Why you should STOP sending Loom videos in your cold emails (DO THIS INSTEAD)

Summary

This video argues against the use of Loom videos in cold outbound strategies, suggesting they've become too common and ineffective. The speaker recommends offering 'obviously valuable' incentives, like 5K free leads, to stand out in a saturated market. They share a personal success story using this approach in their cold email marketing agency, emphasizing the importance of providing tangible value to secure clients in an increasingly competitive landscape.

Takeaways

• 🔄 The Loom video strategy for cold outreach is becoming less effective due to overuse and saturation in the market.
• 📈 To stand out in cold email campaigns, it's necessary to adapt and offer real, tangible, and obviously valuable propositions instead of just free calls or videos.
• 📝 The speaker suggests that positioning sales calls as consulting or audits is not as impactful as offering something with clear market value, like a 'block of gold'.
• 💰 An 'obviously valuable' offer is something that is actively bought and sold at a known price, and its worth is widely recognized and agreed upon.
• 📊 The speaker's own cold email marketing agency uses the strategy of offering 5,000 free leads to prospects as a high-value proposition to secure discovery calls.
• 🚫 The offer of 5,000 free leads is not provided to everyone; it's contingent upon a qualified discovery call and meeting specific criteria.
• 🤝 The strategy aims to build trust and reciprocity by first providing high-value leads, which can then lead to the prospect being more open to the agency's services.
• ❌ The saturation of Loom videos has led to a decrease in their perceived value, as they are no longer seen as unique or special offers.
• 💡 The importance of risk-taking in business is highlighted, acknowledging that not all leads will convert but the potential for higher quality leads is worth the investment.
• 🛠 The speaker mentions the Lead Academy, a paid community offering support and resources for improving cold email strategies and lead generation.
• 📈 The video concludes with a call to action for viewers to like, subscribe, and consider joining the Lead Academy for further insights and community support.

Q & A

What is the main argument of the video regarding Loom videos in cold outbound strategies?

The main argument is that Loom videos, once a unique and effective strategy in cold outbound, have become too saturated and are no longer as impactful as they used to be.

Why does the video suggest that offering Loom videos is counterintuitive now?

Offering Loom videos is counterintuitive because it has become a common practice, and thus, it no longer stands out in potential clients' inboxes.

What does the speaker believe is starting to get phased out in the cold email space?

The speaker believes that the Loom strategy is starting to get phased out due to its overuse and lack of differentiation.

What is the new strategy suggested in the video to replace Loom videos?

The new strategy suggested is to provide real, tangible, and obviously valuable offers that are actively bought and sold at a certain price.

What is an 'obviously valuable offer' according to the video?

An 'obviously valuable offer' is one that is actively bought and sold at a certain price and is widely recognized as having that much value.

Why is the idea of positioning sales calls as consulting calls not effective on its own?

Positioning sales calls as consulting calls is not effective on its own because it does not provide an 'obvious value' that potential clients can immediately recognize and appreciate.

What is an example of an 'obviously valuable offer' mentioned in the video?

An example given is offering a block of gold, which is universally recognized as having value and is actively traded.

How does the speaker's agency approach the saturation of the Loom strategy in their industry?

The speaker's agency approaches the saturation by offering 5K free leads, which is a high-value proposition that stands out and requires a discovery call to qualify the prospect.

What is the purpose of the discovery call in the context of the agency's strategy?

The purpose of the discovery call is to qualify the prospect and ensure they fit the agency's criteria before providing the promised 5K free leads.

What is the potential risk in the agency's strategy of offering 5K free leads?

The potential risk is that the agency may spend time and money generating leads for a prospect who ultimately does not convert into a client.

What is the 'Lead Academy' mentioned in the video and what does it offer?

Lead Academy is a paid community that offers help with scripts, angles, deliverability, and various aspects of cold email marketing, including coaching calls and access to the creators.