NÃO QUERO DINHEIRO, dinheiro eu pego no banco | Shark Tank Brasil

Shark Tank Brasil

16 Nov 202212:12

Summary

TLDRLuciano, founder of W20, a São Paulo-based equipment rental company for construction, seeks investment for franchise expansion. Despite competition from a larger player, he offers flexible rental terms and emphasizes the importance of machine maintenance. Luciano's company has seen significant growth, with a 60% increase in the past two years. He aims to replicate his business model through franchising, requiring a smart investment of 195,000 reais for a 33% stake in the franchise opportunity.

Takeaways

😀 Luciano is a partner at W20, a machine rental company based in Santo André, São Paulo.
👷 W20 rents out various types of construction equipment to businesses and individuals for construction projects or personal use.
📈 The business has seen significant growth, especially during the pandemic, with a 60% increase in the last two years.
💼 Luciano is seeking smart money investment of 195,000 reais, which represents 30% of the franchise company's value.
🏢 The initial investment for a franchisee includes a minimum stock of machines costing 320,000 reais, plus franchise fees and setup costs.
💼 The payback period for the investment is estimated to be between four to five months.
📊 Luciano's flagship unit has a monthly turnover of 150,000 reais, with a net profit margin of 30%.
🔧 The company differentiates itself by offering flexible rental periods and maintaining machines in good condition, replacing them every two years.
💼 Despite competition from a larger player with 15 stores in São Paulo, Luciano believes there is room for growth and his business model can compete effectively.
🤝 Luciano successfully secures an investment deal with one of the 'sharks', structuring the new company with equal 33% stakes for each of the three partners.

Q & A

Who is Luciano and what is his business?
-Luciano is a partner and founder of W20, a machinery rental company based in São Paulo, Brazil. His company rents out various types of equipment needed for construction and other services.
What types of clients does W20 cater to?
-W20 serves both corporate clients who use their machinery for construction projects and individual clients who prefer to rent equipment for personal use rather than hiring professionals.
What is the growth trend of W20 over the past few years?
-W20 has seen a consistent growth trend, with a significant increase of approximately 60% in the last two years, particularly due to the pandemic.
Why is Luciano seeking investment on the show?
-Luciano is seeking smart money of 195,000 reais, which corresponds to 30% of his franchise company, to replicate his business model through franchising.
What is the minimum stock of machinery required to start a franchise of W20?
-The initial investment for the machinery is 320,000 reais, not including the franchise fee and other setup costs such as real estate and vehicles.
How long does it take for a W20 franchise to break even?
-The break-even point for a W20 franchise is estimated to be between the fourth and fifth month of operation.
What is the net profit margin for W20's operations?
-The net profit margin for W20 is around 30%.
What is the current monthly revenue of Luciano's pilot unit?
-The pilot unit of W20 generates a monthly revenue of 150,000 reais.
How does Luciano differentiate W20 from larger competitors with more outlets?
-Luciano emphasizes the flexibility of his service, such as renting machinery for shorter periods and not just fixed terms, and the quality of maintenance and cleanliness of the equipment.
What is the cost of a betoneira (concrete mixer) and how much does W20 charge for renting it?
-The cost of a betoneira is 4,500 reais, and W20 charges 390 reais for a 30-day rental.
What is the main concern of the investors regarding Luciano's business model?
-The investors are concerned about the scalability and the ability of the business to compete with larger, more established players in the market, as well as the return on investment for a potential franchisee.

Outlines

00:00

😀 Introduction to W20 Rental Business

Luciano, from W20 Rental, introduces his business in Santo André, São Paulo, which specializes in renting machinery and equipment for construction. The company caters to both corporate clients for construction projects and individual customers for DIY home services. Luciano is seeking investment to expand through franchising, aiming to replicate his successful business model. Despite the pandemic, W20 has seen a 60% growth, and Luciano is looking for smart money to help scale his operations.

05:00

🔨 The Challenge of Competing with a Dominant Player

Luciano discusses the competitive landscape, highlighting a major player in the market with 15 stores. He emphasizes the flexibility of his rental periods and the quality of his machinery, which are well-maintained and replaced regularly. Despite the competition, Luciano believes there is room for growth and is seeking investment to enhance his business model. The sharks express concerns about the energy and passion needed to compete effectively and the maturity of the business plan, suggesting that Luciano's current faturamento may not be enough to attract investors.

10:02

🤝 Finalizing a Deal with a Shark Investor

After a series of discussions and negotiations, Luciano reaches an agreement with one of the sharks. The deal involves a three-way partnership with equal shares, where Luciano contributes his expertise and the shark provides the capital. The focus is on creating a sustainable and scalable business model that can compete in the market. The shark expresses happiness with the partnership and the potential to resolve the business's challenges, looking forward to a successful collaboration.

Mindmap

Keywords

💡W20

W20 refers to the company mentioned in the script, which is a rental business for machinery and equipment. It is central to the video's theme as the business model and its growth are discussed extensively. The script mentions W20's expansion plans through franchising, indicating its role in the narrative.

💡Franchise

A franchise is a business model where a company (the franchisor) allows an individual or entity (the franchisee) to operate under its brand and business system. In the script, the concept of franchising W20 is a key point, as the owner seeks investment to replicate his business model and expand through this method.

💡Smart Money

Smart money typically refers to investment capital that comes with additional benefits such as expertise, experience, or business connections. In the video, the owner seeks 'Smart money' of 195,000 reais, which implies he is looking for investors who can contribute more than just financial capital to the business.

💡Pandemic

The pandemic is alluded to as a factor that has influenced the growth of the machinery rental business. The script mentions a significant increase in business due to the pandemic, highlighting the impact of external events on industry trends and business growth.

💡Faturamento

Faturamento is a Portuguese term for 'revenue' or 'billing.' In the script, it is used to discuss the financial performance of the business, with specific figures provided for different years, illustrating the growth trajectory of W20.

💡Lucro Líquido

Lucro líquido translates to 'net profit' in English. It is mentioned in the context of discussing the financial health and profitability of the business, with a specific percentage provided, indicating the portion of revenue retained after all expenses.

💡Estoque Mínimo

Estoque mínimo refers to the 'minimum inventory' required to start the business. The script specifies the cost associated with the initial stock of machinery, which is a critical component of the business model in the machinery rental industry.

💡Diferencial

Diferencial means 'differentiation' in English. It is used in the script to discuss what sets W20 apart from competitors, which is crucial for attracting customers and investors. The owner is challenged to articulate the unique selling points of his business.

💡Concorrente

Concorrente translates to 'competitor' in English. The script mentions a significant competitor with a larger market presence, emphasizing the competitive landscape within the industry and the challenges faced by W20 in expanding its market share.

💡Franqueador

Franqueador refers to a franchisor, the entity that grants the right to operate a franchise. The script discusses the owner's aspirations to become a franchisor, indicating a strategic shift from operating a single business to enabling others to operate under the W20 brand.

💡Investimento

Investimento means 'investment' in English. The script revolves around seeking investment to fuel business growth and expansion. It is a central theme as the owner presents his business case to potential investors, highlighting the need for capital to realize his franchising plans.

Highlights

Luciano introduces himself as a partner at W20, a machinery rental company based in São Paulo.

W20 rents out various types of construction equipment to both corporate clients and individuals.

The company has experienced significant growth, especially during the pandemic, with a 60% increase in business.

Luciano seeks smart investment of 195,000 reais, equivalent to 30% of the franchise business.

The company's business model is based on renting out machinery for construction and services.

W20 has been in operation for 14 years, with a focus on machinery rental since 1995.

The company's revenue in 2019 was one million reais, increasing to 1.32 million in 2020 and 1.7 million by 2021.

Luciano aims to expand the business through franchising and is seeking investment to support this growth.

The minimum stock of machinery to start the business is valued at 320,000 reais, not including the franchise fee.

The break-even point for the business is estimated to be between the fourth and fifth month of operation.

Luciano's pilot unit generates a monthly revenue of 150,000 reais, with a net profit margin of 30%.

The company differentiates itself by offering flexible rental periods and not forcing customers to buy additional items.

Luciano emphasizes the importance of maintaining machinery in good condition and replacing old equipment regularly.

The company's main competitor in São Paulo has 15 stores, but Luciano believes there is still room for W20 to grow.

Luciano discusses the challenges of competing with a larger player in the market and the need to differentiate W20's services.

The Sharks express concerns about the energy and passion needed to grow the franchise and compete effectively.

Luciano receives an offer from one of the Sharks to invest and partner in the business, with a 33% stake each.

The final agreement includes a partnership structure where Luciano contributes his expertise and experience.