How to Make a Great Linkedin Profile - TIPS + EXAMPLES

Summary

The video provides tips for creating an impactful LinkedIn profile to boost your professional branding. It advises having a quality headshot that makes you appear competent, influential and likable. It suggests crafting an attractive headline using keywords, your role and company, and an intriguing 'zing factor.' Finally, it recommends writing a strong summary that highlights your skills, offers solutions you provide, and includes social proof via links to external sites and media.

Takeaways

• 😀 LinkedIn is the biggest business-to-business social network, so having a good profile is important for success
• 👔 Use a professional, high-quality headshot as your profile picture
• 📸 Use Photofeeler.com to get your picture rated on competence, influence and likability
• 🌄 Customize your background picture to communicate your profession
• 🗣️ Optimize your headline to include important keywords people may search for
• ✍️ Write a strong summary highlighting your skills, strengths and solutions you offer
• 🔗 Include social proof like links to your website, blog, videos etc. in your summary
• 🎥 It's easy to add rich media like YouTube videos to your summary
• 💡 Leave your LinkedIn URL in the comments to get profile feedback and tips
• 👍 Like, follow and subscribe for more helpful video content

Q & A

What are some things to avoid in your LinkedIn profile picture?

Things to avoid are: wearing shades or sunglasses, headwear, showing alcohol, not looking into the camera, bad lighting, pictures taken inside a vehicle, and pictures that look like they were taken while on vacation.

How can you find out if your LinkedIn profile picture is good?

You can use the website Photofeeler.com to get feedback on your profile picture. It lets other professionals rate your picture on likability, influence, and competence.

Why is your headline important on LinkedIn?

Your headline is important because it's like the title of an ad - it needs to draw people into your profile and make them want to read more about you.

What are some tips for writing a good LinkedIn headline?

Tips include: use your job title and company name, incorporate important keywords people may search for, and add a 'zing factor' - something surprising or attention-grabbing.

Where can you explain your skills and strengths in your LinkedIn profile?

You can explain your skills and strengths in the summary section below your headline.

How can you add social proof to your LinkedIn summary?

You can add links to your website, blog, slideshares, and YouTube videos directly within your summary section.

Why should you include important keywords in your LinkedIn headline?

Including keywords helps your profile show up when people search LinkedIn for those terms. If you're a marketing professional, for example, include words like SEO or email marketing.

What type of background photo works well on LinkedIn?

A background photo that visually communicates what you do works well. For example, a market researcher could use graphs and charts as her background image.

What is the purpose of the 'zing factor' in your LinkedIn headline?

The 'zing factor' is something surprising or attention-grabbing that explains a bit more about what you stand for. It serves as a conversation starter.

What three criteria does Photofeeler use to rate your profile picture?

Photofeeler has professionals rate your picture based on likability, influence, and competence.