oops brb i’m changing my entire business plan 🫠

Summary

In this reflective video, the creator discusses turning 25 and reevaluating her business structure and strategy. She shares her desire for 'Kelsey 2.0' changes, aiming to enhance her YouTube channel's effectiveness in aiding creatives with business and marketing knowledge. The creator contemplates her current business model, influenced by books on business sustainability and productivity, and reveals her personal journey, including past struggles with homelessness and her passion for art. She outlines her business evolution, focusing on scalable strategies like art licensing, print-on-demand, and hosting workshops to achieve a balance between financial stability and creative fulfillment.

Takeaways

• 🎂 The speaker has recently turned 25 and is reflecting on their business structure and overall strategy.
• 🚀 They are considering 'Kelsey 2.0' changes to improve their business without making drastic or scary changes like quitting YouTube.
• 🤔 The speaker is reading books on business, marketing, and productivity, which have prompted thoughts on the sustainability of their business.
• 🏡 Personal goals like traveling more and owning a home are driving the speaker to reassess their current income and business model.
• 📚 Books like 'The 12-Week Year', 'Buy Back Your Time', and 'Deep Work' have influenced the speaker's thinking on business sustainability and personal labor.
• 🎨 The speaker comes from a background of financial instability and homelessness, which has shaped their drive for financial stability.
• 💼 The speaker is passionate about helping artists and creative people learn business and marketing skills, which is a significant part of their channel's content.
• 🖼️ Art licensing is identified as a potential scalable business opportunity for the speaker, allowing them to earn royalties from their artwork.
• 🖨️ Print-on-demand services and infrequent large shop updates are strategies the speaker uses to save time and focus on creative work.
• 🛠️ The speaker is considering pivoting from one-on-one mentorship to workshops, which can help more people at a time and be more scalable.
• 🌐 The speaker is committed to creating high-quality, well-edited art videos and is inspired by other creators to improve their content.

Q & A

What is the speaker contemplating at the beginning of the script?

The speaker is contemplating the current structure of their business and overall strategy, considering changes to improve their situation without making drastic or scary changes.

What are some of the books that have influenced the speaker's thinking about their business?

The books that have influenced the speaker include 'The 12-Week Year' by Brian Moran and Michael Lennington, 'Buy Back Your Time' by Dan Martell, and 'Deep Work' by Cal Newport.

Why is the speaker concerned about the sustainability of their business?

The speaker is concerned because they realize that many small business owners work excessively long hours, essentially creating a job rather than a scalable business, which can lead to burnout and a lack of personal freedom.

What personal goal does the speaker have that their current business structure does not support?

The speaker's personal goals include being able to travel more and owning a home, which their current income and business structure do not adequately support.

What is the speaker's background in relation to art and business?

The speaker's mother introduced them to art, and they come from a background of financial instability, including experiencing homelessness. They have a strong drive for financial stability and have developed a passion for learning about creative entrepreneurship and business.

What is the speaker's current approach to sharing their business knowledge?

The speaker shares their business knowledge through free YouTube videos, low-ticket digital products, and one-on-one mentorship.

Why is the speaker considering a shift away from one-on-one mentorship?

The speaker is considering a shift away from one-on-one mentorship because it involves trading time for money, which does not scale well and limits their ability to help more people efficiently.

What alternative educational offering is the speaker planning to implement?

The speaker is planning to hold workshops focused on business and marketing, with the aim of helping attendees achieve specific, measurable goals.

How does the speaker plan to ensure that attendees of their workshops take action and implement what they've learned?

The speaker aims to incentivize action by creating a curriculum that fosters transformation and is considering a world-class refund policy to ensure attendees get their money's worth.

What changes is the speaker making to their YouTube content?

The speaker is focusing on improving the craft, editing, and videography of their art videos, aiming for longer, more storytelling-focused content that integrates business and marketing knowledge in a creative way.

Why is Squarespace mentioned in the script?

Squarespace is mentioned as a sponsor of the video, and the speaker discusses its features and benefits for creatives looking to build an online presence that includes an online store, portfolio, and other business functionalities.