How to Create Converting Video Ads with AI (ChatGPT + InVideo)

This tutorial guides viewers on how to create engaging and converting video ads for their business using AI and the online video maker, InVideo. It begins by directing users to InVideo's platform, emphasizing its user-friendly interface and customizable templates. The video is sponsored by Nvidia, highlighting its affordability and powerful features. The presenter then demonstrates how to utilize Chat GPT to generate a script for a yoga studio ad, targeting pet owners and offering free trials. The script includes detailed scenes, CTA, and text elements. After customizing the script, the presenter shows how to implement it in InVideo's editor, adding logos, changing texts, and replacing stock videos with relevant content. The video concludes with tips on audio selection, resizing for social media, and exporting the final ad. The tutorial encourages interaction and offers additional resources for further learning.

Takeaways

• 📌 Use AI platforms like Chat GPT and video editors like InVideo to create compelling video ads quickly.
• 💡 Sign up for a free account on chat.openai.com to generate a human-like response to your video script prompts.
• 💻 Customize your video ad by answering key questions such as product/service, target audience, and benefits/features.
• 📈 InVideo offers a variety of pricing plans, including a free plan and paid plans with additional features like royalty-free media access.
• 🎥 Choose from over 6,000 video templates in InVideo to start creating your video content.
• 🔍 Apply filters in InVideo to find the right video template for your specific needs, such as aspect ratio and industry.
• 📝 Create a detailed prompt for Chat GPT to generate a more accurate and relevant video ad script.
• 🎉 Use the script to guide the creation of your video ad, including text, images, and scenes.
• 🔄 Customize each element in your video ad, such as text, images, and audio, to fit your brand and message.
• 📚 Access InVideo’s community and YouTube channel for additional learning and support in video creation.
• 📉 If needed, use InVideo’s 24/7 live chat support for assistance with the video editor.
• 📹 Preview your video thoroughly before exporting, and consider resizing for different social media platforms.

Q & A

What is the primary purpose of using AI in creating video ads?

The primary purpose of using AI in creating video ads is to leverage its capabilities to generate human-like responses and scripts that are engaging, compelling, and tailored to the target audience, making the process efficient and the end product more likely to convert viewers.

Which AI chat platform is mentioned in the script for creating video ad scripts?

The AI chat platform mentioned in the script is Chat GPT (Chatbot GPT), which is used to generate a video ad script based on detailed prompts provided by the user.

What are the benefits of using InVideo for creating video ads?

InVideo offers a wide range of customizable video templates, an easy-to-use video editor, access to millions of royalty-free videos and images, and the ability to download videos without watermarks in full HD. It is also affordable and accessible to users of all skill levels.

How does the script suggest incorporating the business's unique selling points into the video ad?

The script suggests using detailed prompts when using Chat GPT to ensure that the unique selling points, such as being an animal-friendly yoga studio, are incorporated into the video ad script. This includes specifying the product or service, the target audience, and the features or benefits offered.

What is the significance of using a pre-made template in InVideo for beginners?

Using a pre-made template in InVideo is beneficial for beginners as it provides a starting point and reduces the learning curve. It allows users to quickly create video content by customizing the template elements according to their needs without starting from scratch.

How does the script guide users to customize their video ad in InVideo?

The script guides users to customize their video ad in InVideo by first uploading their business logo, changing text elements, replacing stock videos with their own or royalty-free alternatives, and adjusting the duration of each scene to fit the narrative. It also suggests previewing each scene and making necessary adjustments for a cohesive final product.

What is the role of the call to action (CTA) in a video ad?

The call to action (CTA) in a video ad serves as the goal of the advertisement, guiding viewers on what action to take next. In the provided script, the CTA is to offer free yoga session trials, which is a clear directive to the audience on how to engage with the business.

How can users ensure their video ad is optimized for different social media platforms?

Users can ensure their video ad is optimized for different social media platforms by using InVideo's 'Auto Resize for Social Media' feature, which allows them to select different dimensions for the video, catering to the specific requirements of platforms like Facebook, YouTube, Instagram, and TikTok.

What kind of content is suggested to be included in the video ad for an animal-friendly yoga studio?

The content suggested for the video ad includes quick cuts of pet owners with their dogs, cats, and other furry friends practicing yoga together, smiling, and laughing. This is meant to highlight the studio's unique selling point of being animal-friendly.

How does the script help in maintaining a consistent tone throughout the video ad?

The script helps in maintaining a consistent tone by specifying that the video ad should be 'fun and exciting' and by providing a detailed prompt that includes the tone and theme, ensuring that the AI-generated script aligns with the desired mood of the advertisement.

What are the steps to replace the stock audio in the video ad with custom audio or voiceover?

To replace the stock audio, users can navigate to the audio block, delete the existing audio, and then navigate to the 'Music' section to search for and select premium stock or royalty-free audio. For a voiceover, users can record their own voiceover using the 'Voice Over' feature or import a pre-recorded voiceover.

Outlines

00:00

🚀 Introduction to Creating Video Ads with AI and InVideo

The video script begins with an introduction to creating compelling video ads for business using AI and InVideo. The speaker expresses excitement about guiding viewers through the process of utilizing the AI chat platform, Chat GPT, along with InVideo, an online video maker. The video is sponsored by Nvidia, which is praised for its powerful and affordable video creation tools. The script encourages viewers to subscribe for updates and tutorials to help their businesses thrive online. It then delves into the process of signing up for InVideo and selecting a video template, emphasizing the platform's ease of use and customization options.

05:03

📝 Crafting a Video Script with Chat GPT

The second paragraph focuses on using Chat GPT to generate a video ad script. The speaker provides a detailed example of how to create a prompt for Chat GPT, including specifying the product or service, target audience, and the desired tone and goal of the ad. The script generated by Chat GPT includes scenes, call-to-action, and text elements. The speaker then demonstrates how to customize the script by adding business-specific details and emphasizes the importance of reviewing and adjusting the script as needed before proceeding to video creation.

10:04

🎬 Customizing Video Elements in InVideo Editor

This paragraph details the process of customizing video elements within the InVideo editor. It covers uploading a business logo, changing text elements, and adjusting the size and placement of various scene components. The speaker also discusses replacing stock videos with custom content, such as recording pet owners practicing yoga with their pets, and emphasizes the importance of previewing each scene to ensure it meets the desired outcome. The paragraph concludes with a mention of InVideo's 24/7 live chat support for any issues encountered during the video creation process.

15:05

🎼 Adding Audio and Finalizing the Video Ad

The final paragraph of the script discusses adding audio to the video ad. It explains how to delete the default audio track and replace it with premium stock or royalty-free music, or even record a custom voiceover. The speaker also mentions the option to add additional text elements or other video components to enhance the ad. The paragraph concludes with instructions on how to export the video in various dimensions for different social media platforms, ensuring the video ad is optimized for each. The speaker reminds viewers to check all scenes for correct element sizing after resizing and thanks the audience for watching the tutorial.

Keywords

💡AI (Artificial Intelligence)

Artificial Intelligence, or AI, refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the context of the video, AI is utilized to generate a script for a video ad, showcasing how AI can assist in creative tasks and enhance business marketing strategies.

💡Chat GPT

Chat GPT is an AI chatbot model developed by OpenAI. It is capable of generating human-like responses to prompts given to it. In the video, Chat GPT is used to create a compelling video ad script for an animal-friendly yoga studio, demonstrating the tool's utility in content creation.

💡InVideo

InVideo is an online video creation platform that allows users to design and produce videos using a variety of tools and a vast media library. It is highlighted in the video as a user-friendly tool that integrates with AI to create video ads efficiently and effectively.

💡Video Ads

Video Ads are a form of advertising where a short video is used to promote products, services, or ideas. They are designed to be engaging and compelling to capture the audience's attention. In the script, the main goal is to create a video ad that offers free yoga session trials to pet owners, leveraging the power of AI to craft the message.

💡Script Generation

Script Generation is the process of creating a script for a video, play, or any form of media. The video demonstrates using AI for script generation, where Chat GPT is given a detailed prompt about the yoga studio and its target audience to produce a video ad script.

💡Video Templates

Video Templates are pre-designed video structures that can be customized to fit specific content needs. In the video, the presenter chooses a template from InVideo to create an ad, which saves time and ensures a professional layout for the video ad.

💡Stock Media

Stock Media refers to ready-made media assets such as images, videos, and music that are licensed for use in various projects. In the context of the video, InVideo provides access to millions of royalty-free stock media options that can be incorporated into video ads.

💡CTA (Call to Action)

A Call to Action (CTA) is a prompt designed to encourage the audience to take a specific action, such as making a purchase or signing up for a trial. In the video script, the CTA is to offer free yoga session trials, which is a key goal of the yoga studio's ad.

💡Royalty-Free

Royalty-Free means that a one-time payment is made to use a particular piece of media, after which no additional fees are owed for its use. This term is important in the video as it discusses the use of royalty-free videos and images from platforms like Shutterstock and iStock within InVideo.

💡Video Editor

A Video Editor is a software application used for editing video footage into a finished product. In the video, the presenter uses InVideo's video editor to customize the template by adding text, changing logos, and replacing stock media with their own content.

💡Social Media Resizing

Social Media Resizing refers to the process of adjusting video dimensions to fit the specific requirements of various social media platforms. The video mentions the feature of auto-resizing for social media within InVideo, allowing creators to optimize their video ads for different platforms like Facebook, Instagram, and YouTube.

Highlights

Using AI chat platform Chat GPT and online video maker InVideo to create engaging video ads.

Chat GPT can generate a human-like response to prompts, aiding in script creation for video ads.

InVideo offers a lifetime business plan and various pricing options, including a free plan with basic stock media limitations.

InVideo provides over 6,000 customizable video templates for quick content creation.

A detailed prompt in Chat GPT results in a more refined video ad script.

The video ad script includes scenes, call to action, text, and scene information for comprehensive guidance.

Customizing the InVideo template involves uploading a business logo and editing text elements.

InVideo's asset library allows users to upload personal media or select from millions of stock options.

The video timeline in InVideo helps place and organize different elements within each scene.

Stock videos or images can be searched and replaced within the InVideo editor.

InVideo offers 24/7 live chat support for users encountering issues.

InVideo has a community of marketing experts and video creators on Facebook and a YouTube channel for skill development.

The audio in the video can be replaced with premium stock and royalty-free music.

Voiceover can be recorded directly in InVideo or imported from an upload.

Elements can be added or scenes duplicated, resized, or deleted in the InVideo editor for customization.

Exporting the video ad from InVideo allows for selection of different resolutions suitable for various social media platforms.

InVideo's auto-resize feature for social media ensures the video ad fits various platform dimensions.

The final step is to review the video ad, ensuring all scenes and elements are correctly sized and positioned.