Apple desistindo do APPLE TV+ (fracasso vem aí?)

Summary

The video discusses the struggles of Apple TV Plus, despite significant investment in original content. It highlights the service's limited reach compared to competitors like Netflix and Disney Plus. The script points out Apple's focus on high-quality originals without licensing third-party content, which may have hindered its audience growth. It also criticizes Apple TV Plus's elitist approach, lack of availability on Android, and the company's seemingly lackluster commitment to the streaming service. The video concludes that Apple TV Plus is destined for failure unless it adopts a more patient and strategic approach in the entertainment industry.

Takeaways

• 📺 Apple TV Plus is an Apple streaming service offering high-quality original series and movies.
• 🌟 Despite critical acclaim and awards, such as 'CODA' winning the Oscar for Best Picture, Apple TV Plus has not reached the desired audience reach.
• 💰 Apple has invested around 20 billion dollars in movie and series productions since the launch of Apple TV Plus in 2019.
• 📉 Apple TV Plus does not rank among the top 15 most consumed streaming services in the United States as of 2024, with estimates suggesting it attracts only 0.22% of the television audience in the country.
• 🚀 The service has seen significant growth during the pandemic lockdown but has not sustained this momentum in the face of competition from established streaming giants like Disney Plus and Netflix.
• 🎯 Apple's strategy of focusing solely on original content has been a double-edged sword, offering quality but lacking the volume and variety to retain subscribers.
• 📱 Apple TV Plus is criticized for its limited availability, particularly the absence on Android devices, which restricts its potential audience.
• 🏆 The service's perceived elitism and lack of urgency in content release may affect its ability to attract and retain a broad subscriber base.
• 🤔 There is a suggestion that Apple TV Plus does not seem to be a priority for Apple, which could be a strategic oversight in the competitive streaming market.
• 💼 The script implies that Apple's investment in high-profile talent and productions may not align with commercial success in the entertainment industry.
• 🔄 The discussion of 'Ted Lasso' returning for another season indicates Apple's reliance on successful properties, hinting at a strategy shift towards safer bets.

Q & A

What is Apple TV Plus and why is it significant according to the script?

Apple TV Plus is a streaming service by Apple that offers original series and movies. It is significant because, despite Apple's massive investment in original content, it has not gained the reach or popularity that might be expected, leading to a reconsideration of its strategy.

How much has Apple invested in Apple TV Plus since its launch according to the script?

Apple has invested approximately 20 billion dollars in movie and series productions for Apple TV Plus since its launch.

What was the impact of the COVID-19 pandemic on Apple TV Plus and other streaming services?

The COVID-19 pandemic led to a significant boost for all streaming services, including Apple TV Plus, as more people stayed at home and consumed media.

What awards recognition did Apple TV Plus receive for its original content?

Apple TV Plus received recognition at the Oscars, with its film 'CODA' winning the award for Best Picture, marking its first major award.

Which Apple TV Plus series are mentioned in the script as having attracted attention and praise?

The series 'Severance' and 'Ted Lasso' are mentioned as having attracted attention and praise from critics and audiences.

What is the current market position of Apple TV Plus in the United States according to the script?

As of 2024, Apple TV Plus does not rank among the top 15 most consumed streaming services in the United States, with estimates suggesting it attracts only 0.22% of the television audience.

What strategy is Apple considering to make Apple TV Plus financially sustainable according to the script?

Apple is focusing on becoming financially sustainable by avoiding exorbitant expenses and megalomaniac investments, possibly reconsidering its high-budget productions like 'Severance'.

What is the significance of 'Ted Lasso' returning for a new season in the context of Apple's strategy?

'Ted Lasso' returning for a new season is significant as it represents Apple's strategy to invest in content that has proven successful, as a way to recoup investments and appeal to audiences.

Why did the script mention that Apple TV Plus's choice to not license third-party content was a disadvantage?

The script suggests that not licensing third-party content limits the volume and variety of content available on Apple TV Plus, which could affect its ability to attract and retain subscribers who expect a wide range of content.

How does the script describe the availability of Apple TV Plus on different platforms?

The script points out that Apple TV Plus is not available on Android devices, which could limit its reach and accessibility for a significant portion of potential viewers.

What does the script suggest about Apple's investment strategy in original content compared to other streaming services?

The script suggests that while Apple has invested heavily in original content, this strategy may not be as effective as the approach taken by other streaming services like Netflix, which licenses a wide range of content to attract a broader audience.

What is the script's view on the importance of legacy and history in the entertainment industry compared to the tech industry?

The script argues that the entertainment industry values legacy and history more than the tech industry, suggesting that success in entertainment requires a deeper connection with audiences and a slower, more patient approach to building a brand.

What alternative strategy does the script propose for Apple TV Plus to avoid failure in the streaming market?

The script proposes that Apple TV Plus should consider strategic acquisitions and a more patient, long-term approach to building its presence in the entertainment industry, rather than focusing solely on producing high-quality original content.