Cara Riset Menemukan Winning Produk Di Marketplace

Iyandri Tiluk Wahyono

4 May 202011:36

Summary

TLDRIn this informative video, Tri Wahyono discusses the essential components for identifying trending and profitable products to sell, particularly for beginners. He highlights the importance of problem-solving, uniqueness, low competition, high profit margins, and trendiness. The video provides examples, such as photochromic sunglasses, and offers practical advice on researching products, utilizing Google Trends, and adapting to market feedback. It encourages continuous product research and testing to find the right product for your store, emphasizing the need for innovation and market responsiveness.

Takeaways

🔍 The video discusses strategies for researching and identifying trending products that have the potential to sell well.
🧩 To find successful products, the presenter suggests considering five components: problem-solving, Wow Factor, uniqueness, high profit margins, and trends.
🕵️‍♂️ Problem-solving products are those that offer clear benefits and provide solutions to common issues faced by consumers.
🌟 The Wow Factor refers to unique products that stand out from competitors and capture the attention of potential buyers.
💰 High profit margin products are essential for ensuring that the business remains profitable even after accounting for costs.
📈 Keeping an eye on trends is crucial, as products that are currently popular may continue to be in demand in the future.
🔍 The presenter uses Google Trends to demonstrate how to research product trends and their potential longevity in the market.
📊 Analyzing Facebook Ads can provide insights into what products are currently popular and how consumers are reacting to them.
🗣️ Feedback and inquiries from customers can be a valuable source of inspiration for identifying products that are in demand.
📈 The video emphasizes the importance of testing the market's response to potential products and adjusting strategies based on this feedback.
📦 For dropshipping businesses, it's advised to consider holding stock of products to better manage inventory and meet customer demands.

Q & A

What are the five key components to consider when researching for a successful product?
-The five key components are: problem-solving ability, a 'Wow' factor, uniqueness with low competition, high profit margin, and alignment with current trends.
Why is it important for a product to solve a problem?
-A product that solves a problem is more likely to attract customers because it provides clear benefits and adds value to their lives.
What is meant by a 'Wow' factor in a product?
-A 'Wow' factor refers to a unique feature or benefit of a product that amazes customers, making it stand out from competitors and increasing its appeal.
Why is it challenging to find a product that meets all six components of a successful product?
-It is challenging because it's rare to find a product that perfectly solves a problem, has a 'Wow' factor, is unique, has low competition, generates high profit, and is trending. Most products will excel in some areas but not all.
How can low competition benefit a product's sales?
-Low competition means fewer sellers are offering the same product, which can make it easier for you to capture market share and achieve higher profits.
Why is it important to consider trends when choosing a product to sell?
-Trends can indicate the potential for future sales growth. Selling a trending product can help ensure continued demand and reduce the risk of the product becoming obsolete.
How can Google Trends be used in product research?
-Google Trends can be used to check the popularity of a product by entering relevant keywords and seeing how the interest in that product has changed over time, which helps in predicting future demand.
What role does customer feedback play in finding a winning product?
-Customer feedback helps identify specific needs and preferences, which can guide you in selecting or refining products to better meet market demand.
Why is it important to test the market before fully committing to a product?
-Testing the market helps determine whether the product will be successful before investing heavily. It allows you to gauge customer response and refine your marketing strategies.
How can you use Facebook Ads to find potential winning products?
-By analyzing the performance of similar products advertised on Facebook, you can gauge market interest and identify products with high potential based on the level of engagement and feedback they receive.

Outlines

00:00

🔍 Finding Best-Selling Products Through Research

The speaker, Tri Wahyono, introduces the topic of product research for identifying popular products to sell. He emphasizes the importance of five components for a successful product: problem-solving ability, a 'Wow Factor' that makes the product unique and appealing, low competition, high profit margins, and being trendy. He uses the example of photochromic glasses that change color in sunlight, highlighting their clear benefits and uniqueness. The speaker also discusses the importance of continuous research and practice to stay ahead of competitors and suggests checking Google Trends for identifying product trends.

05:00

🤔 Challenges and Strategies in Selling Eyeglasses

The speaker discusses the challenges of selling eyeglasses, noting that not everyone wears them and first-time buyers may be hesitant. Despite this, the competition is relatively low, which can lead to high profits. The speaker shares his experience with selling eyeglasses and how he managed to achieve a high profit margin. He also talks about the importance of finding products with a 'Wow Factor' and low competition, and suggests using Facebook Ads for inspiration and to gauge customer reactions to potential products.

10:01

🚀 Maximizing Profits and Adapting to Market Trends

The speaker provides strategies for maximizing profits by selling products with low competition and a high 'Wow Factor'. He explains the importance of testing the market and using advertising to gauge customer responses. The speaker also suggests using Google Trends to identify current and upcoming trends, and emphasizes the need to adapt products to the local market. He advises on the importance of optimizing products for one's own market and trying to maintain a stock of products to better serve customers. The video concludes with a call to action for viewers to subscribe and stay updated with the latest information from the channel.

Mindmap

Keywords

💡Product Research

Product research refers to the process of identifying potential products that can be successful in the market. In the video, it is emphasized as a crucial step for finding trending or high-demand products that can lead to successful sales, especially for beginners who are unsure about what to sell.

💡Problem Solving

Problem solving in the context of product selection refers to choosing products that address a specific need or issue for consumers. The video highlights this as an essential component of a successful product, explaining that products with clear, beneficial uses are more likely to attract customers.

💡Wow Factor

The 'Wow Factor' is a product's ability to impress or astonish customers with its unique features. The video mentions this as one of the critical elements in product selection, using the example of sunglasses that change color in sunlight as a product with a notable 'Wow Factor.'

💡Unique Products

Unique products are those that stand out in the market due to their distinctiveness. The video advises focusing on such products to reduce competition and increase the likelihood of success, citing the example of selling a specific type of sunglasses that not everyone is selling.

💡Low Competition

Low competition refers to markets or niches where fewer sellers are offering the same product. The video suggests targeting such markets to increase the chances of profitability, as demonstrated by the speaker's choice to sell unique sunglasses with less market competition.

💡High Profit Margin

High profit margin means selling products that generate a significant amount of profit relative to their cost. The video emphasizes choosing products that can be sold at a high profit margin, using the example of sunglasses that initially had a high markup, allowing for considerable profit.

💡Trends

Trends refer to the current popularity of products or categories within the market. The video explains the importance of identifying trends through tools like Google Trends to ensure that the chosen products are in demand, giving the example of humidifiers as a product that became trendy.

💡Market Testing

Market testing involves introducing a product to a small segment of the market to gauge its potential success. The video advises conducting market tests to assess customer response before fully committing to a product, ensuring it is indeed a 'winning product.'

💡Facebook Ads

Facebook Ads are paid advertisements on the Facebook platform. The video suggests using Facebook Ads to find inspiration for winning products by analyzing the performance of similar products' ads, indicating customer interest and potential profitability.

💡Customer Feedback

Customer feedback refers to the information provided by customers about their experience with a product. The video highlights the importance of listening to customer feedback to identify new product opportunities and to refine the existing offerings, as seen in the example of identifying demand for specific types of sunglasses.

Highlights

Introduction to finding winning products, including key components such as problem-solving, uniqueness, low competition, high profit, and trend relevance.

Emphasis on the importance of problem-solving products, which must have clear benefits and provide solutions to consumer needs.

The 'Wow Factor' in products that can amaze customers, such as sunglasses that change color in sunlight, adding significant value.

The example of selling unique sunglasses that are not just fashionable but also functional, showing high sales potential.

Discussion on the importance of continuous product research to stay ahead of competitors, especially for products with high sales potential.

Tips on finding products with low competition, which can lead to higher profits, using sunglasses as a case study.

Recommendation to sell high-profit products and avoid those with minimal profit margins to maximize revenue.

How to determine whether a product is trending by using tools like Google Trends, ensuring the product remains relevant in the market.

The significance of testing the market after finding a product to see how it performs and adjusting strategies accordingly.

Utilizing Facebook Ads to find inspiration for new products by analyzing competitor ads and the reactions they receive.

Encouragement to be alert to opportunities around you, such as customer feedback, to identify new product ideas.

The importance of adding new products based on customer demand, even for specific needs like multi-purpose sunglasses.

Advice on checking competitors' products in marketplaces to identify bestsellers and replicate their success.

Final tips on optimizing and promoting researched products, as success in one market may not guarantee success in another.

The suggestion for dropshippers to consider stocking products to gain better control and assurance over product quality.