10 YOUTUBE SHORTS HACKS | Unlocking Rapid Growth For Your Channel with Proven Tips & Tricks
Summary
TLDRThis video shares top tips for YouTube Shorts success, gleaned from six months of experience. It advises repurposing short-form content, posting daily, and leveraging analytics to refine strategies. Titles should hook viewers within the first 30-40 characters, and call-to-actions should be in pinned comments for visibility. The video also stresses the importance of thumbnails, viewer retention through engaging content, and adapting to trends. Bonus tips include using Google Trends for content ideas and YouTube's Shorts Trend report for staying current. The host offers a free YouTube starter workbook for aspiring creators.
Takeaways
- 🍝 **Start with Spaghetti Strategy**: Repurpose short-form content from Instagram or TikTok for YouTube Shorts and post daily for 30 days to test what works.
- 🔍 **Remove Watermarks**: Use tools like SnapTick and SnapInsta to remove watermarks from TikTok and Instagram videos respectively before uploading to YouTube Shorts.
- 📝 **Optimize Titles**: Focus on the first 30-40 characters of your YouTube Shorts title to capture viewers' attention on both desktop and mobile platforms.
- 🗣️ **Pinned Comments for CTAs**: Place call-to-action in pinned comments rather than the video description to increase engagement.
- 📱 **Mobile Creation**: Casual, phone-recorded videos can outperform professionally produced content on YouTube Shorts.
- 🖥️ **Desktop Posting**: Finish posting and scheduling YouTube Shorts on a desktop for more features like title recommendations, descriptions, tags, and category selection.
- 📸 **Choose Thumbnails**: Select custom thumbnails for your Shorts via the mobile app to improve click-through rates.
- 🌟 **Leverage Trends**: Use Google Trends to identify trending topics and create Shorts content that aligns with current interests.
- 🔁 **Viewer Retention**: Maintain viewer attention by starting with a strong hook, using closed captions, and changing visuals every 5-7 seconds.
- 🔄 **Adapt to Trends**: Stay updated with YouTube's own Shorts Trend report and adapt your content creation strategy accordingly.
- 🎓 **Educational Resources**: Utilize YouTube's educational playlists and resources to deepen your understanding of Shorts and enhance your content strategy.
Q & A
What is the main focus of the video script provided?
-The main focus of the video script is to share top tips and strategies for creating successful YouTube Shorts, based on the creator's experience over the past 6 months.
What does the phrase 'throwing spaghetti at the wall' refer to in the context of YouTube Shorts?
-In the context of YouTube Shorts, 'throwing spaghetti at the wall' refers to the strategy of repurposing short-form content from other platforms like Instagram or TikTok, posting it on YouTube Shorts, and observing which types of content perform best to understand what resonates with the audience.
Why are the first 30 to 40 characters of a YouTube Shorts title considered important?
-The first 30 to 40 characters of a YouTube Shorts title are important because they are the most visible to viewers when they are scrolling through the homepage on desktop or mobile, making them crucial for capturing the viewer's attention and encouraging clicks.
What is the significance of placing call-to-action in the pinned comments rather than the video description?
-Placing call-to-action in the pinned comments is significant because viewers are more likely to check the comments section while watching short videos, making it a more effective place to engage viewers and guide them towards the desired action compared to the video description, which is less frequently accessed.
Why is it recommended to upload YouTube Shorts through a desktop rather than directly from a mobile device?
-Uploading YouTube Shorts through a desktop is recommended because it provides more features and capabilities, such as the ability to add a full description, tags, select the correct category, and use Chrome extensions for SEO optimization, which can enhance the visibility and performance of the Shorts.
How can emojis be utilized effectively in YouTube Shorts titles?
-Emojis can be used effectively in YouTube Shorts titles by incorporating them at the beginning of the title to create a visual hook and add an element of storytelling that can improve click-through rates and viewer engagement.
What is the '5c rule' mentioned in the script and how does it help in retaining viewer attention?
-The '5c rule' refers to changing the visual content of the video every 5 seconds to keep the pace fast and maintain viewer interest. This can be done by alternating between different visual elements like camera angles, text overlays, or graphics, ensuring that the video remains engaging throughout its duration.
How does using Google Trends help in creating YouTube Shorts content?
-Using Google Trends helps in creating YouTube Shorts content by providing insights into current trends and popular search terms on the internet. This information allows creators to identify topics that are currently in demand and create Shorts that align with these trends, increasing the likelihood of the content being discovered and viewed.
What is the benefit of looping a video in the context of YouTube Shorts?
-Looping a video in the context of YouTube Shorts is beneficial as it encourages viewers to watch the entire video by creating a sense of continuity and curiosity. It can be done by starting with a question or a hook and resolving it only at the end of the video, which keeps viewers engaged until the conclusion.
Why is it advised to educate oneself directly from YouTube's resources when learning about YouTube Shorts?
-Educating oneself directly from YouTube's resources is advised because it ensures that the information is accurate, up-to-date, and directly relevant to the platform's features and best practices. This approach provides the most reliable guidance for creating successful YouTube Shorts.
Outlines
📈 Top 10 YouTube Shorts Tips
The speaker shares the top 10 YouTube Shorts tips they've learned from six months of experience. They emphasize the importance of repurposing short-form content from other platforms, posting consistently, and analyzing video performance. The tips include removing watermarks, optimizing titles for mobile and desktop views, and placing call-to-action in pinned comments. The speaker also offers a free YouTube starter workbook for new creators.
📱 Creating Engaging Shorts Content
The speaker discusses the misconception that high production quality is necessary for successful YouTube Shorts. They share their experience that casual, phone-recorded videos often perform better than professionally produced ones. The speaker advises creators not to let a lack of equipment deter them from creating Shorts and highlights the importance of posting through a desktop for additional features like SEO optimization, tags, and proper categorization.
🎨 Enhancing Shorts with Thumbnails and Trends
The speaker explains the importance of selecting an engaging thumbnail for Shorts, which can significantly impact click-through rates. They also discuss using Google Trends to identify trending topics on YouTube and adapting content to match current trends. The speaker emphasizes the value of maintaining viewer retention through dynamic content and the use of closed captions to enhance video pacing and engagement.
🔄 Keeping Viewers Engaged and Adapting to Trends
The speaker provides strategies for keeping viewers engaged throughout a Shorts video, such as starting with a strong hook and changing visuals every 5-7 seconds. They also suggest ending videos without explicitly stating they're over, to avoid losing viewer interest. Additionally, the speaker introduces YouTube's Shorts Trend report as a resource for staying updated on platform trends and encourages creators to educate themselves using YouTube's official resources.
Mindmap
Keywords
💡YouTube Shorts
💡Spaghetti Strategy
💡Niche
💡Analytics
💡Call to Action (CTA)
💡Thumbnail
💡Google Trends
💡Viewer Retention
💡Trend Report
💡Educational Content
Highlights
Repurpose short-form content from Instagram or TikTok for YouTube Shorts.
Post consistently for 30 days to test content performance on YouTube Shorts.
Use tools like SnapTick and SnapInsta to remove watermarks from videos.
The first 30-40 characters of a YouTube Shorts title are crucial for capturing attention.
Place call-to-action in pinned comments for higher visibility.
Utilize emojis in titles to improve click-through rates.
Create casual, impromptu videos for higher engagement on Shorts.
Post and schedule Shorts through desktop for more features and optimization.
As of the video, thumbnail selection for Shorts is only available on mobile.
Use Google Trends to identify trending topics for Shorts content.
Maintain viewer retention by starting with a strong hook and changing visuals every 5-7 seconds.
Loop videos and answer questions at the end to keep viewers watching till the finish.
Subscribe to YouTube's Shorts Trend report for bi-monthly updates on Shorts.
Educate yourself with YouTube's official Shorts playlist for in-depth knowledge.
Download the ultimate YouTube starter workbook for comprehensive channel setup.
Transcripts
these are the top 10 YouTube shorts tips
that I've discovered by posting to
YouTube shorts for the past 6 months
this video is not a YouTube shorts
tutorial so we'll save that for another
10 and if you stay till the end there'll
be a bonus tip that'll guarantee that
you'll know everything you need to know
about YouTube shorts we all know the
basic YouTube shorts tips they need to
be vertical videos 60 seconds or less it
helps to have a niche and post
consistently but what about other tips
and strategies that you can use when
you're posting your shorts videos so
that they could see more success and
more results tip number one start with
throwing spaghetti at the wall if you
have short form content on your
Instagram or Tik Tok start repurposing
that to YouTube shorts and schedule it
out to post every single day for the
next 30 days this is what I did when I
first started posting to shorts because
really this is going to get your foot in
the door you'll really be able to test
to see what videos work well for you and
your Niche and specifically what videos
does YouTube shorts like to remove
watermarks from your Tik Tok videos
you're going to go to snap tick. apppp
and to remove watermarks from your
Instagram rails videos you're going to
go to snap insta doapp and then you
could go back study your analytics for
those videos test to see what was the
drop off point which videos had the most
watch time and start to recreate the
things that were working well tip number
two when writing your YouTube shorts
title the first 30 to 40 characters are
the most important why is it the most
important not because of an algorithm
thing but because of the viewer's
perspective on desktop when scrolling
through the homepage on YouTube the
viewer only sees about the first 30
characters of your YouTube title versus
on the mobile app when the user is
scrolling on their homepage they will
probably only see the first 40
characters of your title so really the
first 30 to 40 characters is going to
help you capture your scrollers
attention and get them to click through
to your video tip number three put your
call to action in the pinned comments of
your video so this is something that I
learned the hard way I'm somebody that I
do have a few call to actions in my
videos if you don't know what a call to
action is it is basically when you tell
somebody the next step for how to engage
with you you could say double tap this
video comment below something that you
want to see next or comment any
questions you have you could also say go
to the link down below and download this
freebie take my free training so that's
a call to action my mistake was I was
putting call to action links in the
description but we're kind of monkeys
trained by Tik Tok and when we're
watching short firm videos naturally the
audience will go to the comments to
scroll through the comments so when you
put your call to action in the pinned
comments of your YouTube shorts that's
going to be one of the first things that
somebody sees whereas if you put it in
your description it's actually really
hard to get to that place and really
inconvenient for the nowadays trained
user so I'm watching YouTube short it
comes up I click on it naturally I want
to go to the comments because that's
where the fun is that's where we could
engage with other people so your pinned
comment is there if somebody wanted to
go to the description they would have to
go out of their way click the three dots
view description and then the
description will show up so putting all
the goodness into your pinned comment is
the best way to go if you're somebody
who is new to the YouTube platform or
just starting to take YouTube a little
bit seriously you want to be a full-time
Creator here on this platform then I
have a free gift for you I created the
ultimate YouTube starter workbook this
is more than 20 pages of goodness it
teaches you how to set up your account
properly on YouTube it comes with an
equipment checklist it also teaches you
how to pick your Niche pick content
pillars even doing video topic research
and there's a whole section on SEO
training how to find keywords and all
the things that you definitely want to
know when starting and growing a YouTube
channel so if that's something that
sounds super helpful for you be sure to
download the free workbook down below it
is my ultimate YouTube starter workbook
yes completely for free and I'll be sure
to put it in the PIN to comment below
tip number four something that worked
really well for me when I threw my
spaghetti at the wall was using emojis
in my titles so anytime I had an emoji
that started the title it was like a
money tongue Emoji you know what I mean
or like the mindblowing Emoji anytime I
had an emoji at the beginning of my
title those videos had better
click-through rates and better view
times or watches than my other videos so
I thought that was something that was
really interesting was incorporating
emojis to almost storytelling with the
title of course if it has nothing to do
with your video or nothing to do with
the title then I wouldn't recommend
doing this or overusing it but because I
had videos that were like three tips for
making money as a content creator I
would start with the money sign or I had
a video that that was five hacks that'll
blow your mind obviously I'm going to
put the mind-blowing Emoji in the
beginning so if you could storytellin in
the title of your shorts videos that
could be something that could help your
click-through rate I also want to
mention this kind of ties into tip
number one and the current tip we're
talking about when I was throwing
spaghetti at the wall something that I
noticed when studying my analytics was
like my best performing videos were my
casual videos that I randomly picked up
my phone and started recording on they
were not my professional videos like
this my professional videos like this
actually were on the bottom level of the
performance they just did not perform
very well so if you think like you need
to have a fancy setup to have successful
shorts you are mistaken my top best
performing shorts were ones that I did
on my phone out and about in my house
like they weren't even this fancy
schmancy thing so I just wanted to leave
you with that don't let lack of
equipment or feeling like you don't have
the right things stop you from creating
shorts just start tip number five
desktop is key okay hear me out I know
there are mixed opinions out there of
success for people who have like oh no I
created my short on my phone and I
posted it and it performs so well versus
people saying like oh I uploaded it on
my desktop and it performed well for me
when I studied my analytics I uploaded
everything through desktop so I don't
really have much comparison for I
uploaded on my phone versus desktop what
I mean is whether you're using your
phone or you're uploading a video from
your computer to YouTube finish the
posting through your desktop so we'll
open up our YouTube app I'm going to hit
create we're going to press create short
hopefully it's not my face cool and
we're just going to like record a random
snippet
perfect wow looks great next snipp it so
you can upload your shorts this way you
can start to do it all here but instead
of pressing upload short press save
draft and then finish the posting on
your desktop on desktop you have so many
more capabilities and functions that you
could do to put your short at an
advantage first things first if you have
a Chrome extension that's connected to
tube buddy or vid IQ your desktop is
going to generate title recommendations
based off of SEO and keywords so you
could really do a lot of keyword
research multitasking on your laptop and
then plugging those in into your title
you have the full description option you
also can do tags another thing that
people Overlook is the category section
making sure you're selecting the proper
category of your video so for my
educational videos where I'm like here's
three tips for making money I categorize
that as education and then when I do
like lipsyncing or funny voiceover stuff
that's not an educational video I
categorize that as entertainment and
then you could also do people and Vlogs
so making sure you're categorizing your
videos correctly before they're uploaded
so they're pushed to the right people as
for hashtags you can literally Google #
use policies on YouTube and there's a
whole policy section teaching you hey
don't overuse the same hashtags over and
over so take a look at that for hashtag
guidance and of course scheduling your
short out again if you're doing the
throw spaghetti at the wall method and
you have a bunch of videos to start
scheduling it's so much easier to batch
do that task on a desktop versus your
mobile phone if you're just uploading
the short through your phone there's no
option to add a description to your
video so you wouldn't be able to put
hashtags you would have to put hashtags
in the title which takes up room of
character space and you also also won't
be able to categorize your shorts
correctly so there's just a few things
that are missing from the mobile phone
option which is why I prefer to finish
posting and scheduling on the desktop
tip number six while we're talking about
the differences between posting through
your phone versus desktop there's
something that I do want to touch on as
of filming this video which I don't
think this is going to happen for
forever but as of filming this video you
can only select a thumbnail for your
short via phone I know Millie you just
said desktop is the best but I can't
even choose a thumbnail for my shirt on
desktop oh my gosh it was not always
this way I used to be able to select
thumbnails on desktop they removed it
and then they started bringing it back
so that you have it on your phone and
Rumor Has It They'll roll it back out
for desktop as well so they tried it
they took it away they're bringing it
back so I will say if you are curious
for how to choose a thumbnail what
you're going to do is when you go to
post your shorts you'll see on the top
left there's this little pen icon next
to to the video preview you clicked that
and then you'll be able to scroll
through the video and choose what you
want your thumbnail to be so that's how
you choose a thumbnail with your shorts
videos the reason I added choosing a
thumbnail for your shorts as like tip
number six as an exciting thing a good
thing is because this gives you as a
Creator more of an opportunity to get
somebody to click your video because
there was a time where you couldn't
choose a thumbnail for your shorts and
YouTube would autogenerate that for you
and for me it would pick like the worst
moment of my short that wasn't even
click baity wasn't even attention
grabbing and YouTube's reason for
removing that feature was because in the
shorts tab on the YouTube app people
aren't seeing the thumbnails they just
scroll to the next video and video and
video just like on Tik Tok but most
people for me I don't go to the shorts
tab I need a short to capture my
attention and then that's what gets me
to the shorts Tab and then I end up
scrolling so having a thumbnail on your
short can be extremely detrimental for
your clickthrough rate because that's
what somebody's going to see on the home
screen they're going to see like the
title that says three ways to make money
as a creator with the money emoji and
then in the thumbnail you're like this
and then there's like cash money falling
all around you you know what I mean so
you're able to be a lot more creative
with it just like you already are as a
YouTuber with your long form videos
creating thumbnails for those so it adds
that creative freedom to the Creator and
gives us more of an opportunity to give
our videos the best chance possible tip
number six seven using Google Trends to
figure out what's trending on YouTube so
Google Trends is such a fun little trick
in case you don't know Google owns
YouTube so when you go to Google and you
type Google Trends there's a website
specifically that shows you what is
trending on Google right now Google
Trends literally shows you what searches
are currently trending what people are
looking for on the internet on the
interwebs and then that puts you at an
advantage because you know what people
are searching for so then then reverse
engineer you're going to make videos on
that topic so then the question is
Millie how does Google Trends help me
because when you go to the explore
section I think it's called explore
section you can choose the drop down and
instead of searching Google specifically
you can search YouTube so you can see
what trends and Search terms are
currently happening on YouTube right now
what are people actively looking for on
YouTube in the past seven days in the
past 30 days in the past three months
what I like to do is I like to type in
my Niche or my content pillars if I'm
not seeing anything that's relevant to
me so maybe I'll type in Tik Tock and
then sure enough past three months the
top search is Tik Tock ban so what am I
going to do I'm going to make a video on
the Tik Tock band so that is such an
opportunity for you to come up with cool
content ideas and it doesn't have to be
any fancy schmancy long form video
you're able to see a trend whip your
phone out talk to the camera and make it
right then and there so that you could
be fast adapting with the trends
so you're welcome tip number eight now
that you know how to capture your
targets audience attention because
you're using emojis every once in a
while your title within the first 30 to
40 characters your thumbnail is
capturing their attention you're doing
proper content research so that you know
it's trending so that you could get
ranking on the homepage and search
results so you know how to get in front
of people's eyes you know how to capture
attention how do you keep the attention
now the they've clicked your video tip
number eight is to maintain the
audience's viewer retention make sure
they watch your video beginning to end
that's going to give your video the best
chance at success in reaching more
people how do you do that make sure
you're talking right away when the video
happens if it's a voiceover there's an
audio playing something happens right
away there is no awkward pause where you
pressed record and now you're going to
breathe and the first thing they hear is
you
going like no we don't want a millennial
pause the millennial breath get right to
it once they press press the video
you're yelling at them okay maybe not
yelling at them but there's something
happening as soon as they watch your
video or press your video using closed
captions is really important so you have
the text popping up at the bottom
mimicking what you're saying and when
you're doing closed captions a little
tip is to only do a few words at a time
so instead of doing like a full-on
sentence explaining what you're saying
do two to three words popping up every
two to three words that you say this is
going to have the effect that your video
is moving at a really fast pace because
their eyes are able to move fast pace
with the words constantly changing and
having some sort of change happening
consistently is going to keep them
Watching Next you have the 7c rule I
like to do more like a 5c rule where
every 5 Seconds something is changing so
instead of just talking to the camera
and your d d speech to text it's like
hey you said your intro hook now you're
going to do a green screen where you
point to something now you're going to
go back to the camera and then back to
the green screen like every five to 7
Seconds there's something visually
changing about your video that keeps
them watching and also show don't tell
so if you're talking about this whole
experience or this whole story if you
have b-roll to back up the story that
could play while you're talking or if
you have screenshots that you could show
behind you and like point with the green
screen effect that's going to be super
powerful utilizing show don't tell more
than just like sitting and talking to
the camera is going to be super helpful
so I guess I kind of bled number eight
to number nine number eight was keep the
viewers attention start with a strong
hook capture their attention and then
number nine is make sure they watch all
the way to the end so the best way to do
that you can Loop your videos you can
start with asking a question that you
don't answer until like the last second
or two of the video that's not to like
do a false promise but an example of
that would be like maybe you're in the
fashion Niche and you hold up like a
pair of skinny jeans and it's like how
do you style skinny jeans when they're
out of fashion so it starts with the
question how do you style skinny jeans
when they're out of fashion and you're
holding the skinny jeans and instead of
showing you styling the skinny jeans
first first you're going to start with
the rest of the outfit so you have your
skinny jeans not on yet they're like in
the background hanging or on the wall I
don't know and you have your shirt you
do your shirt you do your hat you do you
get your shoes out you have your pants
and then you do it and then you style it
all and at the very end it shows the
complete look so kind of leading people
to the answer and then yeah that 5 to 7
second rule of like try to have
something visually change every few
seconds is going to help keep the
viewers attention and hopefully getting
them to watch to the end and then
finally don't tell somebody your video
is ending don't say like so make sure if
you like this video give it a thumbs up
and subscribe to my channel like that
whole Spiel is a spoiler alert as like
hey video's over if anything keep that
ending Spiel short saying something like
follow for more tips like really quick
don't lead people into guessing hey
video's over now I can scroll past tip
number 10 adapting to Trends now we
already talked about the Google Trends
hack that you can do which is super
fantastic way of adapting to Trends but
there's also a YouTube shorts Trend
report that is created by YouTube
themselves so if you sign up for
YouTube's shorts report then you'll be
emailed twice a month with the latest
updates to shorts any new features that
were released you'll also be emailed
inspiration and even content ideas of
what's currently trending on shorts
right now this is something that I
personally love because we don't see a
lot of platforms giving its creators
straight up answers so that they can see
the most success that's why I love
YouTube as a platform is they're very
transparent and helpful for helping
creators have the best results so they
have their own email list you sign up
for their Trend report and you'll be
emailed twice a month to stay up to date
on the latest YouTube shorts Trends
specifically now for the bonus tip that
I promised you at the beginning of this
video bonus tip number 11 is to educate
yourself I know I said this is going to
guarantee you'll know everything you
ever need to know about the YouTube
shorts but trying tips and tricks from
watching a bunch of gurus videos is one
way or you can like get your hands dirty
roll up your sleeves and get into it
educate yourself from the source
themselves so there's this playlist that
YouTube created fun fact this playlist
YouTube created this teaches you
everything you need to know about shorts
It's a playlist on YouTube of YouTube
shorts from YouTube uploaded from other
creators they've put everything in one
place so that you could scroll and find
an answer to almost anything shorts
related and that's going to be like your
YouTube
FAQ resource any question that you have
about shorts will probably be found on
that playlist so utilize that playlist
to your advantage educate yourself and
don't forget to download My ultimate
YouTube starter workbook this again is
over 20 pages of goodness to help you
start a successful channel from the very
beginning if you've made it this far and
you're not already subscribed to my
channel what are you even doing
subscribe to the channel it's a fun time
around here I post every week I give you
the latest tips and tricks on YouTube
Instagram and Tik Tok give this video a
thumbs up hug that subscribe button and
turn on the Bell notification so you
don't miss when I post my next video
I'll see you in the next one follow your
joy
bye
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