Sales Call - Claudia

Summary

Claudia, co-owner of a German Kitchen company, discusses her passion for nutrition, stemming from a past eating disorder. She explores the idea of turning this interest into a business, potentially helping others with nutrition. The conversation covers her successful kitchen business, marketing strategies, and the possibility of pursuing nutrition education to enhance her knowledge and services. The discussion also includes the benefits of a nutrition program, its comprehensive nature, and the potential to earn a significant income by helping clients achieve their health goals.

Takeaways

• 😀 Claudia has a personal interest in nutrition, stemming from her past experience with an eating disorder.
• 👥 Claudia and her husband run a German Kitchen company, where she is an instore demonstrator and promotes their business at big shows.
• 💡 Claudia is motivated by a desire to maintain her own health and to help others with their nutrition, potentially seeing a future in consulting or coaching.
• 🏢 The business has been successful for 25 years, with a significant portion of their marketing done through big shows in London.
• 📈 The sales process involves making connections at shows, following up with leads, and maintaining contact to ensure long-term relationships with potential customers.
• 🌐 The company is considering expanding its marketing efforts beyond physical shows and into social media and online platforms.
• 🎓 Claudia is considering further education in nutrition to complement her existing business and personal interests, potentially leading to new services or products.
• 💼 The presentation discussed a comprehensive nutrition program that condenses years of study into a shorter, more focused course.
• 💰 The cost of the nutrition program is £3,997, which includes a full year to complete the course, and there's an option to pay in installments or to purchase the course for personal use only at a reduced price.
• ⏰ Claudia is hesitant to make an immediate decision and requests time to consider the investment, discuss with her husband, and learn more about the company and the program.

Q & A

What is Claudia's current occupation?

Claudia, along with her husband, runs a German Kitchen company where she works as an instore demonstrator at big shows in London to promote their company.

Why is nutrition important to Claudia?

Nutrition is important to Claudia because she used to have an eating disorder when she was younger, and she has always been interested and quite tuned into nutrition.

What are Claudia's aspirations regarding nutrition?

Claudia aspires to not only maintain her own health by focusing on good nutrition but also to help others with their nutrition, potentially taking on clients in the future.

How long has Claudia been in the kitchen business?

Claudia has been running the German Kitchen company with her husband for the last 25 years.

What is the typical method Claudia uses to market her kitchen business?

Claudia markets her kitchen business primarily through participating in big shows in London, such as the home build show and grand design show at Excel, and other exhibitions at Olympia.

How does Claudia handle leads from the shows she participates in?

Claudia maintains constant contact with leads, even if they are not ready to buy immediately, ensuring she follows up with them and does not let them go, as she believes in the long-term potential of each lead.

What is the main focus of the nutrition program being discussed?

The nutrition program focuses on teaching the science behind helping average individuals with their nutrition, compressing years of study into a shorter, more efficient program.

What is the significance of the 50 nutrition studies mentioned in the script?

The 50 nutrition studies are crucial as they provide the evidence-based knowledge that the program participants will use to advise their clients effectively.

How does the business model of the nutrition program work?

The business model involves using Facebook or Instagram ads to attract potential clients, booking zoom calls, and then making sales through those calls. The program also provides support in setting up ads and sales funnels.

What is the cost of the full nutrition program?

The full nutrition program costs £3,997, which covers all the teachings, support in setting up the business side, and access to a team of experts.

What is the potential earning from the nutrition program?

The potential earning from the nutrition program is significant, with examples given like Fez, who makes £40,000 a month from weight loss programs, indicating the high demand and profitability in the field.