Produk Awal Perusahaan Terkenal dan Mengapa Mereka Berubah

Summary

The video script narrates the evolution of various companies, illustrating how they adapted to market demands and transformed their products. From Levi Strauss's durable jeans for gold miners to Djarum's shift from selling matches to cigarettes, the script emphasizes the importance of change. It also highlights the story of Nyonya Meneer's herbal medicine, which became popular but eventually faced bankruptcy due to internal conflicts. The script encourages viewers to embrace change and innovation, as exemplified by companies like Honda, which discontinued the Jazz model in Indonesia due to market preferences, underscoring the necessity to adapt or risk obsolescence.

Takeaways

• 😀 Companies must adapt and evolve their products to meet changing consumer demands and market trends.
• 🏭 Many well-known companies started with different products or industries, such as Nintendo with playing cards and Lamborghini with tractors.
• 👖 Levi Strauss's story illustrates how identifying a need and creating a product to meet it can lead to success, even in a competitive market like the Gold Rush era.
• 🔥 Adaptability can be a key to survival and growth, as seen in the transformation of companies from their original products to what they are known for today.
• 🚬 Djarum's pivot from selling matches to cigarettes after a factory fire demonstrates the importance of risk management and market opportunity.
• 🌿 Traditional products can be reinvented to meet modern preferences, as shown by SidoMuncul's transformation of herbal medicine into a popular and practical form.
• 📉 Even successful products can face challenges and need to be reevaluated, as seen with Honda Jazz's decision to stop marketing in Indonesia due to changing consumer tastes.
• 🚀 Embracing change and being willing to try new ventures can lead to unexpected success, as Djarum expanded into various industries beyond tobacco.
• 📚 The story of Nyonya Meneer's bankruptcy despite a popular product highlights the importance of continuous innovation and adaptation to stay competitive.
• 🛍️ Consumer perception can be significantly influenced by branding and marketing, as SidoMuncul's slogan and packaging changed how people viewed herbal medicine.
• 🛑 Change is inevitable, and as Heraclitus said, the only constant is change itself, which applies to both products and businesses in their evolution.

Q & A

What is the main theme of the video script?

The main theme of the video script is the importance of change and adaptation in business, using various company examples to illustrate how transformation can lead to success or failure.

What is the significance of the quote from Heraclitus in the script?

The quote from Heraclitus emphasizes the inevitability of change, suggesting that the only constant in life is change itself, which is a central message in the script's discussion about business evolution.

What was Levi Strauss' initial business when he arrived in California during the Gold Rush?

Levi Strauss initially started a business selling goods needed by gold miners, such as pots, blankets, and clothing.

Why did Levi Strauss create a new design of pants for the miners?

Levi Strauss created a new design of pants for the miners because they complained about their current pants being easily damaged and worn out during work.

What was the original product of Djarum before it became known for its cigarettes?

The original product of Djarum was 'mercon', a type of clove-cigarette called 'kreteks'.

Why did the founder of Djarum switch from selling 'mercon' to cigarettes?

The founder of Djarum switched from selling 'mercon' to cigarettes due to the high risks associated with 'mercon', including a factory fire, and the observation of the success of cigarette merchants.

What is the story behind the rise of Sido Muncul as a herbal medicine brand?

Sido Muncul became popular by changing the perception of herbal medicine from being troublesome and bitter to a convenient and practical product, with a catchy slogan 'Orang Pintar Minum Tolak Angin', meaning 'Smart people drink Tolak Angin'.

What led to the bankruptcy of Nyonya Meneer, despite being a similar herbal medicine brand as Sido Muncul?

Nyonya Meneer went bankrupt due to internal conflicts, despite initially having a good start and being known for its effective herbal medicine.

Why did Honda Indonesia decide to stop marketing the Honda Jazz in 2021?

Honda Indonesia decided to stop marketing the Honda Jazz in 2021 because they believed the new model was too different from the previous sporty design, which was highly popular among consumers.

What lesson can businesses learn from the story of Honda Jazz' discontinuation in Indonesia?

Businesses can learn that change is not always welcomed by consumers, and it is important to consider market preferences and the potential impact on the brand's image when making decisions about product changes.

What is the script's advice on dealing with change in business?

The script advises businesses not to fear change, to see it as an opportunity for growth, and to learn from failures rather than avoiding change for the sake of feeling safe.

Outlines

00:00

🔧 Evolution of Brands and Products

This paragraph discusses the evolution of various well-known brands and their products. It starts with the idea that products are constantly being improved in appearance and functionality to meet consumer needs. The script mentions that even though companies may start with one product, they often diversify and adapt to market demands. Examples include Nintendo, which began with playing cards and is now famous for video games, and companies like Lamborghini, Sony, Samsung, Honda, Toyota, and Suzuki, which started in various industries but have all transformed their products over time. The paragraph emphasizes the importance of change as a constant, referencing the Greek philosopher Heraclitus, and encourages businesses to be aware of the need to adapt.

05:01

🚀 Success Stories of Adaptability

The second paragraph focuses on the success stories of companies that adapted to change. It begins with the story of Levi Strauss, who, instead of joining the gold rush, started a business selling goods to miners and eventually created a durable pair of jeans that became very popular. The paragraph then moves on to the story of Djarum, a cigarette company in Indonesia that started as a clove cigarette business and adapted after a factory fire to become a major player in the industry. The narrative also touches on the importance of taking risks and trying new ventures, as seen in the success of Sido Muncul, a traditional medicine company that reinvented itself after bankruptcy. The summary highlights the transformative journeys of these companies and the courage to innovate and adapt to new opportunities.

10:03

🚗 The Risks and Rewards of Change

This paragraph explores the risks and potential rewards associated with change, using the example of Honda Jazz in Indonesia. It explains how Honda decided to discontinue marketing the Jazz in 2021 due to a change in design that did not align with the preferences of the Indonesian market. The narrative contrasts this with the success of other companies and products that have embraced change and adapted to consumer tastes. The paragraph concludes with a reflection on the inevitability of change, as stated by Heraclitus, and the importance of not being complacent but rather embracing the opportunity to innovate and differentiate, even if it may not always be immediately accepted by the market.

🌟 Embracing Change for Growth

The final paragraph wraps up the video script by emphasizing the importance of embracing change. It acknowledges that not all changes will be accepted by everyone, but it encourages the viewer not to fear change and to see it as an opportunity for growth. The speaker shares personal experiences of creating content that may not always resonate with everyone but sees the value in taking risks and learning from the process. The paragraph concludes with a motivational message to try, learn, and adapt, rather than staying stagnant and risking being left behind by competitors and market trends.

Keywords

💡Innovation

Innovation refers to the process of introducing new methods, ideas, or products. In the video's context, it is the driving force behind companies evolving their products to meet consumer demands and stay competitive. For example, the script mentions how companies like Sony, which initially made rice cookers, transitioned to cameras and mobile phones, showcasing the essence of innovation in business evolution.

💡Adaptation

Adaptation is the ability to adjust to new conditions or changes. The video emphasizes the importance of businesses adapting to market demands and consumer preferences, as seen in the transformation of companies like Honda, Toyota, and Suzuki from making looms to engines, reflecting the necessity of adaptation for survival and growth.

💡Herakleitos

Herakleitos is an ancient Greek philosopher known for his doctrine of change, being the only constant. The script cites him to underscore the inevitability of change in business and life, illustrating the philosophical underpinning of the video's theme that nothing remains static except for change itself.

💡Levi Strauss

Levi Strauss is a historical figure and the founder of a company known for its denim jeans. The video uses Levi Strauss's story to exemplify how innovation and adaptation can lead to success. Instead of joining the gold rush, he capitalized on the miners' needs, creating durable jeans that became iconic, demonstrating the power of identifying market gaps.

💡Djarum

Djarum is an Indonesian cigarette brand that the video mentions as an example of business transformation. The company's founders transitioned from selling matches to cigarettes due to a fire incident, illustrating the concept of adaptation to unforeseen circumstances and the opportunity for growth that change can bring.

💡Risk Management

Risk management involves the identification, evaluation, and prioritization of risks followed by coordinated efforts to minimize, monitor, and control the probability or impact of unfortunate events. The video script refers to the Djarum founders' shift from a risky match business to the less hazardous cigarette industry, highlighting the importance of risk management in business decisions.

💡Brand Image

Brand image is the perception of a brand in the minds of the public. The video discusses how companies like Honda and Yamaha periodically refresh their product lines to maintain a positive brand image and meet market demands for novelty, as seen in the case of Honda discontinuing the Jazz model despite its popularity.

💡Market Demand

Market demand refers to the quantity of a product or service that consumers are willing and able to purchase at a given price. The video script highlights how businesses must adapt to shifting market demands, as evidenced by the various companies changing their product offerings from their original goods to those that better align with consumer preferences.

💡Consumer Preferences

Consumer preferences are the choices and tastes of consumers that guide their purchasing decisions. The video emphasizes the importance of aligning with consumer preferences for business success, as seen in the example of Levi Strauss creating jeans that were preferred by gold miners for their durability and comfort.

💡Business Evolution

Business evolution is the process by which a company changes and grows over time. The video's narrative is centered around the theme of business evolution, showcasing how companies like Lamborghini, Sony, and others have transformed from their original products to new ones, reflecting the need for continuous evolution to stay relevant.

💡Competition

Competition refers to the rivalry among businesses striving to achieve a larger market share. The script implies that the fear of being outpaced by competitors is a catalyst for change and innovation, as companies must constantly adapt to stay ahead, such as Honda's decision to discontinue the Jazz model to avoid becoming obsolete.

Highlights

Products are continuously evolving to improve appearance and functionality, which leads to better user experience.

Many companies initially produce different products than what they are known for today, showing the importance of adaptation and innovation.

Herakleitos, a Greek philosopher, noted that change is the only constant, emphasizing the necessity of transformation for all entities.

Levi Strauss's story illustrates the success that can come from identifying a need and creating a product to fill that gap, rather than following the crowd.

The Djarum company's transition from selling matches to cigarettes demonstrates the ability to pivot based on market opportunities and personal experiences.

Sido Muncul's transformation of traditional jamu into a modern, practical product highlights the power of innovation in meeting consumer demands.

Nyonya Meneer's bankruptcy despite a good product underlines the importance of continuous adaptation and marketing in business.

Honda's decision to discontinue the Jazz in Indonesia due to a change in consumer preferences shows that even successful products must evolve.

The video discusses the importance of not being afraid to change and the potential benefits of embracing transformation.

The narrative emphasizes that change is not always immediately accepted, but it is necessary to avoid being left behind by competitors.

Businesses must be willing to take risks and try new ventures, as demonstrated by the success stories of Levi Strauss and Djarum.

The video mentions that even companies known for specific products, like Lamborghini with tractors and Sony with cameras, have diverse origins.

The story of Honda, Toyota, and Suzuki starting with looms before moving to automobiles illustrates the potential for industry crossover.

The video suggests that even if a change is not well-received, it can still be a valuable learning experience.

The channel's evolution from its initial state to the current one reflects the idea of embracing change for growth.

The video concludes by encouraging viewers to like, share, and look forward to future content, emphasizing the value of ongoing engagement.

Transcripts

Hai kalau teman-teman Perhatikan semua

produk itu berproses iPhone itu dulu

begini sekarang begini Vespa dulu begini

sekarang begini perusahaan pembuat mobil

lampu HP TV semuanya berproses membuat

produk yang makin baik secara tampilan

dan yang makin memudahkan orang ketika

menggunakannya tidak ada yang tidak

berproses kecuali produknya itu akan

ditinggalkan oleh penggunanya bahkan

sebagai informasi banyak perusahaan yang

mengganti produk di masa awal ya jualan

siap kita tahu adalah produsen produk

elektronik terkenal bikin AC TV mesin

cuci kulkas tapi teman-teman tahu enggak

produk pertama mereka itu gesper sabuk

itulah teman-teman ya ada hubungannya

bersama produk yang mereka jual sekarang

Nintendo kita kenal sebagai pembuat

mesin game yang bagus tapi dulu di

awalnya berdiri produk yang ia jual itu

adalah kartu permainan disebutnya

hanafuda atau kartu Bunga kayak kartu

begitu Lamborghini dulu jualan traktor

Sony sebelum berkembang yang sekarang

sorot kamera HP psdu Lu pernah bikin

reskuker Samsung dulunya jualan mie

Honda Toyota Suzuki jualan mesin tenun

semuanya pada akhirnya bertransformasi

produk mereka berubah menyesuaikan

selera dan permintaan pasar herakleitos

seorang filsuf Yunani yang terkenal

mengatakan tidak ada yang tidak berubah

kecuali perubahan itu sendiri

lalu Mengapa perusahaan besar atau kecil

bahkan kita apapun profesi dan

pekerjaannya itu mesti sadar untuk

berubah

yang pertama aku akan menceritakan kisah

Levis ya Jadi pada tahun 1848 demam emas

melanda California Amerika fenomena ini

dimulai ketika James dapat you Marcel

menemukan bongkahan emas di American

River saat membangun tempat

penggergajian kayu untuk Jones aktor

seorang ahli pertanian Sejak saat itu

kabar sang ditemukannya sumber emas

menyebar orang-orang pun berdatangan

dari berbagai penjuru untuk berburu emas

Nah gimana tidak coba Orang itu bisa

datang dan mengambil emas begitu aja

Mereka menjual emas masih itu dan

kemudian menjadi kaya-raya tentunya

banyak orang yang tertarik kan nah salah

satu dari ratusan ribu orang yang datang

itu Ia bernama levi-strauss ya datang

dari Jerman bersama ibu dan dua adik

perempuannya

kakak-kakaknya itu sudah ada di sana

namun tidak seperti yang lain

levi-strauss tidak ikut menambang emas

dia justru memulai bisnisnya dengan

menjual barang-barang yang dibutuhkan

oleh para penambang seperti panci

selimut dan pakaian tapi karena

penjualannya tuh stagnan Ia pun mencari

peluang lain hingga ia melihat keluhan

para penambang mengenai celana mereka

yang mudah rusak mudah sobek saat

dipakai bekerja Ia pun lalu membuat

desain celana baru untuk para penambang

penambang itu dengan bahan khusus yang

lebih tebal desain celana yang dibuatnya

ternyata sangat disukai pelanggan mereka

mengatakan celana itu sangat nyaman kuat

dan juga amet tidak seperti celana

mereka sebelumnya yang gampang rusak itu

celana buatan levi-strauss Laku keras

dia pun menjadi jutawan Bahkan ia itu

menjadi lebih kaya daripada para

penambang emas di sekelilingnya itu

perusahaan yang didirikannya masih ada

sampai sekarang dan aku yakin

teman-teman pun tahu ya levi-strauss

kisah levi-strauss adalah sebuah contoh

Bagaimana sebuah usaha yang berbeda

tidak ikut-ikutan mencari emas seperti

yang lainnya pun bisa menghasilkan

kekayaan bahkan pada akhirnya bertahan

hingga sekarang

[Musik]

yang kedua jarum mari belajar juga dari

jarum pemilik Djarum saat ini adalah dua

bersaudara Michael Bambang Hartono dan

Robert Budi Hartono tapi dulu ayahnya

yang merintis usaha jarum itu awalnya

jualan Macon ada alasan mengapa Ayah

Hartono bersaudara kemudian mengubah

usahanya dari mercon perokok yang

pertama karena mercon itu beresiko yang

gagah itu memang kemudian partainya itu

terbakar yang kedua karena ia melihat

juragan rokok itu pada waktu itu

orangnya sukses tanahnya luas rumahnya

gede mercon itu memang bagus ya Tapi

setelah pabriknya terbakar sampai

beberapa karyawannya itu meninggal ia

berfikir mending memulai usaha itu yang

lebih minim resiko iapun merubah

usahanya dari jualan mercon yang sangat

dia kuasai pada saat itu ke jualan rokok

yang adalah usaha baru meskipun kemudian

yang membuat besar perusahaan Djarum itu

adalah anak-anaknya meskipun juga pabrik

rokoknya pun akhirnya juga terbakar

kayak fabric merconnya yang dulu tapi

sekarang kita saksikan jarum maju dan

berkembang besar bahkan perkembangannya

itu sangat luar biasa sampai menggurita

ke bisnis lain seperti BCA Polytron

blibli.com jaringan ATM Alto Melati V

bahkan sampai ke kopi coffee no ini yang

rasanya Wow enak jarum bisa berkembang

Salah satunya ke ia berani mencoba usaha

baru berani beda yang ketiga sidomuncul

kadang kita itu bertanya ya padahal

sama-sama jamu kok situ muncul percaya

sedangkan Nyonya Meneer itu malah

bangkrut Bukankah Kalau ngomongin

kebutuhan orang akan obat herbal itu

kayaknya Nggak Ada Matinya ya faktornya

tentu saja banyak tapi salah satunya

karena sidomuncul itu berani berubah ini

adalah produk nyamannya sebelum

dinyatakan bangkrut pada tahun 2017 ada

ini ini ini ini kesanya kuno sementara

sidomuncul salah satu produk paling

fenomenal nya itu kayak merubah persepsi

orang tentang jamu yang repot yang pahit

yang tidak praktis dia bikin ini bahkan

slogannya itu sangat ikonik sekali ya

orang pintar minum Tolak Angin

maksudnya jam sekarang itu sudah berbeda

Jangan mau repot kalian orang pintar

minum jamu yang praktis kebangkrutan

yang akhir-akhir ini sangat disayangkan

ya aku baca di berita sih karena salah

satunya itu gara-gara konflik internal

Padahal di masa awalnya berdiri itu

sangat bagus sekali loh Aku Ceritakan

sedikit ya kisahnya jadinya Meneer atau

Liao Qing new lahir di Sidoarjo Jawa

Timur pada tahun 1895 nah di awal tahun

1900-an Nyonya Meneer memulai meracik

jamu untuk obat suaminya yang sering

mengeluh perutnya sakit karena racikan

jamu Nyonya Meneer berhasil menyembuhkan

penyakit suaminya dia pun terkenal ia

sering diminta meracikan jamu ketika ada

kerabatnya sakit berawal dari niat

menolong sesama itulah Nyonya Meneer

mengubah jamu racikan hanya menjadi

bisnis jamunya laris dan dia mengirim 11

jamunya itu ke rumah para pelanggannya

tentu ada banyak alasannya Mengapa jamur

racikannya itu sangat diminati jamu pada

saat itu banyak yang berkhasiat banyak

yang manjur tapi Nyonya Meneer tuh kayak

jadi yang terpilih alasan kenapa kita

messaging terpilih tentu saja ada banyak

atau salah satunya karena ada fotonya

sederhana tapi dari foto itu jamunya

menjadi berbeda dengan yang lainnya

seakan itu berkomunikasi dengan para

pembeli jamunya bahwa jamuku ini asli

loh ini tuh dari aku ini lho ada fotoku

sesuatu yang dulu tidak dilakukan oleh

pembuat jamu yang lainnya

pelajaran yang bisa diambil dari kasus

Kenapa Nyonya Meneer bangkrut sementara

sidomuncul Jaya padahal sama-sama

jamunya ya karena sudah muncul itu

berani beda sesuatu yang dulu dilakukan

oleh Nyonya Meneer

yang keempat Honda Jazz tapi tidak

selalu Ya perubahan itu disambut positif

ada juga yang berbeda malah memunculkan

kekhawatiran seperti contoh Honda Jazz

salah satu produk andalan Honda ini

sudah ada di Indonesia sejak tahun 2004

dan Sejak saat itu minat masyarakat akan

mobil ini tuh sangat tinggi semua orang

itu kayak suka karena bisanya bagus kan

keren sangat jiwa muda sekali tapi di

tahun 2021 Honda Indonesia memutuskan

untuk tidak lagi memasarkan just karena

alasan beda ini adalah tentu Honda Jazz

terakhir tahun 2021 bentuknya bagus kece

abis lah sangat sporty ini yang sekarang

Honda Indonesia tidak berani memasarkan

produk yang ini meskipun namanya itu

sangat besar menjual Jazz tentunya

mereka memiliki pertimbangan yang kuat

apalagi didukung fakta bahwa penjualan

Honda Jazz sebelumnya itu laris di model

yang sporty lah ini menurut temen-temen

Apakah mobil ini tuh terkesan sporty nya

Nah hanya kemudian Honda Indonesia itu

lebih memilih yang ini sebagai pengganti

udah Jazz ya bisa dimaklumi sih karena

di Indonesia Salah satu faktor penting

orang memutuskan pilih sebuah mobil ya

karena design nya tapi dari kasus ini

kita belajar ya bahwa beda itu tidak

selalu disambut dengan baik tidak selalu

menghadirkan optimisme

cerita ini apa sih yang bisa kita ambil

pelajarannya yaitu bahwa semua produk

itu berkembang menyesuaikan selera

masyarakat produk yang asyik sendiri

atau kepedean dengan produknya tidak mau

menyesuaikan diri tidak berbenah ya

siap-siap aja disalip sama kompetitornya

tapi meskipun begitu berbeda juga tidak

selalu bagus Bunda Indonesia contohnya

lebih memilih jual produk lain ketimbang

memaksakan diri jualan Jazz meskipun

Citra merek Jazz itu sangat baik sekali

dimata masyarakat Indonesia apapun itu

alasannya perubahan itu pasti terjadi

seperti yang sudah aku sampaikan di awal

heraklitus seorang filsuf Yunani yang

terkenal mengatakan tidak ada yang tidak

berubah kecuali perubahan itu sendiri

perubahan tidak selalu langsung diterima

tapi tidak berubah rentan sekali

tersalip oleh kompetitor belum lagi

faktor pasar yang butuh penyegaran

karena itu motor Honda atau Yamaha

kadang mereka memunculkan tipe baru

padahal sebenarnya itu hanya Star

bacakan mesinnya juga masih sama atau

kalaupun beda ya sangat benar sekali ya

karena pasar tuh butuh penyegaran butuh

sesuatu yang berbeda Ya sama lah ya

kayak channelku ini dulu begini lalu

begini ya bersyukur sih ya diterima tapi

Ya tentu saja enggak semuanya pas aku

bikin video yang ini ini ini ini ya Sepi

ada yang nonton pada protes Mas kok jadi

gini sih Ya apapun itu yang penting

jangan takut untuk berubah beda itu

biasa kalau diterima ya bonus kalau

nggak diterima ya anggap aja pelajaran

lebih baik mencoba gagal dan belajar

daripada tidak berubah merasa aman tapi

sangat beresiko ditinggalkan

Hai

baik demikian video yang bisa aku

sampaikan Semoga menghibur dan menambah

pengetahuan kek like jika kalian suka

dan sampai jumpa di videoku Selanjutnya

ya teman-teman terima kasih

[Musik]