How To Manage & Ship Indian Dropshipping Orders · Bizathon 10 · EP5

Flying Start Online - Hindi
17 Jul 202317:09

Summary

TLDRThis episode dives into order management, confirmation, and the shipping journey in an online store. The host explains how orders are synced with Roposo Clout, checked for RTO probability, and managed accordingly. They discuss the importance of order optimization, the shipping process, confirmation strategies for high-risk orders, and the associated costs. The video also covers payout schedules, dealing with RTOs, customer support, and the impact of a banned Facebook account on business, offering practical advice on managing and growing an e-commerce venture.

Takeaways

  • 🛒 Order Management: The script emphasizes the importance of managing orders efficiently, including understanding the shipping journey and handling order synchronization with Roposo Clout.
  • 🔄 Shipping Journey: Orders are synced with Roposo Clout, where checks are performed to determine the RTO (Return to Origin) probability based on historical data and algorithms.
  • 📊 RTO Probability: The RTO risk is categorized as low, medium, or high, and sellers can make decisions based on these assessments to mitigate risks.
  • 🏛 Non-synced Orders: Orders may appear in the non-synced tab due to incorrect information like pincode errors or out-of-stock products, which can be edited and re-synced.
  • 📞 Order Confirmation: A calling team confirms high RTO risk orders, and there's a charge per connected call, but this service is optional and can be done by the seller.
  • 💰 Cost of Confirmation Service: The script explains the cost associated with the confirmation service, including the potential savings from preventing RTOs and cancellations.
  • 🚀 Quick Shipping: The majority of orders are shipped within 24 hours to reduce RTO risk and improve customer satisfaction.
  • 💼 Payout Schedule: Payouts are made 7-10 days after the first order delivery, with a minimum payout threshold of Rs. 5000, and adjustments for RTOs and NDRs.
  • 📦 Customer Support: Providing excellent customer service is crucial for handling inquiries, returns, and delivery issues, which can impact the store's feedback score.
  • 🔗 Hiring for Support: As the business grows, hiring customer support staff through platforms like Internshala.com or apna.co can help manage customer interactions efficiently.
  • 🚫 Ad Account Bans: The script discusses strategies for dealing with Facebook ad account bans, such as using agency ad accounts or creating new accounts through friends.

Q & A

  • What is the main topic of the video?

    -The main topic of the video is order management, order confirmation, and the shipping journey, including optimizations that can be done in an online store.

  • What happens to an order once it is placed in the store?

    -Once an order is placed, whether COD or prepaid, the entire order gets synced with Roposo Clout, where checks are done based on their algorithm and historical data to determine the RTO probability.

  • What is RTO probability and what does it range from?

    -RTO probability refers to the likelihood of a Return to Origin, which ranges from low, medium, to high, based on factors such as address completeness and validity.

  • Why might an order appear in the non-synced tab?

    -An order may appear in the non-synced tab if there is wrong information like an incorrect pincode or if the product goes out of stock, making it unshippable.

  • How can a seller edit a non-synced order?

    -A seller can edit a non-synced order by clicking the 'edit' button under pending orders, where they can edit the pincode and shipping address on Shopify and re-sync it.

  • What is the role of the calling team in the order confirmation process?

    -The calling team is responsible for confirming high RTO risk orders through phone calls, which helps in reducing the risk of returns and improving order accuracy.

  • How much does it cost for the calling service for high RTO risk orders?

    -The calling service for high RTO risk orders costs Rs. 6 per connected call, including a Rs. 1 GST charge, making it Rs. 7 per call.

  • What is the payout schedule for orders?

    -The first payout is received 7-10 days after the first delivered order. Regular payouts are made every 7-10 days thereafter, provided the minimum payout threshold of Rs. 5000 is met.

  • What happens if the payout amount is less than the minimum threshold?

    -If the payout amount is less than Rs. 5000, the payout will be made on Friday, aggregating the earnings from throughout the week.

  • How does Roposo Clout handle situations where the supplier ships a wrong or damaged item?

    -In such cases, Roposo Clout will reship the order for free. The seller needs to report the issue and provide photos or videos from the customer to process the reshipment.

  • What is the importance of customer support in an online store?

    -Customer support is crucial as it addresses customer inquiries, post-purchase issues, returns, and delivery concerns, which directly impacts the store's feedback score and customer satisfaction.

  • How can a seller hire someone for customer support?

    -A seller can hire someone for customer support through platforms like Internshala.com or apna.co, where they can post a job, shortlist candidates, and conduct interviews to assess communication skills and customer service aptitude.

  • What is an agency ad account and how can it be beneficial?

    -An agency ad account is an ad account created through a Facebook ad agency, which has less chance of being banned and no spending limits. It can be beneficial for running ads without the risk of account bans and with potentially lower costs.

  • What steps can be taken if a Facebook ad account gets banned?

    -If a Facebook ad account gets banned, one can create a new business manager and ad account through friends or colleagues, or use an agency ad account to continue running ads.

  • What is the significance of the pixel in Facebook ads?

    -The pixel is significant in tracking user behavior and ad performance, helping to optimize ads for better results. It's important for stabilizing and understanding the effectiveness of ad campaigns.

  • How does the speaker plan to disclose the business results?

    -The speaker plans to disclose the business results incrementally over several episodes, culminating in a full disclosure of profits and losses in episode 10.

Outlines

00:00

📦 Order Management and Shipping Journey Insights

This paragraph delves into the intricacies of order management, emphasizing the importance of understanding the shipping process post-order placement. It explains the synchronization of orders with Roposo Clout and the subsequent checks for Return to Origin (RTO) probability using their algorithm and historical data. The speaker discusses the categorization of RTO risk into low, medium, and high, and the actions sellers can take based on these assessments. The paragraph also covers the editing of non-synced orders and the significance of monitoring pending orders. It highlights the shipping journey, including the confirmation process, the role of Roposo Clout's calling team for high RTO risk orders, and the associated costs. The speaker concludes by discussing the financial aspects, including the cost savings from preventing RTOs and the service charges involved.

05:03

💰 Payout Schedules and Customer Support Strategies

The second paragraph outlines the payout process for orders, detailing the conditions under which sellers receive their payouts and the minimum threshold for payouts. It discusses the weekly payout schedule and the circumstances under which payouts are deferred to Fridays. The speaker also addresses the handling of RTOs and the financial implications, including the deduction of RTO fees and the subsequent adjustments when orders are delivered. The paragraph further covers the importance of customer support, the role of social media in customer interaction, and the necessity of providing excellent customer service to maintain a high feedback score. It concludes with advice on hiring customer support staff, including platforms for hiring and strategies for conducting interviews and assessing candidates' communication skills.

10:03

🛑 Dealing with Ad Account Bans and Scaling Campaigns

This paragraph discusses the impact of a Facebook ad account ban on the speaker's business and the steps taken to mitigate it. The speaker shares insights on the use of new business managers and ad accounts through friends and colleagues, as well as the exploration of agency ad accounts as a solution. The paragraph details the process of setting up an agency ad account, including the costs and the potential benefits. The speaker also reflects on the results of their ad campaigns before the ban, highlighting the performance of different products and the challenges faced, such as the unexpected ban of a new page and the speculation of a shadow ban by Facebook. The paragraph concludes with the speaker's plans to test the new agency ad account and their ongoing efforts to scale their campaigns.

15:03

📈 Sales Updates and Future Marketing Strategies

The final paragraph provides an update on the sales performance and the financial implications of the speaker's business. It discusses the current status of orders, including the number of deliveries, failed deliveries, and those in transit, and the expected financial outcome based on these figures. The speaker acknowledges the initial losses but remains optimistic about the potential for profit as more orders are delivered. The paragraph also outlines the speaker's plans for future episodes, where they intend to share more about the shipping process, address RTO issues in India, and explore additional marketing strategies beyond Facebook ads. The speaker encourages viewers to follow along for updates and to utilize the resources provided in the episode's description and pinned comments.

Mindmap

Keywords

💡Order Management

Order management refers to the process of handling and organizing customer orders in a retail or e-commerce setting. It is central to the video's theme as it discusses how to properly manage orders received in an online store. The script mentions the importance of understanding the shipping journey and the steps taken after an order is placed, such as syncing with Roposo Clout and checking for RTO probability.

💡Order Confirmation

Order confirmation is the step following the placement of an order where the seller verifies the details of the order before shipping. In the video, it is highlighted as a crucial part of the shipping journey, with a mention of a calling team that confirms high RTO risk orders, which is essential for reducing the risk of returns and ensuring customer satisfaction.

💡Shipping Journey

The shipping journey describes the process from the moment an order is placed to when it is delivered to the customer. The video script uses this term to explain the sequence of events that an order goes through, including order syncing, checks for RTO probability, and the steps taken for order confirmation and shipping.

💡RTO Probability

RTO stands for 'Return to Origin' and refers to the likelihood of a shipment being returned to the sender, often due to issues like an incorrect address. The script explains that Roposo Clout checks the RTO probability based on their algorithm and historical data, which is a key factor in managing orders and reducing losses.

💡COD (Cash on Delivery)

COD is a payment method where the customer pays in cash upon delivery of the goods. The video script mentions COD as one of the payment options when orders are placed, indicating it as part of the order management process in an e-commerce setting.

💡Prepaid

Prepaid refers to a payment method where the customer pays for the order before it is shipped. In the context of the video, it is contrasted with COD as another way customers can place orders, affecting the order management and shipping process.

💡Payout Schedule

A payout schedule outlines when and how often a seller will receive payments for delivered orders. The video discusses the specifics of the payout schedule, including the minimum payout threshold and the frequency of payouts, which is vital for understanding the financial aspects of order management.

💡NDR (Non-Deliverable Report)

NDR is a report generated for orders that could not be delivered. The script mentions NDR in the context of deducted RTO fees, indicating it as a part of the process that occurs when an order has not been successfully delivered and is linked to the financial implications for the seller.

💡Customer Support

Customer support involves providing assistance and addressing inquiries from customers. The video emphasizes the importance of customer support in an e-commerce business, discussing the need to reply to comments and messages on social media and the potential of hiring someone to handle these tasks as the business grows.

💡Agency Ad Account

An agency ad account is a type of advertising account managed by a marketing agency or a company with special status on platforms like Facebook. The video script discusses the use of an agency ad account as a solution when the original ad account was banned, highlighting it as a strategy for continuing ad campaigns.

💡ROI (Return on Investment)

ROI measures the gain or loss made on an investment relative to the amount invested. Although not explicitly mentioned as 'ROI' in the script, the concept is alluded to when discussing the cost of ads, sales generated, and the profit or loss from the business operations, which is essential for evaluating the success of marketing strategies.

Highlights

Introduction to order management, confirmation, and shipping journey optimization in an online store.

Explanation of how orders are synced with Roposo Clout and the checks performed for RTO probability.

Importance of addressing high RTO probability due to incomplete or invalid addresses.

Process of handling non-synced orders and the steps to edit and re-sync them.

The significance of monitoring pending and non-synced orders daily for efficient order management.

Shipping journey insights, including the confirmation process and the role of the calling team for high RTO risk orders.

Cost implications of the order confirmation service and the optional nature of using it.

Calculation of potential savings from preventing RTOs through the confirmation service.

Details on the shipping speed and its impact on reducing RTO risk.

Information on the payout schedule for orders and the minimum payout threshold.

Procedure for handling RTOs, including the deduction and potential refund of RTO fees.

Policy on reshipping costs in cases of wrong, empty, or damaged items sent to customers.

The necessity of customer support in maintaining a high feedback score on social media platforms.

Strategies for hiring customer support staff and the importance of communication skills.

Coping mechanisms for dealing with a banned Facebook account, including using agency ad accounts.

Results from ad campaigns and the impact of a disabled ad account on business operations.

Sales update and future plans for scaling up ad campaigns and introducing new products.

Closing remarks on the importance of managing orders and exploring additional methods for driving traffic and sales.

Transcripts

play00:00

Alright guys, welcome to episode 5.

play00:02

Today, I'll teach you about order management,

play00:04

order confirmation, shipping journey.

play00:07

And what all optimizations you can start doing in your store.

play00:10

We are going to learn a lot.

play00:11

Because see, we receive orders on our store and how to manage them properly,

play00:15

and that is what I want to teach you.

play00:17

For that, you need to understand about shipping journey.

play00:19

So when a customer visits your store and place an order,

play00:23

then what happens next?

play00:24

What happens next is that as soon as an order is placed whether COD or prepaid,

play00:29

that entire order gets synced with Roposo Clout.

play00:32

When Roposo Clout gets that order once,

play00:34

after that, some checks are done in their own system.

play00:37

In which, they check what is the RTO probability

play00:41

based on their own algorithm and historical data.

play00:44

Because they send shipments worth millions every month and they have a lot of data.

play00:48

They do the allocation.

play00:49

And RTO probability ranges from low, medium, and high, okay?

play00:52

And you can take the decisions based on that.

play00:54

There is no need to expect anything with low and medium.

play00:57

The high probability is due to what reason?

play00:59

It's because of address length,

play01:01

and in that, there are a few addresses which are incomplete and invalid.

play01:04

There are many other things

play01:05

through which they come to know that this is the probability of high RTO.

play01:08

When their orders sync,

play01:10

sometimes their orders may appear in the non-synced tab and for what reason?

play01:14

If there is any wrong information

play01:16

like their pincode or anything wrong, which is not shippable,

play01:19

so that is why those orders come under that tab.

play01:20

Or the products goes out of stock, then they will come under that tab.

play01:24

You have to check two tabs everyday when you go inside the clout.

play01:27

You have to check your pending orders under orders page.

play01:30

And the orders that are not-synced.

play01:32

You can edit the not-synced orders.

play01:35

When you click on the 'edit' button under pending orders,

play01:38

you can edit the pincode, shipping address on Shopify and you also can re-sync it.

play01:43

And then the order goes from not-synced to synced when the pincode matches.

play01:47

So, this is how you can make the changes.

play01:49

Order management is not just about that your orders are coming and going.

play01:53

You have to see how many orders are coming

play01:56

and which ones are having problems and then they have to be solved.

play01:58

Let's move further in the shipping journey.

play02:00

Once your order has arrived and assume it is in pending orders.

play02:03

When you confirm that order only then it will be shipped.

play02:06

They've current system for confirmation, they also have an entire calling team.

play02:10

You can tell them that you have to get the order confirmation done and

play02:13

they are high RTO risk orders.

play02:14

So now, there'll be calling for all the high RTO risk orders,

play02:18

and for the rest, there'll be no calling.

play02:19

So you can ship all the other orders by selecting all.

play02:22

Those people will call and confirm only those orders with high RTO risk

play02:25

and then they will ship those orders.

play02:27

So I think, for this service,

play02:29

currently, they are charging Rs. 6 per connected call.

play02:33

But this is only on those orders which are high in RTO risk probability.

play02:36

So if you've got a hundred orders,

play02:37

Out of that, the 20 products which have high RTO risk probability will be called

play02:40

and money will be charged.

play02:42

But of course, this is optional.

play02:43

You can also get your calling done yourself.

play02:45

And you can also decide that you don't want to call and you're shipping all the products.

play02:48

It is your decision to take.

play02:49

We will tell you what results have come after the test is done.

play02:54

But how is it calculated?

play02:55

See, I'll tell you.

play02:56

Suppose, you get 100 orders.

play03:00

Out of those 100, 30 products has high RTO risk probability, okay?

play03:05

They will call those 30 orders.

play03:08

But what happens is not every call gets connected.

play03:10

That is, many people don't pick up the call for whatever reasons.

play03:13

Supposedly, out of those 30 only 15 calls gets connected.

play03:14

I've often observed that only half of the calls made get connected

play03:17

so 15 calls gets connected.

play03:19

So your expense comes down to Rs.105 for taking their call service

play03:24

Because Rs. 6+Rs. 1(GST)=Rs. 7 and total expense= Rs.7*15= Rs.105.

play03:29

The addresses of the 15 people with whom the call was connected have been verified.

play03:32

So, if their address was wrong,

play03:34

it was at high RTO risk,

play03:35

and the address got improved if they got the improvement done.

play03:38

Plus, out of that, 3 people informed that they want to cancel,

play03:42

so your money is also saved in that.

play03:44

Forget 3, let's assume that 2 people wanted to cancel.

play03:46

You need to bear some RTO charges.

play03:49

Because the one who wants to cancel, there are chances that it will be RTO only.

play03:52

So it would have cost you Rs. 72 when that RTO would have been, okay?

play03:57

You are saved from that expense.

play03:58

So if 3 people do it then you saved Rs. 216.

play04:01

So if 2 people do it then you saved Rs. 144.

play04:04

Okay?

play04:05

And your expense came to Rs. 105.

play04:06

And apart from that,

play04:07

the advantage is that your addresses which were in high RTO risk have been confirmed.

play04:12

I feel that I am going to take this service because numbers makes sense.

play04:16

Once you confirm the order,

play04:18

the seller will ship the order.

play04:21

95% of the orders are being shipped within 24 hours guys.

play04:24

This is so cool that orders are being shipped so fast.

play04:27

Because we know that the sooner it is shipped, the sooner it will reach the customer.

play04:31

And the risk of RTO keeps decreasing as much.

play04:33

The more you delay, the more the risk of RTO keeps on increasing.

play04:35

Let's talk about payout schedule.

play04:37

When will you get the money once your orders start to be delivered?

play04:41

You'll get your first payout after 7-10 days after the first delivered order.

play04:46

You dispatched the orders,

play04:48

you'll get regular payouts after 7-10 days after your first order is delivered.

play04:52

But in this, you have to pay attention to some things.

play04:54

First; the minimum payout should not be less than 5000.

play04:58

If you get a payout of less than 5000 on any day, it will be on Friday.

play05:03

By the way, there is a pay out every day.

play05:05

Payout will be done the next day your order is delivered.

play05:08

As long as your 5000 threshold is being fulfilled.

play05:10

But if that's not happening, then your payout will be done on Friday's.

play05:14

Let's say you get your orders delivered throughout the week,

play05:16

and your total comes to Rs 4500 and margin will be deposited on Friday.

play05:20

And the Clout will deposit your margin.

play05:23

But in this also, you've to be careful about a few things.

play05:25

Now, because there are many RTOs in India.

play05:28

Let's say you shipped 10 orders on a given day

play05:30

and suppose after three-four days, out of that, five orders have been delivered.

play05:33

So the margin of those five will be credited to your account.

play05:36

But those 5 products which are not yet delivered from your account,

play05:39

whose RTO has not been done but NDR process has started,

play05:44

so Rs. 72 of RTO fee will be deducted from your account.

play05:49

Because there is a chance that it will become an RTO later.

play05:52

So, they deduct it beforehand.

play05:53

But let's say 5 of those 2 orders get delivered the next day.

play05:58

So the next day,

play05:59

the Rs. 72 that was deducted for those two orders will be added in your payout.

play06:04

Plus the margin of both those products.

play06:06

Many times it happens that

play06:07

the supplier shipped the wrong order or sent the box empty.

play06:11

Or gave the damaged item.

play06:12

So in all these cases, Roposo Clout will reship it for free.

play06:17

If you get a complaint from the customer,

play06:20

report it to Roposo and it will be reshipped.

play06:24

No charges will be levied on you, you have already received the margin for the same.

play06:28

But under these situations, you've to make sure that

play06:31

you ask for photos and videos from the customers.

play06:34

Ideally, you've to ask for the video where in the defected product is being unboxed.

play06:38

So mention that unboxing video is a must to process returns in your return page.

play06:43

A lot of companies do this and this is also a standard practice.

play06:45

Because you want to see the condition of the product when a customer received it.

play06:49

Okay?

play06:50

The video that the customer will sent you, you've to send that video to Clout

play06:53

and they will reship that order for free.

play06:55

In this business, the other major role is customer support apart from marketing.

play07:00

That is the customers are coming on your store to buy things.

play07:05

So, you need to provide the customer support.

play07:07

If somebody has questions related to the products,

play07:09

if somebody has questions before and after buying the products,

play07:12

if somebody wants to return the product or they did not like the quality of it,

play07:15

if somebody is facing delivery issues, when and where its going to be delivered,

play07:19

and these are things which customers have asked.

play07:21

Then you also must be advertising it on social media.

play07:24

You need to reply to all the comments and messages you get on Facebook, Instagram.

play07:29

So basically, you need to be in constant touch with the customers.

play07:33

Only then you'll be able to give good customer service.

play07:35

And it is necessary to do all this.

play07:36

Because each Facebook page also gets a feedback score.

play07:41

So if you don't provide good customer service, then your feedback score will also crash quickly.

play07:45

That's why I recommend that its necessary to invest a little on customer service.

play07:50

In the beginning, if you want to do it yourself, you can.

play07:53

But as soon as you start getting regular orders, suppose you get 20-40 orders a day,

play07:58

and you think this is getting a little repetitive and

play08:00

your time would be better spent making and managing ads and other things,

play08:04

then you will hire somebody.

play08:07

Now there are many ways to hire someone.

play08:10

If you know someone around you who wants to do this work, you can reach out to them.

play08:15

My preferred way is Internshala.com.

play08:18

There is also a platform called 'apna.co' which we have used.

play08:23

You can try that too and it is also very inexpensive.

play08:25

And you can do it for free on Internshala.

play08:28

You can hire interns and someone for a full-time job on Internshala.

play08:32

I'll show you how you can do it.

play08:34

A job post like this will be made on Internshala.

play08:37

You can also make something similar on apna.co.

play08:39

Once your job post is made, people will apply to it.

play08:42

If you are on the free plan then you do not need anyone's phone number.

play08:45

The people whom you shortlist, you have to message them that

play08:51

we have shortlisted you, please send your phone number.

play08:54

We want to take your interview.

play08:56

If they are genuinely interested

play08:59

and revert back to that chat message then you'll call them.

play09:02

You will talk ask questions to them on the phone and

play09:05

you'll get to know how their communication is.

play09:08

Because it is mainly about communication with the customers.

play09:11

So, you'll need to see how their communication is.

play09:13

And you can put them through certain situations.

play09:16

Well, when you hire someone, you can ask them that

play09:19

what if a wrong product is delivered to the customer?

play09:23

Or what if the customer is dissatisfied with the quality?

play09:25

So, how will you talk to that customer?

play09:26

So, you can put them in such situations and see how they respond to them.

play09:30

And you will behave as a customer and they will behave as an agent

play09:34

and you will be able to figure out whether they can communicate well or not.

play09:36

You can also try to provoke them,

play09:38

you can say that I did not like it at all, what are you selling?

play09:41

And see how they respond, whether they stay calm or they start acting weird.

play09:47

Or whether they get scared and become silent.

play09:48

You are looking to see what is their behavior under stress.

play09:52

Mostly, all the interviews are telephonic interviews

play09:55

and you have to do remote hiring.

play09:57

In remote hiring, they have to work from home and not from an office.

play10:03

Make sure you tell them these things that you have to show up every day.

play10:07

And you have to work with utmost discipline because your tasks are very simple.

play10:11

You need to reply to messages, comments, emails, and on WhatsApp.

play10:16

Largely, you would not have to take calls, you have to mostly reply to messages.

play10:20

You can also check how they respond to messages.

play10:24

You can check their grip on English and Hindi.

play10:26

You will get a rough idea when you talk to them on call.

play10:29

And whoever you like the most,

play10:30

hire them in your team and they will handle your customer support.

play10:35

It got banned.

play10:38

As it happens with many people,

play10:39

it also happened with me that my Facebook account got banned.

play10:42

For this, we put the document for identity verification and also put the appeal.

play10:45

But I don't know whether its result will come or not.

play10:48

And anyways, I started this account with one of my staff members.

play10:52

So how will you deal with it if it happens with you?

play10:54

Look, we have done detailed discussions on ECOM tower.

play10:57

We have talked a lot with the mentors.

play10:59

How to deal with banned Facebook ad account?

play11:02

There are many ways but one of the easiest way to get off the ground is

play11:06

make a new business manager, ad account through your friends and colleagues

play11:11

and run your ads through that, okay?

play11:13

And I have already told you about that earlier.

play11:15

One more way is you can use agency ad account.

play11:18

Now, what are agency ad accounts?

play11:19

There are agency ad accounts in different-different countries,

play11:22

there are some companies which have been given the status of Facebook ad agency.

play11:26

Created ad accounts through them have less chances of being banned.

play11:31

And they have no spending limits on them.

play11:34

It is said that their cost of purchase etc. is also less, which we will see now.

play11:39

For a long time I knew it existed

play11:41

and you could find agency ad accounts through a Google search.

play11:44

I never used agency ad accounts and I think it's a great opportunity.

play11:47

I can make an ad account through that but I wanted to try this out.

play11:52

There are many agencies who accepts in USDT and Crypto

play11:55

but I wanted one who accepts in USD, okay?

play11:57

So, I found that one and I texted them on WhatsApp.

play12:00

Within 1 day they sent the contract etc.

play12:03

And their on-boarding fee was around 400$.

play12:06

And after that there will be a minimum top up of $500, the first top up, okay?

play12:09

I am hoping that I'll get my agency ad account by tomorrow.

play12:12

We will run through ads that and ads will run in USD.

play12:15

But as a test, I also wanted to do it for a long time.

play12:18

I think this is an good opportunity to use the agency ad account.

play12:21

Let's see how it works.

play12:22

But,

play12:23

But,

play12:25

But,

play12:26

what happened before the ad account was closed?

play12:28

The results which we received till now before the ad account was closed,

play12:31

I'll you that right now, so come with me on my computer screen.

play12:35

We ran the ads for three days, and we started with Phase 1.

play12:38

And we tried to run 3 campaigns; aero shelf, hookies, and doodle shelf.

play12:44

Only one sale came for these.

play12:47

We were running these three on 'Okay Please's' old page.

play12:51

I found it weird

play12:53

because it never happens that I spent Rs. 500-700 and not a single sale comes.

play12:57

And then I saw that the quality score of the page is below 2 and

play13:02

I have a feeling that

play13:04

for some reason, Facebook has done some shadow ban or something.

play13:07

Because it never happens that I spent Rs. 700-1000 and not a single sale comes.

play13:12

So, in this case, look, a sale of Rs. 1900, this does not happen at all.

play13:16

To test this theory, I created a new page called 'Okay P', okay?

play13:20

And as you can see, I started these 3 campaigns.

play13:24

Out of this, when I launched HeadacheHat, it was disabled only after 1 hour.

play13:28

Ads were approved but the whole account was disabled.

play13:32

I don't know what they must have found strange but whatever.

play13:35

Aero and Hookies did well but with this also it happened that

play13:39

sales is obviously better and cost of purchase is 1900

play13:42

and 280 and 375 is very less.

play13:45

By day three, the Hookies had started working really well.

play13:49

By the end of day 3, the cost of purchase came down to 110 from 146.

play13:55

And most of the sales were coming on this.

play13:57

The cost of purchase was reducing after 2 days.

play14:01

Right now, what you see here is the average but it was very bad on the first day,

play14:03

it was good on the second day.

play14:04

After 3 days, a little stabilization started coming.

play14:07

The cost of purchase also got decent but just then our account got disabled.

play14:10

That is why I started an agency account.

play14:12

As you can see, I launched the first HeadacheHat ad.

play14:14

I have literally just started it.

play14:16

I have made 3 sets with this; Wellbeing, Health and Wellness and DIY.

play14:21

If I click on it, it is still under processing.

play14:24

I will show you the analytics.

play14:25

We had received total 20 orders but for some reason it is showing 19.

play14:29

We actually do 17 to 25 taps.

play14:32

Yes, there are 20 orders.

play14:33

Out of this, five orders are delivered and one is RTO.

play14:36

There was a gap of many days in between because of ad account getting banned

play14:41

and it also took a few days to get the agency add account.

play14:44

Ads ran for 3 days in total on this Facebook ad account.

play14:47

And in that we had done total 20 orders.

play14:50

Our total expenditure came to Rs. 8000.

play14:54

Our total margin is around Rs. 8500 only.

play14:58

It means that if all the orders are delivered then we will earn 8500-9000.

play15:03

But our expense is Rs. 8,000.

play15:06

So obviously how will we make the profit?

play15:08

So this one will go in a little loss.

play15:11

Based on the returns we get.

play15:13

So far the delivery percentage is looking good.

play15:15

And the orders are in transit, 10% are out of delivery, 5% are failed delivery,

play15:19

and the rest are in picked up status.

play15:21

So, when all of them will be delivered, then we will get to know.

play15:24

For now we are running in loss, assume a loss of 1500-2000.

play15:29

I guess it's fine because the page was old, there were some problem with it,

play15:34

the pixel had just started forming and was getting stable.

play15:38

So, a loss of 1500-2000 is fine, I guess.

play15:41

Now I want to see how this new ad-account works.

play15:44

So, I can run the ad for Hookies and Aero containers.

play15:47

I have started for HeadacheHat today so we'll see how the result will come.

play15:52

If it goes well, I will scale it up, otherwise

play15:54

I will try Hookies and Aero Containers on this ad account as well.

play15:57

Plus, I am also thinking to try new products.

play15:59

So, let's see what happens.

play16:01

Our sales update start from episode 5.

play16:03

I'll give you a sales update in episode 6,7,8,9,and 10.

play16:08

In episode 10, we will fully disclose that

play16:10

how much loss and how much profit was made in the whole business.

play16:14

But incrementally,

play16:15

telling you all this in every episode lets you know what's working and what's not.

play16:20

So by now, your Facebook ad should also be running.

play16:23

Your orders should also start coming in

play16:25

and I also taught you how to manage all the orders.

play16:28

And what will be the shipping journey.

play16:30

I'll keep telling you more as we go through the series.

play16:33

What are the problems that may arise during the shipping process.

play16:36

We will talk about RTO India and other things in more detail.

play16:39

There are many things to cover.

play16:41

But for now, be confident that you can start shipping orders comfortably.

play16:46

But look, Facebook ad is just one way to drive traffic and sales.

play16:50

There are many other ways too.

play16:51

And I'll see you in episode six where I'm going to show you many, many more ways.

play16:56

All the resources are linked in the description of the episode.

play17:00

And also check the pinned comments,

play17:03

you will also get to see the current status of our leader-board.

play17:06

I'll see you guys in episode 6.

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الوسوم ذات الصلة
Order ManagementShipping JourneyE-commerce TipsRTO ProbabilityOrder OptimizationCustomer SupportSocial Media AdsHiring PracticesAd Account BansSales Strategies
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