FREE Digital Marketing & Personal Brand Course | 2024 Full Roadmap
Summary
TLDRThis video offers an in-depth guide to building a digital marketing business and enhancing your personal brand. It emphasizes the importance of taking action and investing in oneself to achieve success. The video is structured around six modules: defining your niche and unique value proposition, crafting your personal brand, monetizing your brand through digital products and services, content creation, generating sales, and scaling your business. It stresses the need for consistency, authenticity, and providing real value to your audience to build trust and achieve long-term success in the digital marketing sphere.
Takeaways
- 🚀 **Action is Key**: Success in digital marketing comes to those who take action and are not complacent after learning.
- 🎯 **Define Your Niche**: Identify a specific market that aligns with your interests and skills to create a business you love.
- 🌟 **Craft Your Personal Brand**: Consistently convey your value and identity online to build trust and recognition.
- 📈 **Monetize Through Digital Products**: Develop high-quality digital products like eBooks or online courses to offer value to your audience.
- 💼 **Service Packages**: Offer consulting, coaching, or personalized support services to complement your digital products.
- 📊 **Combine Products and Services**: Use a mix of digital products and services to cater to different customer needs and preferences.
- 📢 **Show Your Face**: Building trust and a personal connection is easier when you show your face in your content.
- 💬 **Engage Through Direct Communication**: Respond to leads quickly and personally, using voice memos, video recordings, or calls to humanize your brand.
- 📈 **Scale Through Consistency**: Grow your business by increasing your audience, engagement, and the value of your content over time.
- 💡 **Continuous Improvement**: Always look to learn from failures and successes, and improve your brand, content, and business strategies.
Q & A
What are the key components of building a successful digital marketing business?
-The key components include defining your niche and unique value proposition, crafting your personal brand, monetizing your brand with digital products or services, creating content around your offer, generating sales, and scaling the business for long-term success.
Why is it important to take action when building a digital marketing business?
-Taking action is crucial because success comes to those who implement ideas and strategies. Merely watching videos or reading guides without applying the knowledge will not yield results; consistent action is necessary for growth and improvement.
How does one define their niche and unique value proposition in digital marketing?
-One should identify a specific market they want to target, align it with their interests or skills, and determine what makes their offer different and valuable compared to competitors. It involves understanding one's audience's needs and problems, and articulating how one's brand can address them.
What role does personal branding play in a digital marketing business?
-Personal branding is vital as it helps establish trust, credibility, and a connection with the audience. It involves creating a consistent online identity that reflects one's values and offerings, which can significantly influence the audience's opinion and engagement.
Why is it recommended to show your face when building a personal brand?
-Showing your face helps create trust and a personal connection with the audience. It makes the brand more relatable and genuine, which can lead to higher engagement and sales. It's also a sign of confidence and authenticity in one's offerings.
How can one monetize their personal brand with digital products or services?
-One can create and sell digital products like eBooks, online courses, or guides, and offer services such as consulting, coaching, or personalized support. It's also beneficial to combine digital products with services to provide a comprehensive offering to the audience.
What are some strategies for creating content around a digital product or service?
-Strategies include providing free value through long-form content like YouTube videos or blog posts, using social media platforms to share valuable content consistently, and showcasing the product or service through direct offers, captions, and descriptions in posts.
How does one generate sales from their digital marketing business?
-Sales can be generated by building a strong personal brand, creating high-quality content, and providing solutions to problems. It also involves humanizing the brand through direct communication with potential customers, offering value upfront, and effectively upselling one's products or services.
What are some tips for scaling a personal business and sustaining success?
-Tips include consistently increasing engagement and audience size, improving content quality, and providing ongoing value. It's also about learning from failures, seeking feedback, and continuously improving one's products, services, and overall brand strategy.
Why is consistency important when building a digital marketing business?
-Consistency is key to building trust, maintaining audience engagement, and gradually scaling the business. It shows reliability and dedication, which are essential for long-term success and sustainable growth in the digital marketing field.
Outlines
🚀 Launching a Digital Marketing Business
The speaker emphasizes the importance of taking action to achieve success in building a digital marketing business and leveraging one's personal brand. They stress that success comes to those who implement ideas rather than being complacent after learning. The speaker outlines six modules for building a business: defining a niche and unique value proposition, crafting a personal brand, monetizing the brand, creating content, generating sales, and scaling the business. The first step is to identify one's market and align it with personal interests and skills to create a business that one is passionate about.
🎯 Crafting Your Personal Brand
The speaker discusses the importance of consistency in building a personal brand online. They suggest using social media platforms to connect with the audience and share valuable content. The speaker shares their personal experience, mainly using Instagram and YouTube, and plans to move to TikTok. They highlight the significance of showing one's face to build trust and authenticity. The speaker also talks about monetizing the brand through digital products and services, and the strategy of providing high-quality digital products or services to create a combination that appeals to the audience.
💼 Monetizing Your Brand with Digital Products
The speaker provides insights on monetizing a personal brand through digital products and services. They suggest developing high-quality digital products like eBooks, online courses, or downloadable resources and offering service packages for consulting, coaching, or personalized support. The speaker stresses the importance of providing free value and then upselling the audience to digital services. They also share examples of their own digital products and how they leverage these to build trust and sell their services.
📈 Growing Your Audience and Monetizing Content
The speaker talks about creating content around the offer and how to display it on different platforms. They discuss the importance of understanding each platform's workings and building content accordingly. The speaker also touches on the idea of being faceless, semi-faceless, or showing one's face when building a brand online. They provide examples of how to convey offers through content, direct offer captions, and descriptions, and the importance of including a call to action to generate sales.
💬 Engaging and Converting Leads into Sales
The speaker focuses on the importance of humanizing oneself to convert leads into sales. They suggest responding quickly to inquiries, using voice memos, video recordings, or calls, and setting up automation for responses. The speaker also emphasizes the need for consistency and continuous improvement in content and engagement to scale the business. They advise on seeking feedback, learning from failures, and improving products and services to build a successful personal brand and digital marketing business.
🌟 Scaling Your Business and Achieving Long-Term Success
The speaker concludes by stressing the importance of consistency and continuous learning in scaling a business and achieving long-term success. They advise investing in oneself by learning from the best and taking action. The speaker dispels the myth of overnight success and encourages a long-term perspective, emphasizing that building a personal brand and a digital marketing business is a scalable and lifelong endeavor.
Mindmap
Keywords
💡Digital Marketing Business
💡Personal Brand
💡Actionable Steps
💡Niche
💡Unique Value Proposition
💡Monetization
💡Content Creation
💡Engagement
💡Scalability
💡Consistency
Highlights
Success in digital marketing requires taking action and implementing strategies discussed.
To build a digital marketing business, one must invest in oneself and improve habits and routines.
Defining your niche and unique value proposition is the first step in building a personal brand.
Align your market interest with your skills and passions to maintain motivation and authenticity.
Crafting a personal brand involves consistency in online presence, messaging, and value proposition.
Utilize social media platforms to connect with your audience and share valuable content.
Showing your face in your content builds trust and is recommended for personal branding.
Create digital products or services that align with your personal brand and interests.
Offer a combination of digital products and services to cater to different audience needs.
Provide free value through content and upsell digital services to generate income.
Choose the right social media platform that fits your content style and target audience.
Create content around your offer without being overly sales-focused to build trust.
Humanize your brand by engaging directly with your audience through voice memos, videos, or calls.
Set up automation for responses and include a call to action in your content to guide your audience.
Scaling your business is achieved through consistent growth in audience engagement and following.
Invest in yourself by learning from others and taking action to improve your skills and business.
Consistency and continuous improvement are key to long-term success in digital marketing.
Transcripts
in this video I'm going to be going
through a complete guide on building a
digital marketing business and
leveraging your own personal brand
before I get into this I need to mention
the people that attain success the
people that reach their goals are the
ones that take action if you want to see
Real Results you're going to have to
implement the stuff I am saying and you
can't be complacent and feel
accomplished after watching this video
If you're looking to build your own
digital marketing business you need to
take this stuff and put it into action
you need to invest in yourself you can't
do the same thing every day and expect
different results in order to attain
those results you are looking for you
need to do something different you need
to improve yourself improve your habits
improve your routine improve the
decisions you are making in regards to
what goals you want to achieve there are
six modules I'm going to be going
through in this video first is defining
your Niche and unique value proposition
second is crafting your personal brand
or personal identity online monetizing
your personal brand with digital
products or services creating content
around that offer around that digital
product or service you are looking to
create generating sales from your offer
and scaling that personal business and
sustaining that levels of success
building something more longterm being
able to leverage that personal platform
and scale that defining your Niche and
unique value proposition so the strategy
identify the specific Market you want to
Target advice with this is just finding
out what you want to do you want to
align that market with what you're
currently interested in or or have
skills in you want to take a look at
yourself take a little bit of a step
back and realize what you like what
you're currently skillful in and how you
can turn that to an online offer you
don't want to waste your time following
a trend doing something you're not
currently interested in because you're
going to lose motivation and it's not
something you're genuinely going to want
to do you need to create a business you
love you need to create a personal brand
and in order to make that personal it
has to be something involving you
involving what you like then once you
figure that out once you figure out who
you are this isn't something you're
going to figure out like this don't get
me wrong you're going to figure out who
you are the more work you do and later
on but once you figure out who you are
and what value you want to create
throughout your personal brand and
digital marketing business you need to
determine what makes you different from
others in your field how are you going
to provide different or unique value
compared to all your competitors you
need to look at the competition look at
the value they provide and you need to
find a way to improve that you need to
find out how to provide real value from
your current interests or skills and
then you need to clearly articulate your
unique value proposition that addresses
your audience needs and problems so this
comes with providing real value you need
to find out what you want to do and you
need to find out how to provide real
value if you love going to the gym or
self-improvement and you love having
this physique dieting eating well that
is who you are and that is something you
can create a personal brand and create a
digital marketing business around not by
doing some traveling guide teaching
people how to make money if you don't
know how to make money that's not an
interest to finance if this stuff isn't
an interest to you don't do it simple as
that if you're a girl looking to start
your own business and this is not me
being sexist if you want to do go along
the lines of beauty or if you did want
to be like a PT as well you're
interested in self-improvement and
creating a really good physique you can
create a digital marketing business
placing your Knowledge and Skills and
turn that online create an online
digital marketing business and provide
digital products or services the trick
is to just align with your interest
don't waste your time doing something
you don't want to do that is why 80% of
businesses fail that's why I failed five
online businesses because I simply did
not want to do it it wasn't something I
wanted to do and I was unfortunately
following Trends crafting your personal
brand identity so you know what you want
to do and now it comes to crafting that
personal brand and building that online
with your value you provide or your
offer with the content you want to
preach as little as your colors the way
you post your images reals or content as
a whole you want to be consistent they
want to see your value and consistently
see that they don't want you to be doing
one thing this time and then completely
change your brain around another time
you need to be consistent with what you
do that invokes trust they want to be
able to see your face more see your
brand more they're seeing a bunch of
other stuff they're not going to be able
to put a face to that brand and how do
you want to convey your message and
value your personal brand dictates how
your viewers will generate an opinion or
engage with you this is your business
that brand is your business building a
personal brand creating real value
online is how you're going to make your
money so how do you want to be conveyed
how do you want people to build an
opinion on you the content you preach
the value you provide the way you create
your personal brand and how it appeals
is how people are going to judge you or
engage with you you need to utilize
social media platforms to connect with
your audience and share valuable content
so what platforms do you want to be on I
myself I'm mainly on Instagram and
YouTube I'm going to be moving to Tik
Tok as well you want to stick to a more
long form content based and then a short
form content based that's why I'm doing
Instagram and YouTube where I'm
providing real value through these
YouTube videos I'm creating long form
content providing real value and on my
Instagram is where I make my sales and
where I have my real offer and you want
to create trusting content and actually
speak to your audience I'm going to get
into this about creating faceless semi
faceless or showing your face definitely
recommend showing your face cuz you're
creating trusting content one of the
biggest skills to have and I don't know
if this is a skill but one of the best
things to have with starting an online
business more specifically a personal
brand is the comfort of showing your
face you have no idea how much money you
can make strictly by Having the courage
to show your face online if I was to do
this faceless you would not be taking
this video serious you would not be able
to put a face face to this business
model I'm telling you and this the
knowledge I'm trying to preach there
won't be a face to it so you're not
going to there's no trust being built
how are you going to trust what I'm
saying is true if you can't even see my
face and it is one of the hardest things
to do I still struggle with that I still
struggle with showing my face but so
valuable for example on Instagram I'll
show you my brand in a second and I'll
show you my YouTube brand but you need
to just show who you are you need to be
true to yourself don't follow Trends you
just need to be yourself cuz you are the
personal brand you can't follow Trends
and be someone you are not cuz people
are going to find the truth so my advice
regardless of how uncomfortable you are
is just be yourself online if building a
personal Brin is something you really
want to do creating a digital marketing
business around your current interest or
skills you need to be yourself and show
that throughout your platforms this is
my personal brand on Instagram and it's
still growing this is me being myself
this is my personal brand my offer and
my interest is helping action takers
generate an income online teaching
people how to turn their interest and
skills and leverage that through a
personal brand and selling digital
products building a digital marketing
business and that is my call to action
which I'll get to as well but this is me
I've reals throughout this this is who I
am I am myself don't get me wrong
YouTube is a lot easier to be yourself
CU it's long form content you know a lot
of stuff on Instagram is short form so
you're only showing people short amount
of time showing them who you really are
but a platform like YouTube I can sit
here and talk to you for 30 minutes and
build and invoke more trust that's why I
focus more on YouTube rather than
Instagram I am going to be shifting into
like more Tik Tok type videos or I'm
talking to a camera and short form
content which I'll be posting on
Instagram as well but there are many
ways to go about building content online
and invoking Trust upon your audience
monetizing your brand with digital
products and services strategies
developing and offering high quality
digital products such as eBooks online
courses or downloadable resources as a
whole such as like online guides
templates I'm going to be showing you a
template in a second which is a digital
marketing guide which I provide for free
and I'll have that in the description
below it is a Mr Master resell rights
product or PL plr product you basically
get to if this is something you're
interested in you could customize this
product yourself and resell it to as you
please you can leverage the product I'm
giving you and sell that and start your
own digital marketing business and you
want to create service packages for
Consulting coaching or personalized
support and the trick is to create a
combination of digital products and
services so let's say you did have I'm
going to stick with like these two
niches really finance and then
self-improvement or gym related stuff
more specifically gym related stuff
because you can provide coaching or
Consulting and help people through like
programs and personalized support that
is a service that is a digital service
you're providing and you want that to be
upsell through your digital products you
can charge whatever you like you could
charge anything from $50 or anything
anything from like $5 to $200 on a
digital product a guide an ebook a m
product like I'm giving you for free and
with your service packages they're more
higher ticket they could be anything
obviously you can charge lower as well
but you could charge anywhere from 500
to 5,000 depending on how valuable your
offer is and how much really you have
built your personal brand it is a lot
harder for me to sell you something
worth 5 to 10 grand if there is really
no proof in the pudding I haven't built
a highs scaled personal brand and
showing you those Real Results where I
can't teach it so I'm offering more
lower ticket items at the moment because
that is something I'm knowledgeable in
and where I can provide real value
something that I'm worth that price
rather than selling higher ticket items
and just struggling as a whole but yeah
you want to create service packages for
Consulting coaching or personal support
with whatever interest or skills you are
you want to find a way to monetize that
through those services and products as
you want to create a combination but
along these lines more specifically with
your digital products you want to create
as much free value and upsell your
audience with those Digital Services
free value isn't just shown through your
products free value can be shown through
creating content YouTube long form
content is providing free value I am
giving you a complete basically guide or
even course on how to build a digital
marketing business or personal brand and
people would charge 500 to anywhere to
$5,000 for this information I'm shorting
this into 30 minutes but I can put this
into a 10hour course and charge you for
it but the trick is providing as much
free value and then upselling your
audience I am going to upsell you after
this video I offer mentoring a finance
so people are going to watch this video
and if you deem me to be valuable giving
you real information and you think and
you've built enough trust with me and
you think that I'm actually providing
real value and that I can help you
you're more likely to purchase from me
you see the trick in providing real
value that is free and then finding a
way to upsell but you don't want to be
forcing sales down people's throat you
don't want to create content shitty
content and then upselling them with
expensive products because you're not
providing real value you need to to
provide value throughout your platforms
and then you need to figure out what
platform will the product and service be
on so I think for starting a personal
brand I think Instagram is one of the
main Brands if you're confident and
comfortable enough pushing more long
form content I definitely recommend
going to YouTube as well YouTube is how
you really provide that free long-term
value and obviously there are other
platforms like Tik Tok as well Instagram
X you could build like a more blog type
of Feld with platforms like X or Twitter
but you need to figure out what platform
you'll be on like I said I recommend
Instagram Tik Tok and YouTube those
three is something that I aim to be on I
aim to move to Tik Tok as well but
Instagram is definitely the main one for
building a personal brand and selling or
monetizing your audience this is an
example of a digital product it is so
easy to create a digital product through
a platform like canva because you're
able to create as much value into like a
into a guide or ebook and sell that
online by creating like a template which
is a MRI product or even making that a
PDF file and just selling it strictly as
an ebook this is the product I have in
the description below this is something
that you can customize yourself this is
something I have made money on I provide
a complete digital wealth guide I used
to charge $100 for this I've turned to
make it free because I want to create as
much free value as possible like I keep
mentioning but this is the guide I have
and I
provide as you can see I'm providing as
much value as I possibly can trying to
squeeze as much information into a guide
as I can I definitely recommend giving
us more value throughout your content
and speaking cuz it's easy to get your
message across but this is definitely
another way to do it I help people
create that personal brand and start
creating their own digital marketing
business this is a product that you
could download in the link below as well
and something that you can leverage
create it yourself change it simply by
putting this into your name or
completely changing it as a whole by
creating a whole different guide just
using this as a template but this is an
example of a digital product you can
provide and you can charge for this as
well but I definitely recommend trying
to give as much free value as possible
this is my store here this is what I
have on my
Instagram and this is where I provide my
one-on-one mentoring and a part of that
is a course I provide but the thing I
charge for is a one-on-one mentorship
with myself teaching people how to build
a digital marketing business and
leveraging a personal brand online and
as additional to that with that onetime
fee it comes with a course as well a
complete course I definitely would not
recommend selling a course that you
don't seem valuable something that you
haven't gone through yourself the beauty
with digital marketing and leveraging a
personal platform personal brand is that
a lot of products online are resellable
this course this is really how I learned
everything digital marketing wise and
building a personal brand I was able and
fortunate enough to be able to resell
for 100% profits so there are thousands
of people that have purchased this
course and have sold all you have to do
is sell one to be 100% profit and have a
complete Roi and they're able to sell
tens to hundreds to if not thousands of
this course and leverage someone else's
course something that they have spent
months on creating creating as much
value and you were able to sell that as
your own I definitely don't recommend
doing just strictly this selling other
people's stuff find a way to customize
that within your own personal brand like
I sell one-on-one mentorship with this I
am not strictly just selling someone
else's course and saying that it is my
own I'm offering a mentorship and as a
bonus you get access to this digital
wealth Academy which you get to resell
for yourself so you get to buy this
program once mentorship where I'll give
you full complete guidance for six weeks
and then you get a course as well like I
mentioned this isn't me upselling you
now I'm just showing you an example of a
service I provide and how I upsell that
by providing real value and selling
products so here it is the digital
wealth gu this is a for free if you
don't want to obviously click on my link
below you can find it in my stand store
as well I also have a coaching call
where I provide a private coaching
session obviously for free as well and
it's just helping people find that this
is something they really want to do I
help people identify if creating a
digital marketing business or personal
brand is for them but you want to just
build as much trust and actually
understand the person you are talking to
which I'll get into in a second and
these other Guides of s I sell as well
and I have sold but like I mentioned you
just want to create as much free value I
keep mentioning that but it is so
important creating content around your
offer so how do you want to display your
offer I just showed you an example of
how I do that through Instagram another
example is me now speaking to you on
YouTube in the description I have links
to my personal platform and my social
Brands and my digital Market business
what you can purchase from me so how do
you want to convey your offer you can do
this on Tik Tok as well but you need to
understand how each platform works and
need to find your current skills and
boundaries and build content around that
for example YouTube is more long form
content where I'm speaking to you
providing value Instagram you don't need
to show your face but you can show your
face through speaking um if you look
through my Instagram you'll see examples
of how I build content on Instagram but
short form content I definitely
recommend that's something I'm going to
be switching to soon if you see my
YouTube shorts I provide my value online
as well throughout these videos and I'm
provided that in short form content
where I'm spitting value to my phone and
need to figure out if you want to
showing face semi faceless or a faceless
page I definitely recommend if you want
to reach your goals sooner than later
you want to show your face like I
mentioned before it is one of the best
skills to have is the confidence to show
your face but there are ways to make
money online as well by going semi
faceless which is really how I do my
Instagram page or faceless as a whole
which is a lot harder but I'll show an
example of a faceless page this is an
example of a faceless page a bit
different to what I'm preaching but this
is a brand online I wouldn't necessarily
say this is a personal brand because
they're not showing their face however
this is a faceless brand online where
they are selling digital products and
services and leveraging that through
their content they build and this is
more focused on motivational content and
inspiring others discipline mindset and
motivation but this is an example of a
successful brand creating value
throughout their motivational content
and providing like a free newsletter
where I'm sure they'll be spitting value
every single week and this is an example
of how they sell and how they really
monetize their audiences through this
link but there are many ways to do this
I definitely recommend building
something more personal because there
are many more benefits rather than going
faceless which I'll will get into as
well conveying your offer throughout
your content direct offer captions
descriptions so there are many ways to
show your offer throughout the content
you preach and you want to play around
that with yourself you don't want to
just create a video or create content
strictly just you preaching what you
offer and how you're going to provide
that offer you need to sort of build up
your audience and build up your content
and you just want to create real value
and then learn to upsell you can create
small videos where you do just describe
what you offer then pin that to your
Instagram page so then when people find
your stuff they can just see what you're
offer pretty quickly but I wouldn't
strictly just always post about what you
offer and how you could help them but
you can do this by let's say me
providing value now teaching you how to
do something I could be giving you
Financial advice or giving you
motivation or helping you build
discipline and then in the captions or
description of those post you could
include a call to action and sell them
your services or products but I don't
always recommend to convey your offer
throughout every video some videos can
be you talking about something not
necessarily irrelevant you want to
follow and you want to hit the same
Niche all the time you don't want to
just force a sale down there through
you're not building trust you're not
actually building a real engagement and
a real follower this is an example of a
video
so want to make money online learn a
high income skill read the caption to
learn how this is an example of putting
offer in the face this is how you could
do it as all through Instagram but
throughout the caption I'm providing
real value I'm telling them how to sort
of start their own journey and then I
have a call to action come read below
and I'll send you a free guide that
covers everything you need to know to
master this highing from skill this is
another example this is pretty not
necessarily IR relevant to my to what
I'm talking about it still Falls around
creating like value online and building
a personal brand and creating an online
business but it's a bit different to
increase engagement and then in the
caption I'm having a call to action and
telling them about my offer and the
value I provide and this can be done
through obviously YouTube videos as well
by creating as much value talking about
a passionable topic something you're
interested in and then upselling them
towards the end or in your description
or caption up selling them your products
or Services building your content as
well this can be done through paid ads
and boosting boosting is more Instagram
related um paid advertisement is not
needed I definitely recommend going
through the organic grout just creating
value online and just strictly just
posting it constantly posting it and
being consistent CU you're going to
eventually grow if you're actually
providing value you want to make sure
your content you're building is f lined
you want to make sure you're creating
honest real value throughout your
content and it isn't just rubbish edited
low quality because that is how you're
going to engage with more audience and
you're going to increase your following
and build up your personal brand but if
you are struggling I myself I'm
currently shadowban on Instagram
unfortunately um I used to be a faceless
page a little off topic but I used to be
a faceless page and I deleted over 200
videos so they have currently
shadowbanned me so I've had to boost my
page with paid ads strictly to
unshadowban my page so that is like a
method to unshadow band if that is
something you're facing but I wouldn't
boost unless you've gone months without
engagement but if you're going months to
that engagement that sort of means your
content isn't as high quality as you
seem and you sort of just need to
realize that and just seek to improve
you need to realize you're not doing as
great as you sort of would have hoped
and you need to be consistent and
continuously improveed take a step back
have someone else someone like myself
someone more knowledgeable or someone
doing currently better than you and you
want to learn from them get them to go
through your page and give you a
complete audit reach out to people find
out ways to improve if you have a friend
that is doing the same thing as you
learn off each other and build off each
other but obviously an option is through
paid ads and boosting and a call to
action always include a call to action
whether it's throughout your content or
whether it's in the description of the
video you want to include a call to
action because if that post gets a that
content gets a lot of Engagement where
are you directing them to you could
waste a million viewed video and if you
had a call to action you could make
about 100 to even a thousand sales
depending on what you're offering
obviously but you just need to not be
able to miss that opportunity you always
want to include a call to action
generating sales this all starts from
your brand and your content this depicts
how they view your page in order to get
sales in order to get sales from your
leads and whatnot they need to think you
are providing real value and way to show
that is through your personal brand you
can't just have an unprofessional page
and create shitty content you need to
invoke trust upon your audience through
your brand and your content a way to do
this is humanizing yourself humanizing
yourself through just speaking to the
camera but once you were through your C
to actions and through your content
let's say you did gain a lead and
someone did DM you looking for support a
way to humanize yourself is through
voice memos video recording or even
calling them this is how you're going to
make your sales isn't just by messaging
them hours after they've reached out you
can also set up a automation with your
call to action so I have one through
many chat I definitely recommend if you
are building a personal brand on
Instagram and you want to create content
I definitely recommend signing up with
many chat it's
simply if they comment or DM me I have a
reply in a d DM where I give them the
free guide I'm giving you in the
description and then once a free bonus
here I provide them a video training of
me giving as much value as possible
where I upsell them you want to have all
these systems set in place this is how
you're going to increase those levels of
sales and actually be able to close your
audience you want to be able to reply
like that you don't want to leave them
days without replying anything more than
6 hours is pretty unprofessional and
you're probably going to lose engagement
you want to immediately respond so when
they reach out have that automation set
in place but if you're just starting out
and you're struggling to get leads as
well just just when they reply try to be
as quick as possible send voice memos um
aim to call them if you're confident
enough and you're knowledgeable enough
on what you're talking about create
videos of if they have questions and
inquiries create videos of you showing
them how to solve that problem and this
is done by giving real value and helping
out leads with questions and inquiries
if they reach out to you with a problem
you don't just want to upsell them and
say yeah buy my buy my you
just want to answer the question and
humanize yourself build trust upon them
find out what their problem is and find
the way way to help them identify that
your solution will solve their problem
that is how you provide the value
creating your offer is simply providing
a solution to a problem that is how you
deal with DMS and people reaching out
for your services you need to find their
pain and you want to build on that pain
and help them understand how your
solution your offer will solve their
pain and these are all examples of sales
tactics I did High ticket sales for
months and I was doing DM setting um
call setting so I have the confidence to
speak in the DMS call them I have a
schedu link in my in my stand store
meaning I'm going to be on a zoom call
with people helping them understand this
is the right fit for them but you need
to have the confidence to do all this
you're going to struggle to do this
through our Faceook page so I recommend
building a personal brand and showing
your face or semi- faceless and Having
the courage to call and speak to people
through the phone or face to face over
Zoom one of the best advice I could give
is just humanizing yourself don't come
across as a sales guy come across as you
genuinely trying to help people cuz
that's what you want to do if you're
coming here just looking to make a quick
bag you're not going to achieve success
this this is long-term stuff this is
building a personal brand so why ruin
that why ruin how people are going to
think of you and I think about your
brand and what you offer scaling your
business and sustaining your success the
beauty about a personal brand is that
the more engagement and more followers
you build basically means how much you
are going to scout your business the
more followers means more sales the more
engagement means more sales the more
value you provide the more sales you
will make so over time let's say this
let's say like a 3mon period you are
constantly posting constantly increasing
your engagement and your audience and
your value obviously increases as well
that is how you scale your business that
is how you're going to go from 2,000 to
10K months to 20K months and so forth is
just by increasing your personal brand
everyone you know not everyone you know
obviously but all these influences you
know making money online are done this
by scaling a personal brand
there is a reason why everyone is going
through their platforms and posting
content I'd say 80% of business owners
are turned to their business online
strictly because it is scalable a
physical business if I I myself wanted
to create my own landscaping business
majority of my life how am I going to
scale that other than turning that
landscaping business online and becoming
like an agency where I hire out
landscapers but it's a lot harder and
you want to be able to leverage a
personal brand and provide value online
because you scale that by is increasing
your audience and increasing your
engagement by improving your content and
providing as much value as possible and
the beauty about a personal brand is
regardless of how much money you make
you are building a personal brand that
will lead to all forms of success let's
say you go months without making a
single dollar you are still building a
personal brand you are still building a
valuable online business and let's say
you did want to change career paths you
have built an audience where you can
sell whatever you want that's why the
importance of actually creating a real
person personal brand and continuously
providing value where they want to
engage with you and they want to
continuously see what you want to
provide you can change and do whatever
you want by building a personal brand
and creating a digital marketing
business upon that and selling what you
want to sell so regardless of how much
you make this isn't this isn't something
where you're going to have success
overnight you definitely can but you you
just need to be consistent it is
scalable and regardless of how much you
make you are still building a business
you're still building something that you
can leverage for the rest of your life
life and final remarks and advice one of
the things I just mentioned and one of
the biggest and best advice I could give
is just being consistent and
continuously seeking to improve and
learn you want to learn from the best or
reach out to people invest in yourself
and take action you are not going to
take action in something you are not
putting your personal money into I spent
Years Learning through YouTube don't get
me wrong YouTube is definitely right I'm
giving you YouTube advice right now but
you want to invest in yourself put a bit
of money into something you want to
learn cuz you're more likely to learn
and take action if I was to give you
strictly just free value the people
coming into the mentoring where I can
actually work with them oneon-one other
ones generating more results and
actually taking action cuz they're
investing their hard-earned money and
this isn't me saying purches my all
I'm simply stating that if you want to
learn a skill learn a high income skill
learn from someone better than you this
doesn't need to be me just learn from
someone better than you do this to
YouTube and find ways to invest your
money and take action taking action is
the key and don't expect any business
you ever want to create does not have
overnight success please ask any
successful businessman how quickly they
earn that levels of success and none of
them are going to say overnight is all
rubbish anyone that says success
is earned overnight is rubbish this is
all longterm faster you realize that the
more comfortable you be with building an
online business and the more successful
you be at achieving your desired goals
if that is creating an online business
this takes time be consistent
continuously look look to learn and seek
Improvement this can be done through
like people going through your stuff you
failing and learning when you fail when
you create a bad post sit back and
realize why that was bad if you've
created an offer or a product that
someone didn't like ask them how you
can't improve that why is that not good
enough why can't you charge $5,000 why
are you only charging 20 continuously
look to improve your stuff everything
from your personal brand to your
business improve your content improve
everything and you'll be able to scale a
business
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