10 Psychological Strategies To Make More Profits | Umesh Emmadishetty
Summary
TLDRThis video script offers ten psychological strategies for business owners and marketers to boost sales and revenue. It emphasizes the power of reciprocity, scarcity, authority, social proof, commitment and consistency, liking and building relationships, contrast, storytelling, anchoring, and framing to influence consumer choices effectively. The speaker encourages viewers to subscribe for more financial and marketing insights, highlighting the ClickFunnels Two Comma Club X award as a testament to the strategies' success.
Takeaways
- 🧠 Understanding human psychology and persuasion is crucial for business owners, digital marketers, and salespeople to succeed.
- 🎯 The 'Clickfunnels Two Comma Club X Award' is a recognition for generating $10 million in revenue, highlighting the effectiveness of the strategies discussed.
- 📚 The power of reciprocity suggests giving valuable information for free to create a sense of obligation in the audience, which can lead to product purchases.
- 🔒 Scarcity creates demand and motivates people to act quickly, as seen in sales events like Black Friday, thus driving business growth.
- 🌟 Building authority and trust is essential; showcasing credentials, industry recognition, and familiarity can significantly influence customer decisions.
- 🤝 Social proof, such as testimonials and case studies, influences decisions by demonstrating the effectiveness of products or services.
- 🔄 Commitment and consistency involve getting customers to make small commitments first, which can lead to larger commitments without hesitation.
- 💖 Liking and building relationships are powerful strategies as people tend to trust and buy from those they can relate to and have a positive relationship with.
- 🆚 Using contrast in pricing or product offerings can highlight value, making one option more attractive and influencing purchasing decisions.
- 📖 Storytelling is a compelling method to sell, as it allows customers to relate to the seller's or a client's journey and experiences.
- 💬 Anchoring influences perception by setting a reference point for pricing, which can make a product seem more valuable or reasonably priced.
- 📊 Framing shapes choices by focusing on the positive aspects of a product, which can be more persuasive than highlighting negatives.
Q & A
What is the primary skill emphasized for business owners, digital marketers, and salespeople in the script?
-The primary skill emphasized is understanding human psychology and the ability to persuade people, as it is crucial for success even when they have a good product.
What is the 'Clickfunnels Two Comma Club X award' mentioned in the script?
-The 'Clickfunnels Two Comma Club X award' is a recognition given for generating $10 million in revenue, which is presented as a result of the strategies discussed in the script.
What is the significance of the 'power of reciprocity' in the script's context?
-The power of reciprocity is a psychological principle where offering valuable information for free or at a low cost can make people feel obligated to return the favor, potentially by purchasing your product.
How does the script suggest creating demand for a product or service?
-The script suggests creating a sense of scarcity to create demand, which can motivate people to take action quickly, such as during sales events like Black Friday or Cyber Monday.
What role does authority play in the script's marketing strategies?
-Authority helps build trust with the audience. By showcasing credentials, certifications, and becoming a recognizable figure in the industry, one can increase their credibility and influence.
Why is social proof important in influencing decisions according to the script?
-Social proof is important because it influences decisions by showing that others have benefited from the product or service. This includes testimonials, case studies, and work portfolios that validate the effectiveness of the offering.
What is the strategy of commitment and consistency as described in the script?
-Commitment and consistency involve getting people to make small commitments first, such as signing up for a free trial or newsletter, which can lead to larger commitments without hesitation.
How does the script suggest building relationships with customers or audience members?
-The script suggests building relationships by creating a social media presence, becoming an influencer, and establishing communication with customers or audience members to foster trust and positive relationships.
What is the purpose of using contrast in offers as mentioned in the script?
-Using contrast in offers helps highlight the value of a more expensive option by comparing it to a smaller or less valuable offer. This can influence people to choose the higher-value product or service.
How does storytelling play a role in the script's sales strategy?
-Storytelling is used to relate to the audience on a personal level, making the sales pitch more compelling. It involves sharing personal or customer experiences to create an emotional connection and influence decisions.
What is the concept of anchoring as discussed in the script, and how is it used?
-Anchoring is the concept of influencing perception by presenting information in a certain way. For example, revealing a price after discussing a higher value can make the actual price seem more reasonable and attractive.
What is the importance of framing in shaping choices according to the script?
-Framing is important because it shapes the way choices are perceived. Presenting information positively, such as focusing on the benefits rather than the drawbacks, can significantly influence purchasing decisions.
Outlines
📈 The Power of Persuasion and Marketing Strategies
This paragraph introduces the importance of understanding human psychology for business owners, digital marketers, and salespeople. It emphasizes the role of effective strategies in generating revenue, highlighting the 'Clickfunnels Two Comma Club X Award' as a testament to the success of these strategies. The speaker encourages viewers to subscribe to the 'Financial Freedom' YouTube channel for more insights on marketing, sales, and high-income skills. The first strategy discussed is the 'power of reciprocity,' suggesting that providing valuable information for free can lead to customers feeling obligated to return the favor, potentially through purchases.
🚀 Leveraging Scarcity and Building Authority
The second paragraph delves into the strategy of scarcity, which creates a sense of urgency and demand, prompting quick decision-making from customers. Examples such as Black Friday and Cyber Monday are given to illustrate how scarcity can be used effectively in marketing. The paragraph also touches on the importance of building authority and trust through visibility, certifications, and familiarity in the market, which can be achieved by creating content and engaging with industry leaders and influencers.
🤝 Social Proof, Commitment, and Relationship Building
This section discusses the influence of social proof on decision-making, advocating for the display of testimonials and case studies to establish credibility. The concept of commitment and consistency is introduced, suggesting that starting with small commitments can lead to larger ones without hesitation. The paragraph also emphasizes the power of liking and building relationships through social media presence and communication with customers, which can foster trust and positive relationships.
📊 Using Contrast, Storytelling, and Anchoring
The fourth paragraph focuses on the use of contrast in offers to highlight value and influence purchasing decisions. It also explores the power of storytelling as a tool for connecting with customers and selling products, as well as the technique of anchoring to shape perception and influence the decision-making process. The speaker shares personal experiences and customer stories to illustrate the effectiveness of these strategies in marketing.
🛍 Framing Choices and Marketing Strategies
The final paragraph wraps up the discussion by emphasizing the importance of framing choices in a positive light to encourage sales. It provides examples of how to present products in a way that highlights their benefits rather than focusing on negatives. The speaker also promotes their book, 'Coach Funnels in Marketing Frameworks,' as a resource for learning how to launch successful marketing funnels and generate income quickly.
Mindmap
Keywords
💡Persuasion
💡Clickfunnels
💡Reciprocity
💡Scarcity
💡Authority
💡Social Proof
💡Commitment and Consistency
💡Liking
💡Contrast
💡Storytelling
💡Anchoring
💡Framing
Highlights
Understanding human psychology is crucial for business owners, digital marketers, and salespeople to persuade people effectively.
The 'Clickfunnels Two Comma Club X Award' recognizes strategies that have generated $10 million in revenue.
The power of reciprocity involves giving valuable information for free to create a sense of obligation to return the favor, often through product purchases.
Scarcity creates demand and motivates quick decision-making, as seen in sales events like Black Friday.
Building authority and trust with certifications and consistent marketing can increase credibility.
Familiarity on social media builds trust, which is essential for business growth.
Social proof, such as testimonials and case studies, influences decisions and builds confidence in your offerings.
Commitment and consistency strategies involve starting with small commitments before moving to larger ones.
Building relationships and likability is a powerful strategy for trust and sales.
Using contrast in offers can highlight the value of one option over another, influencing purchasing decisions.
Storytelling in marketing helps relate to customers and can be a powerful selling tool.
Anchoring influences perception by presenting prices in a way that seems more favorable.
Framing choices positively, such as emphasizing '95% fat-free' over '5% fat', can drive sales.
The transcript provides 10 strategies for marketers and business owners to increase revenue.
Joining a community and purchasing the book 'Coach Funnels in Marketing Frameworks' can provide further insights on launching successful sales funnels.
Transcripts
one of the most important skill if
you're a business owner digital marketer
sales person is understanding human
psychology and how to persuade people
becausei even though they have good
product even though they have
Goods
soical strategies that will help you to
make a lot of
money because this exact strategies
help I help them to make 100 CR Revenue
okay it's called clickfunnels two comma
Club X award for generating $10
million
okay this will dramatically change your
income and dramatically change how you
work in your business all right without
wasting time let's jump into the session
hi
friends make sure to subscribe to my
YouTube channel Financial Freedom
Financial Independence High income
skills Marketing sales any that will
help you to make a lot of money all
right without wasting time let's first
subscribe and we'll jump into the
subject number one
strategy the power of reciprocity
okay power of reciprocity
it's a principle where you give
something valuable information to your
audience for free or for Less Price okay
so like information or anything that's
how human brain
works like I need to do the favor back
all right
so Freo then people will feel bad that I
need to return the favor and the return
of favor could be buying your product
okay so think about creating a eBook or
some kind of consultation free
consultations that will give lot of
value then we make people to you know
buy okay buy your product in return so
this is a number one psychological
strategy number two strategy is scarcity
create demand okay strategy owners
but you by using the strategy you will
help the person the opposite person to
take the decision very fast
okay Cyber Monday you know Black Friday
deal online
Market Days okay Monday
Tuesday Black
Friday it creates a
demand that scarcity will make them
motivated to take action and they will
go and purchase and they'll go and you
know I got that ticket
Cricket limited scarcity
second even though they have hundreds of
flats that are not occupied they're
ready to sell but they'll say
okay like I can hold it it is a scarcity
okay you helping that opposite person to
take a decision fast that will help you
to grow your business as well all right
number third Authority B builds trust
when people see you
AST
okay it's
because see that
author okay Authority author
Authority I want to you know increase my
credibility so ban and which help lot of
people
certification you need to Showcase you
need to Showcase that and do marketing
that will help you to build trust
okay industry leaders
influencers start creating content the
more people see your face
and
face you become familiar on social media
and a familiarity will build
trust if
like
okay second
thir
so so the more people see your face the
more they will
trust coach they don't do that because
that's a clear marketing strategy which
I like the owner should come in front
and build the trust
okay number four is social proof
influences
decision
exactly and he figured it out and making
a lot of money
and they are making
money it makes social proof
so showc your testimon show your case
study show that
proof Market showcase your work
portfolio whatever you
want that acts as a social proof that
you have
skill G can I show the work don't talk
that will influence the decision
decision number five and is my favorite
commitment and
consistency okay
commitment okay let's say for example
before they py a big product show them
small small products and the more they
take small commitments they will take
the big commitment without any
hesitation from you offer like sign up
free trial newsletter sign
up WhatsApp
community that will small commitment
from your side so that I can help you
more
so like if you're real estate maybe
model small commitment you think about
it I can't talk in this video alone okay
number six liking and building
relationships okay CH powerful strategy
people will like Trust people who they
can
relate okay
so
brand it doesn't matter what kind of
business go and check so many people are
building social media presence they're
becoming influencer and selling shies
trust build relationship build
communication with your customers or
audience okay so
that and you build a positive
relationship with
customers okay next seven strategy using
contrast to high value
okay medium large
[Music]
small let's go to
large so business own
if you want to make money he has to sell
large buckets so
psychological then dis that will take
the that will influence the person to
make a
decision product put some tag okay best
value most popular that will Influence
People okay let me go is popular plan I
want to go and purchase this plan okay
so contast offer if you're giving two
products there should be big contrast
between two offers all right number
eight power of
storying see I'm not holding any secrets
in this video so relat
people can relate to me that's why I do
storytelling in videos while selling
also okay my clients first I'll tell
what is your backstory I'll work on the
back story okay
[Music]
middle of the journey he will become
more
powerful
story basically you have to talk about
your experience or your customer's
experience okay like EXA
is now making lot of money or he's happy
I think you can also achieve that I can
relate this story okay I can relate the
story I also want to do same thing next
nth strategy anchoring to influence
perception
okay who are struggling with business
owners like when you reveal the price
how do you reveal the price
you need to say you need to present in a
different
format I I see you are enthusiastic but
I can talk to my manager or talk to my
something and get hit you at 7,000
rupees okay 10,000 rupes product
7,000 let me not get out of this offer
okay this is comparing the higher value
product
comp like my competitor selling the same
price I'm also selling same price
but because the way he present his
completely different the way you talk is
completely
different understand
human there's a big difference between a
struggling marketer a struggling
business owner
and marketer business own number
10th is framing to shape
choices okay
95% fat
free 5%
fat 95% fat free because it is a
positive
promotion
%
same but how you present how you shape
the choices is more important in the
business okay
95% talking about positive things is
much more than talking about 1% negative
right
so even though your product will help
people they will not buy okay
soly marketing strategies influence
okay okay lady finger definitely people
go and buy organic because it is healthy
and that framing of choices is very very
important all right so man 10 strategies
that will help you to make a lot of
money as a marketer digital marketer or
a business owner all
right I would like to know and
who struggling in the sales or business
this will help them
and value
knowledge delivery methods make sure to
join my community below all right I'll
see in the next video thanks for joining
in all right cont make sure that you
purchase my book called coach funnels in
marketing Frameworks ideas how to launch
your funnel this will help you to make
money
very fast right Amazon make sure that
you go and purchase and read it and make
money
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