HOW MUCH YOUTUBE PAID ME IN 2023! Small channel encouragement, tips, and inspiration

Summary

In this video, the creator reflects on their 2023 YouTube revenue, which totaled $5,775.65, marking a significant increase from 2022. Despite a less consistent posting schedule, they discuss the importance of view duration and click-through rates for success on the platform. They encourage viewers to see their channel as a case study, emphasizing that it's possible to earn on YouTube even as a smaller creator. The video also highlights the creator's pivot towards personal development content and the impact of their semi-viral monetization video on revenue.

Takeaways

• 😀 The creator shared their first monetized month on YouTube and their experiences in a video uploaded in early 2022.
• 📈 In 2022, the creator's revenue was $10,996.72, and in 2023, it increased to $11,883.39, showing growth despite a less consistent posting schedule.
• 🌐 The creator's first monetization video became semi-viral in 2023, particularly in the spring and summer, impacting their revenue.
• 🔄 In 2023, the creator began to pivot towards broader niche topics, including personal development, which affected their content strategy.
• 📉 The creator did not post as regularly in 2023 compared to the first two years, which impacted their growth trajectory.
• 💡 The video serves as a case study for other YouTubers, highlighting both successful strategies and areas for improvement.
• 💰 The creator emphasizes that it's possible to make money on YouTube even as a smaller creator and encourages embracing the learning process.
• 📊 The highest earning month for the creator in 2023 was June with over $2,400, while January was the lowest with just under $500.
• 📈 The creator's average view duration in 2023 was 3 minutes and 12 seconds, indicating a need to improve viewer engagement.
• 🎯 The creator's click-through rate was 4.7%, suggesting that there's room for improvement in thumbnail and title effectiveness to increase viewer clicks.

Q & A

What was the speaker's first monetization video about?

The speaker's first monetization video was about their earnings and experiences during their first month of being monetized on YouTube.

How did the speaker's first monetization video perform in 2023?

The speaker's first monetization video went semi-viral in 2023, particularly during the spring and summer.

What significant change did the speaker make to their content in 2023?

In 2023, the speaker started to broaden their niche and talk more about topics like personal development.

How did the speaker's posting frequency change from the first two years to 2023?

The speaker did not post as regularly in 2023 as they did in the first two years on YouTube, where they initially posted once a week.

What was the total revenue the speaker made in 2023 from their YouTube channel?

The speaker made $5,775.65 in 2023 from their YouTube channel.

How much more revenue did the speaker make in 2023 compared to 2022?

The speaker made $488.39 more in 2023 compared to 2022.

What was the speaker's highest earning month in 2023?

The speaker's highest earning month in 2023 was June, where they made a little over $2,400.

What is the importance of average view duration on YouTube according to the speaker?

Average view duration is important on YouTube because it shows how long viewers are engaged with the content, which affects how often the content is recommended.

What was the speaker's average view duration for 2023?

The speaker's average view duration for 2023 was 3 minutes and 12 seconds.

What was the speaker's click-through rate and what does it indicate?

The speaker's click-through rate was 4.7%, which indicates how often people are captivated enough by the video's thumbnail and title to click on it.

What advice does the speaker give regarding focusing solely on analytics?

The speaker advises not to get too wrapped up in analytics as it can lead to burnout and creative stagnation, but to use them to learn and improve content.

Outlines

00:00

📈 YouTube Revenue and Growth Journey

The speaker discusses their YouTube monetization journey starting from the beginning of 2022, sharing their first month's earnings and experiences. They mention a previous video detailing their revenue for the entire year of 2022. The speaker reflects on 2023 as a year of change, with their first monetization video becoming somewhat viral, especially during spring and summer. They also talk about broadening their content niche to include personal development and承认 their irregular posting schedule compared to the first two years, which impacted their growth. The speaker aims to provide insight into their YouTube journey as a case study, encouraging viewers that even as a smaller creator, it's possible to earn money on YouTube. They emphasize the importance of continuous learning and creativity over just focusing on monetization. The speaker shares their total earnings for 2023, which is $5,775.65, indicating growth from the previous year but not enough to quit their day job. They also highlight the importance of view count and average view duration as key metrics for YouTube success.

05:03

📊 Analyzing YouTube Metrics and Content Performance

The speaker delves into their YouTube analytics, focusing on revenue sources and content performance. They explain that the majority of their income comes from YouTube ads, with a smaller portion from YouTube Premium subscriptions. They discuss the importance of average view duration, which is crucial for keeping viewers engaged and for content recommendations. The speaker also reviews their top-performing videos of 2023, noting that only one was posted that year, emphasizing the value of a growing content library. They reflect on the need to balance analytics with creative pursuits, suggesting that being too focused on metrics can lead to burnout. The speaker also mentions their average view duration for 2023, which is 3 minutes and 12 seconds, and acknowledges the need to improve this metric.

10:04

🎯 Improving Click-Through Rates and Future Goals

The speaker discusses the importance of click-through rates (CTR), which indicate how often viewers are enticed to click on videos. They share their own CTR of 4.7%, suggesting there is room for improvement. The speaker acknowledges the need to work on creating more eye-catching thumbnails and effective titles to increase CTR. They advise viewers to use analytics to identify areas for improvement but also to balance this with creativity and not to become overly reliant on analytics. The speaker concludes by encouraging viewers to pursue their passions and goals, whether in content creation or other areas, and not to let the fear of failure hold them back. They thank viewers for their support and engagement, which is crucial for channel growth.

Keywords

💡Monetization

Monetization refers to the process of earning revenue from one's content on platforms like YouTube. In the video, the speaker discusses their experience with monetization, particularly how it started in 2022, leading to an overview of their earnings in 2023. The term highlights the main focus of the video, which is to share insights into how much money smaller creators can make on YouTube.

💡Revenue

Revenue in this context refers to the income the YouTuber generates from various sources, primarily from ad placements on their videos. The speaker breaks down their revenue from 2022 and 2023, emphasizing the impact of viewership, consistency in posting, and niche content on overall earnings. It ties into the video's goal of providing a transparent look into a YouTuber’s earnings.

💡Pivoting niche

Pivoting niche involves changing or broadening the focus of content on a platform. In the video, the speaker mentions how in 2023, they began to pivot away from their initial content focus to include more topics like personal development. This change affected their viewership and revenue, and highlights the challenges of transitioning content direction.

💡View duration

View duration is the average amount of time viewers spend watching a video. In the video, the speaker stresses the importance of view duration for YouTube’s algorithm, which promotes videos based on how long viewers engage with them. The speaker's average view duration of 3 minutes and 12 seconds is described as low, indicating a need for improvement in keeping viewers engaged.

💡Click-through rate (CTR)

Click-through rate (CTR) is the percentage of people who click on a video after seeing its thumbnail or title. The speaker’s CTR is 4.7%, which they describe as average. They use this metric to reflect on how they might improve their thumbnails and titles to attract more views. This concept is central to understanding how YouTube's recommendation system works.

💡Algorithm

YouTube's algorithm is a system that determines which videos are recommended to viewers based on various factors such as view duration, CTR, and viewer engagement. The speaker discusses how the algorithm promotes content that keeps people watching longer, thus emphasizing the need for consistent quality to grow a channel.

💡Consistency

Consistency refers to the regularity with which content is uploaded. The speaker explains how posting weekly in their first two years helped grow their channel, but a lack of consistent uploads in 2023 negatively impacted their growth. Consistency is portrayed as crucial for long-term success on YouTube.

💡Engagement

Engagement includes actions like comments, likes, and shares on a video. The speaker encourages viewers to engage with their content, explaining that these actions help the video perform better in YouTube’s algorithm. Engagement is shown as a key factor in building a loyal audience and growing a channel.

💡Content library

A content library refers to the collection of videos a YouTuber has posted over time. The speaker notes that older videos can continue to generate views and revenue, as seen with their video about YouTube revenue, which gained popularity in 2023 despite being posted earlier. This underscores the importance of building a robust content library.

💡Impressions

Impressions on YouTube represent the number of times a video thumbnail is shown to viewers. The speaker’s channel received 39.2 million impressions in 2023, but only converted 4.7% into views, which leads them to reflect on the effectiveness of their video titles and thumbnails. Understanding impressions is key to optimizing content visibility.

Highlights

Creator shared their first month's monetization experience on YouTube in 2022.

In 2022, they discussed their annual revenue and monthly earnings.

2023 was a year of change with a semi-viral video and a niche pivot to personal development.

Posting frequency decreased in 2023, impacting growth trajectory.

The channel serves as a case study for other YouTubers.

Encouragement to creators that making money on YouTube is still possible despite saturation.

Monetization is not the end goal; continuous learning and style refinement are essential.

2023 revenue was $5,775.65, showing growth from the previous year.

Highest earning month in 2023 was June with over $2,400.

Revenue is primarily from YouTube ads, with a small portion from YouTube Premium.

Top-performing videos in 2023 included older content, emphasizing the value of a content library.

Only one top video aligns with the future niche direction of the channel.

Creators should not let analytics dictate content entirely to avoid burnout.

Average view duration for 2023 was 3 minutes and 12 seconds, indicating room for improvement.

Click-through rate was 4.7%, suggesting a need for more captivating thumbnails and titles.

Analytics should be used to learn and improve, not to dictate all content decisions.

Encouragement to pursue goals and passions, overcoming the fear of failure.

Transcripts

so I uploaded a video back in the

beginning of 2022 when I first got

monetized talking about what I made my

first month being monetized on YouTube

and kind of sharing about my experience

to getting to that point and how often I

was posting and all of the things that I

was doing in order to get myself there

after that I made another video that was

similar but it was where I talked about

all of my revenue for the year of 2022

going through monthly and showing you

how much I made my first year being

monetized and so today I want to

continue that tradition and talk about

my 2023 YouTube Revenue 2023 was an

interesting year for me for a few

different reasons one being that my

first monetization video went sort of

semi viral or at least viral for me in

2023 especially in like the spring and

summer the other thing that has impacted

my revenue is I started to slowly pivot

or broaden my niche in 2023 to talk a

lot lot about topics like personal

development I also did not post as

regularly this past year as I did the

first two years that I was on YouTube

initially for those first two years I

was posting pretty consistently once a

week but last year that posting schedule

went completely out the window and as

expected that did impact my growth

trajectory over the course of last year

I want you to be able to view this video

and just my channel in general as a sort

of case study maybe you can learn both

what to do and what not to do when it

comes to your own content I just want to

provide the information from one small

YouTuber to another or maybe to a

beginner in sharing my numbers I also

really want to encourage you as I've

stated in previous videos and show you

that you can make money on YouTube even

as a creator that is considered to be on

the smaller side do not let yourself be

brought down or discouraged by thinking

that the YouTube platform is

oversaturated or that you missed the

Golden Era of YouTube in the 201s it is

still possible to grow on YouTube and I

truly believe that every individual has

something unique to share embrace the

learning process as an exciting Journey

that you get to go through as a creative

process rather than this grueling task

that you just have to get through to get

to the other side of monetization

because monetization is not the end all

be all it's not like when you become

monetized all of the success will come

and just be there to stay I think it is

a continual learning process where you

are refining style discovering different

types of content that you like more

discovering other things that you're

passionate about and so when you're able

to take that experience and just really

have fun learning I think that is when

you will discover the most success and

the most joy that you can from posting

YouTube videos now without further Ado

let's get into the numbers so here is my

channel let's go into my analytics open

those up and just to start off I'm going

to go so into my analytics and into into

the revenue section and I'm going to

change it in the upper right hand corner

here from the last 28 days to just the

entirety of 2023 so as you can see here

for 2023 I made

$5,775

65 if we change the time frame let's go

to custom and change it

to

2022 in 2022 I made

10,996

$726 so in last year I made

$488 39 more than I did in 2022 that is

super exciting for me and definitely a

lot of growth from when I first started

on the platform in 2021 but it also is

showing that I am in no way making a

full-time income to the point that I am

quitting my day job and just just

focusing on YouTube full-time you can

make a full-time income just posting

videos and collecting the revenue that

comes to you from the video ads that

YouTube plays on your content but that's

not currently where I'm at I am

definitely just kind of making a

supplementary or like a side income for

my family with my YouTube channel it is

not my full-time job and it does not

make me a full-time income at this time

with all that being said let's go into

this Revenue section here that breaks

everything down by month and again we

are going to filter that to show

2023 make sure that it's showing all the

months in the correct order so my

highest earning month of 2023 was June

where I made a little over $2,400 and my

lowest was January where I made just

under $500 and of course this revenue is

primarily impacted not only by the

amount of views that I have so if you

look here obviously the view count goes

up pretty significantly where the

revenue goes up but it's not just the

amount of views that's important but

it's also the average view duration

which you'll see right over here average

view duration is a very important metric

on YouTube because YouTube doesn't only

care about how many views you're able to

bring in they also care about how long

you're able to keep people on the

platform and engaging with content on

YouTube so if you have a ton of views

but you can't seem to keep people

watching past like 30 seconds to a

minute then your content isn't going to

be as recommended and the views are not

going to keep growing at the same rate

now let's take a look at my Revenue

Source in this same section of my

analytics here so if we go into Revenue

source and we scroll down to the bottom

here as you can see majority of my

income comes from the ads that YouTube

runs on my content and a small

percentage of it comes from YouTube

premium subscriptions now let's move on

to the content section in my analytics

here and look at my top five performance

ing videos of 2023 and something that I

thought was interesting is only one of

these videos was actually posted last

year the rest of them were posted in

years prior so it's important to

continue building up that Content

Library because just because you post a

video several years ago doesn't mean

that it can't bring new subscribers and

new viewers and new engagement to your

channel several years down the road so

the first one of course is my how much

YouTube paid me in one month video with

a whopping 1.7 million views last year

the next home is my touring the new

boxable twostory home in Las Vegas a

video that I posted beginning of last

year with 246,000 192 views then I have

my is the Box will Cita actually

affordable video so these two videos are

tiny home content uh videos and this one

I posted in 2021 so last year it got a

little over

222,000 views next I have my first time

driving for Amazon Flex video which is

so funny because this video was so so

much fun to make I uploaded it I believe

at the end of 2021 but this is not in

line with my Niche at all it was just

kind of a onetime video and it's still

doing good numbers it got

54,692 views last year and finally

another tiny home video about the

company zeni home and that one got 51,3

181 views last year now out of these

five videos and you can continue you

know if you go into your analytics you

can look at all the numbers for each of

your videos and how they compare to each

other but something that I thought was

interesting is out of my top five really

only one is in line with the direction

that I want to take my channel into in

the future and with the niche that I

want to stick to moving forward so it

really is interesting how often times

and I I've checked this out on other

YouTubers channels as well sometimes the

videos that you become known for or the

videos that really take off sometimes

they're videos that you never never

expect to take off but they do uh

sometimes those videos are not

necessarily in line with what you want

to continue making and I wouldn't let

that stop you from exploring different

content Styles and really getting

creative with your future videos if you

let your analytics 100% of the time

dictate what you post I think it's going

to lead to burnout really quickly

especially if you want to explore other

content and what you have made in the

past is not necessarily what you want to

keep making in the future it's so easy

to get really locked into those

analytics and think okay if I post a

different kind of video I am not going

to get the same engagement at all and

being afraid of that and feeling like

it's going to take you backwards is a

very real thing but I think that you can

become really creatively stagnant if you

only focus on one type of content and

it's just not as fun and at the end of

the day YouTube and having a YouTube

channel is a very creative thing most of

the time so I would definitely say to

not ignore your creative side your

creative Pursuits and explore different

types of content styles that you're

interested in now let's go back and take

a look at just some of my overall

metrics how many times do I have to

click this back button yes was that the

last time okay and yes we're still in

2023 and let's just go into my channel

analytics overview and as you can see a

lot of my analytics are up or a lot of

my metrics are up from 2022 to last year

primarily because of that how much you

two paid me in one in one month video

one thing that I wanted to really talk

about let's actually go into the the

content section yes so I was talking

about how important average view

duration is so my average view duration

for 2023 was at 3 minutes and 12 seconds

which is okay but honestly I I feel like

that's kind of on the low end I do

definitely just full transparency

struggle with view duration on even my

most popular videos so I need to do some

thinking and some research and some

experimenting with figuring out how to

increase that but another metric that I

wanted to talk about is the clickthrough

rate so the click-through rate is also a

very important metric because it shows

you how often people are clicking on

your videos when they are being shown

your videos or recommended your videos

on their homepage or in their

recommended section they're just showing

you how often people are actually

captivated by your thumbnail and your

title enough to click on that video and

for me my Impressions clickthrough rate

is 4.7% which is again it's okay it's

not terrible it's not great either it's

kind of just in the middle I would say

because as you can see here YouTube has

given me 39.2 million impressions over

the course of 2023 and out of those 39

million impressions I have gotten 2.5

million views so that is really

important to pay attention to that is

telling me that hey maybe maybe I need

to work on making my thumbnails more

eye-catching maybe I need to work on

having more effective titles for my

videos so that I'm able to convert more

of those people that are being

recommended my content to people that

actually click on the videos and view my

content again like I mentioned earlier

you don't want to get super wrapped up

in your analytics but you do want to use

them to learn what you can improve on

moving forward so it's a very fine line

and a fine balance that you have to

strike with taking a look at your

analytics learning from them and

improving your content versus fully just

basing everything that you do on your

analytics and on the algorithm it's a

it's a fine line that you got to walk

but taking a look at this information

definitely working on my click-through

rate and my average view duration is

something that I think is going to be

important moving forward and it may be

something that is going to be very

important to you as well so take a look

at your analytics or even if you haven't

started your channel yet think about how

you can keep people watching your video

for longer and how you can actually get

them to click on it by having a

captivating thumbnail and a really

interesting title as well I hope that

this brought you renewed excitement and

renewed motivation to pursue your goals

whether that's content creation or

something else because the time is going

to pass by regardless if it's going to

pass by you might as well be doing

something that you are excited about

pursuing your goals pursuing your

passions and not let the fear of failure

let you remain stagnant in your

potential thank you very much for being

here for watching till the very end I

really appreciate you definitely make

sure to like this video to comment

because as we have learned today that

sort of Engagement really helps so if

you would like to support my channel

that is the best way that you can do

that otherwise I will see you very very

soon for a brand new video

[Music]

bye