1.2M Followers in 6 Months… My Content Marketing Strategy REVEALED

Summary

The video outlines a 5-phase approach for building an effective content marketing machine to acquire customers. It emphasizes first simply starting to create and post content, then being consistent, expanding reach by posting across platforms, maximizing frequency of posts, and finally actively capturing and repurposing quality content. For small businesses, the goal is lead nurture to establish legitimacy rather than lead generation. For those using content as the primary customer acquisition channel, it requires significant investment of time and money to create high-quality, valuable content that earns people's attention.

Takeaways

• 😀 Most people haven't even started posting content yet (phase 1)
• 👍🏻 Be consistent with posting content on a regular cadence (phase 2)
• 🌎 Post content reliably across all platforms (phase 3)
• 🚀 Max out posting capacity on each platform (phase 4)
• 🎥 Actively create and capture more content (phase 5)
• 💰 Use content to nurture leads if you have other lead sources
• ⏳ It takes time for content marketing to generate leads
• 🤝 Consider hiring specialists to help with content creation
• 🎯 Narrow your focus to become an expert in your niche
• 📈 Start small by establishing legitimacy before going big

Q & A

What are the 5 phases of building a content marketing machine that Autry talks about?

The 5 phases are: 1) Make something and post it, 2) Post something consistently/on a cadence, 3) Post reliably on all platforms, 4) Maximize how much each platform can take, 5) Capture and create (e.g. have a show where people call in)

What are the 2 primary objectives Autry mentions for content marketing?

The 2 objectives are: 1) Lead nurture - providing social proof and content for prospects to review, 2) Lead generation - using content to actively generate new customers

What does Autry mean when he says quality over quantity, but quality quantity wins?

He means that high-quality content is important, but producing a lot of content still beats only having high-quality but little content. Quantity allows you to improve quality over time.

Why does Autry recommend building a master list of your best performing content?

To provide salespeople with content to share with prospects between calls or early in the sales process, as it has proven resonance and ability to convince people to buy.

What does Autry say is the purpose of Phase 3 content marketing?

Learning what content packaging looks like on each platform. Tailoring your content for each platform's style.

How can you convert social media followers into customers?

By having clear call-to-actions in your content and social channels pointing them to ways to do business with you.

What does Autry say is more important than vanity metrics like views and subscribers?

Putting out content true to your values and messages, focused on attracting your ideal type of customer vs chasing whatever performs well.

How does Autry recommend establishing your expertise so people listen to your content?

By narrowly defining the problem you solve extremely well, even if it's niche, to the point no one can question your expertise on that specific issue.

What does Autry say is the biggest cost if people won't even pay attention to your free content?

Their attention - if your content does not provide enough value to earn people's time and interest, that is a larger issue than any pricing.

What options does Autry discuss to develop in-house expertise for larger content programs?

1) Hire specialists/vendors first to rapidly advance then transition to employees, 2) Hire and train employees from the start.