5 BRAND NEW Digital Marketing Strategies for 2024 (HUGE Leap Forward!)

Summary

In 2024, marketing strategies are set to evolve significantly with AI at the forefront. The video outlines five key digital marketing areas: content marketing, where video podcasts and AI-driven topic generation are emphasized; social media marketing, focusing on short-form vertical videos; search engine marketing, where deep, experience-based content is crucial; email marketing, advocating for AI-assisted quizzes as lead magnets; and paid marketing, particularly through Facebook/Instagram ads. The script offers insights on leveraging AI to enhance efficiency and effectiveness in each area, ensuring businesses stay ahead in the digital landscape.

Takeaways

• 🚀 The leap in digital marketing from 2023 to 2024 is significant, largely due to the integration of AI.
• 📈 Utilizing AI correctly can enhance marketing efforts, while misuse can negatively impact business.
• 📝 Content marketing is pivotal; businesses that succeed offer valuable content upfront, selling products or services later.
• 🎙️ Podcasting is highlighted as an effective tool for relationship building with potential customers, with AI aiding in topic generation and content structuring.
• 📹 The emergence of video podcasts on YouTube in 2024 enhances discoverability and audience reach.
• 📱 Setting up a podcast can be straightforward with just a smartphone and an external mic, making it accessible for small businesses.
• 📈 Social media marketing continues to favor short-form vertical videos, which can be repurposed from video podcasts.
• 🤖 AI tools can automatically edit long-form videos into short, viral-ready clips for social media platforms.
• 🔍 Search engine marketing should pivot towards deep, experience-based content or focus on YouTube, which is less susceptible to AI-driven search results.
• 📊 Email marketing remains crucial, with lead magnets like quizzes showing higher conversion rates than traditional PDFs or ebooks.
• 💰 Paid marketing, especially through Facebook/Instagram ads, is effective for growing email lists, with AI enhancing ad creation and strategy.

Q & A

What is the significant difference expected in marketing between 2023 and 2024?

The significant difference expected in marketing between 2023 and 2024 is a huge leap forward, primarily due to the advancements and integration of AI in digital marketing strategies.

How can AI help in content marketing to supercharge results?

AI can assist in content marketing by generating topics and detailed podcast outlines, which saves time and ensures content is closely aligned with the business niche. This allows for more efficient content creation and personalization.

What is the recommended approach for businesses to build relationships with potential customers through content?

The recommended approach is to offer helpful content regularly, such as videos or podcasts, which potential customers can engage with, forming a relationship with the brand at a lower cost than traditional advertising.

Why is podcasting considered effective for relationship building in content marketing?

Podcasting is effective for relationship building because listeners often consume the content in long-form, which allows for a deeper connection with the host over time, similar to a personal conversation.

What is the 'video podcast' and why is it significant for 2024?

A 'video podcast' is a hybrid content type where the audio is uploaded to traditional podcast platforms, and the video version is uploaded to YouTube. It's significant for 2024 because it leverages YouTube's discoverability to find a broader audience.

How can AI tools like get Munch and video who help with social media marketing?

AI tools can automatically chop long-form videos into short, social media-ready clips and select the most viral potential segments, allowing for effortless content distribution across various platforms like Instagram, TikTok, and YouTube.

What is the suggested content strategy for search engine marketing in 2024?

For search engine marketing in 2024, the suggested strategy is to focus on creating deep, experience-based written content that goes beyond simple answers, or to concentrate on video content for YouTube, where AI has a harder time replacing human-generated content.

Why is email marketing still considered the king in converting prospects into customers?

Email marketing is still considered the king because it allows for direct, personalized communication with prospects, enabling businesses to nurture relationships and convert interested leads into paying customers more effectively.

How has the concept of lead magnets evolved, and what is recommended for higher conversion rates?

Lead magnets have evolved from simple ebooks or PDFs to more interactive forms like quizzes, which have nearly double the conversion rate. Using AI to create engaging quizzes can significantly increase the number of leads on an email list.

What is the recommended approach for paid marketing to get people onto an email list?

The recommended approach is to use meta (Facebook or Instagram) ads, focusing on getting people to opt-in by offering valuable content. AI can be utilized to create effective ad copy and strategies, making the ads work harder for the business.

Outlines

00:00

🚀 Marketing Leap with AI in 2024

The video discusses the significant advancements in digital marketing from 2023 to 2024, primarily due to AI. It emphasizes the importance of using AI correctly to enhance marketing efforts without negatively impacting the business. The speaker outlines five major digital marketing categories and shares the best tactics for each in 2024. The video aims to guide businesses on leveraging AI to supercharge their marketing strategies while avoiding common pitfalls.

05:00

📈 Maximizing Content Marketing with Video Podcasts

The speaker highlights content marketing as a crucial category, emphasizing the effectiveness of offering valuable information upfront to attract potential customers. They advocate for video podcasting as a powerful tool for relationship building due to its long-form nature, which allows for deeper connections. However, discoverability has been a challenge for podcasts, and the speaker introduces YouTube as a new platform for podcast distribution. They suggest using AI, specifically Chat GPT, to generate podcast topics and outlines, which can be personalized to create engaging content. The video also touches on the ease of starting a podcast with minimal equipment and the benefits of video podcasting for content creation with minimal investment.

10:01

📱 Social Media Marketing with AI-Optimized Shorts

The video moves on to social media marketing, noting the continued popularity of short-form vertical videos. The speaker suggests repurposing video podcast clips for platforms like Instagram Reels, TikTok, and YouTube Shorts, leveraging AI tools to identify and create viral short clips. They discuss the strategy of having both short and long-form videos to achieve omnipresence and build deeper connections with the audience. The speaker also introduces the concept of creating a 'fake podcast' for social media engagement, where the appearance of recording a podcast is used to create engaging content without the actual podcast production. The video advises on the optimal length for short videos in 2024 and recommends using AI to automate the process of creating and posting content across platforms.

🔍 Search Engine Marketing Shift Towards Human-Centric Content

Discussing search engine marketing, the video addresses the changing landscape where AI-driven search engines like Google are providing answers directly, reducing the need for traditional content. The speaker recommends a pivot towards creating deep, experience-based written content that AI cannot easily replicate or focusing on YouTube as a platform where human-created video content is favored. They suggest using AI for initial content drafts but emphasize the importance of adding personal experiences and opinions to stand out in search results.

💌 Email Marketing and AI-Driven Lead Generation

The video concludes with email marketing, highlighting its effectiveness in converting prospects into customers. It points out the evolving nature of lead magnets, suggesting that quizzes, which have higher conversion rates than traditional lead magnets like ebooks, are becoming more popular. The speaker introduces AI as a tool to simplify the process of creating quizzes and emphasizes the importance of driving traffic to the website to encourage opt-ins. They also discuss the use of AI to enhance paid marketing efforts, particularly through Facebook and Instagram ads, to efficiently grow email lists.

Keywords

💡AI

AI, or Artificial Intelligence, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the video's context, AI is central to the discussion on how it can revolutionize digital marketing strategies in 2024. It is highlighted as a tool that can automate and enhance various marketing tasks, from content creation to social media management, making it a key driver for efficiency and effectiveness in marketing campaigns.

💡Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. In the video, content marketing is emphasized as a crucial aspect of building relationships with potential customers. The speaker suggests using AI to generate topics and outlines for podcasts, which is a form of content marketing, to save time and create engaging content.

💡Podcasting

Podcasting involves creating and distributing episodic content, often in the form of audio files, which users can download and listen to on various devices. The video discusses podcasting as a powerful tool for relationship building with audiences due to its long-form nature, allowing for deeper connections. The video also introduces the concept of 'video podcasting', which combines the audio format with visual elements on platforms like YouTube.

💡Discoverability

Discoverability refers to the ease with which content can be found and accessed by users, typically through search engines or content platforms. In the context of the video, the challenge of discoverability in podcasts is highlighted, as traditional podcast platforms do not prioritize helping users find new shows. The video suggests leveraging YouTube for podcasting to overcome this issue, as it is better at surfacing content to users.

💡Video Podcasting

Video podcasting is the practice of creating podcast content that includes video elements, allowing for both audio and visual engagement. The video positions video podcasting as a hybrid content type that can be uploaded to YouTube, increasing the chances of audience discovery. It is presented as a strategy to maximize content reach by leveraging the strengths of video platforms for broader audience engagement.

💡Social Media Marketing

Social media marketing involves promoting products or services through social media platforms. The video discusses the trend of short-form vertical videos dominating social media platforms and how repurposing video podcast clips can be an effective strategy for social media marketing. It also mentions the use of AI tools to automate the process of creating and distributing these short clips across various platforms.

💡Lead Magnet

A lead magnet is an incentive offered in exchange for contact information, often used to grow an email list. The video suggests that traditional lead magnets like ebooks are being replaced by more engaging forms such as quizzes, which have higher conversion rates. The video also touches on the use of AI to simplify the process of creating these more interactive lead magnets.

💡Email Marketing

Email marketing is the act of sending emails to potential or current customers with the goal of promoting products or services. The video emphasizes email marketing as a critical tool for converting prospects into customers, with the key being to get them onto an email list first. It also suggests using AI to enhance the effectiveness of email campaigns by creating personalized and targeted content.

💡SEO (Search Engine Optimization)

SEO refers to the process of improving a website's visibility on organic (non-paid) search engine results pages. The video discusses the impact of AI on SEO, suggesting a shift from traditional content creation to focusing on deep, experience-based content that AI is less likely to replace. It also recommends leveraging YouTube as an alternative platform for SEO due to its status as a major search engine.

💡Paid Marketing

Paid marketing involves using paid advertising channels to promote products or services. The video suggests that investing in ads to grow an email list is a wise use of marketing budget, particularly through platforms like Facebook and Instagram. It also mentions the use of AI to enhance the effectiveness of these ads, making them more personalized and targeted.

Highlights

AI is revolutionizing digital marketing in 2024, offering significant advancements in efficiency and effectiveness.

Content marketing is pivotal, with businesses growing by providing valuable information upfront, then selling later.

Podcasting is highlighted as an effective tool for relationship building with audiences, often more so than articles or videos.

YouTube's entry into podcasting is set to enhance discoverability, a significant challenge in the podcast industry.

Video podcasting is emerging as a hybrid content type that can reach wider audiences on platforms like YouTube.

AI tools like Chat GPT can assist in generating podcast topics and outlines, streamlining the content creation process.

Setting up a podcast can be straightforward with basic equipment like a smartphone and an external microphone.

Video podcasting allows for content creation with minimal investment and can be edited using AI programs.

Short-form vertical videos are dominating social media platforms, with repurposed video podcast clips performing exceptionally well.

AI tools can automatically convert long-form videos into short, viral-ready clips for social media platforms.

Social media expert Vanessa Lao suggests creating 'fake podcasts' for engagement, even without an actual podcast.

Optimal video lengths for social media in 2024 are 1 to 3 minutes, balancing brevity with monetization potential.

Search engine marketing is shifting, with AI-driven chatbots from Google and Bing providing direct answers to search queries.

Deep, experience-based written content or YouTube videos are recommended for search engine marketing in 2024.

Email marketing remains the most effective method for converting prospects into customers, with lead magnets being crucial.

Quizzes are emerging as more effective lead magnets than traditional ebooks or PDFs, with nearly double the conversion rate.

AI can assist in creating quizzes through tools like Interact's AI quiz builder, simplifying the process for marketers.

Paid marketing, particularly on Facebook and Instagram, is recommended for driving people to email lists using AI-enhanced ads.

Transcripts

the difference between marketing your

business in 2023 and what you can

achieve in

2024 is going to be a huge leap forward

and it's all thanks to AI but how do you

use it right and do way more with less

and avoid tanking your business by using

it wrong in this video we're going to

hit all five major digital marketing

categories where I'm going to show you

the single tactic that's working best

for each in 2024 and the best way to use

AI to help you supercharge it and do

more in a whole lot less time I'll even

help you avoid the traps that most

businesses fall into when they use AI

the wrong way so let's start with our

first category content marketing now

here's a truth that I've discovered over

the past few years the businesses that

make it that really take off in a big

way do it by offering information on the

front end then selling on the back end

and what this comes down to is putting

out helpful content on a regular basis

that people they potential customers can

find then watch listen to or read and

begin to form a little relationship with

you in the process that relationship can

easily triple your leads and it costs

about 62% less than traditional

advertising now obviously I chose to go

all in on videos for my content

marketing but there's something that can

work even better when it comes to

relationship building and that's

podcasting think about it people usually

listen to podcasts all the way through

sometimes over an hour at a time and

going really long form like that lets

you fast track that relationship like

you wouldn't believe but there's always

been a big problem with podcasts so when

you write articles people can find it

through a Google search when you make a

video and put it on YouTube they'll find

you an audience for it but with podcasts

discoverability is notoriously hard

mostly because the platforms that host

podcasts don't really care if people

find your sh show or not so your new

podcast would have traditionally had a

really hard time finding an audience but

there's a new player in podcasting you

may have heard of it it's YouTube

they've been quietly dipping their toes

in the podcasting arena for over a year

now and they're finally making it a huge

priority for them so

2024 is the year of a kind of hybrid

content type the video podcast so you

can still upload the audio to all the

traditional places like apple podcast

Spotify all those guys but you can also

upload the video version right here onto

YouTube where you're much more likely to

find your audience because that's what

YouTube does best and there are podcasts

in every single business nich you can

think of but now comes the fun part

actually coming up with the topics that

you can talk about that would really

closely align with what you actually do

as a business and AI can definitely help

you out here this one's not super super

surprising chat GPT but how you use it

is what's going to make this such a

powerful tool for you you just start

with this prompt you're an expert

content creator in the fill-in-the blank

Niche list out 50 topics for a podcast

about X for an audience of why then just

keep track of the ones that make the

most sense that you'd actually want to

talk about in a spreadsheet then take

the ones you like and one at a time just

ask chat gbt for a detailed podcast

outline for that topic and then take one

final pass at it yourself and add in

your own bullet points highlighting your

own experiences opinions and your own

advice this is an incredible timesaver

when you don't have to start from a

blank page and then when you add in your

own flavor as a final step you won't be

making that mistake that most people

make when they use chat GPT to create

their content it's giving you the raw

talking points but you'll be delivering

it in your own way in your own voice and

that's that's what makes this strategy

so powerful and yeah you might be

thinking easy for you to say Wes but

setting up a podcast sounds hard

honestly it's not as hard as it sounds

as long as you have a couple of key

elements you can totally start a podcast

using nothing but a smartphone along

with an affordable external mic I happen

to use the road podcaster and I'm going

to leave a link to it below if you

wanted to pick one up then you just need

a nice looking background you know since

this is video you got to do better than

a bare white wall or you know sitting on

your bed and honestly this isn't really

any different from the background in a

zoom meeting you know you just need a

semi put together well-lit setting with

maybe some you know books and plants and

really that's it you know the advantage

of video podcasting is you can create a

lot of content without a lot of heavy

investment on your end you know you can

get away with a simple AI editing

program and you can even look to your

outline off a computer screen that's

just to the side of your camera and

you're golden and there's actually

another hidden reason why a video

podcast is so beneficial right now more

on that in a minute but for now let's

just move on to our next digital

marketing category social media

marketing if you've been paying

attention to where social's going over

the past year you know that those short

form vertical videos are still where

it's at but what kind of shorts are

working best right now across Instagram

reels Tik Tock and YouTube shorts

believe it or not it's stuff like this

these are absolutely dominating all the

shorts platforms and if it looks

familiar it's because these are

basically just repurposed video podcast

Clips yep if you went all in on video

podcasting you get to double dip into

all these social media platforms too

with pretty much no extra effort once

again thanks to AI now there are tons of

AI tools like get Munch and video who

will not only chop up your long firm

videos into short social media ready

Clips like these but they'll do the the

hard work of choosing which bits have

the most viral potential in the first

place so without any extra work you

could end up with dozens of Tik Tok or

Instagram ready Clips YouTube LinkedIn

even Pinterest you can post these

everywhere automatically and you don't

even have to think about which Clips are

going to work best my advice having both

short and long form videos online is

going to help you the most you know both

types of video are going to be top of

funnel Discovery tools for your business

in 2024

someone who likes one of your short

videos might check out your podcast and

suddenly they're all in on your funnel

when people see you in both places

you'll essentially achieve what we call

omnipresence that being everywhere

effect and that repetition helps you

build deeper connections faster but what

if you don't have time to sit down and

record long form podcasts or if you just

know you're not going to actually do it

here's a great tip from social media

expert Vanessa Lao she suggests

creating a fake podcast most times

people who do this style don't even have

a podcast and their mic isn't even

plugged in all they have is a podcast

mic not plugged in they're looking to an

angle and they're just talking as if

they were talking to someone on a

podcast that has been proven to work

especially when we look at the metrics

of Engagement and of the retention on

these videos and so it is something that

you might want to consider trying

especially if you are someone who's not

ready to have a full-blown podcast just

yet so I'll leave that up to you just

make sure that your mic's actually

plugged in or you might just get some

trolls pointing it out and blowing your

cover that's right you're a big fat

fony now I do recommend these clips

being around 1 to 3 minutes long which

is longer than I recommended in the past

and the simple reason is that all these

shorts platforms are having a really

hard time monetizing those super short

videos you know slotting ads in between

6C click Clips is just really hard to do

as it turns out so for 2024 The Sweet

Spot is short but not too short and

you'll notice the same thing everywhere

Tik Tok YouTube and even Instagram is

starting to push videos longer than a

minute long now if you want the biggest

bang for your book I recommend sitting

down for those long form video podcasts

then letting AI chop it up into the best

1 to 3 minute Clips then posting across

all your platforms you know you may only

do 1 hour a week but anyone watching

your social media will think you're

practically doing content creation as a

full-time job they'll see you they'll

appreciate your deep Dives and they'll

start to trust you and that my friend is

how you scale a business in

2024 now ai had a pretty unexpected

negative consequence on marketing this

past year used to be you'd create great

content for your website you'd optimize

it for search and you just might rank

your blog post and even Sal sales Pages

for your keywords that you wanted to be

found for but now that Google and Bing

have gotten their paws all over their

own AI tools they're actually starting

to deliver search results in a new way

rather than showing your article as an

answer to a searcher's question they're

planning on just answering it themselves

through an aid driven chatbot so when it

comes to our third marketing category

search engine marketing I would

recommend a pretty big pivot here so

specifically in 2024 you need to be

focusing on one of two types of

search-based content option one you

could go all in on deep experience-based

written content so I'm talking articles

that go beyond answering a simple

question simply you know think about it

like this if the keyword phrase you're

trying to rank for could be easily

answered by AI you shouldn't be going

for that phrase anymore the good news is

though many people are searching for

answ ansers that do go a little deeper

that require a real human with all their

real experiences hard one knowledge an

expert opinions and those are the types

of articles that you should now be

focusing on or option two stop trying so

hard to rank in Google and try to rank

on YouTube instead that's right don't

think of YouTube as social media it

really isn't what it is is the world's

second largest search engine so why not

go all in on video content that AI is

going to have a much harder time

replacing sure there are AI generated

channels but I turn them off pretty

quick and I bet you do too I don't know

a single person alive who would rather

watch a video made up of b-roll clips

and a fake voice over than a real person

with real experiences and an actual

personality so look through your content

and then concentrate on the topics that

only a real human can answer what's the

content that comes from your direct

experiences you know create more stuff

like that you can still use chat GPT for

your first drafts but if you want better

performance in search engines you'll

have to do chat gbt one better so layer

in your human experiences include

anecdotes from your life or work inject

a few opinions and take a stance on some

issues let's say your business is

selling personal finance coaching you

know you help people get out of debt so

if you create plain old generic content

you might have chat gbt spit out some

quick articles like five ways to get out

of debt inject your experience though

and suddenly people have more reason to

read you know maybe you think the debt

snowball method is superior to the

Avalanche method and your article

defending the reasons why then relate

them back to when you got out of debt

yourself you know you can still use chat

GPT for your base content but you're

also going one layer deeper taking a

stance defending it and giving Google's

users something to think about not just

a quick bite and of course all these

digital marketing categories up till now

all exist to move people deeper and

deeper into your sales funnel and the

goal for all these people you've

connected with so far should be to get

them onto your email list where you can

take it even deeper faster yep email

marketing is still the king when it

comes to converting interested prospects

into paying customers the only catch is

you've got to get them on your list in

the first place and we typically do that

by offering a free lead magnet in

exchange for their email address but

lead magnets are changing you know in

the past you might have offered a free

ebook or PDF and that can work okay the

average written lead magnet converts at

about

22.8% but the conversion rate of people

who take a quiz is almost double that at

40% so that's twice as many leads on

your email list with one simple switch

the problem's always been that creating

a quiz can be a pretty tedious and

confusing process but AI can help you

here as well use try interacts new AI

quiz Builder just fill in some basic

information and let them take over from

there and once it's finished you can

just embed the whole thing right on your

website but how will you get people to

your site to actually opt in for it that

brings us to the last category on our

list paid marketing so for my money

there is no better way to spend

advertising budget than to spend it on

getting people on my email list and meta

AKA Facebook or Instagram ads are still

the best way to do it but the AI

solution for making these ads work extra

hard for you is where this really gets

good in 2024 and I've got the entire

playbook for you right here just click

through to get all my best prompts so

you can use chat GPT like a personal ad

writer and marketing manager because if

you don't learn it someone else in your

industry will by the time 2024 is over