Generative AI in Premiere Pro powered by Adobe Firefly | Adobe Video

Adobe is introducing groundbreaking features to Premiere Pro, powered by their new Adobe Firefly video model. These features aim to revolutionize video editing by offering advanced tools such as object addition and removal, and generative extend. With object addition, editors can now easily insert or replace objects in footage using text prompts, while object removal employs AI-based smart masking for precise selection and deletion across frames. The generative extend function intelligently adds frames to extend shots, providing the exact media needed. Adobe is also committed to transparency with content credentials, ensuring users know when AI is used in media creation. Early research collaborations with Open AI, Runway, and others are paving the way for editors to choose from various generative AI models to best suit their projects. Premiere Pro's integration of these AI-powered workflows is set to enhance the editing experience significantly.

Takeaways

• 🚀 Adobe is introducing advanced editing tools in Premiere Pro using generative AI technology.
• 🔍 The new Adobe Firefly video model will transform video editing workflows.
• ➕ The 'object addition' feature allows users to add or replace objects in footage using text prompts.
• 💎 Adobe Firefly can create objects like diamonds from text prompts, showcasing its generative capabilities.
• ❌ Object removal is made easy with AI-based smart masking, allowing for quick and precise removal of unwanted elements.
• 🔄 Non-destructive editing ensures the original footage can always be restored in Premiere Pro.
• 📐 The 'generative extend' feature intelligently adds frames to extend footage as needed.
• 🔍 Content credentials will be integrated into Premiere Pro to indicate AI usage in media creation.
• 🤝 Adobe is collaborating with third-party generative AI models like Open AI and Runway to offer a variety of tools to editors.
• 📈 Early research is being explored for models that generate B-roll and seamlessly integrate with video editing.
• 📆 These innovative features and collaborations are expected to be available in Premiere Pro later this year.

Q & A

What is Adobe Firefly and how does it enhance video editing in Premiere Pro?

Adobe Firefly is a new generative AI model that is being integrated into Adobe Premiere Pro to provide advanced and precise editing tools. It allows for object addition and removal, generative extend for extending footage, and ensures non-destructive edits, giving editors more creative freedom and control over their work.

How does the object addition feature in Premiere Pro with Adobe Firefly work?

The object addition feature allows users to add or change objects in footage using text prompts. By making a selection and writing a prompt, users can add virtually any object they can imagine to their video, as demonstrated by the creation of diamonds in the script.

Can you explain the object removal feature with AI-based smart masking?

The object removal feature uses AI-based smart masking to quickly and precisely select and remove unwanted objects across frames. This can be used to eliminate distracting elements like utility boxes, props, crew or gear, or copyrighted elements such as brand logos.

What is the generative extend feature and how does it help in video editing?

The generative extend feature intelligently adds frames to extend footage when a clip is too short. This allows editors to hold on a shot or character for an extra beat, ensuring they have the exact media they need for their project.

How does Adobe ensure transparency in the use of AI for video editing?

Adobe is committed to transparency by using content credentials in Premiere Pro. This feature will inform users whether AI was used in the creation of the media they are viewing, and what model was used, ensuring clear disclosure of the editing process.

What are the benefits of having non-destructive edits in Premiere Pro?

Non-destructive editing in Premiere Pro allows users to make changes without permanently altering the original footage. This means that at any point, editors can revert to the original version, providing flexibility and safeguarding the integrity of the raw content.

What is the significance of content credentials coming to Premiere Pro?

Content credentials ensure that the use of AI in the creation of media is transparent. This feature will inform users if AI was used and which model was applied, promoting trust and accountability in the editing process.

How does the integration of third-party generative AI models in Premiere Pro benefit editors?

The integration of third-party generative AI models, such as those from Open AI and Runway AI, gives editors more choices and flexibility. They can select the model that works best with their specific footage, enhancing their creative control and workflow.

What is the role of the Sora model from Open AI in generating B-roll for scenes?

The Sora model from Open AI is in early research and is designed to generate B-roll for any scene through simple text prompts. It creates variations for editors to choose from, providing a more efficient way to enhance their video content.

How does Runway AI's video model contribute to the editing process in Premiere Pro?

Runway AI's video model is used to generate a new video clip and add it to the timeline quickly and easily. This integration allows for seamless and efficient editing, making it easier for editors to achieve their desired outcomes.

What does Adobe Premiere Pro aim to achieve with the integration of AI-powered features?

Adobe Premiere Pro aims to revolutionize video editing with AI-powered features like object addition, removal, and generative extend. The goal is to provide editors with more advanced tools, creative freedom, and efficiency in their editing process.

What does Adobe mean by 'supercharged by AI' in the context of Premiere Pro?

The term 'supercharged by AI' refers to the significant enhancements and capabilities that AI integration brings to Premiere Pro. It implies that the software is now more powerful, efficient, and capable of advanced editing tasks, thanks to the incorporation of AI technology.

Outlines

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🎬 AI-Powered Video Editing with Adobe Premiere Pro

Adobe is introducing advanced editing tools in Premiere Pro, utilizing generative AI technology, particularly through their new Adobe Firefly video model. This innovation aims to transform the editing process by addressing common challenges such as object addition or removal within a shot. With text prompts, editors can easily add or replace objects, exemplified by the creation of diamonds in the script. The AI-based smart masking allows for quick and precise object removal, as demonstrated by the removal of a utility box. Premiere Pro also offers a non-destructive editing environment, ensuring the original footage can be restored. Additionally, the generative extend feature intelligently adds frames to extend footage when needed. Adobe is committed to transparency with content credentials, indicating when AI is used in media creation. The script also teases future integrations with third-party generative AI models, providing editors with a choice of models to best suit their footage. This collaboration with companies like Open AI and Runway aims to offer more flexibility and control over the editing process.

Keywords

Generative AI

Generative AI refers to artificial intelligence systems that can create new content, such as images, text, or videos, that are not simply variations of existing content but are entirely new creations. In the context of the video, Adobe is using generative AI to enhance Premiere Pro, allowing editors to add or remove objects from footage with high precision and ease.

Adobe Firefly

Adobe Firefly is a new video model developed by Adobe that is powered by AI. It is designed to transform the way editors work by providing advanced editing tools that can intelligently manipulate video content. In the video, it is mentioned as the technology behind features like object addition and removal, and generative extend in Premiere Pro.

Object Addition

Object addition is a feature that allows users to insert new objects into video footage using text prompts. The Adobe Firefly video model enables this by creating objects that can be seamlessly integrated into the existing scene. An example from the script is the creation of diamonds, showcasing the model's ability to generate and add new elements to video content.

Object Removal

Object removal is the process of taking out unwanted objects from a video sequence. With AI-based smart masking, as mentioned in the video, Premiere Pro can quickly and accurately remove objects across multiple frames. This feature is particularly useful for eliminating distracting elements, such as a utility box in the example provided.

Non-Destructive Edits

Non-destructive edits are changes made to video footage that do not permanently alter the original content. This means that users can always revert to the unedited version if needed. In the context of Premiere Pro, this feature ensures that all edits are reversible, preserving the integrity of the original footage.

Generative Extend

Generative extend is a feature that intelligently adds frames to video footage, effectively extending the duration of a clip. This is particularly useful when a user wants to hold on a shot or character for a longer period. The script demonstrates this by extending a shot of a woman by a few frames.

Content Credentials

Content credentials are a system of transparency that informs users when AI has been used in the creation of media. As discussed in the video, Adobe is committed to implementing content credentials in Premiere Pro to ensure that users are always aware of the use of AI in the media they are working with.

Third-Party Generative AI Models

Third-party generative AI models refer to AI technologies developed by companies other than Adobe that can be integrated into Premiere Pro. The video mentions examples like Pika and Open AI's Sora model, which are being explored for their potential to enhance video editing workflows within Premiere Pro.

Runway AI

Runway AI is a company that develops AI-driven tools for the creative industry. In the context of the video, Runway AI's video model is mentioned as an example of a third-party generative AI model that could be used in Premiere Pro to enhance the editing process, such as by making a scene flow better.

Open AI

Open AI is a research and deployment company focusing on creating and utilizing AI in a safe, ethical manner. The video discusses Open AI's Sora model, which is in early research and is being explored for its potential to generate b-roll for any scene through simple text prompts within Premiere Pro.

Premiere Pro

Premiere Pro is a professional video editing software developed by Adobe. It is the central subject of the video, with the discussion revolving around how Adobe is enhancing its capabilities with AI-powered features such as generative AI, object addition and removal, and generative extend, all aimed at improving the editing experience for users.

Highlights

Adobe is introducing advanced editing tools in Premiere Pro powered by Adobe Firefly.

The new features will transform how editors work with generative AI technology.

Object addition allows users to add or change objects in footage using text prompts.

The Firefly video model can create objects like diamonds from text descriptions.

AI-based smart masking enables quick and precise object removal across frames.

Premiere Pro's non-destructive editing ensures original footage can always be restored.

Generative extend can intelligently add frames to extend footage as needed.

Content credentials will be integrated into Premiere Pro for transparent AI usage.

Third-party generative AI models can be used within Premiere Pro for diverse editing options.

Open AI's Sora model is being researched for generating b-roll from text prompts.

Runway AI's video model can generate a new video clip and add it to the timeline effortlessly.

Content credentials will indicate if AI was used and which model in the creation of media.

Adobe Premiere Pro is set to receive revolutionary features like object add/remove and generative extend.

Early research explorations with partners like Open AI and Runway aim to give editors the best model choices.

Adobe is committed to ongoing innovation in video editing workflows.

The new Adobe Firefly video model will be a game-changer for video editing in Premiere Pro.

Editors will have the freedom to choose models that work best with their footage.

The upcoming features are expected to be released later this year.