Community vs Followers | Crypto Marketing Q&A - Episode 1

Summary

In this insightful Q&A, the speaker clarifies the distinction between social media followers and a genuine crypto community, emphasizing that a community is built on a shared core desire among its members. They debunk the myth that every crypto project must have a community and highlight the importance of facilitating connections within a community for successful engagement. The speaker also addresses the possibility of converting followers into community members by creating opportunities for shared experiences and interactions.

Takeaways

• 😀 Building a crypto community is not a necessity for every project; success is possible without one.
• 🔄 There's a difference between followers and community members; the former just pay attention, while the latter share a core desire and interact.
• 🤔 A community is not just a group of strangers on a platform like Discord; it's a group with shared goals and interests.
• 🏆 The concept of a 'community' is often misunderstood, and not every project automatically has or needs one.
• 🛑 It's important to clarify that a community is not directly linked to business success; it's about shared desires and missions.
• 💡 Converting followers to community members is possible through shared interests and engaging activities that foster connections.
• 📢 The speaker emphasizes the importance of community engagement and the unofficial nature of becoming part of a community.
• 🤝 Community members bond over shared desires, which can be facilitated through live meetups and interactions.
• 📈 A crypto project can monetize community engagement through transactions and word-of-mouth promotion.
• 🚀 The speaker suggests that if a project lacks the knowledge or resources to build a community, it's better to focus on gaining users or followers.
• 📣 The video script is a call to action for viewers to ask crypto marketing questions via Twitter for direct responses.

Q & A

What is the main difference between a follower and a community member according to the script?

A follower is someone who pays attention to a project, possibly through social media, while a community member is part of a group with a shared core desire or mission, actively participating and engaging with others who share that common goal.

Is it necessary for every crypto project to have a community?

No, it is not necessary for every crypto project to have a community. Success can be achieved without one, especially if the project does not have the resources or knowledge to build a community correctly.

What is the misconception about crypto project communities mentioned in the script?

The misconception is that every crypto project automatically has a community and that every project needs to build one. In reality, a community is not directly linked to the success of a business and may not be necessary.

How can a crypto project convert followers into community members?

By facilitating interactions and connections between followers who share a common desire or interest, and by providing opportunities for them to engage with the project and each other, such as through Discord, meetups, or other community events.

What is the role of a shared core desire in building a community?

A shared core desire is the foundation that unites community members and allows them to form strong connections. It is the common interest or goal that members are pursuing, which can be leveraged to build a sustainable and engaged community.

Why might a crypto project want to build a community?

A crypto project might want to build a community to create a group of people who are deeply engaged with the project, can provide sustained attention, and may help spread the word about the project, potentially leading to more users or transactions.

How does the script describe the unofficial nature of being part of a community?

The script describes being part of a community as very unofficial, meaning that joining a community is not a formal process but rather a natural progression of engaging with others, enjoying the vibe, and wanting to be part of the group.

What is an example of a community that shares a core desire, as mentioned in the script?

The script uses the example of a Harley-Davidson or motorcycle community, where members share a core desire for freedom and the lifestyle associated with it.

How can a crypto project facilitate the bond between community members?

A crypto project can facilitate the bond between community members by organizing live meetups, creating opportunities for interaction on platforms like Discord, and providing content and activities that align with the community's shared core desire.

What is the importance of exposure in converting followers to community members?

Exposure is important because it allows followers to become aware of the community and its activities. By learning about and participating in community events, followers can become more engaged and eventually transition into active community members.

What advice does the script give regarding building a community without the necessary knowledge and resources?

The script advises against attempting to build a community without the necessary knowledge, knowhow, and resources. It suggests focusing on gaining more users or followers instead, as attempting to build a community without proper understanding could be counterproductive.