How You Should Use Sales Language to Your Advantage

Summary

This video explores the critical difference between traditional sales language and the more effective 'seven-figure sales language.' Traditional sales approaches often lead to resistance, as they feel pushy and focused on closing a deal. In contrast, seven-figure sales language is neutral, focusing on understanding the customer's needs, asking permission, and creating trust. By shifting to softer, non-assumptive phrasing, salespeople can build rapport and trust with prospects, leading to better results. The video emphasizes the importance of neutrality and genuine concern for customers, ultimately enhancing success in sales.

Takeaways

• 🗣️ Traditional sales language often triggers resistance in potential customers, causing rejection and objections.
• 📉 The use of certain phrases can lead prospects to label salespeople negatively, making it difficult to build trust.
• 🔄 Shifting from sales-focused language to a more neutral and consultative approach can improve customer engagement.
• 🤝 Asking for permission and using neutral language can help build trust and make customers feel more comfortable.
• 💡 Using phrases like 'might have a solution' instead of asserting a need can make the conversation feel less pushy.
• 🗂️ Replacing 'contract' with 'agreement' can soften the sales approach and make the process seem less formal.
• 🗣️ When setting appointments, using open-ended, conversational questions can reduce the perception of sales pressure.
• 👥 Focusing on understanding the customer's needs rather than pushing a sale can make the salesperson appear more trustworthy.
• 🔑 The key to seven-figure sales language is being genuinely interested in the customer's situation and problems, not just making a sale.
• 🎯 Upcoming content will teach how to listen effectively to attract prospects and build strong sales relationships.

Q & A

What is the main difference between traditional sales language and seven-figure sales language?

Traditional sales language often triggers sales resistance and is associated with negative stereotypes of pushy salespeople. In contrast, seven-figure sales language focuses on building trust and understanding the customer's needs without applying pressure.

Why do traditional sales techniques often lead to rejection and objections?

Traditional sales techniques can lead to rejection and objections because they often involve using language that pushes for a sale, which can make potential customers feel pressured and resistant to the sales pitch.

How does the way you phrase your sales pitch affect the customer's perception of you?

The way you phrase your sales pitch can significantly affect the customer's perception. Using neutral, non-assuming language can make you appear as a trusted advisor rather than a salesperson trying to force a sale.

What is the significance of using the word 'might' in sales language?

Using the word 'might' in sales language is significant because it keeps the conversation neutral and non-committal, which helps to avoid triggering sales resistance and allows for a more open dialogue.

Why is it important to ask for permission before moving to the next step in a sales conversation?

Asking for permission before moving to the next step in a sales conversation is important because it shows respect for the customer's time and decision-making process, and it helps to build trust and rapport.

How can changing the language used when discussing contracts help in sales?

Changing the language used when discussing contracts, such as replacing 'contract' with 'agreement,' can help in sales by making the process seem less formal and more collaborative, which can reduce resistance and make customers more comfortable.

What is the impact of using seven-figure sales language on the sales process?

Using seven-figure sales language can lead to a more trusting relationship with potential customers, as it focuses on understanding their needs and offering solutions rather than pushing for a sale, which can ultimately result in higher conversion rates.

Why is it beneficial to detach from the expectation of making a sale during a sales conversation?

Detaching from the expectation of making a sale allows salespeople to focus on genuinely helping the customer, which can lead to more authentic interactions and a higher likelihood of building trust and closing the sale.

How does the concept of 'neutral languaging' contribute to successful sales?

Neutral languaging contributes to successful sales by avoiding assumptions and maintaining an open, non-pressuring dialogue. This approach allows customers to feel more at ease and more willing to engage in a conversation about their needs.

What is the role of listening in the seven-figure sales model?

In the seven-figure sales model, listening plays a crucial role as it allows salespeople to understand the customer's needs and concerns deeply, which in turn helps in tailoring the sales pitch to address those specific needs effectively.

How can salespeople use the concept of 'asking and understanding' instead of 'talking and selling'?

Salespeople can use the concept of 'asking and understanding' by focusing on asking open-ended questions to learn more about the customer's situation and needs, and then using that information to provide personalized solutions rather than making generic sales pitches.