Why 99% of Faceless Channels fail (YOUTUBER EXPLAINS)

The video explains why 99% of faceless YouTube channels fail and offers advice on how to succeed. The creator, who started in 2017 and has grown over 20 channels, dispels the myth that these channels are a quick way to get rich. Instead, they emphasize the need for hard work and understanding of the YouTube algorithm. Initially, doing everything yourself helps learn the platform and analytics, which is crucial for success. Once monetized and with a good understanding of the platform, outsourcing can be considered, but quality must be maintained to attract viewers and subscribers. The video also highlights the importance of not solely relying on AdSense for income, but also exploring affiliate marketing as a revenue stream. The speaker encourages setting realistic expectations and understanding the platform to avoid being part of the 99% that fail.

Takeaways

• 📈 Start with the right mindset: Faceless YouTube channels require significant effort and time, not a shortcut to quick riches.
• 💰 Realistic expectations: Don’t expect to make thousands right away; it can take months to become profitable.
• 🚀 Growth takes time: Successful channels, like MrBeast’s, take years to build, and monetization requires meeting specific thresholds.
• 🎬 Quality over quantity: Posting a few videos you wouldn’t watch won’t lead to success; focus on quality content.
• 💸 Outsourcing costs: Be prepared to invest in outsourcing if you choose that route; it’s not as cheap as it seems.
• 📚 Learn the platform: Understanding YouTube’s algorithm and analytics is crucial for success, even before outsourcing.
• 🛠️ Start DIY: Doing the work yourself initially helps you grasp the platform and make informed decisions when you do outsource.
• 📉 Don’t rely solely on AdSense: Explore other revenue streams like affiliate marketing to diversify your income.
• 🔗 Affiliate marketing: Promote products or services with affiliate links to earn commissions on sales, a potentially lucrative source of income.
• 📊 Analyze analytics: Use YouTube analytics to understand your audience and what works best for your channel.
• 📈 Gradual outsourcing: Start by outsourcing some parts of video production while retaining control over others to maintain quality and cost-effectiveness.

Q & A

What is the primary reason that the speaker believes most faceless YouTube channels fail?

The primary reason is the misconception that faceless YouTube channels are an easy way to get rich quick online. Many people are misled by the idea that they can simply outsource all aspects of content creation and start making significant income without putting in substantial effort or time.

What is the speaker's experience with faceless YouTube channels?

The speaker started creating faceless YouTube channels in 2017 and has since grown over 20 such channels, some of which have failed, while others have achieved millions of views and generated over $100,000 in revenue.

Why does the speaker suggest that outsourcing everything from the start is not the best approach?

Outsourcing everything from the start can be very costly and does not allow the channel owner to understand the intricacies of the YouTube platform, its algorithm, and analytics, which are crucial for long-term success.

What are the minimum requirements for a YouTube channel to be eligible for monetization?

To be eligible for monetization, a YouTube channel needs to have at least 1,000 subscribers and 4,000 valid public watch hours or 10 million short views.

How does the speaker suggest new channel owners learn about YouTube's algorithm and analytics?

The speaker recommends that new channel owners start by creating videos themselves. This hands-on approach allows them to learn about video ideas, titles, thumbnail design, and editing, which are essential for understanding the platform and growing their channel.

What is the role of high-quality videos in the success of a faceless YouTube channel?

High-quality videos are crucial for attracting and retaining viewers, gaining subscribers, and ultimately generating revenue. If the videos are not engaging or of good quality, the channel is less likely to grow and succeed.

What alternative to AdSense does the speaker mention for monetizing a YouTube channel?

The speaker mentions affiliate marketing as an alternative to AdSense. This involves promoting products or services in videos and earning a commission from sales made through unique affiliate links provided in the video descriptions.

How much does it cost on average to create a video if one outsources all aspects of the video-making process?

If one outsources all aspects of the video-making process, it can cost anywhere from $100 to $150 per video for high-quality content creation.

What is the speaker's advice for those who want to start outsourcing parts of the video-making process?

The speaker advises starting slow and gradually outsourcing different components of the video-making process. For example, one could write the script and make the thumbnails themselves while hiring a video editor and a voiceover artist.

What is the importance of understanding YouTube analytics for a faceless YouTube channel?

Understanding YouTube analytics is crucial because it provides insights into the audience, their preferences, and behaviors. This information can guide content creation and strategy to increase views, subscriber growth, and overall success of the channel.

What is the speaker's final advice for those looking to avoid being part of the 99% of faceless YouTube channels that fail?

The speaker's final advice is to set realistic expectations, understand that success won't come immediately, and learn to make money outside of AdSense. They also recommend starting by creating videos themselves to gain a deep understanding of the platform and then gradually outsourcing or using AI tools to automate the process.

Outlines

00:00

📈 The Reality of Success in Faceless YouTube Channels

The speaker shares their experience in creating faceless YouTube channels since 2017, highlighting the misconception that these channels are an easy path to quick riches. They emphasize the importance of treating the channel like a serious business, either by investing significant time in learning and creating content or by outsourcing to professionals. The summary also addresses the common pitfalls, such as underestimating the effort required, misunderstanding the YouTube algorithm, and the financial investment involved in reaching monetization. The speaker stresses the importance of understanding YouTube analytics to make informed decisions and the gradual process of outsourcing as the channel grows.

05:02

💰 Monetization Strategies Beyond AdSense for Faceless YouTube Channels

This paragraph focuses on the monetization strategies for faceless YouTube channels, particularly the use of affiliate marketing as an alternative to relying solely on AdSense. The speaker explains how affiliate marketing works, providing an example of a tech review channel earning commissions from product sales. They also discuss the importance of setting realistic expectations and the necessity of understanding YouTube's monetization process. The paragraph concludes with a call to action for viewers to subscribe for further insights into starting, growing, and monetizing faceless YouTube channels.

Keywords

Faceless YouTube Channels

Faceless YouTube Channels refer to YouTube channels that do not feature a visible host or personality in the videos. They are entirely content-driven, focusing on the subject matter rather than the presenter. In the video, the creator discusses the common pitfalls and strategies for success with such channels, emphasizing that they require significant effort and understanding of the YouTube platform to be successful.

Get Rich Quick

The term 'get rich quick' is often associated with schemes or methods that promise rapid financial gain with little effort. In the context of the video, it is mentioned to caution against the misconception that starting a faceless YouTube channel is an easy path to quick wealth, which the speaker argues is far from the truth.

Outsourcing

Outsourcing in the video script refers to the practice of hiring external individuals or services to perform certain tasks, such as script writing, voiceover, video editing, and thumbnail design. The speaker explains that while outsourcing can be part of the process, it should not be the sole strategy, especially for those who are just starting out and need to understand the intricacies of YouTube's algorithm and platform.

YouTube Algorithm

The YouTube Algorithm is the system that YouTube uses to recommend videos to its users. It takes into account various factors like watch time, user engagement, and relevance to decide which videos to promote. The video emphasizes the importance of understanding this algorithm for the success of a faceless YouTube channel, as it dictates how content is discovered and viewed.

Monetization

Monetization on YouTube refers to the process of generating income from the platform, typically through AdSense, where advertisers pay for views or clicks on their ads. The video explains that reaching monetization requires meeting certain thresholds, such as 1,000 subscribers and 4,000 watch hours. It also suggests that understanding how to monetize through means other than AdSense, like affiliate marketing, is crucial.

Affiliate Marketing

Affiliate marketing is a performance-based marketing strategy where an individual earns a commission for promoting another company's products or services. In the video, the speaker highlights affiliate marketing as a significant revenue stream for YouTubers, especially for faceless channels, where they can earn commissions by providing unique links to products in their video descriptions.

AdSense

Google AdSense is a program that allows website publishers to earn money from their websites by displaying targeted ads and earning revenue from clicks or impressions. The video mentions AdSense as one of the primary ways that YouTube channels generate income but cautions against relying solely on it for revenue.

Subscribers and Watch Hours

Subscribers and watch hours are two metrics used by YouTube to measure the success and eligibility of a channel for monetization. The video script explains that a channel needs to have at least 1,000 subscribers and 4,000 watch hours to be eligible for monetization, indicating the importance of these metrics in growing a successful YouTube channel.

High-Quality Videos

High-quality videos, as mentioned in the script, are essential for attracting and retaining viewers on YouTube. The speaker advises that investing in high production value is necessary because poor quality can deter viewers, leading to a lack of subscribers, growth, and ultimately, revenue.

AI Tools

AI tools in the context of the video refer to artificial intelligence software that can automate various aspects of video creation, such as scripting, voiceover, and editing. The speaker suggests that AI tools like InVideo AI can be a cost-effective way to produce videos, allowing creators to input prompts and receive a fully edited video, which can then be customized to fit their channel's style.

Profitability

Profitability in the video script refers to the point at which a YouTube channel starts generating more income than the costs associated with producing its content. The speaker shares personal experiences, noting that it took significant time and investment before their channels became profitable, emphasizing the need for patience and a clear understanding of the costs involved in YouTube content creation.

Highlights

99% of faceless YouTube channels fail because people perceive them as a quick way to get rich online.

Outsourcing everything from the start without understanding the platform can lead to failure.

Growing a faceless YouTube channel requires significant effort or investment, just like any other business.

The speaker started creating faceless YouTube channels in 2017 and has grown over 20 channels.

Monetizing on YouTube requires 1,000 subscribers, 4,000 watch hours, or 10 million short views.

Outsourcing video creation can be costly, with an average of $100 to $150 per video.

Creating videos yourself initially helps to understand the YouTube algorithm and analytics.

YouTube analytics are crucial for understanding viewer preferences and improving content.

High-quality videos are essential for viewer retention, subscriber growth, and monetization.

Affiliate marketing can be a lucrative alternative to AdSense for YouTube channels.

Starting with affiliate marketing from the first video can generate income without relying solely on AdSense.

Joining affiliate networks or partnering with product websites can provide commission opportunities.

Setting realistic expectations and understanding that success won't come immediately is key.

The channel aims to provide a series of videos on starting, monetizing, and growing faceless YouTube channels.

The importance of not only relying on AdSense but also exploring other revenue streams like affiliate marketing.

The necessity of understanding the YouTube platform and analytics before outsourcing video creation.

The potential of using AI tools to assist in the video creation process, allowing for customization and cost-effectiveness.