THE RISE OF THE "TIKTOK FIT"

Summary

The video sponsored by Squarespace humorously explores the 'TikTok fit,' a trendy fashion style characterized by oversized hoodies, wide pants, and meta sneakers. The narrator discusses the cultural significance of this fit, comparing it to past fashion trends like the 'swag era' and 'fog era' fits. They emphasize the current fit's uniqueness due to its less brand-specific nature, encouraging individuality and personal style. The video also humorously touches on the idea of 'fit checks' and ends with a quick guide on how to create a TikTok fit, using Squarespace's website templates as a metaphor for personalizing one's style.

Takeaways

• 😀 The video discusses the 'TikTok fit', a style that has become prevalent on social media, characterized by a mix of baggy tops, wide bottoms, sneakers, tote bags, fitted hats, and AirPods Max.
• 🔍 The creator observes a pattern in his social media algorithm where similar styles keep appearing, leading to a sense of repetition and uniformity in fashion trends.
• 👕 The video highlights the cultural significance of the 'TikTok fit', comparing it to past fashion trends like the 'swag era fit' and the 'fog era fits', suggesting a cyclical nature in fashion.
• 🤔 The video encourages viewers to personalize the 'TikTok fit' by selecting different pieces that fit their individual style, rather than just following a trend blindly.
• 👟 The 'TikTok fit' is seen as a more open-ended style that allows for personal expression and creativity, as opposed to previous trends that were more brand-specific.
• 👍 The video praises the current generation for their thoughtful approach to fashion, noting that they dress more intentionally and with more knowledge of fashion history than previous generations.
• 📈 The video suggests that the 'TikTok fit' encourages a deeper engagement with fashion, as it requires individuals to source and mix different pieces to create their look.
• 🛍️ The video promotes Squarespace as a tool for creating personalized websites, drawing a parallel between the customization of the 'TikTok fit' and the customization of a website using Squarespace's templates.
• 🎥 The video uses humor and self-reflection to discuss the 'TikTok fit', with the creator playfully engaging with the trend and poking fun at his own participation in it.
• 💤 The video humorously ends with a reference to the creator's love for naps, suggesting that the 'TikTok fit' could be comfortable enough for lounging or sleeping.

Q & A

What is the main theme of the video script?

The main theme of the video script is the exploration of the 'Tik Tok fit,' a trend in fashion where individuals adopt a similar style characterized by certain clothing items and accessories, and the cultural significance of this trend.

What does the term 'Tik Tok fit' refer to in the script?

The term 'Tik Tok fit' refers to a specific style of clothing and accessories that has become popular on the social media platform TikTok, characterized by a baggier, relaxed silhouette with items like roomy tops, wide bottoms, meta sneakers, tote bags, fitted hats, and AirPods Max.

Why does the speaker find the 'Tik Tok fit' interesting?

The speaker finds the 'Tik Tok fit' interesting because it represents a trend that, while seemingly repetitive, encourages individuality within a shared aesthetic. It also reflects a broader cultural phenomenon that has appeared in different forms throughout history.

How does the speaker describe the evolution of fashion trends?

The speaker describes the evolution of fashion trends by comparing the 'Tik Tok fit' to past trends such as the 'swag era fit' and the 'fog era fits,' noting that each era had its own distinct style and cultural impact.

What is the cultural significance of the 'Tik Tok fit' according to the speaker?

According to the speaker, the cultural significance of the 'Tik Tok fit' lies in its ability to encourage personal expression within a shared style template, which can lead to a deeper exploration of personal taste and a more thoughtful approach to fashion.

What is the speaker's opinion on the current state of fashion among young people?

The speaker believes that young people today dress better than ever before, with more thought and premeditation going into their outfits. They appreciate the evolution of fashion as a hobby and interest for the younger generation.

How does the speaker suggest one can create their own 'Tik Tok fit'?

The speaker suggests starting with wide or big pants as a foundation, then adding shoes like Tims or Geo baskets, and layering with an oversized hoodie or similar top. The key is to pick a template and make it personal.

What role does the 'fluid engine' play in the video script?

The 'fluid engine' is mentioned as a feature of Squarespace's website builder, which allows users to easily create and customize websites by dragging and dropping elements on a grid.

Why does the speaker mention Squarespace in the video script?

The speaker mentions Squarespace because the video is sponsored by them. They draw a parallel between the ease of using Squarespace templates to create a website and the process of creating a 'Tik Tok fit' by using a template and personalizing it.

What is the promotional offer provided by Squarespace in the video script?

The promotional offer provided by Squarespace in the video script is a 10% discount on the first order and a free trial of the website builder for those who sign up at squarespace.com using the code 'frugal aesthetic'.

Outlines

00:00

🎥 The TikTok Fit Phenomenon

The script discusses the TikTok fit, a trend where individuals adopt a similar style seen frequently on the platform. The narrator humorously describes their experience with this trend, noting how it feels like seeing the same person multiple times due to the uniformity of the style. The TikTok fit is characterized by baggy, relaxed clothing, including oversized tops, wide-bottom pants, meta sneakers, tote bags, fitted hats, and AirPods Max. The narrator points out that while there's nothing inherently wrong with the style, it's interesting to observe how it's become so prevalent and how it reflects a cultural moment.

05:01

👕 Evolution of Fashion Trends

This paragraph delves into the historical context of fashion trends, drawing parallels between the current TikTok fit and past styles like the 'swag era' and 'fog era' fits. The narrator emphasizes that the TikTok fit represents a shift towards individuality within a trend, as it doesn't strictly adhere to brand pairings but encourages personal expression through different piece selections. The paragraph also touches on the cultural significance of fashion, suggesting that the TikTok fit is a modern expression of a timeless desire for self-expression and community belonging.

10:02

🛍️ Building a Personal Style with TikTok Fit

The final paragraph provides practical advice on how to create a TikTok fit, suggesting starting with pants and building an outfit around them. It also humorously reflects on the ease of building a website with Squarespace's templates compared to the complexity of fashion. The narrator shares their personal experience with a young fashion enthusiast who appreciates high-end fashion, highlighting a shift in how younger generations engage with fashion. The paragraph concludes with a sponsored message for Squarespace, emphasizing the ease of creating a website and the parallels between choosing a website template and curating a personal style.

Keywords

💡TikTok fit

The term 'TikTok fit' refers to a specific style of clothing and fashion that has become popular on the social media platform TikTok. It is characterized by a relaxed silhouette, often including baggy pants, oversized tops, and meta sneakers. In the video, the creator discusses the prevalence of this style in his social media feed and how it represents a cultural trend. The 'TikTok fit' is used as a focal point to explore broader themes of fashion and individuality.

💡Algorithm

An algorithm, in the context of the video, refers to the set of rules that social media platforms like Instagram and TikTok use to determine the content that users see on their feeds. The video mentions how the creator's algorithm shows him a 'pocket' of the 'TikTok fit' repeatedly, indicating the influence of algorithms in shaping trends and user experiences.

💡Cultural significance

Cultural significance in the video pertains to the impact and meaning that certain fashion trends have within a society or culture. The creator discusses the 'TikTok fit' as having cultural significance, suggesting that it is more than just a passing trend and instead represents a broader shift in how young people engage with fashion and express their identity.

💡Silhouette

Silhouette in fashion refers to the overall shape and outline of a garment or an outfit when viewed from a distance. The video mentions the 'baggier relaxed silhouette' as a key component of the 'TikTok fit,' highlighting how the shape of clothing can define a style and influence fashion trends.

💡Meta fit

The 'meta fit' in the video is used to describe a self-aware or ironic approach to fashion, where individuals knowingly adopt trends that are popular or have been satirized. It is mentioned as a predecessor to the 'TikTok fit,' suggesting an evolution in how fashion trends are both created and critiqued.

💡Brand pairings

Brand pairings refer to the practice of matching items from different brands to create a cohesive outfit. The video discusses how past fashion trends often emphasized specific brand pairings, whereas the 'TikTok fit' encourages a more eclectic approach, allowing for a wider range of personal expression.

💡E-commerce

E-commerce, as mentioned in the video, involves conducting commercial transactions online. The creator touches on the challenges of setting up e-commerce websites and how platforms like Squarespace simplify the process. This is relevant as it connects to the broader theme of how technology influences fashion and its dissemination.

💡Template

A template in the video is used metaphorically to describe a basic format or pattern that can be customized to create something unique. The 'TikTok fit' is described as a template that individuals can adapt to express their personal style, emphasizing the importance of creativity and individuality in fashion.

💡Quantum entanglement

Quantum entanglement is a concept from quantum physics where particles become interconnected and the state of one instantly influences the state of another, regardless of distance. In the video, it is humorously used to describe the seemingly ubiquitous nature of the 'TikTok fit' across different individuals and platforms, suggesting a cultural 'entanglement' of fashion trends.

💡Sponsor

In the context of the video, a sponsor refers to a company that financially supports the creation of the content. Squarespace is mentioned as the sponsor, and the video discusses how their website templates can be customized, drawing a parallel to how individuals can customize the 'TikTok fit' to suit their personal style.

Highlights

The TikTok fit is a style that has become prevalent on social media, characterized by a specific set of clothing items and accessories.

The video discusses the cultural significance of fashion trends and how they evolve over time.

The presenter humorously compares the TikTok fit to waking up and hitting one's head against the headboard, suggesting it's a sudden and frequent occurrence.

The video points out the repetitive nature of seeing the same style of fit on multiple individuals, highlighting the uniformity in fashion choices.

The TikTok fit is described as a combination of baggy tops, wide-bottom pants, meta sneakers, tote bags, fitted hats, and AirPods Max.

The video emphasizes that there's nothing wrong with the TikTok fit and that it can be a good starting point for personal style.

The presenter reflects on how people sometimes forget to include their own personality in their fashion choices, leading to a lack of individuality.

The video provides a historical perspective on fashion trends, comparing the TikTok fit to past 'fits' like the swag era and the fog era.

The presenter argues that the current TikTok fit encourages more individuality and creativity in fashion choices compared to past trends.

The video suggests that the TikTok fit is a cultural crowning of the meta fit, understated but significant in its impact.

The presenter shares a personal anecdote about a young person's deep knowledge of fashion, indicating a growing interest in fashion among the younger generation.

The video offers advice on how to create one's own version of the TikTok fit, emphasizing the importance of personalization.

The presenter humorously suggests starting with pants when creating a TikTok fit and then building the outfit around them.

The video concludes with a sponsored segment for Squarespace, comparing the ease of building a website with their templates to the process of creating a TikTok fit.

The presenter ends with a self-reflective moment, realizing they are already wearing a version of the TikTok fit, highlighting the style's pervasiveness.

Transcripts

this video is sponsored by Squarespace

in life there's this constant battle

between wanting to stand out and wanting

to fit in you can have both but it's

hard to pick one lane so the Tik Tok fit

right I did a bit on this in my last

video and I thought it was just going to

be some funny little but then I started

digging into it I'm like wow there's

actually a lot here let's just touch up

briefly on what is Tik Tok fit so the

reason I call it this is because

sometimes when I'm scrolling I just get

into this pocket of my algorithm where

it's like all I see is this kind of fit

for some reason out of nowhere like when

I first get on Instagram and it's fresh

like first thing in the morning you know

first thing in the morning get on that

that's the first thing I do I get on

that sh right at is like waking up and

then banging the back of your head

against the headboard but anyway it

starts off hot couple rare pulls you

know the usual it's just some good

bro so good you know you have night

tears and you wake up Instagram reals

and but then eventually I start

scrolling and hit the fashion part of my

algorithm and then it's just this type

of fit over and over not that it's a bad

thing but it is just an observation this

happens every time it's just like I'm

scrolling and I'm like I feel like I've

seen this person five times in the past

30 minutes and then the trippy part is I

realized that wow that's actually five

different guys like these are

individuals who have experienced their

own full lives may be separate from one

another they probably don't even know

each other their own world scored by

their own unique

[Music]

experiences yeah I like to start my

morning off by just ripping it through

Instagram until I experience Saunder at

2:35 p.m. because let's be honest I am

not waking up at which there's

all of these Souls right here you know

Quantum entangled through SAS and tote

bags it's you know if you really think

about it it's actually kind of beautiful

but this pallet right here it's really

playing around that baggier relaxed

silhouette foxy roomy tops long wide

bottoms meta sneaker tote bag fitted hat

airpods Max

bro it is an undefeated combo also

there's nothing inherently wrong with

any of these choices fundamentally these

pieces actually look pretty good

together nothing bound to a specific

brand and I feel like within this

there's a lot of room to possibly

include yourself but see the thing is

Right sometimes

[Music]

people forget to include themselves like

how is this post different from the one

that I saw six swipes ago like what is

the point of a fit check if we've

already checked that fit we've already

checked that fit like but I get it like

you know you got something here that

makes you feel good makes you look good

and you want to show it off right but at

the same time I have a lot of things

that make me feel good that I don't show

off on the internet like you don't see

me doing nap checks I love naps I think

I have great naps but see again like

what but what would be the point of

posting a nap

check the purpose of this

video it's for you to fall asleep by the

end of

[Music]

it so

close sleep

bro we're not going to start doing nap

checks anyways the actual piece

breakdown of a fit is one thing but

again you know do your thing it

doesn't bother me I've had wor on my

algorithm dude I have such bad stuff on

there like this is not even that bad I

just want to talk about the cultural

significance of the Tik Tok fit because

you might not have known but this has

graced the Earth many times before some

of you might have forgotten so I'm here

to remind you cultural significance

title card uh look at this title

card I made okay so you know how I said

the spirit of this fit has appeared in

our lives in different forms at

different times well you might not

remember

but you have loved before maybe this

might jog your memory huh just the idea

of the meta fit just these past meta

fits Achilles once said I would

recognize you in another lifetime

entirely in different bodies in

different times and I would love you in

all of this until the very last star of

the sky burn out into

Oblivion isn't that fuing beautiful bro

I also just found out that he did not

say that but my first love right

the swag era fit oh my God a lot of you

guys watching might not even remember

this fit some of you guys were probably

kids when this was the meta fit I'm

showing my ank status right now

which is insane I also found out that

there's an Olympic skater that was born

in

2012 who the is born in 2012 I

thought they stopped but this changed my

life Man without this fit you guys would

not be quality watch time into this

video right now but the second coming of

this fit right the fog era fits kind of

more people will definitely be familiar

with this but I feel like this era was

the first time people were actually

looking into silhouette and styling and

now skipping a bunch of there was a

whole bunch of bull after that but we're

just going to skip to now this current

state of the meta fit this Tick Tock fit

version I feel like it's cultural

crowning as The Meta fit has been

completely understated and I am here to

give it its flowers because I feel like

there are some good qualities that come

with this fit format first of all let's

compare the piece breakdown of this

current state of the Tik Tok fit

compared to the Past ones so for the

past ones I feel like there was a

massive emphasis on brand pairings like

fog stuff went with fog stuff obviously

viously H&M would be a diffusion and

even for this weird minimal era that we

were having I feel like Unico and cause

like you can buy your entire Wardrobe

from these things but now for this

current state of the meta fit I feel

like there's a whole lot of just go

figure it out energy like these three

fits right here they have the same look

and Vibe but consist of completely

different piece selections as opposed to

back then when you could get away with

copying an entire look from just one

brand alone and the reason I feel like

this is healthy for the Community is

because it kind of forces you to analyze

something and then to go and Source

these things on your own whether it be

grailed vintage or actually going and

finding different brands that you like

you're inadvertently forced to go

explore the that you actually like as

opposed to just being forced to conform

to a brand uniform and these little

exercises right developing a taste for

things that you actually like learning

how to Source those set pieces and then

figuring out how they all work in your

wardrobe I mean those are fundamentals

that everyone should learn at some point

and somehow as much as we're talking

about this Tik Tok fit it kind of forces

you to do all of that kids today have

never dressed themselves better I'll

stand on that because I feel like

nowadays there's more thought and

premeditation than ever I had the

craziest interaction with this kid that

recognized me on the street the other

day and I was outside and I ran into

this kid and he was maybe in high school

or something if that that and the

conversation got to a point where he was

like I would love to see John gallano

return to Dior because I loved his work

his archive there is crazy like first of

all when I was your

age I was trying to dress like tigga why

are you looking through John gano's

archive from Dior I mean regardless I

feel like that was cool and it's cool to

see how fashion has evolved as a hobby

and an interest for the younger

generation and I got to give props to

that kid who just knew his shout out to

that guy loitering outside of the Second

Street in SoHo you're a nerd all

right guys I just took another nap

here's the F juice how to Tik Tok fit

all right Christian shut the up and

just tell me how to make the fit n bro

trust me when I wear this it'll be so

it'll be different though because like I

want to make it look different though I

want to anyways it's really actually

really easy okay so we're just

going to speaked run this this is actual

actual good advice I'm going to talk as

fast as I can and be as precise as I can

I feel like it's really easy to build

this type of fit if you start with

styling your pants first usually big or

wide bottoms work best as a foundation

as you can see from this spread right

here look at all of them are wearing big

pants just pick your favorite one and

figure it out all right I'm

going to make one too I just realized

that it might be kind of fun so I'm

going to pick these Jorts I don't know

what I'm actually picking cuz I'm

filming in front of a green screen and I

don't know what I'm actually wearing and

for for shoes I would probably throw

Tims on here just to really go full F

Tik Tok but if I'm unable to Source Tims

I'm probably going to wear some Geo

baskets or some and I'm probably

knowing me I'm probably going to layer

tank top or some sh with the Jorts

because it'll just be good contrast with

an oversized hoodie or whatever man I

am so predictable I actually I'm

the one predicting myself so fitted hat

tote bag airpods Max bam I don't have a

pair of airpods Max and then boom

algorithm sign of the cross right there

baby don't don't look at my f

and be like wow Christian this is

actually one of your hardest fits you've

never looked better because am I being

ironic or or is this actually good

because I like I said there's nothing

necessarily bad about this fit am I

around but am I around

and you like it though see obviously the

template Works guys and then I can

really go anywhere from here just pick a

good template and then make it your own

that's really all it is and that's why I

always talk about sponsor of this video

squares space because look at these

templates man look at all these

templates that you can go in and make

your own now it's really the best place

to make a website for anything because

they have this website building system

called fluid engine where it literally

puts your website on a grid so you can

Drag and Drop graphic and Technical

assets to your liking it's really that

easy I how much more can you ask for if

only fashion was this easy but with the

I mean with this Tik Tok fit stuff it

kind of is and as an e-commerce guy

myself I always think e-commerce is the

biggest headache when it comes to

building a website because how are you

supposed to figure that out but now with

all of squarespace's integrated

e-commerce tools whatever you're using

it's really easy to plug in play right

now on a website where you can go try it

out for free at squarespace.com rugal

aesthetic where you will get 10% off

your first order and a free trial of the

website builder it is that easy baby

squarespace.com Frugal aesthetic we love

templates we love templates look at all

these templats These are the clothes

that I was probably going to sleep in or

just lounge around in and I realized

lowkey I'm kind of wearing the Tik Tok

fit right

now see you know what I mean like I

didn't even realize bro doesn't

look doesn't look bad though I don't

look bad bro who cares