Freshmarx Food Supply Chain Animated Video
Summary
TLDRAvery Dennison's Fresh Marks offers innovative solutions to enhance food industry efficiency and traceability. Using RFID technology, they create digital identities for food products, ensuring transparency from source to consumer. This system improves inventory management, reduces errors, and increases labor efficiency. It also facilitates quicker recalls and enhances sustainability, providing real-time supply chain visibility and improving customer trust through accessible food provenance information.
Takeaways
- 📈 Market challenges are pushing food service providers to track and move inventory efficiently, ensuring food safety and addressing consumer concerns about food provenance and waste.
- 🌐 Avery Dennison's Fresh Marks offer an ecosystem of solutions aimed at enhancing food process flow management across the supply chain, focusing on traceability, labor efficiency, food safety, and sustainability.
- 🌱 The 'first mile' solutions by Avery Dennison help producers create digital identities for their products, using RFID technology to trace food from source to consumer.
- 📦 RFID technology is used to capture information printed on shipping labels, which is then transmitted to the cloud for secure and accessible data throughout the supply chain.
- 🔍 Growers benefit from improved traceability, transparency, and visibility, as well as reduced shipping errors and automatically generated records for farm inspectors.
- 🛒 Food processors can track the transformation from raw food to packaged food, maintaining transparency and enabling accurate recalls and optimized shipping.
- 🏢 Distribution centers use RFID to track food efficiently, reducing labor hours and improving inventory accuracy, leading to supply chain transparency and reduced chargebacks.
- 🏪 In retail, RFID technology enhances supply chain visibility, allowing for quick and accurate scanning of inbound shipments, and better communication within the supply chain.
- 🍽️ Restaurants and grocery stores can leverage cloud-based applications for managing order accuracy, replenishment, expiration, temperature, and task tracking, leading to safer food and reduced waste.
- 🏡 Consumer demand for food transparency is high, and RFID technology allows for real-time inventory tracking and provides consumers with easy access to food's origin, nutrition, and recall information.
Q & A
What are the market challenges driving food service providers to improve their operations?
-Market challenges include tracking and moving inventory efficiently, ensuring food safety, enabling quicker and more accurate recalls, and addressing consumer perception around food provenance and waste.
How does Avery Dennison's Fresh Marks solution enhance food process flow management?
-Avery Dennison's Fresh Marks solution enhances food process flow management by offering an ecosystem suite of solutions that enable food providence and traceability, increase labor efficiency and food safety, and promote sustainability.
Why is the ability to trace food from source to consumer important?
-Traceability is important for maintaining transparency, ensuring food safety, and meeting regulatory requirements. It also helps in quick and accurate recalls and improves consumer trust.
What is a 'digital twin' and how does it help in traceability?
-A 'digital twin' is a globally unique digital identity for a product that includes both product master data and key attributes like lot number, harvest date, and location. It is created using RFID technology to capture and transmit information to the cloud, ensuring secure and accessible data throughout the supply chain.
How does RFID technology benefit growers in the supply chain?
-RFID technology benefits growers by improving traceability, transparency, and visibility, reducing shipping errors, and automatically generating records for farm inspectors.
What are the benefits for food processors when tracking and tracing food transformation?
-Benefits include increased inventory visibility, accurate recalls, optimized traceable outbound shipping, and maintaining transparency in the food supply chain.
How do distribution centers benefit from RFID solutions?
-Distribution centers benefit from RFID solutions by achieving supply chain transparency, reducing labor hours, improving inventory accuracy, and eliminating slow and error-prone manual labeling and scanning processes.
How does RFID technology impact supply chain visibility in retail environments?
-RFID technology enables real-time visibility of shipments, allowing stores and distribution centers to quickly identify and address inconsistencies, improving communication and efficiency throughout the supply chain.
What advantages does RFID technology offer in terms of food safety and inventory management in kitchens?
-RFID technology helps kitchens automate manual processes, ensuring food safety, increasing productivity, and achieving traceability, which are crucial for maintaining sustainable operations and meeting regulatory compliance.
How does Avery Dennison's Fresh Marks solution cater to consumer demand for food transparency?
-Fresh Marks solutions provide consumers with visibility into the food supply chain story, including provenance, expiration, recalls, and sustainability information, enhancing brand loyalty and consumer confidence.
What are the benefits of Avery Dennison's Fresh Marks solutions for both consumers and brands?
-For consumers, it offers transparency and peace of mind, while for brands, it leads to increased loyalty and trust, as well as optimized processes in a connected supply chain.
Outlines
📈 Enhancing Food Supply Chain Efficiency with RFID Technology
The script discusses the challenges faced by the food industry in tracking and managing inventory, ensuring food safety, and addressing consumer concerns about food provenance and waste. Avery Dennison's Fresh Marks offers intelligent solutions that enhance process flow management along the supply chain. These solutions focus on traceability, labor efficiency, food safety, and sustainability. They help in meeting government regulations and brand mandates. The technology includes creating digital twins for products using RFID to capture and transmit information to the cloud, ensuring secure and accessible data. Benefits for growers include improved traceability, transparency, and reduced shipping errors. For processors, it aids in tracking the transformation of raw food to packaged goods, while distribution centers can use RFID for efficient tracking and inventory management. The technology also helps in reducing labor hours and improving inventory accuracy.
🛒 Empowering Consumer Trust and Brand Loyalty through Transparency
The second paragraph emphasizes the growing consumer demand for food transparency and the need for reliable processes in retail to track inventory and provide traceability. RFID technology is highlighted as a game-changer in the supply chain, enabling real-time tracking and visibility of inventory for store managers. It facilitates quick and accurate recalls and allows consumers to access detailed information about their food's origin and journey through the supply chain. The technology also enhances the customer experience by providing instant access to ingredient, nutrition, recall, expiration, pricing, and sustainability information. Furthermore, RFID enables frictionless and contactless checkout processes, which are faster than traditional barcode-based self-checkout. The script concludes by noting that brands that provide more information on their labels can increase consumer loyalty and confidence, and Freshmark's solutions help achieve these goals by harnessing shared data across the food industry supply chain.
Mindmap
Keywords
💡Traceability
💡Inventory Management
💡RFID Technology
💡Digital Twin
💡Food Safety
💡Sustainability
💡Supply Chain Transparency
💡Cloud Storage
💡Food Waste
💡Consumer Perception
💡Frictionless Checkout
Highlights
Market challenges are driving food service providers to track and move inventory efficiently.
Solutions need to be adaptable, flexible, sustainable, and resilient.
Avery Dennison's Fresh Marks offer intelligent food industry solutions for process flow management.
The ecosystem suite enables food providence, traceability, and increased labor efficiency.
RFID technology is used to create globally unique digital identities for food products.
Digital twins include product master data and key attributes like lot number, harvest date, and location.
RFID technology captures information printed on shipping labels and transmits it to the cloud.
Benefits to growers include improved traceability, transparency, and reduced shipping errors.
Food processors can track the transformation from raw food to packaged food using RFID.
RFID technology increases inventory visibility and optimizes traceable outbound shipping for processors.
Distribution centers use RFID to track food through their facility for supply chain transparency.
RFID technology reduces labor hours and improves inventory accuracy in distribution centers.
In stores, RFID technology enables real-time visibility of shipments and reduces chargebacks.
Cloud-based applications provide transparency for order accuracy, replenishment, and task tracking.
RFID technology in kitchens automates manual processes for food safety and sustainability.
Specially engineered labeling solutions address unique challenges in food service environments.
Consumer demand for food transparency is driving the need for reliable inventory tracking and traceability.
RFID-enabled products provide up-to-date inventory visibility and facilitate quick recalls.
Consumers can access detailed food information, including origin, nutrition, and recall data, in-store.
RFID technology offers a frictionless checkout process, faster than barcode-based self-checkout.
Avery Dennison's Fresh Marks solutions enhance customer experience and brand loyalty through traceability.
Transcripts
[Music]
[Music]
from source to consumer
market challenges are driving food
service providers to find ways to track
and move inventory efficiently
keep food safe enable quicker more
accurate recalls and address consumer
perception around food prominence and
waste
these solutions need to be adaptable
flexible
sustainable and resilient avery
dennison's fresh marks intelligent food
industry solutions
enhance food process flow management
along the supply chain
by offering an ecosystem suite of
solutions that enable food providence
and traceability
increase labor efficiency and food
safety and promote sustainability
all while helping to remove complexity
from meeting government regulations and
brand owner mandates
the ability to trace food from source to
consumer is more important than it's
ever been
farmers and producers are being asked
and in some cases required to provide
traceability information they haven't
had to in the past
avery dennison first mile solutions help
ensure food can be traced continuously
from source to consumer
by assisting producers in creating
globally unique digital identities
sometimes called a digital twin that
include both product master and key
product attributes such as lot number
harvest date and location a digital twin
is created by using rfid
technology to capture the information
printed on the shipping label
and transmit that information to the
cloud making the information secure and
accessible throughout the supply chain
with rfid outbound shipping is quickly
and easily verified and the information
is added to the chain of information
stored in the cloud
benefits to the grower include improved
traceability and transparency
information for visibility
recalls improvements ease of
communication with partners throughout
the supply chain
reduced shipping errors and
automatically generated records for farm
inspectors
the ability for food processors to track
and trace the transformation from raw
food to packaged food is one of the most
important steps in maintaining
transparency in the food supply chain
as raw food is received
transformed packaged
and shipped each event is captured using
rfid technology and stored in the cloud
and added to the traceability chain that
began at the grower
for the processor benefits include
increased inventory visibility
food item provenance accurate recalls
and optimized traceable outbound
shipping
distribution centers live and die on the
speed and accuracy of their processes
optimized distribution centers use rfid
solutions to quickly and efficiently
track food through their facility
enabling supply chain transparency for
visibility upstream and eliminating slow
error pro manual labeling and scanning
processes
with rfid technology multiple cartons
and products can be automatically read
and verified with 99 accuracy as their
receipt
saving up to 50 percent of labor hours
and improving inventory accuracy by 99
each time a product is labeled routed or
stored the information can be added to
the chain of information stored in the
cloud
ensuring quick and easy product
usability for distribution centers
benefits include reduced labor and
increased accuracy for picks
better inventory visibility food item
provenance
accurate recalls and optimized traceable
outbound shipping and reduce
chargebacks
in restaurants groceries and convenience
stores rfid technology is a game changer
when it comes to supply chain visibility
rfid enabling products downstream allows
stores and distribution centers to know
immediately if the shipment is accurate
and any inconsistencies can be addressed
before the truck leaves
promoting better communication
throughout the supply chain
no matter the size inbound shipments are
scanned quickly and
accurately leading to complete shipment
visibility
decreased well times and increased
productivity for put away
additionally food service providers can
leverage cloud-based applications for
transparency
managing order accuracy replenishment
expiration
temperature and task tracking all
leading to safer food
better inventory visibility faster more
precise recalls and reduced food waste
it's never been more important for
kitchens to automate manual processes to
help keep their kitchen sustainable
margins low and customer safe from hand
washing detection technology
to food prep and haccp compliance
nutrition and ingredient labeling
donation and excess food tracking and
food transformation tracking
and temperature and task tracking
freshmark's back of house solutions are
custom suited to solve the unique
challenges of kitchens and enable the
benefits of food safety
increased productivity traceability and
achieving sustainability goals
specially engineered labeling solutions
help solve unique challenges in
restaurants grocery and convenience
stores
including heat resistant labeling for
warming light microwave compatible rfid
labels
tamper evident delivery and container
[Music]
labels
consumer demand for food transparency is
greater than ever
and stores need reliable processes to
track their inventory and provide their
customers with the traceability they
desire
rfid enabling products throughout the
supply chain are paid off in the store
[Music]
products are tracked so inventory is
always up to date and visible to the
store manager
recalls should they occur are quick and
accurate
consumers can access their foods origin
story and its journey throughout the
supply chain
with easy instant access to ingredient
nutrition
recall expiration
pricing and sustainability information
right in the aisle
rfid technology makes frictionless
checkout contactless
effortless and quick even faster than
customer self-checkout using barcodes
at home consumers and brands benefit
from optimized processes in a connected
supply chain
studies show consumers are more loyal
and have greater peace of mind with
brands who give them more information on
their labels
enabling consumers with visibility into
their food supply chain story like
providence expire
information or even recalls increases
their brand loyalty and confidence in
the products they bring into their home
by harnessing the power of shared data
throughout the food industry supply
chain
freshmark solutions enable provenance
traceability
labor efficiency food safety
sustainability
and an enhanced customer experience we
have customer experience centers across
the world
contact us today to experience how
freshmark's intelligent food industry
solutions solve unique challenges
throughout restaurant
grocery and convenience store supply
chains
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