5 BRAND NEW Digital Marketing Strategies for 2024 (HUGE Leap Forward!)

Summary

In 2024, marketing strategies are set to evolve significantly with AI at the forefront. The video outlines five key digital marketing areas: content marketing, where video podcasts and AI-driven topic generation are emphasized; social media marketing, focusing on short-form vertical videos; search engine marketing, where deep, experience-based content is crucial; email marketing, advocating for AI-assisted quizzes as lead magnets; and paid marketing, particularly through Facebook/Instagram ads. The script offers insights on leveraging AI to enhance efficiency and effectiveness in each area, ensuring businesses stay ahead in the digital landscape.

Takeaways

• 🚀 The leap in digital marketing from 2023 to 2024 is significant, largely due to the integration of AI.
• 📈 Utilizing AI correctly can enhance marketing efforts, while misuse can negatively impact business.
• 📝 Content marketing is pivotal; businesses that succeed offer valuable content upfront, selling products or services later.
• 🎙️ Podcasting is highlighted as an effective tool for relationship building with potential customers, with AI aiding in topic generation and content structuring.
• 📹 The emergence of video podcasts on YouTube in 2024 enhances discoverability and audience reach.
• 📱 Setting up a podcast can be straightforward with just a smartphone and an external mic, making it accessible for small businesses.
• 📈 Social media marketing continues to favor short-form vertical videos, which can be repurposed from video podcasts.
• 🤖 AI tools can automatically edit long-form videos into short, viral-ready clips for social media platforms.
• 🔍 Search engine marketing should pivot towards deep, experience-based content or focus on YouTube, which is less susceptible to AI-driven search results.
• 📊 Email marketing remains crucial, with lead magnets like quizzes showing higher conversion rates than traditional PDFs or ebooks.
• 💰 Paid marketing, especially through Facebook/Instagram ads, is effective for growing email lists, with AI enhancing ad creation and strategy.

Q & A

What is the significant difference expected in marketing between 2023 and 2024?

The significant difference expected in marketing between 2023 and 2024 is a huge leap forward, primarily due to the advancements and integration of AI in digital marketing strategies.

How can AI help in content marketing to supercharge results?

AI can assist in content marketing by generating topics and detailed podcast outlines, which saves time and ensures content is closely aligned with the business niche. This allows for more efficient content creation and personalization.

What is the recommended approach for businesses to build relationships with potential customers through content?

The recommended approach is to offer helpful content regularly, such as videos or podcasts, which potential customers can engage with, forming a relationship with the brand at a lower cost than traditional advertising.

Why is podcasting considered effective for relationship building in content marketing?

Podcasting is effective for relationship building because listeners often consume the content in long-form, which allows for a deeper connection with the host over time, similar to a personal conversation.

What is the 'video podcast' and why is it significant for 2024?

A 'video podcast' is a hybrid content type where the audio is uploaded to traditional podcast platforms, and the video version is uploaded to YouTube. It's significant for 2024 because it leverages YouTube's discoverability to find a broader audience.

How can AI tools like get Munch and video who help with social media marketing?

AI tools can automatically chop long-form videos into short, social media-ready clips and select the most viral potential segments, allowing for effortless content distribution across various platforms like Instagram, TikTok, and YouTube.

What is the suggested content strategy for search engine marketing in 2024?

For search engine marketing in 2024, the suggested strategy is to focus on creating deep, experience-based written content that goes beyond simple answers, or to concentrate on video content for YouTube, where AI has a harder time replacing human-generated content.

Why is email marketing still considered the king in converting prospects into customers?

Email marketing is still considered the king because it allows for direct, personalized communication with prospects, enabling businesses to nurture relationships and convert interested leads into paying customers more effectively.

How has the concept of lead magnets evolved, and what is recommended for higher conversion rates?

Lead magnets have evolved from simple ebooks or PDFs to more interactive forms like quizzes, which have nearly double the conversion rate. Using AI to create engaging quizzes can significantly increase the number of leads on an email list.

What is the recommended approach for paid marketing to get people onto an email list?

The recommended approach is to use meta (Facebook or Instagram) ads, focusing on getting people to opt-in by offering valuable content. AI can be utilized to create effective ad copy and strategies, making the ads work harder for the business.