Employee Advocacy And Employer Branding – Bigger Audience More ROI

Summary

In this episode of the 'Social, at Scale' podcast, CEO Cameron Craig discusses the synergy between employee advocacy and employer branding, highlighting their impact on talent attraction and retention. He shares data on the effectiveness of employee sharing, emphasizing the power of personalization and the role of recruiters in distribution. The podcast reveals that job posts shared on social media significantly outperform other content, underscoring the importance of leveraging employees as brand ambassadors.

Takeaways

• 😀 Employee advocacy and employer branding together can produce significant results for organizations.
• 📢 Everyone Social is an employee advocacy platform that enables employees to share company content on their social networks.
• 🔢 On average, each employee is connected to about 1600 people externally, making them a valuable asset for content distribution.
• 🌐 Social media has shifted the landscape of communication from one-to-many to many-to-many, making personal interaction and engagement more important.
• 💼 Companies are investing in employee advocacy to have their employees act as ambassadors, sharing content to their networks.
• 📈 The success of employer branding is tied to compelling content and effective distribution, with employee advocacy addressing the latter.
• 📊 In 2022, 250,000 employees on Everyone Social shared content, generating millions of clicks, engagements, and impressions without spending on ads.
• 🏆 Top brands are leveraging their employees to distribute employer brand content because social is where candidates are.
• 🤝 Recruiters are natural partners for employer branding initiatives due to their large networks and social media savviness.
• 📝 When employees share job posts on social media, they generate an average of 32 clicks per share, indicating high engagement and interest.
• 🚀 Personalization of content by employees drives success in employer branding, as it adds authenticity and resonates with audiences.

Q & A

What is the main topic of the 'Social, at Scale' podcast episode?

The main topic of the episode is employee advocacy and employer branding, discussing how combining these two can produce amazing results for companies.

Who is Cameron, and what is his role in the podcast?

Cameron is the CEO and co-founder of Everyone Social, and he is the host of the podcast, discussing topics related to social employee advocacy and employer branding.

What is Everyone Social, and what does it do?

Everyone Social is an employee advocacy platform that provides tools for employees to share company content, including employer branding content, on their social networks.

How does employee advocacy benefit a company's content distribution?

Employee advocacy helps distribute important company content far and wide by leveraging the networks of employees, from interns to CEOs, who are connected to an average of about 1600 people externally.

What are the two main obligations of Everyone Social towards its clients, according to Cameron?

The two main obligations are to deliver the best employee advocacy platform, which is simple and drives sustained engagement, and to be the best partner to clients by sharing best practices and data insights.

How has social media changed the traditional concept of brands?

Social media has enabled many-to-many communication at scale for the first time in history, making people increasingly become the brand, as they interact and engage with other people rather than just consuming brand content.

What is the significance of employer branding in the current business landscape?

Employer branding is crucial for attracting and retaining talent and is considered a core aspect of every business, not just a trend during hiring sprees.

What are the two key components of employer branding success mentioned in the podcast?

The two key components are compelling content, which includes stories and experiences, and distribution, which is crucial for reaching a wider audience and generating higher ROI.

Why are recruiters important partners in employee advocacy initiatives?

Recruiters are important because they typically have larger networks and share more content than other employees, making them effective at distributing employer branding content.

What type of content has been found to generate the highest engagement when shared by employees on social media?

Job posts have been found to generate the highest engagement, with an average of 32 clicks per share, making them a top-performing content type for distribution.

What is the primary reason companies invest in employee advocacy, as discussed in the podcast?

Companies invest in employee advocacy to enable their employees to serve as external ambassadors, helping to share content with their networks and increase the reach and impact of the company's message.

Outlines

00:00

🗣️ Employee Advocacy and Employer Branding Overview

Cameron, CEO of Everyone Social, introduces the podcast episode focusing on employee advocacy and employer branding. He discusses the synergistic relationship between the two and their impact on business outcomes. The episode aims to share examples, data, and trends observed in the field. Cameron invites listeners to connect with him on social media platforms and explains that Everyone Social is an employee advocacy platform designed to enable employees to share company content on their social networks, leveraging their personal networks which can average around 1600 connections per employee. The company's mission is to provide the simplest and most engaging platform for clients, facilitating easy and continuous content sharing by employees.

05:01

🌐 The Evolution of Branding and Social Media's Impact

This paragraph delves into the historical context of branding and the significant shift brought about by social media. Traditionally, brands communicated through one-to-many channels such as mail, telephone, radio, and television. However, social media introduced a many-to-many communication paradigm, fundamentally changing how brands interact with consumers. The paragraph emphasizes the growing importance of employer branding, especially in attracting and retaining talent, despite economic fluctuations. It also highlights the dual components of successful employer branding: compelling content and effective distribution, noting that many companies focus more on content creation than on distribution, which is crucial for reaching a wider audience.

10:02

📈 Data-Driven Insights on Employer Branding Success

The speaker presents data from Everyone Social's user activity, showcasing the power of employee advocacy in employer branding. In 2022, their platform facilitated around 2 million shares of employer brand content, generating 5 million engagements and 7 million clicks. This resulted in approximately 300 million impressions without any advertising spend. The key findings stress that top brands use their employees to distribute content, employer brand content performs exceptionally well on social media, recruiters are vital partners in this process due to their extensive networks and sharing habits, and sharing job posts on social media yields high engagement and clicks, making it an effective strategy for talent attraction.

15:05

🤝 The Role of Recruiters in Employee Advocacy

The paragraph underscores the importance of collaboration between employer branding efforts and recruiters. Recruiters, having large networks and a propensity for sharing content, are identified as key allies in distributing employer brand content. Their social media presence and activity can significantly amplify the reach of job postings and other company-related content. The speaker encourages involving recruiters in employee advocacy strategies to maximize content distribution and leverage their social influence.

20:08

💼 The Surprising Effectiveness of Shared Job Posts

This section reveals the effectiveness of sharing job posts on social media, a practice that yields an average of 32 clicks per share. The speaker shares anecdotes and data indicating that job posts are among the top-performing content types on social platforms, often resulting in high engagement and impressions. The personalization of content by employees and the sharing of opportunities are suggested as key drivers for this success, as job posts represent life-changing opportunities that resonate with both sharers and their networks.

🚀 Conclusion: The Future of Employee Advocacy and Employer Branding

The final paragraph wraps up the episode by reiterating the importance of employee advocacy and employer branding as continuous and integral strategies for organizations. The speaker emphasizes that employees are the greatest distribution asset, and their networks can be harnessed to promote company content effectively and authentically. The episode concludes with an invitation for feedback and a reminder of the benefits of employee advocacy, such as high efficiency and quick implementation, positioning it as a cost-effective solution for content distribution in comparison to paid advertising.

Keywords

💡Employee Advocacy

Employee advocacy refers to the practice where employees share company content on their personal social networks, extending the company's reach and influence. In the context of the video, it is a key strategy for distributing employer branding content, leveraging the individual networks of employees from interns to CEOs to share content with an average of 1600 external connections each.

💡Employer Branding

Employer branding is the image and reputation of a company as an employer, which influences how potential employees perceive it. In the video, employer branding is highlighted as crucial for attracting and retaining talent, with a focus on creating compelling content and leveraging distribution through employee advocacy.

💡Social Media

Social media serves as the platform for many-to-many communication, allowing brands and individuals to interact on a personal level. The script discusses how social media has changed the landscape of brand communication, making employee advocacy on these platforms essential for reaching a wider audience.

💡Personalization

Personalization in the context of the video means adding a personal touch or perspective to the content shared by employees. It is identified as a key driver of successful employee advocacy, as it makes the content more relatable and engaging, increasing the likelihood of it being shared and interacted with on social media.

💡Recruiters

Recruiters are highlighted as important allies in employee advocacy efforts due to their large social networks and higher sharing activity. They are positioned as valuable partners in employer branding initiatives, capable of significantly extending the reach of job postings and other company content on social media.

💡Content Distribution

Content distribution is the process of sharing content across various channels to reach a larger audience. The video emphasizes the importance of distribution in maximizing the return on investment for content creation, with employee advocacy being a cost-effective and efficient method for expanding content reach.

💡Engagement

Engagement, in the script, refers to the interactions such as likes, comments, retweets, and replies that content receives on social media. It is used as a metric to measure the success of employer branding content shared through employee advocacy, indicating the level of audience involvement and interest.

💡Impressions

Impressions denote the number of times content is displayed or viewed, whether or not it is clicked on. In the video, the significant number of impressions generated by employee-shared content illustrates the extensive reach and visibility that can be achieved through employee advocacy.

💡Job Posts

Job posts are listings for job vacancies that companies share to attract potential candidates. The script reveals that when job posts are shared on social media, they generate a high number of clicks and engagements, making them a top-performing content type in employee advocacy.

💡Brands

Brands, as discussed in the video, have evolved from traditional one-to-many communication channels to a more interactive, many-to-many relationship on social media. Brands are now seen as an aggregate of personal interactions, where employee advocacy plays a role in shaping the brand's image and message.

💡ROI (Return on Investment)

ROI in the context of the video relates to the effectiveness of employer branding efforts and employee advocacy in terms of the audience reached and engagement generated. A higher ROI is associated with broader content distribution and deeper audience engagement, which employee advocacy is shown to enhance.

Highlights

Employee advocacy and employer branding together produce amazing results for clients.

Cameron, CEO of Everyone Social, discusses the importance of employee advocacy platforms.

Definition of employee advocacy as tools for employees to share company content on their social networks.

On average, each employee is connected to about 1600 external people, making them a valuable distribution channel.

250,000 employees on Everyone Social sharing content from over a hundred countries.

Employee advocacy's role in delivering the best platform and being the best partner to clients.

Brands have evolved from one-to-many communication to many-to-many through social media.

People increasingly interact with brands through social media, making employee advocacy crucial.

Employer branding is table stakes for attracting and retaining talent in any organization.

Success in employer branding requires compelling content and effective distribution.

Employee advocacy solves distribution challenges by leveraging employees' networks.

2 million shares from Everyone Social generated 300 million impressions without ad spend.

Top brands use employees to distribute content because social is where candidates are.

High-performing employer brand content is personalized by employees sharing it.

Recruiters are key partners in employer branding due to their large networks and sharing habits.

Sharing job posts on social media generates an average of 32 clicks per share.

Employee advocacy is a quick and inexpensive way to utilize employees as distribution assets.

Encouraging personalization of messages for greater results in employee advocacy.

Employee advocacy is efficient compared to paid ads, with higher engagement rates.

Transcripts

welcome to another episode of the social

at scale podcast uh for today we're

going to talk about something that is

one of our favorite topics here at

everyone social employee advocacy and

employer branding the two together

produce some pretty amazing results for

our clients and I want to talk through

some examples some data some Trends

stuff that we're seeing and hopefully a

bunch of stuff that you can actually put

to work at your company

by way of introduction I'm Cameron I'm

the CEO and co-founder of everyone's

social and Cameron brain

um if you would like to connect with me

please go ahead and do so I am on

Twitter and Linkedin are the two main

places that you can find me

and what is everyone's social uh

everyone's social is an employee

advocacy platform

if you're unfamiliar with employee

advocacy or need a little bit of a

refresher that is totally fine we Define

it as tools for employees to share

company content your content your

employer branding content included to

their social networks the idea being

that everyone in your organization has a

network from the intern to the CEO

they're connected with all these people

outside of your organization on average

each employee is connected to about 1600

people on an external basis and if you

give them content to share ask them to

share give them some simple tools to do

so they will do it and they will help

you distribute your important content

far and wide

so that is what everyone's social is

what employee advocacy is to give you a

little sense of uh kind of order of

magnitude because we're going to talk

about some data we have about 250 000

employees on everyone's social sharing

content from over a hundred different

countries worldwide and we are very

fortunate to work with many of the

world's top organizations companies that

range from very fast growing kind of

hundreds of employees all the way up to

those with over a million employees and

we see our responsibility as kind of

twofold one is to ensure that we are

delivering the best employee advocacy

platform to our clients

and we Define the best as being the

simplest and the one that drives the

most sustained engagement amongst their

people so a platform that their people

your people are going to want to use

they're going to want to use on a

repeated basis that doesn't get in the

way of all the other things that they

need to be doing on a daily and a weekly

basis but that makes it so easy that

they just continue to share your content

uh to the maximum extent possible so

that's kind of obligation one is to

deliver the best platform obligation two

is to be the best partner to all of our

clients

us being in our position we get to see

all of these programs we get to see what

works what doesn't uh best practices

tons of data a lot of that's what I'm

going to highlight here in today's

episode and it's also one of the things

that our clients ask us ask us most

frequently is what are our other clients

doing so I'm here to share that with you

all as well today

so before we get into particulars I

think it's important to kind of take a

big step back and understand some of the

underlying trends that make employee

advocacy relevant and in particular make

employer branding

uh a very successful kind of compliment

to it together they produce some

absolutely fantastic results

everything that employee advocacy has to

do with relates to Brands and brands are

not what they used to be brands have

been undergoing a significant kind of

change and transition over the last few

years and uh without kind of getting too

much on a soapbox I think it's

instructive to think about Brands and

marketing and communication really over

the last hundred years

um going back to kind of the early part

of the 20th century when companies

wanted to Market or communicate all the

way up to kind of the Advent of social

media they did that by way of their

brand through a one-to-many

Communication channel right so if we

kind of start at the early 1900s and

kind of zoom up to near present we had

things like you know mail uh we had

things like telephone radio television

billboard advertising and then of course

with the the Advent of the internet we

have more advertising options we have

content marketing we have search

uh all of these things right but they're

all one-to-many and this is why brand

has been so important you know in terms

of

a vehicle to promote uh your message and

your content under over the last hundred

years the thing is social media is

completely changed the game social media

is the first time in the history of

humanity where we have a means by which

we can communicate with people on a

many-to-many basis at scale

and increasingly people are the brand as

the result I think at a very very basic

level we people want to interact and

engage with other people

when we are quote interacting with a

brand really we're just consuming what

that brand is putting out a brand is not

a person yes there may be some social

media manager behind kind of the brand

handles or whatever but at best it is a

one-to-many communication right like

social media teams at any sized

organization are often very small

they're not going to be interacting with

every single person that has a question

uh or a thought or wants to engage

and frankly they couldn't even if they

wanted to

um they couldn't do it at a personalized

level but this is why so many companies

are investing in employee advocacy to

enable their people

to serve as external ambassadors to help

share their content to their networks

and this is uh something we're going to

get into a little bit further as we go

along here

so uh going just slightly deeper what

we've seen over the last year the last

year has been a real Watershed year I

think for employer branding and we see

even though right now a lot of companies

are kind of pulling back on hiring

there's been a lot of layoffs

we see employer branding as just table

Stakes for any organization that is

looking to attract talent to their

organization looking to retain Talent

and uh we think it's just going to be

increasingly important really on a

consistent basis going forward this is

not a flash in the pan Trend something

that only becomes important when

companies are on hiring sprees employer

branding is core to every business and

we'll get into some of the reasons why

but we've seen the basics of success

what is what is employer branding

success look like what are the inputs

what are the primary ingredients from

our Vantage how we work with our clients

there's really two components there's

compelling content

you know the stories the content the

experience all the stuff that you're

producing

um and then there's distribution

the problem is we see most companies

over focusing on on the content side on

the production side and the reason being

is that we can control content

production right we can put money

towards it we can engage an agency we

can devote our time our team's time to

producing it there's milestones and at

the end you know we have a work product

we have we have content that we've

created

distribution is where things get harder

they get trickier it's less defined it's

less within our control the problem is

though distribution is totally connected

with the value that we're actually able

to produce for our organization

the value we're able to generate from

our content that we've invested in

producing producing is directly

correlated to the size of the audience

that we're able to distribute it to the

smaller the audience the lower the ROI

the bigger the audience the greater the

ROI and distribution is what employee

advocacy solves and it's part of the

reason why it goes so well with employer

branding initiatives

so let's look at some data over the

first few quarters of 2022 this is what

uh our users on everyone's social those

250 000 folks were were able to produce

when sharing employer brand content so

we had around 2 million shares uh from

everyone's social to social networks

those shares generated around 5 million

engagements so those are on platform

actions things like likes comments

retweets replies Etc if the share

included a link a URL those shares

received around 7 million clicks not all

shares include URLs of course you could

share an image or a video or GIF or

something like that but if it included a

URL that generated around 7 million

clicks and in total those two million

shares generated around 300 million

impressions so significant distribution

zero ad dollars spent right these are

clients that bought everyone social put

their content in it asked their

employees to go there and help to

promote it and share it to their

networks and they did it and this is

what resulted right nearly 300 million

impressions on around 2 million shares

just tremendous

and so the key findings that we had

as it relates to employer branding are

fourfold first the world's top brands

are leveraging their employees to

distribute their content and we'll talk

a little bit more about that employer

brand content outperforms on social

anything related to an employer brand or

hiring Talent interaction is just

tailor-made for social people want to

share it and they want to consume it

which is wonderful number three

recruiters should be your closest

Partners recruiters are awesome they're

having kind of a tough go of it right

now just because of the pullback on a

lot of hiring but recruiters were

already on social before social really

mattered from an employer brand

perspective they have big networks they

share more than any other type of

employee that we see within an

organization so they should be your

partners we'll talk a little bit more

number four what happens when employees

share your open wrecks on social we

think you'll be really surprised by that

so number one why are the world's top

brands activating their people to help

to distribute their employer brand

content

first off they know social is where

candidates are something like 70 percent

of gen Z in the workforce found their

current role through something on social

a post a piece of content something

shared by one of their colleagues or

friends these companies also have an

acute need for top talent

example I have I recently had an

experience meeting with a large consumer

goods company large cpg company

that actually has a CMO devoted to

employer branding I was meeting with her

and one of her colleagues and they asked

what I thought their company did or you

know when I heard the name what did I

what did I think that company was and I

thought about their products I thought

about the brands and they said yep yep

that makes sense well we actually think

about ourselves as a tech company and I

think if this cpg company is a tech

company everyone is a tech company and

that's what we see across all of our

clients not all of our clients are tech

companies we're lucky to have a lot of

great tech companies as clients but

we've got biopharma we've got Financial

Services we have shipping and Logistics

we've got Professional Services we've

got manufacturing industrial all sorts

of stuff it's an increasing diversity of

of companies that are investing in

employee advocacy and they all think

about themselves the same way that cpg

company thinks about themselves they

think about them as Tech as tech

companies because they need that Talent

they they need the same talent that the

tech companies have been focused on for

for a longer period of time

and then thirdly these companies

understand that the landscape has

changed right it used to be an advantage

for a remote organization like

everyone's social uh in terms of you

know we need Engineers we need people in

other roles well if we can hire on a

remote basis we don't have to compete

against Google and apple and Amazon and

others that are centered in Regional

hubs the Bay Area Seattle New York Etc

that's completely out the window with

covid with remote work hybrid work none

of this is going away and those

companies have fully recognized at this

point that not only can they hire people

on a remote basis but it opens up huge

new Talent pools uh so everything is

more competitive and for many of these

companies their ability to attract this

Talent is potentially existential right

if they can't get the right people to

fill these roles they won't be able to

produce the growth that they need so

these are the primary reasons why we see

top brands activating their people to

help with the distribution of employer

brand content

so number two let's talk about some

examples and if you're just listening to

this

uh of course I will explain it um but if

you're watching it there's a video uh

companion here as well that

um I'm highlighting some actual posts so

these are eight shares

um eight High performing shares that we

took from our clients and in particular

these eight shares garnered something

like 8 million impressions just eight

individual shares generating over 8

million impressions for their company

and their company's content and just to

give you a sense of kind of like what

this you know what was the focus of this

content

um

and what made them outperform we had a

CEO update from a multinational

conglomerate we had a head of diversity

inclusion talking about a return ship

program we had a personal update from a

sales leader at a large real estate

brokerage company

we had one on company values one on

product certification one on Innovation

and then one on company performance

now what made these pieces of content

these employer branding pieces of

content really perform was that in every

single case this was someone at this

company it could have been the social

media manager could have been the CEO

could have been an engineer these are

just highlighting some of the roles of

the people that that are that are on

this uh on the screen they took the

content that their company had produced

and they personalized it themselves so

they wrote their own spin on it they

added their own view on it and that's

part of as we'll get into a little bit

further here in a minute really what

drives kind of top performance is at the

at the Baseline just simply getting your

people to share your stuff

that is going from zero to one

getting your people to then personalize

it or getting as many of you of them as

you can to personalize it or even going

further and having them create their own

content around their experience or

something that they're working on or

innovation or how they're performing the

market Etc having them create content is

kind of the ultimate but point being

personalization Drive success

and let's move on to the next one so

recruiters number three getting close

with your recruiters so as we think

about employer branding how do we

maximize the distribution of this

content that you have invested in

producing that you're going to continue

to invest in producing

who in your company is you know should

you go to to help to kind of kick start

this process get your get your stuff off

on the right foot recruiters represent a

population of people within your company

that you definitely want to be engaging

with for two primary reasons one they

have a bigger Network than anyone else

so looking at everyone in everyone's

social from CEOs to Engineers product

managers head of marketing marketing

managers comms folks

um

HR sales people sales leaders etc etc

of any particular role recruiters have

the largest Network and it's it's more

than 6X the average so the average

employee on everyone's social has around

1600 connections recruiters have over 6

000 uh direct connections on average

when they sign up for everyone social

they also share more so the average

employee shares

about 20 to 25 percent less than the

average recruiter so point being here is

recruiters are already on social they

know social they are probably some of

the most social native people in your

organization you give them content and

some simple tools to share it and

they're going to do it and when they

share it they're going to share more of

it than anyone else and they're going to

share it to a larger Network so this is

quarter distribution recruiters are

ready to go

definitely involve them in your overall

distribution plan as a part of your

employee advocacy effort and Number Four

The Humble job post so what happens when

someone shares one of your open wrecks

to social

um a link to one of your listings on

your on your career site

this blew our mind uh so we had a lot

like a lot of great things a lot of

things that we've learned over the years

it wasn't something that began with us

prescribing this to our clients it was

something that we saw our clients doing

that informed

our understanding of you know where the

real opportunities were they our clients

kind of took us to this place is what

I'm trying to say so over the over the

first part of 2022 we started to dig

into what was the all the different

kinds of employer brand content and just

content in general that our clients were

sharing to social that their employees

were sharing

and there were a lot of job posts being

shared

um and job posted turned out or some of

the top performing content being shared

from everyone social by performing I

mean every time someone shared a job

post to social it generated more clicks

and more engagements on average than any

other type of content and when it comes

to clicks every single time a job post

was shared it generated an average of 32

clicks per share which let me tell you

that is a multiple of the average that

is just tremendous

and again for anyone who's looking at

the video I have an example of a pretty

atypical job post so this this would be

a highly personalized example it's not

even a job post it's a post that this

person wrote they attached a photo to it

talking about this role that they're

opening up on their team it doesn't even

include a link to a form for anyone to

fill something out she's just basically

saying hey if you're interested or you

know someone who is have them send me a

direct message

and you know it's an example of kind of

a top performing version of a job post

over a hundred engagements uh a

significant number of clicks and

Impressions but again even if your

people are just simply taking links to

job posts on your career site and

sharing those on social we see an

average of 32 clicks per share which in

our view is like that means everyone

should be doing that all the time and I

think the reason why they perform so

well is everyone loves to share an

opportunity right a job is something

that has the potential to change

someone's life and it's so much more

impactful than a blog post or a video or

something like that I mean we all like

sharing and consuming that kind of stuff

but people really like sharing

opportunities and their networks also

like consuming them right everyone is

looking or thinking about at some level

what is their next move going to be you

know where's their next opportunity how

can they better support themselves their

family how can they achieve their career

ambition so these are some of the more

kind of fundamental Reasons Why We

Believe job posts being shared on social

perform so well

so that is it uh for today's episode

some of the primary takeaways I think

around employee advocacy and employer

branding why they work so well together

why we believe this is not a one-time

Trend we think it's going to be kind of

table Stakes for any organization as

your people are your greatest

distribution asset uh every single

person in your organization has a

network all of them are interested and

willing to share and help promote your

content trust drives authenticity drives

results the more you encourage the more

you promote your people

personalizing their messages to social

the greater the results you're going to

see and ultimately you can do this

quickly and inexpensively like we are

fully on board with the idea that

everyone out there right now is being

able is being asked to do more with less

and that fortunately for for us and for

the employee advocacy world is really

one of the underlying kind of tenets of

employee advocacy this is this is not

ads right this is about taking existing

an existing asset your people and giving

them some very simple tools to help to

help enable them to distribute stuff

that you've produced your content to

their networks

um

when we compare the results of employees

versus paid ads we're looking at

multiples higher efficiency in terms of

what employees can drive versus what you

would have to spend to do that through

something like paid ads and you can get

up and running very very quickly

so thank you for joining me for another

episode of the social at scale podcast

um we talk about themes like this Trends

uh generally I try to have at least a

few customers on uh every week to talk

about their programs and so forth

by all means please feel free to connect

with me please feel free to give me your

feedback we'd love to hear more of of

what you would like to hear and look

forward to having you back on a future

episode

thanks for listening to this episode of

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