4 Marketing Strategies That Grew My SaaS To 7 Figures

Summary

This video offers valuable insights into marketing strategies for growing a SaaS business. The presenter shares personal experiences and proven tactics, including cold emailing, using lead lists, and leveraging LinkedIn outreach. They also discuss the importance of content marketing and how it synergizes with outbound efforts. The video is aimed at helping viewers scale their SaaS companies to six or seven-figure revenue, emphasizing the practical steps and tools used by the presenter to achieve such growth.

Takeaways

• 🔑 The video shares strategies for marketing a SaaS business to acquire customers and grow the business.
• 💡 The presenter has previously provided content on generating SaaS ideas, validating them, and choosing the right no-code builder for an MVP.
• 💌 Cold emailing is highlighted as an efficient, affordable, and scalable strategy for B2B SaaS companies.
• 🌐 Domains are warmed up using tools like instantly.ai to ensure emails land in the inbox rather than being marked as spam.
• 📝 Lead lists can be purchased from sources like apollo.io, uply.com, and builtwith.com to target specific audiences.
• 📈 A gradual approach to sending emails is recommended, starting with a small number and increasing over time.
• 💬 The video suggests using a simple and effective subject line like 'quick question' and a conversational script for outreach.
• 💼 Paid ads are recommended once a company reaches a significant monthly recurring revenue, often leading to profitable customer acquisition.
• 🔗 LinkedIn outbound strategies, including using automation tools and targeting specific profiles, can be effective for sales.
• 📚 Content marketing is emphasized as a powerful method to attract customers by providing valuable information that leads to the use of the software.
• 📈 The presenter suggests that content marketing not only attracts customers but also enhances the credibility of outbound efforts.

Q & A

What are the secrets to marketing a SaaS business as shared in the video?

The video shares strategies such as cold emailing, paid ads, LinkedIn outbound, and content marketing to effectively market a SaaS business.

Why is cold emailing considered an efficient strategy for B2B software companies?

Cold emailing is efficient because it's affordable, scalable, and allows for predictable customer acquisition.

How does warming up domains with a tool like instantly.ai help with email deliverability?

Warming up domains with instantly.ai helps ensure that emails are not marked as spam, thereby increasing the chances of landing in the recipient's inbox.

What is the recommended approach for buying and warming up secondary domains for cold emailing?

Buy secondary domains from Google Domains and set them to forward to the main domain, then warm them up using a tool like instantly.ai to establish trust with email providers.

Where can one purchase lead lists for cold emailing campaigns?

Lead lists can be purchased from platforms like apollo.io, uply.com, and builtwith.com.

How does the speaker recommend starting the cold emailing process once domains are warmed up?

Start by sending five emails per domain per day and gradually increase the number of emails sent per domain each week.

What is the significance of using a personalized subject line like 'quick question' in cold emails?

Using a subject line like 'quick question' is effective because it encourages the recipient to open the email and engage in a conversation.

How does the speaker suggest personalizing the content of cold emails?

The speaker suggests using tools like fast outreach.ai to mass personalize the emails and include conversation-starting questions.

What is the recommended strategy for using paid ads to grow a SaaS company?

Run ads to an information product to acquire customers at a break-even or barely profitable rate, then upsell them to the SaaS product for profit.

Why is LinkedIn outbound considered a cost-effective strategy for SaaS companies?

LinkedIn outbound is cost-effective because it allows for targeted connection requests and direct messaging, which can be scaled predictably with automation tools like expanding.io.

How does content marketing complement outbound strategies in SaaS marketing?

Content marketing compounds with outbound efforts by building brand authority and trust, making recipients more likely to respond positively to outreach attempts.

Outlines

00:00

🚀 Marketing Strategies for Growing Your SAS Business

This paragraph introduces the video's focus on marketing strategies for SAS businesses. The speaker shares personal experiences and strategies that have been effective in growing their own SAS companies. The video promises to cover how to acquire customers predictably and generate a predictable revenue stream. The speaker also mentions providing a link to a newsletter for more marketing insights and encourages viewers to subscribe for further content. The strategies discussed include cold emailing, which is highlighted as an efficient, affordable, and scalable method for B2B software companies. The process of warming up domains, purchasing lead lists, and the gradual increase in email outreach are detailed. The speaker also recommends using tools like instantly.ai for domain warming and fastoutreach.ai for email personalization. The paragraph concludes with a mention of a free marketing template available for download.

05:01

💼 Advanced Marketing Techniques for Scaling SAS Companies

The second paragraph delves into more advanced marketing techniques for scaling SAS companies. It discusses the use of paid ads as a strategy once a company reaches a certain revenue threshold. The speaker suggests running ads to promote an information product, which can then be used to upsell the main SAS product, ensuring profitability in customer acquisition. The paragraph also covers LinkedIn outbound marketing, detailing the use of LinkedIn automation software and the process of sending connection requests and direct messages to target audiences. The effectiveness and cost-efficiency of this approach are highlighted. Lastly, the paragraph emphasizes the importance of content marketing, suggesting creating valuable content that targets the ideal client profile and integrates the software as a solution. The speaker shares personal examples of content creation and how it complements outbound strategies. The paragraph concludes with a call to action for viewers to implement these strategies to bootstrap their SAS companies to higher revenue levels.

Keywords

💡SaaS

SaaS stands for Software as a Service, which is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. It's a key concept in the video as the speaker shares strategies to market SaaS businesses effectively. The video discusses various tactics to grow a SaaS company, highlighting the importance of customer acquisition and predictable revenue generation in this model.

💡Customer Base

The term 'customer base' refers to the group of customers that a business has. In the context of the video, building a customer base is crucial for the growth of a SaaS business. The speaker emphasizes the need to acquire customers predictably to ensure the business's sustainability and scalability.

💡Cold Email

Cold emailing is a marketing strategy where businesses send unsolicited emails to potential customers with the intent of generating interest in their products or services. The video describes cold email as the speaker's favorite strategy for B2B SaaS companies, highlighting its efficiency, affordability, and scalability. The script provides a detailed process for setting up and executing cold email campaigns.

💡Lead List

A lead list is a collection of contacts that are potential sales leads. In the video, the speaker mentions purchasing lead lists as part of the cold email strategy. These lists are essential for identifying and reaching out to potential customers who might be interested in the SaaS product.

💡Domain Warming

Domain warming is the process of sending a controlled number of emails to establish a sender's reputation and ensure that emails are not marked as spam. In the video, the speaker explains the importance of warming up domains using software like instantly.ai to increase the chances of emails landing in the recipient's inbox.

💡Personalization

Personalization in marketing refers to tailoring messages to individual customers based on their preferences, behaviors, or demographics. The video script mentions using tools like fastoutreach.ai to personalize cold email campaigns, which can increase engagement and response rates by making the outreach feel more personal and relevant to the recipient.

💡SWOT Analysis

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It's a strategic planning tool used to identify and analyze the internal and external factors that can affect a business. The video suggests conducting a SWOT analysis as part of the marketing strategy for a SaaS company to better understand the competitive landscape and position the product effectively.

💡Paid Ads

Paid ads refer to advertising that a business pays for to promote its products or services. The video discusses using paid ads as a strategy for SaaS companies once they reach a certain revenue threshold. The speaker explains how running ads to an information product can lead to profitable customer acquisition for the SaaS business.

💡LinkedIn Outbound

LinkedIn outbound marketing involves using LinkedIn as a platform to reach out to potential customers or clients. The video describes how the speaker used LinkedIn automation software to scale their sales efforts by having sales reps send connection requests and direct messages to target audiences, which was an effective way to grow the SaaS business.

💡Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. In the video, the speaker advocates for content marketing as a way to attract customers to a SaaS business by providing valuable information that positions the company as an authority in its field.

Highlights

Secrets to marketing your SAS business to grow your customer base and business.

Strategies to get customers for your software company predictably and earn predictable revenue.

No-code Builder recommendations for building your MVP.

Subscribe to the newsletter for more marketing insights on growing your software company.

Marketing routes for SAS companies: cold email, paid ads, LinkedIn outbound, and content marketing.

Cold email as an efficient and scalable strategy for B2B software companies.

Warming up domains to avoid being marked as spam by using tools like instantly dot AI.

Buying lead lists from sources like Apollo.io, Uply.com, and Builtwith.com to target potential customers.

Incremental email strategy starting with five emails per domain per day and increasing weekly.

Using a simple and effective subject line like 'quick question' for email campaigns.

Mass personalization of cold email campaigns using tools like Fast Outreach AI.

Transitioning email responses into demos or sales calls based on customer engagement.

Using HubSpot's full marketing plan for in-depth marketing strategies and SWOT analysis.

Paid ads strategy for SAS companies once monthly recurring revenue exceeds ten thousand dollars.

Running ads to information products to upsell to the main software for profit.

LinkedIn outbound strategy using automation software like Expandy.io for sales team management.

Content marketing as a powerful tool to attract customers and compound with outbound efforts.

Creating content that provides value and plugs into the need for your software.

The compound effect of content marketing on outbound strategies to increase credibility and response rates.

Download a free full marketing template from the description for strategic planning.

Closify's success story of bootstrapping to six-figure months in 16 months using these strategies.

Transcripts

in this video I'm going to be sharing

with you the secrets to marketing your

SAS business so that way you can

actually go and start getting your own

customer base and growing a real

business I've already put out videos

about how you can come up with SAS ideas

how you can validate them and even how

to choose what no code Builder you

should build your MVP on now we need to

teach you how to actually get customers

for your software company so in this

video I'm going to show you the exact

strategies that I've actually used to

grow my personal SAS companies over the

last two years exactly how I was able to

get customers predictably and earn

predictable Revenue again no one else is

really sharing game like this on YouTube

in the SAS space so if you appreciate my

content I'm going to put the link to

subscribe to my newsletter in the

description so that way you can get more

marketing insights from me around how to

grow your software company so make sure

you like subscribe and let me break this

down for you guys

[Music]

if you want to truly grow and scale your

SAS companies there's a few different

marketing routes that you can take I'll

break them down so number one is cold

email this is my favorite strategy for

B2B software companies because it is so

efficient it is so affordable and is so

scalable so what you're going to do is

you have to first buy and warm up

domains so you're gonna go to Google

domains and you're going to buy domains

that are going to be secondary domains

so my main website was tryclosified.com

and so I would buy domains like start

tryclosify.com and it would forward to

my main domain and so once you buy these

domains and set them up to forge your

main domain then you have to warm them

up inside of a software like instantly

dot AI

while warming up your domains does is

basically the software will send emails

back and forth to tell Google that you

are not spamming people and that people

and that your emails need to land in the

inbox

it takes about two weeks for your

domains to get warmed up and free to be

ready to start sending emails so in the

meantime what you need to do is you need

to buy a lead list or you need to buy

emails of people that you're going to be

reaching out to so there's a couple

different places that you can buy leads

from there's apollo.io there's uply.com

there's builtwith.com and people always

ask me like Alex which one is the best

and honestly there's not really a right

answer you kind of just need to be a

scientist and you need to test them for

yourself so go buy a couple different

lead lists from a couple of those

different sites and test them against

each other you know be a scientist

so once you have the lead list then

you're actually ready to start emailing

assuming they're warmed up so I start by

setting five emails per domain per day

so if I have five domains then I will

start off sending a total of 25 emails a

debt and I will increase by five emails

per domain

um every single week so week one I'm

sending five emails per domain per day

week two I'll send 10 emails per domain

um per day and so on and so forth

and so I have used the same subject line

the whole time I'll use the subject line

quick question it works everyone uses it

but it's because it just works and for

the script I keep it very very simple

and I use fast outreach.ai to mass

personalize my code email campaigns so

an example script would be something

like hey name and then it would be a

personalized first line it could be

something like I see your base in Miami

I can't wait to watch the Heat this

season or whatever sports team is in

season and then I'll say some like quick

question and then I will say a

conversation starting question it could

be like are you actively hiring on your

sales team so something that's a

conversational question that they can

easily answer with a yes or no and then

based off their response I can then you

know transition them into you know

moving them to a demo or you know an

actual sales call

and if you guys want I actually use

hubspot's full marketing plan for all of

my companies so for example some of you

want to you're going to want to do is a

full SWOT analysis of the industry that

you're trying to get into which is

strengths weaknesses opportunities and

threats you're going to want to Define

your target audience and as well as your

three business objectives next you want

to identify your in-depth marketing plan

including six PSA marketing as well as

allocating the marketing budget and as

well as for which specific channels

you'll be marketing on the link to

download this free marketing template is

in the description I highly recommend

you download and check it out now back

to the next strategy so the second way

that you can grow your SAS company is

paid ads and this is something I would

recommend once you're over ten thousand

dollars in monthly recurring Revenue but

once you crack these they're extremely

scalable and so a really common theme of

what people are doing now is they'll

actually run the ads to some sort of

information product so it might be fifty

dollars to a hundred dollars and the

reason that you're running the ads to

the info product is so that way you can

either Break Even or be barely

profitable on the acquisition of the

customer for the info product and then

in the info product you upsell them to

your software company and then that

monthly recurring revenue on your SAS is

all straight profit so you're actually

profitable acquiring customers for your

SAS company and so this is what you've

seen Emon doing is what you've seen

Jordan Welch doing and all these other

big players that are getting into the

SAS game is they're running their ads to

info and then up selling them to their

software on the back end so this is

something that's a little bit higher

level and like I said I wouldn't

recommend doing this until you're at at

least over ten thousand dollars in

monthly recurring Revenue but once you

do get there this can very quickly take

you from ten thousand dollars to thirty

thousand dollars the third channel that

you can do is LinkedIn outbound and so I

was really big on building a sales team

on LinkedIn when I was running closify

and so what I would do is I would hire a

group of five to ten sales reps at a

time and I would get all of them in

account with expanding.io which is a

LinkedIn automation software and I would

tell them you know who we're targeting

and I'll basically send them a sales

Navigator list to Target and for them to

upload into expandy and so then they

would start their own expanding

campaigns and they'll be running both a

connector and also a messenger campaign

so the connector campaign is going to be

sending connection requests to the

Target list that I gave them and then

the messenger campaign is going to DM

every single person that accepts their

connection requests and so we were doing

this with you know 10 sales reps at a

time and so you know I think they're all

setting 30

um connection requests per day times 10

so 300 connection requests a day this

skilled very very quickly and it was a

very effective

um channel for us it closes it's very

cost effective you know expanding is

only 100 bucks a month and it's very

predictable once you kind of find out

like what type of connection

um request acceptance rate you get and

as well as you know the response rate

from the ounce is a very predictable and

stable way to scale your outbound

strategies and so the fourth Channel

that I really recommend is getting into

content marketing so kind of like what I

do on this page right we've all seen you

know the power of short form content and

long form content like this so basically

whatever it is that you're or whoever it

is that you're targeting create content

for that ideal client profile so what I

like to do is I like to put out valuable

information where they need your

software to implement the value that

you're giving them so a good example is

I created a a LinkedIn post generator

using AI or open Ai and basically I

would go into Facebook groups and I

would make posts of like how to get

clients on LinkedIn using Ai and in

order to implement the information that

I was teaching them a step inside of my

post would be signed up to the LinkedIn

post generator that I created so that's

a really effective way that you can get

clients because they need to use your

software to implement your information

and so you can do this you know as well

in your short form content you can make

a reel and say you know here's how to do

X Y and Z break down the steps and then

plug your software in the middle of it

and you know then say like oh the links

in my bio too and send them to that and

so content marketing is a very powerful

way to get customers to your software

company the the other thing to keep in

mind with content marketing is this

compounds with your outbound efforts so

it's like you know when you cold email

someone or when you you know cold DM

them on LinkedIn it's like a very common

thing to do is to search up the person

that just reached out to you so if all

of a sudden you know you could email

them and you're also putting out a ton

of content online I'm like oh who's this

guy that's cool to emailing me they're

gonna look you up and then if they go

see oh this guy's got a lot of content

out on the internet and here's like all

of his free value that he's put out

here's like podcasts he's done you know

here's um

some case studies that he's put on

YouTube they're like oh this is a guy

that I want to respond to this is a guy

that I actually might want to consider

doing business with and so by putting

out content it compounds with the

efforts of your outbound strategies as

well which makes it even more powerful

so Guys these four strategies to Market

software companies is what took closify

from zero to being able to bootstrap it

all the way to six figure months in 16

months if you follow everything that I

just outlined for you in this video you

will be able to bootstrap your software

company to a six or even seven figure

run rate and obviously it doesn't happen

quickly but those are the channels that

I did to do that myself

if you want more in-depth breakdowns of

strategies that I'm actively using in my

own software companies again the link to

join my newsletters in the description

where I send those updates and as well

the link to download that completely

free full marketing template is as well

in the description and I really

recommend you download that because I

use it for all of my companies other

than that I hope you got some value from

this video let me know in the comments

if you enjoyed it and besides that make

sure you like this video subscribe

follow my other socials and I'll catch

you in the next video

yeah I thought it was pretty fire