

ahead um yeah I really loved school I

had immigrant parents and I like that

was very much a priority for me and for

them as well um but they never really

pressured me to go into One Direction

you hear a lot of The Stereotype of like

Indian parents are like doctor engineer

like that's it they did not do that um

which is really nice and I grew up

having an interest in television and I

thought that when I grew up I wanted to

be a reporter or initially I thought

more in the entertainment space so I

thought like I would do reporting or

things like that but anyway you know

life takes you on really weird

unexpected turns that even you can't

really plan for so true um I studied

media and public policy and a little bit

of acting at Berkeley and then I went

off to graduated early did a month

traveling by myself I applied to one job

before I left which was the NBC page

program um it's a very

prestigious very that kid Kenny played

it on 30 Rock that whole exactly exactly

you wear the uniform you give the NBC

Studio Tour you work SNL Jimmy Fallon

Seth Meers all of those late night shows

and it's a very prestigious program um

and it's really it was my grad school

really of TV I got to learn a lot of

different things of in production not

just it was very behind the camera very

behind the scenes I loved it um I did

that job for a year and it really

immersed me in TV my favorite assignment

was at the Today Show after my program

was up I got a job at the Today Show as

a production assistant all the while in

2015 this was we're rewinding back I was

still in college um I took a internship

at CNN I was in New York for the first

time this is definitely more than 3

minutes but I'm wrapping go your thing

go your thing um I was interning at CNN

and I was just taken by the food scene

here I just loved it I always had an

interest in food in college my friends

called me a human Yelp cuz I really knew

where everything was like with your

parents dinner I got you like date I got

you I had a full list curious about it I

loved it I just love being immersed in

different foods different cultures I did

half of my high school predominantly

from a restaurant place or you also knew

where like the good organic food store

was or the or the market or or was it

predominantly focused on restaurant at

that point that's such a good question

because Berkeley kind of instilled like

the crunchiness in me like I was very

intrigued by Health only at Berkeley

because there was so much more of a

focus on what food you were eating and

like where it was coming from so I got

really interested in sourcing at that

point and actually looking at the labels

on my like what is in this like why are

there 8,000 ingredients right natural

flavors be I don't know if you know this

natural flavors is beaver anus Beaver

what you heard me my guy no so so when

you drink like some sort of like the

[ __ ] that claims to be clean and like it

looks healthy on the Shelf like the new

age soda or whatever as soon as you see

second ingredient after water natural

flavor you're getting straight Beaver

anus to the [ __ ] mouth what is the

beaver for some was in Beaver anus has

like some sort of like sweeten like I'm

I'm that's where

my I wish I could answer that I I don't

remember I did at one point can't

remember at all but like I'm sure the

comment's about to go off on this and

they're clearly laughing yeah people are

going to Google it right now and are

about to jump back in and like talk

about this like it's really the anus

glands it's the glands I like saying

Beaver anus for effect but it's anus

glands I think like like it's like

really kind of but this is what she's

referring to there's a ton of things

that are listed on your products they

look good cuz like only 100 calories but

it's all chemicals yeah the whole the

whole you know this better than I do the

next decade people are about to eat

clean in a different way it's not going

to be about calories it's going to be

about the source of it and it's it's on

you could see it already it's been on

and it's starting to really get going

good but the messaging has been all

crazy for years like first it was like

oh eat sugar it's going to keep you

skinny like if you look at these all

these uh advertisements from years years

like decades ago it was crazy to to see

what kind of messaging like low fat like

high sugar like that's just not how you

eat it's all very much marketing and

that's all life is

marketing is to eat healthy it so tough

I find it so tough it's expensive it's

expensive there's there I mean you just

look at you just look at oils that every

restaurant cooks with Canola oils and

all this stuff is [ __ ] seed oils seed

oil is the worst the worst but also

being the run is is tough you know

traveling you know how that goes and

food got smart 20 years ago these

companies they made every package look

healthy as [ __ ] but there's still a

[ __ ] piece of candy like mango like

these that's all I eat bro I love that

[ __ ] too those [ __ ] dried mango [ __ ]

that's candy I eat it I'm like I'm

healthy I'm like but in my brain I'm

like yo this is fruit rollups

[ __ ] but it's different when you

go to Europe it's different when you go

somewhere else completely different

different different exact much stronger

food standards and they benefit from

that in that Arena and like America has

a lot more options so if you're educated

you can navigate anyway that's so in 15

you fascinated by that you're doing the

Today's Show and I assume either social

media or the internet helped you start

to build enough a personal brand that

you were able to make the transition

100% and it was very unexpected for me

so I started do eats in 2015 just as a

way for me to document the food I was

cooking and eating and you did that

where on Instagram on Instagram yeah and

so when I finally started a job at the

Today's Show I was cooking in my off

hours I'd wake up at 3:00 a.m. I'd go to

work at 4:00 I'd come home at 2:00 I

would cook I would try to go to the gym

and like work out go to sleep at 8 do it

again so I did that for years that was

your life that was my life you knew

nothing that happened in the world

between 8 and midnight no and I but I

loved it because I loved the people I

worked with I was get up until

6m

different I love it you know people live

in different lives yeah yeah and then

what the account grew momentum so what

happened was that at that point it was

It was kind of weird to have a food blog

right it wasn't normal in like 2014 2015

to be posting pictures of your food on

the internet that wasn't as common as it

very normal to me because I was in the

St Instagram was made for for the photos

I feel like well yeah landscape

photos Instagram's first intent was like

take a beautiful [ __ ] photo of the

sunset not [ __ ] dudes like me telling

you to stop [ __ ] being

impatient but that's the funny thing of

every platform Facebook was made to be a

replication of connecting people on

campus MH these Founders start these

things with a certain intent twitch was

not started for it was Justin TV it was

live streaming on a camera in head then

it became Gamers now you got dudes like

me literally streaming me sitting in the

office yeah like the consumer takes

control that's true platform starts with

intent but then at scale the consumer

takes control go left right away mhm

yeah and so then it popped off so

basically I was working in the

controller one day The Producers I heard

them scrolling through my Instagram

account and we started talking and they

said and by the way this wasn't a story

where I like pitched myself to be on the

show I was you could not go lower than a

PA I was running scripts I was building

the show down you built your demand you

built your demand outside of your work

instead of expecting it from happening

with's within your work correct and I

knew I knew I was I knew what my goal

was right which was to be a reporter be

on camera do something but I didn't

chase it so hard that I broke that dream

in my hands before I even got it right

it was just in the back of my mind and

it did come to me very organically so

they said why aren't you on the show as

a guest I said that seems like a you

call and then I started coming on the

show as a on air guest and was able to

leave and do it fulltime we'll get back

to more stuff my man what about you from

a comic book number one origin story so

you grew up what a punk kid saw at first

I come from a you nice boy or Punk

parents very simp question I was a punk

yeah I do what I goe I was a punk um I

come from parents of you know my parents

were immigrants they came in 1979 from

Russia like me the south of Russia yeah

I came in 78 AUST they instilled that

December that hustle in me um you speak

Russian

fluently go ahead I always talk to you

in Russian I don't know if you noticed

I've been call forever yeah I do c um

so that happened uh never really did

good in school like you know my uh my

pull pull it pull it I I like doing this

you have to see it top frame can I

excuse me yeah you got I I need to you

to no the one closer to your right hand

top top one you can take it down okay

pull it I need to yeah pull it I need to

get a sense of how bad we in school

because I was one of the worst of all

time I just you know what it was my

attention span wasn't there like my IQ

may not be the highest but my EQ is

incredible

same yeah I mean I'm I'm right there

with you man if not you know what about

the class rank look at that at the

bottom where can you help me out here

cuz I'm you know look still I still

can't

read this is the opposite of you 243

yeah I probably I'm probably out of what

24 oh my gosh that was not Berkeley that

was that wask there still some people I

might get into shirky with that so you

were a bad student like that I wasn't a

bad student I just I was more oh so you

were better than me yeah cuz everybody

who says bad students were like C's I

was D's and Fs actually I more of a

Class Clown you know I love being a

Class Clown um call out some good ones

there see what you see in there what

about that German education that was an

a I got A's in gy I was a Gym Class Hero

bro I was trying to win Stanley

Cups and floor

hockey what about

speech look at speech I think Health a

senior year right Health 12 yeah yeah

senior year I got my only other a in

health what I get in health freshman

year a d do you know how hard it is to

get a d and

bro

by the way you want to hear something

crazy about my report card I never cut

class in all four years of high school

bro I never cut class in four years of

high school you got a in in in in in in

Jim Jim that's incredible what about

speech as one of the most prolific

public speakers I'm one of the 10 most

compensated prolific public speakers in

the world D but that's just you know

everything's on me a lesson here what is

the lesson it's [ __ ] I mean you can

do whatever you want to do and this is

an indicative of your future Su one

system a lot of people you know do

really with it and they it you're a good

test taker not everyone's a good test

taker right I didn't even like I I'm

saying like you you could be a very good

ex everyone's different everyone's

different anyway I I viewed off cuz I

think it's funny go ahead go ahead so

I'm saying uh School wasn't really my

school wasn't really my thing my mom

took me out of uh I think the I believe

I was supposed to be class of 2000 my

mom ended up taking me out of school yep

got my GED started working for my cousin

who owned a mortgage company at the time

okay um were your parents kind of like

yo you're not a good student but that

means you have to [ __ ] work hard or

they didn't do that they just they just

wanted me to just stay out of trouble

and not you know just not get

into my mom helped me out I used to be a

dispatcher at my mom's limousine company

that she worked for she so my mom always

helped me and plugged me wherever she

could and um one day she was like why

don't you go work in the Diamond

District to have some um you know

relatives that you can you had some

cousins I had some relatives her her

cousins got it you know not my cousins

but um I I I started working there and

Instagram started happening and

Instagram honestly changed my life do

you agreeed it changed everyone's life

of course you know and then Tik talk

changed lives YouTube YouTube and

Twitter changed my life like wherever

the attention it the television changed

people's lives before then the radio

changed people's lives wherever consumer

attention is Spotify SoundCloud MTV

bet Dick Clark the Soul Train like it's

all the same game yeah over like the

game has always been the same where is

the attention who understands how to get

onto the attention forever pre- internet

there were Gatekeepers there was a

producer that said you're allowed to be

on there was a head of the studio there

was people that decided you're good

enough you're good enough you're good

enough you're good enough now nobody

gets to the side I just think this I

don't think it's a cool table for the

cool kids anymore I understand s you

know but gone meaning that like

everybody it's just like it's just the

same language every you see the same

thing everyone's looking the same

everyone well plastic surgery and

plastic surgery they all the

same but it's like how do you how do

you stay from that by not conforming

yeah not conforming you

know I think I'm doing a pretty good job

by wearing a pink quar Ray jacket

by way it looks precious I [ __ ] love

it so so you started you were able to

outflank people cuz you were marketing

on instagam I feel I was cuz I was

watching what was so the jewelry game is

is just it's it's it's so dirty

everyone's just that they're all haters

over there you know so it's very tough

to get in there and and be respected and

you know also takes time to it takes

time right like that's the thing that I

always like right to your point there's

always push back or thing but back to

something I thought that was great that

you said I think the biggest thing for

Hunger ambitious people is patience

that's why I talk about it all the time

like it just takes time people like yo I

want to be respected I'm like what have

you done like I age you know what I mean

like people want to be I came in like

that I came in just like that I came in

I'm like all right where's my respect I

can see it I can see it even the way

like right now right and it makes sense

to me it's the number one thing I wish

people understood like like you have to

go through it yeah you got to go through

it like people like yo I want Gary ve

[ __ ] you I want your respect I'm like

[ __ ] I've been working for 40

years every day of my life I got F I was

working at my dad's liquor store like

[ __ ] you [ __ ] you like that's like me

saying why don't I [ __ ] have

humongous pecs and [ __ ] like I've been

in the gym for 10 years and now it's

like somewhat decent when I was a

[ __ ] slob 10 years ago like it's cuz

I [ __ ] didn't do [ __ ] yeah that's

funny you say that I got upset at a

friend because he even put me on I was

like come on dude like I got it going on

I'm doing the jewelry look what I'm

doing he's like yeah it doesn't work

like that so and now when you look back

at somebody doing that to me and it's

like I'm try it it I used to get upset

when people wouldn't answer my text

forget the post I'm like you can't be

that busy to not reply to a text that's

wild it's AUD it's it's it's it's an

audacious it's wild and I get to my pH I

get to my phone sometimes I'm like oh

[ __ ] I get it now of course it's like

you have to prioritize replying to you

why you know why non- busy people don't

know what busy is and I was I was non-

busy as I was getting to be busy M and I

would just get and I would take it so

personal I would get so upset so I'm a

cancer so I'm very sensitive and I would

take it so personal and I'll you know

catch somebody in the like dude you

don't text he takt out his phone he's

like look at my text messag look look at

how many text messages I have that's

true and I'm like all right whatever I

don't care no but it's I love you right

now cuz you're about to help a bunch of

kids it's a very simple framework it's a

selfish framework but if it was Jay-Z

they would answer that's my point

because he earned it

exactly exactly who am I to put myself

on that level right that's right and and

it and it's and here's my big thing I

love it by the way what we're doing

right now I love the most because it's

going to help a lot of it's honest it's

very honest and it's going to be very

helpful the other thing is when when

people say that here's my question

you're the one that's asking right some

dude was [ __ ] rolling up on me so

aggressive at the airport and I was

trying to be really like kind like and

it's tough sometimes and I'm like yo my

guy like it was real hot at the airport

he was like you never I was like I and

like I was just like I just want to say

one thing he's like what and he I'm like

but you're the one who's asking right

but I'm not asking you for [ __ ] why are

you mad at me when you're the one who's

asking you're asking for me to give you

something you were asking your boy to

give you something I was and so like how

the [ __ ] is the all the kids that are

watching right now let me make this real

simple for you if you're the one who's

asking you have no permission to be

upset that's true but I felt entitled no

[ __ ] you know my Bo is real it's it's

it's but I you know I calm down right

and he checked me just like that good it

was Ronnie F by the way shout out to

Ronnie Ronnie's the best but I was like

dude put you're in space like you're not

like inace and and and here's why

Ronnie's the best coming up in the same

year as Ronnie not knowing him until

recently but always watching everything

from afar [ __ ] took his lumps

everybody sees it now right but it takes

time for it to you can't understand that

when you're not even anywhere near that

side that part I understand not

understanding I understand what I'm

trying to get people to reframe and

you're a great example and this and you

people are looking up to you now this is

perfect is not understanding I respect

because na we all have blind spots

coming at someone right before you

understand is just a massive energy of

insecurity well because we put our

emotion into it it's personal [ __ ] now

it's

business it took me a long time from go

to personal to business it's business

now because you're on the other side

right but but that [ __ ] crossovers

it's it's night and day it's a simp it's

a simple game of being self it's it's a

game of selfishness it it's a game of

selfish when when you wanted something

it was personal now that you're busy and

you've got a little something now it's

business it's a it's a it's a very

selfish framework versus a selfless

framework for example why do I think

most things work for me for example as

we sit here right now even this where am

I at at my career I'm like you know what

I'm at a place where I can get the

biggest guests but I don't feel like

that's

like like I feel like a bunch of

podcasters got that I think what I can

do right now is put people that are in a

interesting part of their career it's

not like day one and they got nothing

there's nothing to talk about it's there

this nice middle range with what I

believe from afar observing y'all

because I observe as much as I possibly

can with much more to go so it's good

for them because I know how eclectic the

mix of people that listen to my podcast

there's people that are day one that are

going to look up to you there's people

that are CEOs of the biggest companies

of the world that might want to JB with

you so a right off top the second I

allocate this hour I know for three

people I'm doing something nice on the

flip side if I do the kind of podcast

I'm doing right this second I also know

for The Hundreds that are watching right

now and the hundreds of thousands of

millions that will listen over the next

year on The Long taale of this there's

something valuable absolutely that's

real that's that's selfless framework

like why the [ __ ] would these 600 plus

people right now in the middle of the

[ __ ] day give us their time I always

think that way M I love that amazing you

what's your origin story how' it go man

yeah so yeah I grew up in Atlanta grew

up dirt poor my parents Southside oh

yeah Southside Atlanta um my parents are

immigrants as well from Nigeria came out

here we didn't have nothing education

too school's big in the Nigerian yeah it

was

but I dropped out of high school I was a

high school Dr I should have [ __ ]

dropped that high school if my mom let

me if they let me by the way the school

was selfish all those grades all all of

those grades besides Jim should be F you

ready you're going to love this

especially as a good Berkeley girl I did

not do one piece of homework in all four

years of my high school career not one

one not one you cheated I went nope you

mean when I you mean at tests yeah bro I

gave so little [ __ ] you remember

scantrons they give the Scantron bro on

some real [ __ ] they would hand me the

Scantron nobody in my high school four

years finished a test faster than me I

went ABC

[ __ ] no [ __ ] somewhere around Midway

through freshman year I'm like wait a

minute they're just pushing me through

cuz I kept here in my school we're going

for Blue Ribbon we're going for Blue

Ribbon and somebody said the wrong thing

like someone's like my mom's in the

administration they need all of us to

graduate for them to get Blue Ribbon I'm

like peace oh peace that's genius anyway

so you dropped at of high school yeah

dropped at a high school cuz like I

always knew like yo School wasn't for me

you know what I'm saying cuz I made

music at the time I still make music but

I I wanted to be a musician I'm like yo

there was nothing for me in school so I

left Atlanta I dropped out left Atlanta

and I moved to LA but when I moved to LA

I didn't know a single soul out there I

was homeless sleeping in IHOP sleeping

in and out straight up yeah just

straight up I didn't care I just wanted

to Chase my dream you know what I'm

saying and I really believed in myself

so much were you in the mindset of i'

I'm going to work on music 24/7 so I'm

going to sleep in IHOP or because I need

to every minute I'm awake I need to work

on this music or were you looking for

some sort of like basic job to eat a 5

to 10 hours a day n it wasn't even I

didn't even look for a job or anything

it was like something in the back of my

mind just was like yo go to La and just

thg it out and that's what I did and I

and and when I did that I was like yo

this is what I'm doing cuz this is what

I wanted to be I wanted to make music I

wasn't even doing art at the time but

now when Co hit that's when I was at

home chilling bored I'm like yo I need

to go explore my other talents so I went

to the art store got the canvas the

paint I started painting all my friends

were like yo you're really good you

should take this serious you can make a

lot of money at the time like I was

broke as hell like and then I'm like yo

let me try this and then I started

painting and then my boy purpose he

calls me he's like yo Drake is having

his birthday party you should paint him

and his son and gift it to him and I'm

like oh [ __ ] that's a good idea this

going to be a really good breakthrough

for me so I did that uh the party was

the next day it was like Friday the

party was Saturday I pulled up before

the party starts and then I walk up the

Security's at the door I'm like [ __ ] and

I had to think of excuse I was like yo I

told the security Drake's dad told me to

surprise him and they were like okay so

they let me through they let me through

yo Drake your security bro we need to

talk about that yeah it was crazy it was

a whole movie

scene yo it was really it was mad as

[ __ ] when he sees this clip go ahead

he's been complaining about it too that

dud it's hard it's hard

crazy that one kid that go ahead so yeah

they walked me they uh they walked me to

The Green Room where Drake was going to

be at I put the painting there and then

I leave and then I come back when the

part's lit it's jumping every a long ass

line outside so I skipped the line I

said [ __ ] that I'm not I'm not wait line

I walk back up the skur remembers me

he's like oh yeah let him through let

him through so they escort me

everybody's thinking I'm a celebrity at

the time they're like yo who's this guy

he's getting escorted by security and

they walk my heart beating fast they

walk me they walked me to The Green Room

I walk in I see Drake I'm like

[ __ ] I'm like yo what's up I'm like yo

I'm the one that painted that he looks

at me he's like what for real N I was

like yeah for real he was like yo I

[ __ ] love this [ __ ] yo this is

amazing and then like after that like he

posted me on his story and like

everybody's like yo we always seen you

on Drake story and and that's when at

the time I was only charging $250 for my

art and then after that I started charge

20K 30k 50k and then like my career just

like skyrocketed cuz I took that chance

it was crazy it's amazing bro that's

[ __ ] amazing honestly like yeah bro

Drake's great at that first of all and

and Sh like honestly let me deconstruct

this for a minute while we're all

chilling if you think about it what you

did there what you two did what I did

with Wine Library tv YouTube was four

months old when I did my first video I'm

like this is it YouTube was 4 months old

wow I think all four of our stories is

what I want so badly for the whole world

it's why I wrote crush it in 2009 my

first book that book when I wrote in

2009 the premise was you can make a

fulltime living on social media YouTube

and Twitter and Facebook if you go to

amazon.com right now and sort by oldest

reviews of my first book the first

reviews are like this guy's full of [ __ ]

wow yeah yeah yeah somebody can make a h

100,000 a year on YouTube that's how

foreign it seemed in 2008 wow yeah

that's really early 2008 a long time ago

of course I mean I mean look at that

Uber look at like I've been in this Tech

thing read that Uber email every time

every time you f like you put me on to

Tik Tok yeah bro what's next my question

when I see it I'll tell you read this

read this read this out loud read this

verbatim give us the date okay this is

from James uber.com yeah date April 8th

2011 11:06 a.m. subject Uber NYC hey AJ

I wanted to say thanks for being our

first ever Uber writer in New York how

is your okay

so Travis comes from Uber they're

opening up New York I'm in a business

meeting for Vayner media and he's like

yo I want you to take the first Uber

ever in New York City I'm such an idiot

I was so busy with a client I was like

AJ my brother Boyd's friend from college

I was like yo AJ you take it now instead

of being able to always talk that I was

the you imagine you know how good of a

party that

is like I took the first Uber in New

York City now my brother's got

it put that up my brother other is my

favorite person Kevin Hart had a similar

story like he was supposed to invest in

Uber and like when they first came out

it happens all the time when in this

game but back to why I made you read

that being early is always a thing but

that's not even really what I'm actually

talking about that what I'm really

talking about is all four of us just

started doing [ __ ] mhm the thing that's

really upsetting to me about a like a

mood board or a vision board or a manif

like people love to talk about [ __ ] MH

people talk talk their entire life I'm

GNA is the first two words of a sentence

that makes me throw up in my

mouth so what's better than I'm gonna I

am saying nothing and doing it right

like don't open your mouth just [ __ ]

execute because every one of our stories

of now I'm going to to yourself is a

little different cuz that's you propping

and pondering and strategizing right but

when the amount of posturing in society

now mhm just for like it's keyboard

Warrior it's like virtue signaling it's

all these activists that live on social

media but don't do [ __ ] about it in real

life yeah we become a society of a PR

agent of ourselves instead of actually

doing [ __ ] like when I hear all three of

you you you did something you decided

like you know many people like I want to

be a food blogger and never post

something like you're all frustrated and

hot and trying to get it and you're like

[ __ ] it let me start posting on

Instagram mhm like you did it right like

a lot of versions of you just keep

crying about it still doing it now right

like still asking a next bu to put them

on without doing the push-ups right this

shit's [ __ ] crazy what he just said

all right let's go back around the horn

what's up right now you got this like

right now State of the Union some promo

time for you like what should people

know like you got a [ __ ] book like

what what where we at right now what's

hot in 24 for you um well first of all I

feel like the energy is really hot in 24

I don't know I I I don't know I've been

thinking about this a lot about my

mindset I think last year I spent some

of I've been doing this for a really

long time right or at least for me I

feel like I've been doing it a lot and

there's so much that you have to keep up

with and so much you have to you know um

like things are just evolving and you

have to evolve with it right that's a

real point one of the biggest things

that pissed me off about back to what

you just said when I was screaming about

Tik Tock 5 years ago the reason no most

people didn't do it was one of two

reasons perception m and insecurity

number one was perception people thought

it was teenage girls dancing on it but

they hadn't learned as if we didn't just

live through Instagram being

photographers to being what it was or

Facebook being for college kids and now

being for grandmas they couldn't see the

chess move of like yeah it's 14-year-old

girls dancing now but it's going to be

for everyone so their perception number

two was worse insecurity they had their

8,000 followers on Instagram they didn't

want to go to Tik Tok and start over it

would have been uh the best move they've

ever made I know that's why I get a [ __ ]

thousand [ __ ] emails a year from

people who literally started their

career on Tik Tok literally because of

how loud I was during that time and I

get a th I get a thousand other emails

from people saying literally titled in

my inbox wish I listened to you cuz

they're not doing [ __ ] right now on

Instagram because it's harder nowhere on

Tik Tok I literally joined because of

you Tik Tok literally and I mean I got I

don't know I got a bunch of followers

really fast yep and I post when I post

like you say I just do I post you know

it's the fear right people are so afraid

people are afraid of Judgment of

judgment they had 11,000 putting up

their pecs or showing their ass or

whatever flossing on Instagram they had

11,000 but they didn't want to go to Tik

Tok and start at zero because they were

worried what people would think most of

those people weren't scared of the work

there's a whole group we just talked

about that are scared of the work those

people have no shot but the part that

drives me crazy is the second group that

put in the work somewhere this is why I

jumped in cuz you just said it but [ __ ]

evolves I buil on [ __ ] Twitter and then

YouTube like I didn't want Instagram to

come out I was winning right but

Instagram came out I had to figure it

out I didn't want Tik Tok to happen I

was winning I don't want anything to

come out I'm winning but [ __ ] will come

out and if you don't go where it goes

you're dead left behind so go ahead so

and that takes time sometimes mentally

to acclimate and recalibrate right like

if you feel like you're on top in one

space and then you feel and then I think

it's what you were saying earlier too A

lot of people are now just doing what

other people are doing and hopping on

Trends and how do you stand out and how

do you make yourself different and how

do you feel different it's because of

you like no one's me so nobody's going

to do what I'm doing the way I'm doing

it that's exactly right and I think you

know honestly I sort of forgot that last

year a little bit interesting and I have

done three shows with NBC TV shows

cooking shows oh wow had a really good

time with that and TV is always my North

Star and what I want to continue to do

and do you have a pit in your stomach

that TV is evolving in a way that it's

not the way we all grew up and it's a

different medium that it used to be it's

interesting because the way I started

out was sort of weird because I was

bridging both traditional broadcast

media and also social media which was

not really done before like they the

Today's Show producers had never put

like a social media person on air that

was weird and crazy I was 22 at the time

like that was not heard of but now I

think for a second yes but at the same

time like what do you do you can make I

can make my own show now I don't need to

R being on a television show is less

awareness than doing social media you're

small yeah and the amount of eyes you

can get on your content smaller like

you're a famous actor on Netflix even

and like you're not bigger than the

biggest celebrities on Tik Tok that's

just the way it is now it's what we went

through when radio went to television

radio stars were [ __ ] everything yeah

they were everything and TV stars came

and they were like yo that's why we know

who Bob Hope and Lucille Ball are

because they were that first group of TV

stars and that was a whole new paradigm

shift people love like Hollywood loves

to make fun of these social media people

especially because I've been in it from

day one they're not making fun anymore

right they want that it's required yeah

yeah so you're in a funny place where

like what you started led to what you

thought you wanted and now where the

attention is for what you want to talk

about actually lives where you started

exactly I'm aware and that is is what I

was grappling with last year because

I've done these shows with with NBC and

then I was sort of like okay now what

especially when you see somebody make 15

Tik toks and have more actual awareness

than you yeah that's real life 100% And

it's funny because I think that I've had

more eyes on my content that than could

be technically on a show at a given time

right like on my that's not a theory

that's facts no it's facts so right but

it's like you have to just yeah I guess

I have two new books coming out a kids

book and my new business book which is

the followup to jab jab jab right hook

I'm talking to all the pr people right

now my people um my the Harper Collins

people and they're all talking about the

launch and they're like we need you to

do this we need you to do that I'm like

why I'm like I don't want to go to that

studio for an hour and have sell 310

books I can go do a [ __ ] podcast with

somebody in my Underpants and sell

10,000 the [ __ ] am I going to the studio

an hour before we go on air yeah

drinking [ __ ]

coffee coffee is okay sometimes you

likeit coffee sh out to [ __ ] coffee bro

I love your

pants good for you all right good for

you so that last year so last year was a

was a brain [ __ ] year because the thing

you were achieving towards you kind of

had a realization of like wait a minute

I got to recalibrate yeah and I think

that takes a you know it was a lot

of thinking to myself about who I am

what I want where I'm going and also

making

promises to myself and keeping them

because I think you can say like oh like

you're were saying I want to do this I

want to do this I'm going to do this but

if I'm not actually putting in the work

I'm not putting the work and I'm not

getting anywhere um so this year I mean

I have a cookbook which is very exciting

it took me two and a half years to make

it and I love it and I'm very proud of

it when did it come out uh 2021 very

difficult to yeah tricky time do a whole

book situation Co that was tough and

unexpected obviously but I'm just

grateful that I'm proud of the product

cuz that was all that matters to me 100%

um I'm really focusing on making my own

show this year so that is in the works

um when you say own show you're going to

make something and you're going to

distribute it on social yeah good for

you it's exactly right and then also I

have been really interested in inperson

activations I did a couple popups last

year um we sold out like two nights of

like me cooking actually do this for all

three of you I apologize yeah I'm going

to name a social media platform you're

going to tell me what's like how serious

you're taking if you're doing anything

Ready YouTube

shorts zero no I've I've been posting on

YouTube shorts but how often um not that

much but tell me the truth no I haven't

been posting that much no I need the

actual number I don't want your [ __ ]

[ __ ] like once a week once a day

I'll say once a week yeah I don't even

know about it like four to five times a

week beautiful so here's why I love

YouTube Shorts YouTube shorts is very

similar to Tik Tok one difference

YouTube's a second biggest search engine

in the world behind Google so unlike Tik

Tok where you post something and it kind

of that's is and yes Tik Tok has good

search query but YouTube really has

search query and so like a YouTube short

that you make could pop nine months

later cuz the search algorithm changed

and you might show up first for like

blue diamond earrings okay you see what

I mean so YouTube shorts very important

Google should not be [ __ ] with they

are never going away for your lifetime

YouTube shorts needs to be serious in

your repertoire I on it tonight okay

beautiful

Facebook

I don't post on Facebook respect same

dinosaur um I had the feature where it

was automatically publishing to Facebook

instag and I had a like decent Facebook

audience cuz NBC yeah of course that's

my Prime demo but not as often as I can

back to day trading attention what I

think about every day Facebook is a

beast my fastest growing audience on

Facebook right now is 20 to 30y olds

really yep how do I get my account back

so Facebook B all these games are the

same game supply and demand of attention

because all the proper creators just did

what you did all of them there's not as

many people that are really great at

producing content producing for Facebook

meanwhile there is a fuckload of people

on Facebook 40 to 90 all day 20 to 40

more than you would think maybe not

hardcore New York Miami LA but the world

is much more than three cities or 20

cities and a lot of 25y olds will check

it like once a week but consume is it

reals Facebook reals both of them it's

both interesting so Facebook especially

with what's going on kind of like with

now you saw what happened with Vision

Pro I'm sure you saw that this weekend

this apple thing is coming Facebook's

going to be like oh [ __ ] they might win

the VR AR thing so they're going to up

their game on their next version of

their things like it's coming okay and

so Facebook and YouTube even if you post

the same videos you made elsewhere I

don't want you to do it the the way a

lot of people do it where it's like you

post it exactly the same you can make

the same video just change the copy

based on the room you're in because you

know that you're in Facebook for you it

might be like yo if you want to buy your

significant other a proper gift for

Valentine's Day like and even proper

gift is not right like older language

than you would on Tik Tok right so you

know the audience that's going to see it

sense you can tweak it a little bit just

changing the words the copy if you want

to get Advanced maybe you change the

opening second or two that you're

addressing if you want to do some

editing but Facebook and YouTube shorts

are wildly underused by the good

creators of the world right now I got to

play with that then cuz I used to do it

where you just slide it over it's the

same thing

snap Snapchat I stopped using that no no

Snapchat man I stopped no I'm not okay

Snapchat and this is one advice I have

to take myself so the others I'm doing

this one I'm not doing so you can even

when you know you're like it's funny

when my trainer makes me do something

like you're doing it he's like no I'm

like damn see it's like funny like even

when you know it you can't get to

everything if you can snap and Vlog your

day like really do it there is so much

not only opportunity for audience growth

money there's a lot of AD money in snap

but not a lot of creators getting it

snap is a huge opportunity for all three

of you as well to kind of do the like

the true story Vlog thing like I'm

talking 13 snaps a day in Gary ve office

and when you're going to go eat now and

like your day I mean it would crush feel

like you just became our manager

thoughts yeah I mean I think look this

is my look this is I mean you know what

that is that's Facebook and Tumblr stock

that I bought in 2006 my great gift has

been knowing like I I knew twitch when

it was Justin.tv but I know when to hit

things it's not just know when you ask

me what's next I don't know but the

second I know I'm going to know that's

right I was first on Vine moving was

like I'm always the especially the age

that I was when this all happen I was

always like the older dog that was first

on all these stuff because I view it not

for any other reason than what's the

opportunity to do whatever you want

whether that's to sell wine or trading

cards actually let's open these trading

cards real quick I'm going to play a

little game here with our friends we

going this is be friends this is my

Pokemon meets Sesame Street open these

packs you know change kids perspectives

like whatever you going to fill the

pipes with but which are most fertile I

want you to look at these cards and tell

me which card you most resonate with

twitch let's ask a couple questions in

here um threads is not dead um solder

dog it's just declined a lot it had that

hot week and then it's declined but

there's plenty of audience there too you

got to try to actually make the content

though these hats are not are going to

be very limited and a beast they're not

it's going to be very hard to get them I

apologize I'm doing that on purpose

though I want these to be properly cool

and hot all right which one oh good I

got mine right look at them all figure

out which one most resonates to you I

got mine figured out but and then we put

the rest in there yeah just put no you

keep you going take them with you just

you got yours I think so which one I

chose hardworking wombat hardworking W

and I have a reason for it great um I've

been thinking a lot about like actually

this is on the way over here I was

listening to Atomic City by you LOL

there's a line in there that says if

your dreams don't you they're not big

enough I love that and I just feel like

the only thing that separates people

from getting what they want is and who

don't is the ones that stop on the way

you know like if you stop you're not

going to get what you want but if you

keep going no matter how many times you

fail or you have to recalibrate or do it

again you you'll still get there it just

time and there is a life filled with

less regret yeah and itang you may not

achieve like we may have the biggest

stre I want to win a great I want to buy

the New York Jet I want to buy the New

York Jets the only thing I actually want

to do is be proud of how hard I tried to

get the New York Jets when I'm 90 right

so like to the point of getting there

most people don't actually achieve their

goal there's just two groups of people

one that are proud of themselves at 90

for trying and one that sits around at

80 and 90 and just dwell and regret not

going for it yeah it's as simple as that

the try is the game yeah it's funny

that's your theme right 2023 was kind of

like a transition you're right you're

kind of and now you're like feeling

ready to

go I feel like I've really always been a

dude in movement but there are ABS I

remember my 28th 28 to 29 I can clearly

see that was a passive year for me yeah

I was comfortable yeah I was comfortable

I was just kind of you know I just

worked every minute for seven years and

I kind of just like I just know I know

that I like softened up a little bit and

that's okay just one year yeah but

you're s aware that's right what do you

got um I have the headstrong honey

badger I like that character me too you

feel Headstrong I feel like when it's

time to get disciplined I'm very

disciplined when it's time I love that

so you're kind of like like a fighter

right like you can [ __ ] around in

between fights but when it's eight weeks

from the [ __ ] Main Event pressure you

can [ __ ] stop eating [ __ ] you

like the pressure you'll put in the work

like a prize fighter yes I like that I

like that yours I chose the energetic

electric eel oo cuz your energy is so

[ __ ] flavored yeah like especially

like when I'm in my element like cuz I

do these performances called the artland

experience and like and that's me like

performing my art like I'm throwing the

paint on these cars and like everybody

feels the energy and like wow like and

and that resonates with me so much it's

crazy what what happens to you in that

zone and you just talked about Zone and

I really [ __ ] with Zone like what the

second before I take the stage for a

public speech I'm on my phone running

this business and everyone always

laughing about it right d like

everyone's always like thinks it's kind

of funny or weird but the second they're

like that goes into my intro like a WWE

wrestler like the second I hear my theme

song I become like a Bizarro version of

myself and I like black out and do my

black out too yeah yeah it's like you

just go to this place and like nothing

matters you just want to how long does

it take you to get down from the high

when off post like you're done now

um doesn't take me that long no you

transition yeah trans like TR out yeah

like just like I'm going to give you one

of my cards too that goes with that it

also depends on what kind of high we're

talking about yeah sometimes when it's

like it's a big deal I'm high for the

whole day like it's just like I can't

even focus on anything I can't believe

this is going on what are they saying

what are they doing it's crazy I get it

but it's it's it's it's it's it's a high

I'm going with arbitraging Admiral

because what I've been talking to you

all about just now is the Arbitrage that

I spent my life on where's the attention

that's underpriced that most people

can't see the fact that you three are

really in the game the way I Define the

game humans that are moving that get it

are caught up in the old world even

though there's a world of

attention um and think about all three

of those platforms that we just talked

about and like to me I get excited

because I can't wait for one of the

three of you to email me in two7 10

weeks DM me be like how the [ __ ] did you

know I just know and I know you already

have shown me the capacity to put out

good stuff so it just becomes matching

that good stuff to a new audience that's

being underserved Arbitrage

W I'm going to take this back yeah take

it can I keep these cards so can you

tell me what the deal is with these

cards cuz you Pokemon over the next 30

40 years you're trying okay yeah like

one day you will all look back in this

video and be like why the [ __ ] did I

lose those cards no no I I as soon as I

got them I was like you know what I'm

keeping

these Gary via sending them hide them

all right let's do last couple minutes

let's do questions since I'm here for

you do you have any question anything I

can answer well I just feel like you

have so many tabs open in your brain yes

um everyone is nodding in the back how

do you where do you focus your attention

like how do you I feel like I'm driving

a boat I have a boat and I have all my

homies on it and it's a boat in the

ocean and Boyd's like yo there's a hole

over here and I'm like coming over be

like yo this how like I feel like I'm a

firefighter and I like it wow this is my

state like I'm not maximizing for money

if I was maximizing for money I would

have done a fund yeah and just made a

lot of money I'm maximizing for my art I

love the art of being an entrepreneur

and my art is chaotic it is Jackson

poock it is Atlanta it's all over the

place and so when I sit back and assess

years I'm like always can logically as

an operator I'm like man I made like

it's I smile at how many mistakes I make

that's because I have too many balls in

the air the problem is most people in

the world are juggling a ball mhm mhm

I'm juggling 39 wow seven of those balls

are going to hit the ground and break

outright that means I only have 32 balls

right some of those other balls are

going to get dented while I'm playing

with them all so it means I only have 16

clean balls that's still more than one

ball got it yeah and so that's how my

world works the key to my world is I'm

glad we talked about this the only

reason my [ __ ] works is I don't care

about my failures same and when I say I

don't care about them I like to dissect

them I like to learn from them but the

number one thing that I have that I'm

blessed with and I'm so grateful for

from parenting upbringing culture luck

of the draw is I genuinely don't give a

[ __ ] what all of you think about my

failures was it always that way it was

always that's why you saw those grades I

had the strength to be judged by parents

of my friends and my do you know that

every one of my teachers told me I was

going to be a garbage man D that was the

big thing in the 80s they're like you're

gonna be a garbage man and I'm like I

make more money than you do right

now because I was making $500 a weekend

selling baseball cards in the malls in

New Jersey now I couldn't work every

weekend but I had a good enough math

skills to say 500times 52 teachers were

getting paid nothing in Jersey back like

I was like how I was like I understand

you see the world from a grade

standpoint I don't and so yeah my

self-esteem the way my mother raised me

is so masterful it's why I'm writing

this kids book meet me in the middle my

mom hit the middle she like and your

parents hit a version of this like

having parents that didn't push you to

the right when my mom did really well

was your selfworth isn't your greats but

she also didn't make me entitled

anything that I did that was wrong she

would smack my [ __ ] face and punish

me the biggest issue for kids right now

is there's no consequences for their

actions and now kids don't even get

grounded so kids are just moving as if

like that's wild right it changed and so

I'm I got very fortunate so yes it's

always been like that because of great

parenting and the luck of the DNA

draw and then I refined it I've been on

it early adopting is like a theme for

your whole everything though completely

based on lack of fear I'm not scared to

lose money I'm not scared to waste my

time you know why most of my friends

don't find the [ __ ] I find most people

in this world don't find is when a new

thing comes out be real spent [ __ ] 20

hours on it yeah most people like they

heard it but I spent the 20 I put in the

[ __ ] hard work and then I had the

skill and the pattern recognition be

like no this is not going to pop that's

what I'm great at I'm great at really

putting in the work when new [ __ ]

happens and keeping tabs on I everybody

moved on from Facebook I'm looking at it

every day is today the day you

understand I'm getting on tonight I'm

going to find out what my password is

today I love it what do you got we got

like two three minutes anybody you

either one of you got something man I

got a new restaurant happening in in the

middle of March it's called ch and the

dawn okay where is it it's uh pan it's

called pan Latin so it's basically from

Argentina all the way to Mexico wow so

been a p before that's Peruvian so it's

going to be a sexy where is it going to

be on 21st between Park and

um Broadway nice and then I also have a

jewelry store opening up let's go on in

April the 25th of April please you guys

are all welcome right on malberry Street

malberry between Prince and spring two

great locations my boy proud of you I'm

thank you I'm h

P art pull up yeah um I'm actually

starting in an art label you know how

the music labels like they sign these

artists yeah so I'm going to like find

talented artists to sign them they have

the drive you're the opra you're looking

for Dr Phil and Dr Oz exactly beautiful

mhm where can where can some of the

talented kids that are definitely going

to listen I mean literally millions of

people over the next two years will

listen to this yeah um where should they

find you yeah so if you're an artist and

you're interested just go to my

Instagram artlanta

send me all your work I'm going check it

out who's got the artl of proper man

they're not trying to give it to me no

some random have we negotiated yeah

they're too much they're not even

they're like no they don't even they're

icing you yeah I respect it

yeah it's crazy as they should as they

should right I uh that's right as a good

Hustler should as they should I wish you

three nothing but the best appreciate it

thanks for being on thank you for having

us of course cheers twitch thank you for

watching podcast go to twitch.tv / garbe

And subscribe if you want to watch these

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