I Explain The Ad Tactic That Made Me $150,000,000 At 30
Summary
TLDRIn this video, the speaker emphasizes a pivotal mindset shift for businesses to achieve significant growth through advertising. He shares his personal journey from a $0 to a $30 million per year business, highlighting the importance of aligning business models with market demands and advertising ease. The speaker explains the challenges of advertising in saturated markets and the benefits of targeting low-competition, high-ticket segments. He also discusses the success of his ad tracking business, Hyros, due to its high-ticket pricing, low competition, and ideal customer base. The video concludes with a promise of further insights on funnels, ad scripts, and monetization strategies in linked resources.
Takeaways
- 🚀 The speaker guarantees a breakthrough in ad and business strategies that transformed his business from $0 to over $30 million per year.
- 💡 A pivotal mindset shift is necessary to view ads as a fundamental part of business growth rather than an afterthought.
- 🔑 The business should be structured around advertising opportunities and market demands to ensure ease of promotion.
- 🚫 Avoid the common mistake of creating a business first and then trying to advertise it; instead, tailor the business to be marketable.
- 📈 The speaker's business success is attributed to understanding the dynamics of high-value, low-competition markets.
- 💰 High-ticket products are more profitable when it comes to advertising because they have a higher return on ad spend.
- 🛒 The market for high-ticket products should be rich in potential customers who are actively spending in that niche.
- 📊 The importance of choosing a product or service that is easy to advertise and has a low barrier to entry in terms of market competition.
- 🌐 The speaker emphasizes the value of retargeting and YouTube video ads as effective advertising strategies.
- 🔗 The video script includes links to further resources that detail the speaker's funnels, ad scripts, and monetization strategies.
- 💼 The speaker clarifies that the information provided is not a sales pitch but a genuine sharing of strategies that have yielded significant business growth.
Q & A
What is the main shift in mindset that the speaker promises will revolutionize one's business?
-The main shift in mindset is to build a business around where it can be easily advertised and what the market demands, rather than building a business first and then trying to advertise it.
How did the speaker's business grow from $0 to over $30 million per year?
-The speaker's business grew from $0 to over $30 million per year primarily through effective advertising, after realizing the importance of aligning the business with the advertising market and consumer demand.
What is the significance of the speaker's offer to leave a 'burning bag of gorilla poop' at their doorstep if the advice doesn't work?
-The offer is a humorous and exaggerated way of guaranteeing the effectiveness of the advice provided. It's meant to emphasize the speaker's confidence in the value of the information being shared.
What is the speaker's strategy for creating a successful ad funnel?
-The speaker's strategy involves creating a funnel that leads to a sales page and then a call for a demo, which is a common approach in online marketing. The key to success, according to the speaker, is the underlying shift in the way one views and structures their business for advertising.
Why does the speaker emphasize the importance of building a business around advertising and market demand?
-The speaker emphasizes this because it allows for easier and more effective advertising, higher potential for revenue, and a better alignment with what consumers are actively seeking, which in turn can lead to a more successful business.
What are the three main issues the speaker identifies with trying to advertise info products?
-The three main issues are: 1) High competition in the info marketing space, 2) Difficulty in selling via ads due to the nature of the product ('selling thin air'), and 3) Limited and competitive ad placement options.
How does the speaker describe the dynamics of the product and market when starting a business?
-The speaker describes the dynamics as needing to consider low competition in the advertising space, the ability to sell high-ticket items, and targeting a customer base that has the financial capacity to purchase the product or service.
What is the difference between the speaker's email autoresponder business and their ad tracking business in terms of advertising difficulty?
-The email autoresponder business faced high competition, low ticket prices, and a challenging market to advertise to, whereas the ad tracking business had low competition, the ability to sell high-ticket items, and targeted a wealthy customer base, making advertising much more effective and less challenging.
Why did the speaker choose to build a high-ticket product for their ad tracking business?
-The speaker chose to build a high-ticket product because it's easier to make money back on ads with higher ticket items, allowing for a better return on investment in advertising and a more sustainable business model.
What is the speaker's advice for finding low competition markets for advertising?
-The speaker advises looking for markets that are not currently being targeted by many advertisers, where there is a clear demand and less competition, and then designing the product or service to fit well within that market's advertising landscape.
Outlines
🚀 Pivoting Advertising Mindset for Business Growth
The speaker emphasizes a significant shift in the way ads and businesses should be approached for exponential growth. They guarantee that adopting this mindset can transform one's business, as evidenced by their own journey from $0 to $30 million per year, primarily through effective advertising. The speaker contrasts their previous unsuccessful methods with the current successful strategy, highlighting the importance of understanding market demand and advertising ease. They also mention that their funnels and ads are not fundamentally different from others but achieve better results due to this strategic shift. The speaker invites viewers to explore linked videos for detailed insights on funnels, ad scripts, and monetization strategies, asserting that the content is provided without any hidden agenda, as their revenue comes from users' business success using their tools.
💡 Building Businesses Around Ad-Friendly Markets
The speaker discusses the importance of building a business model that aligns with market demand and advertising opportunities. They argue that most people build a business first and then try to advertise it, which is the wrong approach. Instead, one should build a business around where it can be advertised easily and where there is high market demand. The speaker shares their own experiences with two businesses: one in info marketing and the other in email remarketing, highlighting the challenges of advertising in competitive markets with low ticket products. They point out the difficulties in selling info products due to market saturation and the target audience's financial limitations. The speaker also touches on the importance of product pricing and market accessibility, suggesting that a high ticket product with a rich customer base and low competition in the advertising space is more likely to succeed.
🌟 Structuring Business for Successful Advertising
The speaker continues to elaborate on the strategy of structuring a business for successful advertising. They highlight the importance of identifying low competition markets and designing products that are easy to advertise and sell at a high ticket price. Using examples from e-commerce and the gaming industry, the speaker illustrates how targeting an untapped market segment with the right product can lead to significant advertising success. They also discuss the dynamics of product pricing, emphasizing the difficulty of making money back on ads with low ticket products. The speaker shares their experience with their ad tracking business, hyros, which succeeded due to its high ticket pricing, low competition in the advertising space, and a target market of affluent individuals. They conclude by encouraging viewers to rethink their business models to leverage the traits that work well with advertising and to focus on markets with potential for high returns on ad investments.
Mindmap
Keywords
💡Mindset Shift
💡Ads
💡Business Valuation
💡Funnel
💡Monetization Process
💡High Ticket
💡Market Demand
💡Competitive Market
💡Retargeting
💡LTV (Lifetime Value)
💡Rebills
Highlights
The speaker guarantees a breakthrough in business through a shift in perspective on ads.
The speaker's business grew from $0 to over $30 million per year primarily through ads.
A significant shift in ad strategy led to a $150-$200 million business valuation.
The speaker emphasizes building a business around where and how you can advertise effectively.
The importance of structuring a business for high demand and ease of advertising is discussed.
The speaker shares their mistakes in building businesses that were hard to advertise.
The difficulty of selling information products due to market saturation and competition is highlighted.
The challenge of selling low-ticket items to high-cost audiences in competitive markets is explained.
The speaker contrasts the success of their ad tracking business with their email autoresponder business due to market conditions.
The benefits of low competition in the advertising space are outlined.
The speaker explains how to design a business to take advantage of untapped markets.
The dynamics of selling high-ticket products to a rich customer base are discussed.
The speaker shares how they knew which advertising vehicles would work well for their business.
The importance of finding low competition markets and designing products to fit them is emphasized.
The speaker describes the difference between a struggling business and a successful one based on advertising strategy.
The speaker provides links to videos with specific funnels, scripts, and monetization strategies at the end of the transcript.
Transcripts
so the Mind shet shift I'm going to give
you in this video when it comes to your
ads and your business is going to be the
biggest breakthrough you've ever had I
actually guarantee it you can come to my
house leave a burning bag of gorilla
poop at my doorstep we're not going to
offer that this if this doesn't work for
you please do not put poop on my
doorstep but this took my business from
zero to over $30 million per year
primarily fueled by ads and before that
I could never really break $10 million
$12 million a year from the businesses
and it's because I was running my ads in
my business the wrong way and if you
look at my business went from $0 to $30
million per year that creates by the way
a $150 $200 million valuation business
if you can do that and you can structure
in the right business industry which
I'll talk about in other videos you're
set you're good if you've ever wanted to
get inanely rich this is how you do it
and it comes from this pivot of how you
view ads and if you look at my ads and
the things I'm doing I'm not doing
anything else that other people are not
doing if you look at my funnel for hyros
for example it is a funnel to a sales
page to a call Demo almost everybody
watching this Channel online knows how
these funnels works you see them you're
going to get blasted with ads by people
when you watch this video saying Hey I
got this magic system to make money and
they're going to send you to a funnel
that's very similar to mine but mine
makes way more money than all of them
combined why how can I do this it's
because of this little shift right here
now I try to keep these videos short
which is why at the end of this video
I've linked to a video showing off the
specific funnel that I'm using that I'm
sending traffic into so you can get the
base of that I'll even show you how I
write the ads and the scripts behind
them so you have that covered too as
well as a video covering the entire
monetization process that I use for this
so everything that you might want to ask
is at the end of this video link to
other videos on this channel and like
other channels that make all their money
selling your courses I have nothing to
sell you in these videos I've already
made tons of money actually doing this
the only thing I'm doing in these videos
is adding you to a giant retarding list
so it can convince you to use our
software in the future but the content
information I'm giving you my best stuff
nothing held back because I don't make
money selling information I make money
by you doing better with your business
and your ads and then upgrading and
using our tools which make them even
better so please drop your skepticism to
zero it's not helping you here so what
is this tweak I want you to listen very
closely because this will change
everything like I've stated you need to
build businesses build your business
around where you can advertise and what
the market wants I know that sounds
super basic but you need to understand
what most people do they build a
business first and then they try to
advertise it instead you want to build
the business around where you can
advertise it and what advertising and
demand in the market is easy to advertse
high too so let's look at this very
quickly because again this sounds like
such a simple idea make what the market
wants and make where it's easy to
advertise it is but no one does this
because the subtlety of the idea is
completely missed upon them I want to
lay out to you my mistakes to then
outline how you're probably making these
mistakes too if you're making a business
that's below $20 million per year you're
making this mistake okay unless you just
like making less money but by all means
ignore me but look let's look at two of
my businesses I had a business selling
information
uh courses and I had a business selling
remarketing okay
so let's look at both of these
businesses for what they are so if we
look in the info marketing space very
hard to advertise because there's tons
and tons of products very similar to it
thus my marketing of it is just going to
be a pain in the butt two the product is
very hard to sell via ads I know people
sell all these all the time they make
tons of money doing it but when you
actually look at it it's so damn hard to
sell because you're selling thin air and
there's a thousand other products in the
market and then three it's extremely
hard to sell because where can you
really Place ads for this product on
only on on videos online where people
are trying to make money online and so
that grossly limits where I can Market
this to and who I can Market this too
who's going to be buying these info
products too if I really want to Market
these few ads people without money
because people that have money and have
successful businesses are not going to
be buying info products so much and then
if I want to Market these to people that
do have successful businesses it's just
an entirely hard thing to pitch because
the people that are actually successful
sitting around watching YouTube they're
hard to reach thus you you went into so
many problems with this this is why you
have to sell High ticket to make this
work you have very limited places of
where you can place your ads at the
Market's overly competitive before I
even turn on my first ad it's just
incredibly hard to sell this product due
to all these limitations right here no
matter how good my marketing is no
matter how good my ads are no matter how
good my copywriting and sales pages and
landing pages and how famous I make
myself it's going to be pushing a
boulder up Mount Everest to get this
going we want when we start our ads and
we start our business we wanted to be
like pushing a boulder down down Mount
Everest so everything around this
product was just hard to sell now if we
go look at for example I had a business
Market hero which was an email
autoresponder and again we're running
into the same issues right here the
entire Market is very low ticket okay so
if you go look at like convert kit for
example they're charging like $9 a month
and so let's look at the situation here
I'm trying to advertise the businesses
which are the most expensive people to
advertise to with a low ticket product
in a market that's fiercely competitive
there's thousands of other
autoresponders out there this is this is
advertising hell because I can't sell
something High ticket to make money in
my ads back I'm marketing to the most
expensive people there are the marketing
places I can place it at are very hard
to reach and the best way to make money
back on ads is to be able to go a little
bit High ticket especially when you're
doing B2B marketing you can't do this
here so a lot of people go and they make
businesses without thinking about the
fight that they're getting in and they
think they're going to out add it they
think they're going to outsmart the ads
and make the best advertising on planet
Earth and that's going to be their key
and so you have people spend years on
their business working on the ads
working on the ads working on what
they're saying working on the sales
Pages thinking that's where their goal
and ticket is going to come from and it
just simply is not so for example when I
made hyos we were able to get this to
$10 million a year very quickly and I've
never broken more than a couple thousand
A Day In AD spin at hyros but on these
other businesses I was breaking 10
$20,000 a day sometimes because the
businesses were set up for high effort
low return and ads whereas hyos for
example let's look at this what were all
the fundamentals that went in the hyos
working okay one low competition there
is very few products in the market that
can do what hyos did back then even now
there's very few products in the market
and they don't really advertise very
well if I'm getting into the infom
marketing space every in
that space is an advertising m Master
every sales video every ad is built to
the te to convert cuz these people
cannot make money without being at the
top of their game right here no okay so
first thing we want to look at is low
competitivity in the advertising space
which is a lot of businesses as soon as
you break out of info marketing or
education or coaching or Consulting
there's very little competition and
advertising so we want to look at our
product and say all right are the
competitors advertising well no I can
stand out now another thing that hus
does not have but you should look for is
how easy is it to advertise so for
example I want to give you an example of
what worked really well in e-commerce
and supplements if you look at gfuel and
all the um the gaming pre-workouts SL
caffeine drinks if you noticed before
those businesses took out no one was
advertising to Gamers no one was
advertising these energy drinks to
Gamers and using influencers to do it
and so if you look at this there's an
entire part of the market Gamers not
being marketed to that were accessible
through influencers and noral
advertising and then all they had to do
is connect this product to this market
and the advertising for this was
extremely profit because no one else was
doing it and so they're able to go and
grab up this entire share of the ad
Market that was completely wide open
that's why the business was successful
if you opened a pre-workout or energy
supplement and you target the normal
markets using the normal means you
wouldn't have done well how many
products like no explode were released
in this time frame where instead what
they did is they built the business
around the market the advertising Market
instead of building the business around
what they wanted and then trying to
Market it through the same venues this
is the big shift now we also want to
look at the Dynamics of the product I
knew when I was making a software
company having a low ticket software
company wasn't going to work like a
MailChimp or something why because it's
so damn hard to make your money back on
ads when you're selling low tickets you
have to convert so highly whereas with
hyos I said okay cool we can make this
High ticket all right I can charge $ 35
dner dollars up front and so I want to
make something like segment I want to
make something like Heroku I want to
something like Salesforce where it's
very expensive upfront or can charge
very expensive prices to high ticket
customers and then I want to make sure
the customer base was good who buys ad
software people running ads who runs ads
people that make money no one no one
that doesn't have money isn't running
ads if a person is broke they're not
going to be running ads and so I'm
marketing exclusively to people with
money so let's look at all the things
that were different with hyro so far
competition in the ad space low ability
to sell High ticket yes who am I selling
to rich people and then combine the
other traits of the business which I
talked about the end of this video which
is the LTV and the rebills and when I
got into this I knew primarily how I was
going to advertise this I knew exactly
which vehicles would work really really
well for this which were retargeting
YouTube videos based around ads and so
there's a lot of other things that go
into this as far as the product goes but
you need to start going and thinking
about how to design your business around
the traits that work well with ads and
then the ad Market itself the ad market
for pre-workouts extremely competitive
impossible to reach the ad market for
gamers wide open so what you do is
instead of going and building a business
that you want to build you say all right
cool how can we tweak this business to
take advantage of the markets that are
wide open how can I build my offer and
my product I'm selling to have the best
traits that work with an ad how can I
find the low competition markets and
then design the product to work really
well with it and by the way low
competition markets with a high ticket
product that is reoccurring and is being
sold to rich people this is this this is
what works goes nuts and this is why
hyos my ad tracking business did
infinitely better than my email
responding business though the
advertising behind the email
autoresponder business was top tier
Ninja level I had to like bend over
backwards and jump through hoops full of
fire and train a tiger just to get a
sale there not the same at at at hyros
and this little pivot right here is the
difference between me having a software
business it was doing you know $3 $4
million a year and a software business
doing over $30 million a year this is
the difference between having a Pre-K
Workout Company uh that does no money
and a pre-workout company just goes to
the moon in the easiest advertising
possible because no one's marketing to
them this is how you have to structure
your business and this is what will make
your ads work and not work now at the
end of this video like I pointed out
right here here is a video on the
funnels that I'm using the scripts that
I'm using in the ads and even the
long-term monetization strategy I
haven't I don't know where these videos
going to pop up but they're here they're
on here somewhere so watch them you'll
make more money okay bye
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