7 erros que te fazem perder clientes

Summary

This video script offers essential insights for beauty and aesthetic clinic owners looking to boost their sales. It highlights seven common sales errors, such as the misconception of not knowing how to sell and the failure to understand the ideal customer. The speaker stresses the importance of creating a tailored sales strategy, offering personalized solutions, and maintaining a high standard of customer care. Emphasizing the need for ongoing engagement, the script explains how to convert potential clients into loyal ones and generate consistent revenue through effective sales techniques and post-sale follow-up.

Takeaways

• 😀 Understand your client to build confidence in your sales approach. Tailor your communications to their needs and concerns.
• 😀 Avoid trying to sell to everyone. Focus on a specific target audience to improve the effectiveness of your marketing efforts.
• 😀 Create a strategic sales funnel. Offering entry-level services that lead to more expensive treatments helps build trust and rapport with clients.
• 😀 Don’t assume a client will return just because they've visited a few times. Consistently deliver high-quality service to ensure continued loyalty.
• 😀 Personalize your service offerings. Create targeted treatment packages that address specific client needs, increasing the likelihood of repeat business.
• 😀 Handle objections with confidence. Use scarcity tactics and provide additional incentives to encourage immediate decision-making from potential clients.
• 😀 Implement a solid post-sale strategy. Regularly follow up with clients to maintain engagement and encourage repeat business.
• 😀 Don’t push only the most expensive treatments. Start with more affordable options to build trust before offering higher-value services.
• 😀 Leverage your social media as a 'vitrine' (showcase) to reach potential clients. Tailor your posts and promotions to match the needs and interests of your target audience.
• 😀 Provide an unforgettable client experience. Use sensory marketing techniques like pleasant aromas, personalized touches, and a comfortable environment to enhance client satisfaction.
• 😀 Never underestimate the power of relationship-building. A satisfied client is more likely to refer others, so keep the client journey as engaging as possible.

Q & A

What is the first common sales mistake in aesthetics clinics?

The first mistake is believing that you can't sell. Many professionals struggle with self-confidence in their sales skills, thinking that they are not capable of attracting clients or closing sales.

How can you overcome the belief that you can't sell?

To overcome this, it's crucial to understand your clients. By getting to know them well, you can communicate effectively and confidently offer solutions that address their specific needs, which builds trust and confidence in your sales abilities.

What happens when you try to sell to everyone in your clinic?

When you try to sell to everyone, you end up selling to no one. To succeed, you must define your target audience clearly and tailor your content, services, and promotions to meet their specific needs.

Why is understanding your ideal client so important?

Understanding your ideal client ensures that your marketing and sales strategies are focused, effective, and personalized. It allows you to create content and offers that resonate with the people most likely to buy from you, increasing conversions.

How can you use holidays like Easter to attract clients to your aesthetics clinic?

You can use holidays creatively by offering relevant promotions or campaigns. For example, during Easter, you could launch a 'Páscoa Fit' campaign, offering clients the chance to trade their Easter eggs for a detox treatment, which ties into the theme of rejuvenation and self-care.

What is the problem with relying on discounts to attract clients?

Relying on discounts can undermine the perceived value of your services and attract clients who are only looking for bargains. Instead, maintaining a high standard of service and offering value in other ways, like personalized experiences or added services, is more sustainable.

Why is client loyalty not guaranteed after a few visits?

Client loyalty is not guaranteed simply because a client has visited a few times. Every visit must be an exceptional experience. If the client feels neglected or receives poor service, they will look for alternatives, even if they’ve visited before.

What is the importance of offering smaller services before pushing higher-priced treatments?

Offering smaller services first builds trust and helps clients experience your clinic’s value. Once clients feel comfortable and see positive results from initial treatments, they are more likely to invest in higher-ticket items or services over time.

How should you handle objections from clients who are unsure about purchasing?

You should handle objections by addressing the client’s concerns empathetically and offering solutions. Using scarcity tactics, such as time-limited offers or exclusive bonuses for immediate purchases, can help create urgency and encourage quicker decisions.

What should you do after a client has made a purchase or completed a treatment?

Post-sale follow-up is crucial. You should engage with clients within 24, 48, and 72 hours after their treatment. This can be done through WhatsApp or direct messages, where you check on their progress, ask for feedback, and offer additional services that complement their treatment.