JAPAN HAS CHNGED | TOP 10 New Things to Know Before Traveling to Japan

Summary

In this video, M from Tokyo covers the top 10 updates related to Japan, including the return of the SUICA card, changes in tax-free shopping for foreigners, the introduction of an online immigration system, and a debate over gender-based discounts at yakiniku restaurants. M also discusses shifts in Japan's beef market, luggage issues on shinkansen trains, fake PR posts on social media, customer harassment concerns, and the political landscape as Prime Minister Fumio Kishida steps down. The video concludes with tips for tourists and updates on traveling in Japan.

Takeaways

• 😀 The SUICA card is back after a shortage due to a global semiconductor issue, with new sales starting in September.
• 🛒 Big changes are coming to Japan's tax-free shopping system in 2025, with refunds being processed upon leaving the country instead of at checkout.
• 🛂 Japan is introducing a new online immigration system called 'Japanese ESTA,' similar to the US system, set to be fully implemented by 2030.
• 🍖 A popular yakiniku chain ran a controversial women-only discount campaign, sparking a debate on gender-based pricing.
• 💲 Wagyu beef prices are declining as consumers shift to more affordable meats due to rising prices and health concerns.
• 🚄 Issues regarding oversized luggage on shinkansen trains persist, with many tourists not reserving luggage space in advance.
• 📱 Influencers in Japan are increasingly misusing the PR tag on social media posts, leading to consumer confusion about what's genuinely sponsored.
• 🎟 Long queues at JR stations' ticket counters, especially for shinkansen tickets, are causing frustration for tourists, who are encouraged to use ticket machines or less crowded stations.
• 💼 Harassment of store employees by customers, or 'casuhara,' is becoming a major issue in Japan, prompting companies to enforce stricter policies to protect staff.
• 🗳 Japan's Prime Minister Fumio Kishida has announced his resignation ahead of the LDP presidential election, and a new leader is expected to be chosen in October 2024.

Q & A

What is the significance of the return of the SUICA card?

The return of the SUICA card is significant because it was previously unavailable due to a global semiconductor shortage. The card is essential for transportation in Japan, allowing users to skip ticket lines and make payments at various locations. Now, sales of personalized SUICA cards have resumed, and short-term visitors can access the card at more stations.

What changes are being made to Japan's tax exemption system for foreigners?

Starting in 2025, foreign visitors will no longer receive an instant consumption tax exemption at the point of sale. Instead, tax refunds will be processed when travelers leave Japan. Additionally, the spending limit on consumable goods will be lifted, and the requirement for special packaging for items like alcohol and cosmetics will be removed.

How does the new Japanese ESTA system work?

The Japanese ESTA system, modeled after the US ESTA, will require travelers from visa-exempt countries to submit an online application before their trip. Information provided will be cross-checked against security databases, and travelers may be denied boarding if any red flags arise. The goal is to reduce illegal stays and improve immigration control.

Why did the promotion offering discounted meals for women at a yakiniku restaurant cause controversy?

The promotion, which offered women half-price meals, sparked controversy because some felt it was unfair to men. It led to a broader debate about gender-based pricing in Japan, with supporters viewing it as a marketing strategy and critics arguing that it promoted inequality.

Why is the demand for wagyu beef declining in Japan?

The demand for wagyu beef is declining due to rising prices, health concerns, and a decreasing appetite for luxury meats, especially among older consumers. Many shoppers are choosing cheaper options like pork and chicken, leading grocery stores to stock less wagyu. As a result, the wholesale price of wagyu has dropped.

What are the issues related to oversized luggage on the Shinkansen?

Passengers, especially tourists, have been using the oversized luggage space on the Shinkansen without making the required reservation. This has caused frustration for those who reserved the space but found it occupied. JR Tokai has implemented a 1,000 yen fee for unreserved oversized luggage and encourages travelers to reserve their space in advance.

What is the issue with fake PR posts on social media in Japan?

Fake PR posts, where influencers add the hashtag PR without the company’s request, have become an issue in Japan. This is partly due to stricter regulations on deceptive marketing practices, leading influencers to use PR tags preemptively. This can confuse consumers, who may not be able to distinguish between real advertisements and personal recommendations.

What are the challenges at the Midori no Madoguchi ticket counters in Japan?

The Midori no Madoguchi ticket counters, where travelers can purchase train tickets, are facing significant congestion at major stations. Long wait times of up to an hour have been reported at stations like Shinjuku and Ueno. Travelers are advised to use ticket machines or less crowded stations to avoid the delays.

What is 'casuhara' and why is it a growing issue in Japan?

'Casuhara' refers to customer harassment, including unreasonable demands and abusive behavior towards store employees. It has become a significant issue, leading companies like Shimamura and Takashimaya to implement policies to protect their staff. Harassment can cause employees to quit and, in severe cases, lead to criminal charges.

Why is Japanese Prime Minister Fumio Kishida stepping down?

Fumio Kishida announced his decision to step down as Prime Minister to refresh the image of the Liberal Democratic Party (LDP) ahead of the next election. His administration has faced declining approval ratings due to corruption scandals, a slow economy, and rising living costs. His successor will be chosen in the upcoming LDP presidential election.