How to Grow a YouTube Channel From Nothing in 2024
Summary
TLDRこの動画は、Izzy Celyという友人兼YouTuberとのインタビューを通じて、YouTubeチャンネルの開始や成長についてアドバイスを提供しています。Izzyは、医学部の出身でありながら、YouTubeチャンネルを始め、2年で50万の購読者を獲得しました。彼女は、ビデオの数や作業の量が少なくとも、それを達成する方法について語っています。また、成功にもかかわらず、冒涜陥症や自己肯定感の困難に直面していることも明かしています。この動画は、YouTuberとしての感情的な側面や実際のアドバイスを提供し、視聴者が自分のYouTubeの旅を進めるのに役立ちます。
Takeaways
- 🎓 Izzy Celyは剑桥大学を卒業した医師であり、YouTubeチャンネルを通じて自己成長、言語学習、健康と幸福に関するトピックを発信しています。
- 🚀 IzzyのYouTubeチャンネルは約2年で0から50万の購読者成長し、比較的少ない動画数でその成績を収めました。
- 🤑 YouTubeチャンネルがIzzyの人生を全面的に変え、友情、影響力、財務的な面で大きな影響を与えました。
- 💡 YouTubeを始める際の恐怖を克服するために、Izzyは自分が挑戦してみようと決め、失敗を恐れずに取り組むことを選びました。
- 🎯 特定の動画が人気を博した理由は、検索可能で、他の人が同じトピックで動画を UPLOAD していないこと、そしてIzzyが実際にその言語を学んでいたことで、視聴者に価値を提供したからです。
- 📈 YouTuber Academyに参加した理由は、Izzyが趣味や挑戦としてYouTubeチャンネルを始めたが、専門的な知識を得ることでより良い内容を提供するためでした。
- 🛠️ Izzyは編集作業を外部に委託することで、自分の時間とリソースを有効に使用することを選択しました。
- 🎬 動画制作の際には、カメラに対して1人だけ話をしていると想像し、自然な表現を目指す方法を提唱しています。
- 💭 YouTubeチャンネルを始めることに対する不安や拒絶感を克服するために、Izzyは自己啓発的なアファメーションを用意し、ビデオ制作前に読み返すことで自信をつけています。
- 📊 YouTube Studioのメトリックに焦点を当てすぎると、創造性や喜びを奪われることがあるとIzzyは警告しています。
- 📚 創造性と楽しさを追求し、メトリックにとらわれず、視聴者に価値を提供するコンテンツを作成することが重要です。
Q & A
IzzyのYouTubeチャンネルの成功の秘訣は何ですか?
-Izzyは、自分のチャンネルを始めた時から、自分のメッセージを大切にし、それを分かち合いたいという思いから動画を制作していました。また、彼女は自分の動画が1人だけでも多くの人々に役立つことを願っていました。
IzzyはどのようにしてYouTuberとしてのアイデンティティを築きましたか?
-Izzyは、100,000の購読者が達成した時に、YouTuberとしてのアイデンティティを感じ始めました。また、コンテンツ責任者を募集し、実際のビジネスとして運営するようになったことで、より一歩先のビジネスパーソンとしてのアイデンティティを確立しました。
Izzyはどのようにしてインパストートシステム(インパクトのある動画)を作り出しましたか?
-Izzyは、インパストートシステムを作り出すために、動画制作のプロセスを改善し、編集者をアウトソーシングすることで、自分の時間を有効に使い、品質の高い動画を作り出しました。
IzzyはどのようにしてYouTubeの収益を最大化しましたか?
-Izzyは、YouTubeの収益を最大化するために、AdSenseとスポンサーシップの機会を活用しました。また、彼女は動画制作に時間を投資し、品質の高いコンテンツを提供することで、視聴者の関心を引き付け、収益を増加させました。
IzzyはどのようにしてYouTubeチャンネルの成長を加速しましたか?
-Izzyは、検索可能で、他の動画と比べて競争力のあるコンテンツを提供することで、YouTubeチャンネルの成長を加速しました。また、彼女はPart-Time YouTuber Academyに参加し、そのコースのアドバイスを実践することで、チャンネルの成長を促進しました。
IzzyはどのようにしてYouTubeのネガティブコメントに対処しましたか?
-Izzyは、ネガティブコメントに対して、そのコメントが書かれた人自身により多くのことを物語っていると認識し、自分自身の夢や目標を追い求めることを続けることで対処しました。また、彼女はポジティブなコメントを大切にし、それらをモチベーションの源としました。
Izzyはどのようにして自分自身をモチベーションを保たせましたか?
-Izzyは、自分自身を励まし、モチベーションを保たせるために、日々の業務の中で楽しむことを探し、プロセスを楽しむように心がけたことが重要でした。また、彼女は自分自身に対する肯定的なアファIRMATIONSを作成し、ビデオ制作前にそれらを読み聞かせることで、正しいマインドセットを保ちました。
IzzyはYouTuberとして成功したにどのイベントが影響を与えましたか?
-Izzyは、Tony Robbinsのビジネスマスターシップイベントに参加し、そのイベントでの経験が彼女のYouTuberとしての成功に影響を与えたと感じています。イベントでは、ビジネスの目的や自己肯定感を高めるための技術を学び、それらをYouTube事業に適用しました。
IzzyはPart-Time YouTuber Academyを推薦していますか?
-はい、IzzyはPart-Time YouTuber Academyを強く推薦しています。彼女は、そのアカデミーがYouTuberとしてのスタートを切る上で混乱を解消し、効果的なアドバイスを提供するのに役立つと感じています。
Izzyはどのようにして自己肯定感を超克しましたか?
-Izzyは、自己肯定感を超克するために、ビジネスの目的とサービスに焦点を当て、自分自身のegoや視聴者の数に依存しないように心がけたことが重要でした。また、彼女は自己肯定感を高めるために、肯定的なアファIRMATIONSを作り、ビデオ制作前にそれらを読み聞かせることで、自信をつけました。
IzzyはどのようにしてYouTubeチャンネルのパフォーマンスメトリックスに対処しましたか?
-Izzyは、YouTubeチャンネルのパフォーマンスメトリックスに対処するために、メトリックスに頼りすぎないようにし、創造性と楽しさを重視し直すことが重要だと考えています。彼女は、メトリックスを完全に無視するわけではなく、タイトルやサムネイルのクリックスルー率などの一部の分析情報を活用して、意思決定をサポートします。
Outlines
🎥 チャンネル紹介とインタビュー
この段落では、ホストが視聴者にYouTubeチャンネルにようこそと言って、Izzy Celyという友人兼YouTuberを紹介しています。Izzyは20万以上の購読者を持ち、パートタイムYouTuberアカデミーの成功した卒業生の一つです。ホストはIzzyにYouTubeでの経験とアドバイスについて聞いています。
🚀 チャンネルの成長と影響
この段落では、Izzyが自分のYouTubeチャンネルの成長について語っています。彼女は少数の動画と作業でチャンネルを成長させ、人生がどのように変わったかについても話しています。また、YouTubeが彼女の収入源となり、その認識が変わった瞬間についても触れています。
🤔 動画の成功とトピックの選択
Izzyは最初の成功した動画について語り、それがどのように成長したか、なぜ成功したかについて分析しています。彼女は、検索可能で、競争が少ないトピックを選ぶ重要性や、自分が経験を積んでいることでの利点を強調しています。また、専門性を持つことで視聴者に価値を提供し、チャンネルの成功に寄与した要素についても話しています。
🎓 YouTuberアカデミーの参加とビジネス的なアプローチ
Izzyは、YouTuberアカデミーに参加した理由と、そのコースがどのように役立ったかについて説明しています。彼女は、ビジネスとしてYouTubeを扱う方法と、自分の動画制作プロセスの一部を外部に委託する方法についても語っています。
🌟 クリエイティブな自由とビジネスとのバランス
この段落では、IzzyはYouTubeチャンネルを趣味とビジネスの間でバランスを保つ方法について話しています。彼女は、動画制作に対するクリエイティブな楽しさを保つ重要性と、ビジネス的なアプローチを取り入れることでの利点を強調しています。
🎥 動画制作のプレッシャーと対策
Izzyは、動画撮影のプレッシャーとそれを乗り越える方法について語っています。彼女は、カメラ 앞で自然に話すために、一つの人物を想像するという手法を使っています。また、成功したYouTuberが始めるに至る過程で一般的に感じる不安や自己疑惑についても話しています。
💭 クリエイティブな精神とメトリックのバランス
この段落では、IzzyはYouTubeのメトリックに焦点を合わせることのリスクと、クリエイティブな精神を保つことの重要性について話しています。彼女は、動画の制作においてメトリックに頼りすぎないように警告し、創造的な楽しさと目的感を大切にすることを勧めています。
📈 ビジネス的なアプローチと自己肯定感
Izzyは、ビジネス的なアプローチをYouTubeチャンネルに取り入れる際の内省的な課題について語ります。彼女は、自己肯定感の缺乏や、成功したYouTuberとしてのアイデンティティに悩むことについても触れています。さらに、成長と成功を経験してもなお、これらの課題に直面することがあることを強調しています。
🤗 視聴者とのつながりとポジティブなメッセージ
最後の段落では、Izzyは視聴者とのつながりと、ポジティブなメッセージを共有することの重要性について話しています。彼女は、自分の動画が視聴者にどのように影響を与えるかについて熱心で、その一方で、ネガティブなコメントや批判に対処する方法についても語っています。
Mindmap
Keywords
💡YouTuber
💡Part-time YouTuber Academy
💡Impostor Syndrome
💡Content Creation
💡Monetization
💡Fear
💡Consistency
💡Editing
💡Personal Experience
💡Emotional Side
💡Tangible Actionable Tips
Highlights
Izzy Cely, a successful YouTuber with over 500,000 subscribers, shares her journey and advice for growing a YouTube channel.
Izzy's channel grew rapidly with few videos and minimal work, highlighting the efficiency of her strategies.
The emotional side of being a YouTuber, including imposter syndrome and dealing with negative comments, is discussed.
Izzy's YouTube channel has significantly changed her life, impacting friendships, connections, and finances.
The realization that YouTube could be a viable full-time income came when ad revenue exceeded her doctor's salary.
Overcoming fear of starting a YouTube channel involves reframing the challenge and embracing the learning process.
Izzy's first video to take off was about learning Mandarin, demonstrating the power of creating content based on personal experience and expertise.
The importance of treating a YouTube channel like a business is emphasized for growth and consistency.
Izzy outsourced video editing early on, a strategic decision that allowed her to focus on content creation.
Struggles with consistency are common, but finding joy in the process and focusing on input over output can help.
The fear of judgment and failure is addressed, with advice on how to handle negative comments and focus on the positive impact.
Izzy's approach to imagining a specific person (Target Avatar) in her videos helps her connect more authentically with her audience.
The experience of hiring a head of content and embracing the identity of a business owner is shared, along with the associated imposter syndrome.
Izzy's advice for not getting caught up in YouTube metrics, focusing instead on the joy of creating and serving the audience.
The importance of having a strong 'why' and staying true to it, even when facing challenges and doubts.
Izzy's recommendation of the Part-Time YouTuber Academy for those looking to start or grow their channel, emphasizing the value of a clear roadmap.
The discussion on how external perceptions of success can mask internal struggles, reminding us that even the most successful YouTubers face personal challenges.
Izzy's personal strategies for dealing with limiting beliefs and maintaining a positive mindset when creating content.
The power of journaling and self-reflection for managing emotions and staying aligned with one's purpose on YouTube.
Transcripts
hey friends welcome back to the channel
so if you are looking to start or grow a
YouTube channel then you're in the right
place because I recently interviewed
Izzy cely who is a friend of mine and a
YouTuber with over 500,000 subscribers
and incidentally one of the most
successful alumni of my own course the
part-time YouTuber Academy and Izzy's
grown her channel to this point with
very few videos and very little work and
so I asked her a whole bunch of
questions about her Journey on YouTube
and we go through a bunch of advice for
people just getting started but we also
go into her fears there was a lot of
imposters syndrome around this and
struggles cuz you've got 500,000
subscribers and you still struggle with
it like that's interesting and the
emotional side of being a YouTuber there
were some people who did have bad things
to say about my YouTube channel they did
say hopefully no matter where you are in
your journey this will hopefully be
useful for you so Izzy welcome to the
YouTube channel um you are one of the
most successful alumni of the uh the
infamous part-time YouTuber Academy and
your channel has grown ridiculously fast
0 to 500,000 subscribers in around two
years and also you haven't posted that
many videos like you've posted maybe a
fifth of the of the number of videos
that I posted to get to the same amount
and so I was thinking in this video you
know there's a bunch of people who
follow follow my stuff who want to
either start or grow a YouTube channel
so I was hoping we could talk through
some of the tips that we would have in
terms of the psychology in terms of the
emotions in terms of the Practical
tangible actionable tidbits that people
can take away to help them grow faster
on YouTube how does that sound great
that sounds great fantastic um for
people who might not know your channel
yet would you mind introducing yourself
please yeah sure my name is Izzy I am a
doctor I graduated from Cambridge
actually went to the same medical school
and I have a YouTube channel and I
sometimes upload videos there sometimes
upload videos it's very it's a very
humble way of putting um yeah so I talk
about personal development language
learning health and well-being kind of
topics and yeah nice and to what extent
has your YouTube channel changed your
life it has completely changed my life
in every single way imagine able which
is kind of bizarre cuz I wasn't
expecting that when I started it just
over 2 years ago I was approaching it as
a bit of an experiment I thought oh I'll
just see what happens if I try
challenging myself to start a YouTube
channel and now here we are 500,000
subscribers
later uh it's completely changed my life
in terms of like friendships I've met so
many interesting creators and connect
with cool people all over the world I
felt like I can have an impact and share
what I want to talk about with other
people and they're actually interested
to hear what I have to
uh and then also financially as well
obviously YouTube does give you kind of
AdSense and sponsorship opportunities as
well so literally like every single
aspect of my life has been changed by
this decision to start a YouTube channel
and at what point did you realize that
YouTube could actually be a viable I
guess full-time
income there was a point about just over
a year ago where I so I was working
full-time as a doctor so in the UK it's
called Foundation year one basically the
first year after graduating doctors in
the UK aren't actually paid that much um
but there was a point in around October
last year where the AdSense revenue from
my YouTube channel which I was sort of
uploading a video to every like two
weeks or so or like maybe even once a
month exceeded the monthly salary from
my full-time job as a doctor and I was
like oh my goodness because I would be
working maybe 50 hours a week at my day
job and spending a couple of hours maybe
4 hours a week on my YouTube channel and
this just didn't really make sense to me
and I was like oh my gosh the system is
broken how is this happening and that's
the point where I
realized oh this is actually making more
money than my full-time gig with just
absense so this is ignoring any other
like sponsorships or any other ways that
you can monetize a YouTube channel cuz I
wasn't really trying to monetize it that
hard at that point I was just trying to
keep making videos um and yeah that was
a a big light bulb moment for me nice so
I'd love to kind of trace your journey
from kind of uh sort of chronologically
through time because I think there's
some interesting learnings along the way
uh a lot of people that watch this
channel want to start a YouTube channel
when we do community polls and stuff
maybe 30% of the audience is I want to
start a channel but I haven't started
yet and when we dig deeper into that we
find that a lot of the reasons why
people don't start a Channel at all is
because of fear there's some sort of
fear that's holding them back uh how did
you get over that fear and I guess what
was that experience of getting over the
fear of starting the channel initially I
felt like prior to starting my YouTube
channel I actually had a lot of fear
around even just posting on Instagram to
the 500 followers who are my friends or
people I knew from school or uni I I
felt a lot of fear around even doing
that so actually YouTube was this thing
of like okay how can I challenge myself
and do the craziest thing that would be
the scariest and see if I can do that
and I was like okay I'll start a YouTube
channel and getting over the fear of
starting was a combination of a few
things I think the first thing that I
had to realize was if I don't try this
I'll never know if I could do it and if
I could push myself and realistically
all the all the fear is in my head and
so if I can think of ways to reframe it
and embrace it instead of resist it that
would help me to actually get going and
do this thing so for me that looked like
reminding myself that probably no one's
going to be watching my videos to start
with which was true they only got like a
few hundred views maybe for months and
months and months my videos would like
cap at like maybe 200 views 300 views
for most of my videos so I was like okay
cool this kind of feels like a safe
space where it doesn't really matter if
it's embarrassing or if it's if it's bad
I can just put something out there and
probably no one's going to watch it
anyway so that kind of felt like okay
that feels safe the second thing was I
was reminding myself that actually no
one's really going to care if I start a
YouTube channel no one's really going to
comment on it or or like be negative for
no reason and if they do that says more
about them than it does about me because
I'm the person actually trying to do
something I'm I'm giving it a go I'm not
hurting anyone I'm just making silly
internet videos and so I try to remind
myself of those two things and also this
whole thing of actually like if if I
didn't try this I would never know and
that would probably eat me alive a
little bit so I love it oh by the way
quick thing if you are looking for some
specific advice on exactly what to do
depending on what stage of the YouTube
growth Journey you're at whether you're
a beginner or intermediate or Advanced
then you should definitely check out my
completely free YouTube growth scorecard
it's basically a free quiz it will ask
you a few questions to get a sense of
where you are and then it will give you
tailored recommendations based on what
your answers are so that'll be linked
down below and it's completely free uh
what made you decide to join the
parttime YouTuber
Academy so Ali and I actually knew each
other from medical school we went to the
same College doing medicine a few years
apart
and I remember when I was planning on
starting my YouTube channel I was like
oh yeah like I remember I remember Ali
from med school he has a YouTube channel
um I'll message him and ask for some
tips if I can join this course and I
thought okay I'll give it a go and when
I looked at what the course was about I
was like oh part-time YouTuber Academy
perfect I wasn't thinking of it as a
full-time gig at that time at all I was
thinking oh this is like a a fun little
hobby that I could do and fun little
challenge for myself maybe I can earn a
few pennies or something like that pay
for lunch in in like the long run and so
I was like okay I'll try this out seems
to fit what I'm kind of going forward
with this you start off making videos
they're not getting that much traction
they're getting a couple hundred views
but mostly those views are coming from
the fact that other people in the
YouTuber Academy are sort of watching
each other's videos and stuff um when
which is another reason you should join
the party yeah exactly you get free
views uh what was the first video that
really took off and why did it take off
do you think it was was the video about
learning Mandarin I had gone on this
little Mandarin Learning Journey for
around 6 months or so beforehand where I
was intensively self-studying Mandarin
and it didn't take off as soon as I
posted the video it was kind of a
flatline for ages but then gradually
gradually I think it was being searched
by people and being picked up in search
of like how to and
Mandarin and slowly gained views until
the point where it had this like
exponential curve and then suddenly
popped off and I think the reason why
this one took off was a combination of
things firstly it's very searchable so
even for a channel which doesn't really
have uh many
subscribers it could actually be picked
up in search gradually over time the
second thing was that actually the video
was about a topic that not everybody can
make a video on so it wasn't overly
saturated it was like actually this was
a slightly different take to learning
Mandarin it is an interesting topic and
also lots of people are Keen to do it so
in the part-time YouTube academy one
thing that you talked about was figuring
out what kind of video do people
desperately need and actually would give
them a lot of value and so people
searching for how to learn Mandarin
they're like desperate to figure out
okay how can I learn Mandarin and this
video was answering that question
whereas some of my other videos which
were like for example about habits I
mean there's a lot of stuff out there
it's not answering really a specific
question and it's easy for anybody to
make that kind of video but to make the
Mandarin video I had a competitive
advantage in that I was actually doing
the thing which takes hundreds of hours
to actually do it so I I think it's some
kind of combination of those things um
and people resonated with it and that
one took off yeah yeah I think that's a
really interesting point what we have
seen from like 4,000 plus students in
the YouTuber Academy is that one of the
biggest predictors of success on YouTube
at least in this sort of talking head
educational content sort of educational
content rather than entertainment
content which is completely different
one of the biggest predictors of success
for educational content is does the
person actually have expertise in the
thing that they are trying to talk about
now you can get this expertise from
doing the work yourself like you did the
work to learn Mandarin over a 6-month
period and put hundreds of hours into it
and so now when you make a video about
it it's automatically going to be way
better than I don't know a video that
someone someone makes where they're
trying to summarize a book or something
because you've got the personal
experience and there's something about
that that people can just tell that oh
my goodness this person has done the
work and I think we you see this in like
Alex hosi stuff blowing up like he's
literally built $100 million businesses
it's obvious that he's built $100
million business is and even if he
didn't say it the just the way that he
talks about it the advice that he gives
it's just really obvious that it's
coming from deep personal experience and
that really resonates with people on
YouTube I think the other way of getting
that experience is just doing loads and
loads and loads of research so for
example Johnny Harris does tons and tons
of research into his videos he's not
leaning into particular expertise
advantages well other than the fact that
Johnny Harris is a journalist and has
been doing it for 20 years you know in
in the course we we talk about this idea
of proof of work the audience wants to
see proof that you have done the work
and you can do that by clearly showing
that hey I've been on this journey and
this is what I applied you can do it by
doing loads of reading loads of research
but that's one of the ways that you
really stand out in a saturated Market
but if you'd started out just making
videos about five productivity tips how
I stay organized with notion it's like
hundreds of people are already doing
those things MH but the video that went
viral was the one about Mandarin y yeah
which was a surprise to me as well
because when I started the channel I was
like oh I'll just try talking about a
couple of things I'm interested in and
Mandarin was was a bit of a throwaway
cuz I like oh this is quite different to
all the other videos I've made but I'll
just make it anyway because no one's
watching my channel anyway so me as well
and actually that's another thing I'd
say is that early on it is worth
experimenting with different kinds of
content the kind of videos that you
think that you might end up making could
be quite different to actually what
people actually resonate with so try out
a couple of things give it a go for a
couple of couple of your interests and
couple of topics uh and while you're
starting stting out just think of it as
an experiment I feel I still feel like
I'm experimenting with my YouTube
channel um one of the one of the things
we often teach on the course is this
idea of treating a YouTube channel like
a business I wonder for you like so
we've got some mutual friends now who
for example treat YouTube as a hobby
they're not that intentional about it
they're doing it for themselves rather
than and they're doing it for fun and
they're saying I'm going to make the
videos that I want to make whereas the
people who treat it more like a business
bu you know a business is an entity that
provides value to others it's not really
about you it's about what value you can
give to others and it's not really about
I want to have fun it's more about how
can I add so much value to other
people's lives that I'm able to monetize
some proportion of that value so I'm
curious for you like what are the ways
in which you treated YouTube as a
business in the early days yeah so early
on I was trying to figure out which
parts of the process I actually wanted
to do versus actually wanted to
Outsource
and this was something that PT actually
helped to inspire me to do in in
figuring out what I can Outsource what I
can delegate to other people was a
really valuable question to have and so
fairly early on I decided to Outsource
my editing so I was like okay I've
edited a couple of my videos I kind of
know how the thing works but actually
this is taking me a lot of time and I'm
not loving it so could I find somebody
who does enjoy doing it who is offering
their services as a freelancer on like
upwork or fiver or phph and see if they
could do it for me and so then I put out
some ads for that and then started to
delegate very very early on I think this
was like a couple of months into my
YouTube
channel uh before it was making any
money at all so this was a bit of an
investment from my part I remember I was
tutoring on I talkie to pay for the
editing because I thought okay I can
tutor an IT talkie and
with two or three hours of tutoring I
can pay for somebody to edit a video
which would usually take me like eight
hours so I was like okay that seems like
a good deal I'll do it so I think
approaching it from this aspect of like
okay what is
actually my unique offering to this
business what do I do best what do I
enjoy and what can I actually delegate
to others was a big thing I think the
other thing was thinking of it as a
thinking of it as an investment so the
reason why decided to do this tutoring
in order to pay for the editing wasn't
because I was purely approaching it just
as a hobby I was like okay I want to I
want to do this thing sure I'm a bit
inconsistent I'm only posting videos
every like two weeks maybe every month
as long as I keep at that kind of
cadence that's fine and so the reason
why I was doing that is because I was
like okay where is this going to go I'm
going to do this for at least a year or
two and invest throw this money and time
into the well and see what comes out at
the end of that so you have been
struggling with consistency is the
impression that I get absolutely like
someone while watching this will be
feeling the struggle and they want to
sort of relate yeah and I don't struggle
with consistency and so they can't
relate to me right so but you struggle
with consistency so they can totally
relate to
you why don't you struggle with
consistency um have you ever struggled
with
consistency no not
really there have been times recently
but it's you know I'm six six and a half
years into my channel I can afford to
take a break I have enough money like
there's all of those factors I think the
the thing that was driving me so much in
the early days was I need to buy my
financial freedom and that when that is
the thing it's like what what I'm trying
to escape the fate of all these doctors
that I see where they're Shackled to a
job that they freaking hate and that is
such a profound
motivator that I'm like of course I've
got to stay consistent I've got I've got
the opportunity to literally escape the
matrix as it were yeah and so when
people in our in our Academy would
struggle with consistency I wouldn't
really really be able to relate to the
emotions behind it because for me the
why behind it was so strong that I'm I'm
Escaping The Matrix obviously escaping
before I had language of Escaping The
Matrix yeah escaping wage slavery but
you struggle with consistency and I
suspect like I want to make money and be
financially free is less of a core
driver for you yeah very much so I think
I probably approach it less towards a
business end than you so obviously
there's a spectrum of like hobby hobby
to business I think I'm somewhere in the
middle where I want to enjoy making
videos I want to enjoy the process and
feel like I'm making videos that I'm
excited by and I'm not really willing to
sacrifice that for Escaping The
Matrix completely although I do approach
certain elements of it with a kind of
business mindset not everything is it's
very much this whole creative slash
business creative business I guess where
there's something in the middle so I
think for me I would sometimes get into
this cycle where I would feel like oh I
should make a video to be consistent cuz
everyone says consistency is so
important and all of that but then I'd
feel like oh I just don't I'm not really
feeling it I'm either like tired or like
I'm really busy or I feel like
uninspired I'm like oh what am I going
to talk about anyway and it just didn't
feel alive or exciting and so there were
times when I'd push through and I'd be
like okay Izzy you are going to make a
video and I'd make myself make the video
but then I'd always feel a bit like
worse about my YouTube channel after
that and so it was this real struggle of
figuring out how can I enjoy making
videos while also having some kind of
schedule and I think one thing that
helped me a lot was changing the focus
from output as in how many videos I'm
doing per week to the actual input
instead and that was actually a big help
helper for me and my channel so instead
of feeling like okay I have to do one
video every single week no matter what
it was like okay I just have to dedicate
this time to input into my YouTube side
Hustle and then see when a video feels
ready from that so it felt less tense
and less
stressful and one thing I've also
realized is that the biggest existential
risk to my YouTube channel is me not
enjoying making videos which is not
really what I want I want to kind of
enjoy what I'm doing so that's kind of
how I think about it does that kind of
answer the
question yeah I think so um you have a
bunch of other friends who struggle with
consistency what are some of the
struggles that they have as well is it
the same idea of like I feel like I'm
forcing myself to do this thing and I
don't really want to do the thing or
what is it I think you're quite unique
in that having your motivation was
enough to push you to be consistent
because a lot of people they they feel
like they have the strong why but they
don't follow through on it and so what
what do you think about you and your
approach to YouTube was different to
everyone else who says they have a
strong why for example I know me or
other people but they don't follow
through necessarily yeah I mean this is
i' I've written a whole book about this
it's called uh can you uh pass that over
please this I I carry this around
everywhere with me um this is literally
what my book Feelgood productivity is
about
like I I think it's it's easy to get
into the thing of it's It's either or
it's either I enjoy the process or I
stay
consistent and I found very early on
that the way to make anything
sustainable is to make sure you're
having fun along the way I never had any
outcome goals I never cared about
subscribe account or Milestones or
anything like that the only goal I had
was I'm just going to make one video a
week and I'm going to try and enjoy the
process of doing that I'm going to try
and get a little bit better each time
mhm so sometimes I'd be trying out new
editing to tactics and stuff cuz I was
editing my own videos for the first two
years and that would give me this
dopamine boost of like I'm I'm leveling
up leveling up is a thing that drives
intrinsic motivation um sometimes I'd
kind of do my editing I'd like take my
laptop into work and do the editing in
like the doctor's common room just for a
little bit of a change of scenery when I
was a medical student you know going
into work was somewhat optional so I
joined the wardr in the morning be very
specific about what patient I wanted to
see and then go into the doctor's mess
or in the coffee shop and do the editing
there and so just kind of approaching
YouTube in the same way that I've
approached like my business or my
studies which is how do I find a way to
make this a little bit more enjoyable
knowing that that's the thing that's
going to energize me and going to keep
it sustainable
hm and I'm absolutely addicted to making
everything everything a little bit more
fun um cuz I yeah I don't believe in the
whole like discipline coercion kind of
narrative yeah is there anything else
that you found found helpful in the
early days to sort of get over the I
guess the emotional hurdles and staying
consistent and and all that kind of
stuff yeah another thing I would say is
that often we think that everyone's
looking at us and there's this thing
called the spotlight effect you talk
about a bit as well sometimes uh where
we think that oh we have a spotlight on
our own lives and we think everyone else
must be pay just as much scrutiny to us
as we to ourselves but actually they're
worried about their own lives they're
not really worrying about us and that's
quite a liberating thought when you
realize oh no one's really worrying
about what I'm doing that much it's kind
of freeing
and I can follow my own heart and my own
dreams without worrying too much on that
point though I I do know that there is
the fear like oh what if like there is
something somebody who says something
bad about my YouTube channel and I can
really relate to this fear because I
have the exact same worry and actually
it was it came true to an extent there
were some people who did have bad things
to say about my YouTube channel they did
say oh my God guess who started a
YouTube channel I would hear about this
on the gra Vine uh and it would hurt it
would feel
bad but one thing that I think about in
terms of this is
that no one who has started a successful
YouTube channel will talk badly about a
beginner on YouTube they would never
they'd be like I remember when I was in
your shoes and I remember how hard it
was and I respect you for giving it a go
and trying to to do this thing putting
ourself out there feeling the fear and
doing it anyway and so I just remember
you know what like actually one of these
people who had even talk a bit badly
about about me and my YouTube channel
they actually had tried to start their
own YouTube channel a year before but
then they'd given up and then they
decided to try to Reign on my parade and
so it's this whole thing of most people
are either going to be supportive and
nice or they won't really car the way
they'll be like okay cool you do
you and the people who are going to be
negative if there are
any what they're saying says much more
about them than it does about you and
you are on a different path to them you
have chosen to put yourself out there to
try this thing start a new business
start a YouTube channel learn a new
language anything like this you have
decided on a different path and you're
following your own dreams so don't let
one or two people who might say a few
negative things which says more about
them than it does about you stop you
from doing the things that you want and
living the life that you love that's
what I would
say that was really good that was so
good I felt I felt like the I felt like
my sort of the the the the strings of my
heart being tugged out there with like
that that motivational moot motivational
Workshop yeah good stuff I honestly feel
I feel emotional when I talk about it
because it is it is a real struggle that
I had early on I think a lot of people
do have and that fear around judgment
fear
of I don't know fear of failure as well
or even fear of success you're like oh
like what's going to happen if actually
this video blows up is it going to reach
a million people then I get loads of
haters and there are going to be
negative comments there are going to be
positive ones as well and one thing that
I did early on was like
I actually trained myself to be
extremely equanimous when it came to the
YouTube comments so whether there was a
negative one or a positive one I'd be
like okay I'll just meditate and try to
remove all this craving and aversion to
the comments but over time I've also
realized that that is also in itself a
bit of a a crutch in a way because it
prevents me from feeling the positive
comments deeply and so when I see
comments on my channel now I kind of try
to approach it instead of being like
okay they're just the comments don't
worry about the comments I think okay
like somebody is showing me genuine
appreciation they're saying thank you
for this amazing video and I should feel
that that's a person that has connected
with my video and that's amazing that's
just somewhere in the world and they've
watched this video of me and taking the
time to reach out and let me know that
they appreciated it so feeling that as
well is so
important and also recognizing that
negative comments they're usually
actually more about the person writing
it than about you because if I saw a
video that I didn't necessarily love I
wouldn't take the time to say something
mean to the person for no reason and I
don't think you would either person
watching this I doubt you would because
it's like okay they're doing their thing
that's cool they can keep doing their
thing so try to sort of what I would say
is try to like relax into okay there is
going to be all of this response to my
videos at some point maybe not super
early on but at some
point and that's fine it's just all okay
as it is and you can just welcome it
in that's what I would say nice is that
is that enough love that love that um
one issue that I still have to this day
is when I hit record yeah I I get this
sort of feeling of sort of pressure
rising up of like sort of feel feels
like there's big weight that like it
feels like a big kind of push that I
have to do to get started with filming
filming the videos yeah oh I have that
too can you tell me more what are the
internal narratives that go on when when
you think about or you start filming a
video so when I put up little q&as on my
Instagram about oh what questions you
have about YouTube they often ask how
are you confident on camera how can you
talk to a camera and come across
naturally I think it's really common to
feel really tense in front of the camera
I definitely did at the start and even
to this day there's a sense of like oh
I'm performing and presenting to the
camera which I'm always trying to
negotiate with do you feel like you're
doing that right now
yes and so the the solution that I have
tried to work towards is actually
imagining I'm just talking to one person
so whether that's initially it was my
sister or my mom I just like okay I'm
just making a video for for my sister or
I'm just making a video for my mom no
big deal it's chill I can I can just be
me and like relax in front of the camera
and it's not like this big old
presentation remember that you also have
full control in the edit and if you
don't like it for whatever reason you
can just get rid of it it's fine it's
just you're just filming a
video but now one thing I think about is
this idea of a Target Avatar this is
essentially who I imagine I'm talking to
so I have this idea of somebody called
Bella who is 22 years old just graduated
uni kind of like me a few years ago but
obviously not doing medicine cuz
medicine is a long ass course so some
somebody kind of a bit like me who's
interested in personal B and they're
interested in taking care of their
health and wellbeing she wants to level
up she wants to learn a language maybe
Mandarin and I imagine okay I'm talking
to Bella and talking to myself from a
few years ago it's almost just like
younger sister role and I think for
everybody it's going to be different who
the target Avatar is but just having
this idea of like one person that you
can speak directly to and share your
personal experiences with is a really
powerful way of getting past this
feeling of like oh my God I'm talking
into this like black whole of this lens
like what is going on which is really it
feels unnatural because it is unnatural
so by having that image in your head of
I'm talking to Bella or I'm talking to
whoever that is for you can help us to
feel more confident and share our
message more
authentically sick that's good that's a
really good strategy um I
find I find that whenever I I I do the
one person thing it also it also
massively helps M yeah um question how
did it feel when I I'm ask I'm asking
you the feelings you T questions because
I feel like when when you were doing the
the speak from the heart thing that was
like really really powerful um how how
did how how did it feel when you started
hiring people I remember one time you
you you messaged me and I was
encouraging you to hire like a head of
content or something and you had a lot
of like oh no I I I couldn't possibly
hire someone because that would mean I'm
a business person and I'm not a business
but like M there was that yeah what was
that experience like for you there was a
lot of impostor syndrome around this
identity of being a YouTuber or business
owner because I felt like oh that
couldn't possibly me be me I'm just I'm
just Izzy I'm just doing medicine or
like medical student or like a I'm just
a doctor this is this is me and I think
having that actual moment where I was
like when I hit 100 Cas of subscribers I
remember that day I was like oh I've
literally got a silver play button
plaque coming in the post I guess I'm
kind of a YouTuber and that was the day
that I felt like okay now I'm actually a
YouTuber and equally with the whole
business thing the day that I put out
these applications for my head of
content was the day that I felt like
okay maybe this is actually a real
business rather than just me messing
around and like doing tutoring on the
side to pay for Freelancers and that
kind of thing I think it's useful for
people to hear that even someone who is
on the outside successful on YouTube and
your channel has grown sort of
ridiculously fast one of the fastest
growing channels I have ever come across
it's it's very useful for people to hear
that even someone who's very successful
in YouTube struggles with all of the
things that you're talking about
struggles with the consistency struggles
with worrying what other people will
think struggles with negative comments
struggles with like hiring people for
example your videos are very polished
you don't do videos where you just sit
and talk to the camera and speak from
the heart for like 3 hours at a time and
share all your feelings and stuff yeah
you maybe might record for 2 hours and
that would turn into a 13-minute video
which your editor has like chopped the
hell out of put loads of b-roll on it's
like it's very it's very produced which
is similar to mine yeah and so people
all people get is like oh my goodness
Izzy's got it all together and I really
noticed this with my channel um where
you know there was this agency called
16th that I really wanted to join back
in the day is like you know these other
study tubers that I knew like Jade and
Ruby and Jack they all part of this
agency and it seems like this seemed
like this club and I I really wanted to
get an invite to the club but no one
ever ever reached out to me from
and then a few years later I happened to
become friends with the founder of the
company and I said to him hey man you
know I was you know why why why don't
you guys reach out to me and he said oh
I mean we we wanted to but it seemed
like you had it all so together it
seemed like you just knew what you were
doing and you were just crushing it it
seems it seemed like you didn't need us
I was like oh wow like the impression
that my channel gave in the early days
was I had my together yeah but the
actual internal reality was all of these
kind of issues I mean I didn't struggle
with consistency consistency but all of
the other issues where I felt like left
out you know you know no one's reaching
out to me I'm not getting any
sponsorships I feel like my Channel's
big enough like come on like what's
going on and it just looked like I was I
was coasting and chilling and so I think
this is why I'm so keen on talking about
these sort of internal struggles because
you know if there's even one person
listening to this who has been thinking
that they are a dumbass because they're
having all these feelings and all these
and all these issues hearing someone
else that they can possibly relate to
who is successful and yet also having
all these issues I think is profoundly
valuable yeah so I I know to you it
feels like a ramble but what feels like
a ramble to you can be genuinely life
changing advice to other people yeah
fair enough well I do have
issues I I have
here um yeah I do struggle with my
YouTube channel it feels like uh every
few weeks I
have so I've started doing this thing
I've always had a strong journaling
practice but at some point I realized
that I have a lot of feelings around my
YouTube channel that were not adequate
addressed in just like a personal
journal or it was starting to dominate
so actually I started a specific
Business Journal is what I called it
when I decided okay I'm going to embrace
this idea that actually it's a business
it's like okay my Business Journal I'm
going to write about all my feelings
about my business loads of limiting
beliefs around money and imposter
syndrome and like who who you who do I
think I am to even say that I'm a
YouTuber and I have a YouTube business
like what what on Earth is that and so
I'd have all these limiting beliefs
around that and just try to like
consistently challenge those I still
struggle with those to this day I don't
think I'll ever stop struggling with
them I think they just gradually get
soothed down over time but they're
always going to be there and I think a
lot of people do have these limiting
beliefs that they struggle with actually
what was interesting cuz going to this
Tony Robbins event called business
Mastery and there he talked a lot about
getting into state so basically like
getting like hyped up literally get us
like dance and like do all this raising
our hands up in the air and then while
in that state being like okay how do I
feel now like how do I feel about
committing to certain actions for my
business that's actually quite helpful
because it gets me out of my head and
more into actually this sensation of
feeling capable and feeling like
actually I can do things and feeling
open to just giving things a go that
kind of energy so I do find that helpful
nice and while we're here would you
recommend people is interested in
starting a YouTube channel to join the
parttime YouTuber
Academy sorry bit of a
non-sponsored you aren't being paid to
say any of this for the record yeah know
I'm I'm not being paid to say any of
this although you do have an affiliate
link I do yeah so put my affiliate
link Down Below in your
video no maybe not anyway would I
recommend it I would 100% recommend it
if you are looking for something to save
you the confusion I think that was the
main thing was that when I was trying to
figure out okay how do you start a
YouTube channel there's so much noise
and so much conflicting advice out there
people saying like you need to do that
you need to like only focus on your
title and thumbnail people saying that
like actually like it's all about the
content people who are saying that like
you need to have loads of primary colors
in your thumbnail or have a Mr Beast
face in your thumbnail and I was like is
this all real and so the part-time
YouTuber Academy distilled down a lot of
the stuff that was out there because I
mean fundamentally all the information
is is kind of out there scattered around
the internet and with conflicting kind
of messages but I kind of distilled it
all down and was in one place I was like
okay if I just follow this road map this
will be a really solid start to my
YouTube Journey so I would highly
recommend it especially if you're kind
of beginner or like earlier on in your
YouTube journey I think it's much more
relevant then uh and I also actually
connected with a few cool creators via
the parttime YouTube Academy so actually
also started a podcast with them called
milliseconds apart for a little bit
we've not been very consistent but I
think that's a theme for my YouTube
channel slightly um and yeah so would
highly recommend it so check out the
link below if you're interested
in part time YouTu that was good
completely unrehearsed like genuinely
actually unrehearsed so that was was
very um what are some of the narratives
that go through your mind you you
mentioned you had all these limiting
beliefs like can you can you give us a
flavor of some of them some of the
limiting beliefs that I struggle with is
like oh this sense of imposter syndrome
like who am I to make this video am I
the right person to make this video but
the thing that I've realized over time
is
that in fact there's no one else who can
make my video other than me if I weren't
making my video it just wouldn't exist
and it wouldn't be out there and if I
even have something to share that would
help one person then it's worth actually
making that video I think the fact that
you're struggling with it today is is
even
better so what's what's cuz you've got
500,000 subscribers and you still
struggle with it like that's interesting
also still struggle I mean I still
struggle with it as well but I'm curious
to hear your thoughts and then I'll
share mine what are your thoughts why
don't you share your
thoughts every time I make a video I
think what's the point of making this
video and I I literally have a list of
things that I read out to myself like
affirmations that remind me why I'm
doing this these are the things that I I
remind myself I don't care about the
performance of this video my only goal
in making it is to share a message that
I think is worth sharing for whoever
wants to hear it I intend to integrate
my mind heart and soul to share this
message in a way that feels authentic
and natural mhm I'm not trying to force
anything here I'm merely speaking from
the heart with the mind to inform
structure and content and the soul to
remain connected to the purpose behind
the video wow that's so cringe am I
right I love it I'm going to enjoy
myself and treat this process with
lightness and ease lightness and ease so
sweet when I'm on my death bed I'd give
anything to be back here in the present
moment doing what I love sharing myself
with the world in a way that's enjoyable
and energizing when you're on a death
bed oh my goodness I'm going to keep
that in mind and not treat this process
with too much seriousness heaviness or
importance M and finally I'm speaking to
an individual who really cares what I
have to say and who really wants to
learn from me to level up their own life
I'm in service to that person not to my
own ego not to the retention stats not
to the algorithm I'm purely in service
to the person who has clicked on this
video and whose life could be genuinely
Changed by what I'm about to say I love
that and I literally read this out
before filming videos so that it gets me
into the right state where I feel less
of like oh this has to be this has to
get a million views this has to get
100,000 views oh if the view cun goes
down the bloody sponsors are going to
start reducing our rate and then we've
got all these expenses and we're going
to be broke homeless and alone and all
of this sort of stuff is where the mind
can spiral into MH um even for someone
like me who on the surface seems to have
have their together yeah that's so
true I think I've really struggled with
metrics as well
nice and I I think it's the whole thing
of where when you start to see the
numbers go up then you start to be a bit
obsessed over the numbers and you're
like okay this the numbers no longer
going up as much as it was going up for
oh no is the is the world ending is the
YouTube channel going to die is this
like the start of the end is this all
going to sort of collapse around me and
just be nothing
because on the YouTube Studio
dashboard um I know you you are very
familiar with this but there there are
these arrows that kind of either point
up as a kind of up Green Arrow or like a
down gray Arrow depending on how your
Channel's performance is relative to its
like usual and obviously with something
like YouTube it's going to kind of
undulate and be this slight wave of okay
things going up sometimes are going down
that's absolutely fine but having these
gray arrows appear on your YouTube
Studio feels really bad and literally
YouTube in YouTube studio if you have a
really well performing video it'll have
like fireworks like and sparkles appear
if it's like a one out of 10 video which
means it's like the best performing
video out of the previous 10 videos that
you've had and so literally like even
the way the studio is designed is to get
to you and to feel like you need to make
things perform better and I've sometimes
found that focusing too much on that is
actually really unhealthy and develops
this very metric focused mindset when it
comes to my YouTube channel rather than
a kind of purpose and service focused
approach for most of my videos the first
thing that I come up with after thinking
of the main concept is what I call the
heart of the video
and this is where I just ramble for a
little bit on my keyboard about okay why
am I making this video what is the point
of this video who is who is this video
for and what question am I answering
with this video and I'll just write a
little bit about this and get a little
bit soppy and have a good time and that
gives me the sense of connection to the
purpose of the video the problem with
the metrics is that it kind of takes
away from that and it's like okay the
video needs to hit 100K views or it
needs to do XY Z or if it doesn't do
that then the sponsors are going to be
unhappy with it I can't make an
experimental video because there's a
high chance it's going to tank relative
well tank is kind of negative language I
guess but there's a high chance that not
as many people are going to be
interested in it because it's a new
topic or random thing there is a small
chance that actually will do really well
or actually I'll love making the video
but this obsession with metrics and
numbers almost dampens down on this
creative spirit and connection with
purpose so that is another thing that I
continually struggle with and over time
it's getting a little bit better as I'm
learning to recognize when that pattern
is
starting a lot of creative friends I've
spoken to have had this exact same
struggle with metrix I think Matt Della
literally made a a chrome plug-in called
what goodbye metrix is it yeah something
like that yeah like no metric something
along those lines where it basically
hides all the metrics on YouTube Studio
to just let you actually focus on
creating something that you love rather
than worrying about whether the arrows
are green or gray or whether there's
fireworks or no fireworks so I guess
another thing I would say
is try not to worry too much about the
metrics going on in the YouTube
Studio they are helpful especially some
bits of the analytics around like
clickthrough rate for thumbnails and
titles early on in a videos performance
or things like AB testing which kind of
use that um use the metrics to inform
decisions around thumbnails and titles
but other than that try to keep the
creative Spirit Alive and find that
sense of fun and enjoyment in what
you're making to be truly making content
that you're really proud
of and if you want a practical guide on
how to make the content more fun check
out my book yeah check out 's book did
you guys know that the secret to
productivity isn't discipline it's Joy
if you want to find out how to find more
joy in your work and the things that
you're doing and life generally would
highly recommend this book it's this
whole road map with three sections to it
of how to find energy from the work that
you're doing whether that's your career
or whether that's just a healthy habit
you want to do like I know going to the
gym three times a week and so yeah
highly recommend this Ali's put in so
much work and there's so much research
and thought that's gone into this book
and it's a completely new way of
approaching productivity which I feel
like is very needed because over the
last maybe five or so years there's been
this sense of oh you just need
discipline or like motivation is a myth
I don't personally necessarily feel that
way and I think my experiences with my
YouTube channel and my business have
really clarified that that does not work
for me and I think it doesn't work for
many people as well so this is a nice
middle way where it redefines the
relationship we have with productivity
so check it out that was really good for
someone who's not even read the
book that was actually a very solid a
very solid sponsored sponsored plug
you're so welcome which you're not being
paid for for the record yeah where's my
money yeah um I'm actually a business
owner so I'm going to demand some yeah
well let's see like really leaning into
that identity uh where can people find
more about
you and what video should should we link
over here you want to do an end screen
sales pitch as we as we teaching the
course as part of the hives framework
yeah okay you can find me over on my
YouTube channel and on Instagram or all
the other socials at Izzy cely so check
me out over there I make videos about
personal development language learning
if you're learning Mandarin then check
out some of my Mandarin learning videos
If you enjoyed this video we also did
another video over on my channel which
you might want to check out I will link
it
somewhere over here I don't know where
it's going to be but it's going to be
somewhere on screen where we talk more
about YouTube tips and I ask Ali a bit
more about his experience with YouTube
and what Pro tips he would have for
somebody who wants to start a
life-changing YouTube channel so check
that out if you're interested amazing
thanks very much thank you Izzy and
we'll see you guys next time thanks bye
bye
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